Shout

What Shout does

Shout (operating under GetShout.io and ShoutOurBiz) is a self-serve influencer search engine founded around 2015 and domiciled in Norfolk County, Ontario, Canada. The platform provides brands and agencies with a searchable proprietary database of influencer profiles aggregated across Instagram, YouTube, and Reddit, combining AI-powered keyword tagging via image recognition, demographic sampling of each influencer's audience (age, gender, country), engagement ratio calculation, CPM metrics, and hyper-local geographic filtering at the city or county level. Its product surface is built around search and discovery (keyword search, location search, automated scraping/crawling), per-influencer analytical reports, list organization for campaigns, spreadsheet export, and SendGrid-integrated email outreach for direct creator contact.

Shout monetizes through two revenue streams: recurring subscriptions with pre-paid, auto-renewing billing (pricing starts at $10 for 20 influencers) and a transaction-style pay-per-contact fee when users unlock an influencer's contact information for direct outreach. The company runs a fully self-serve, product-led growth motion via app.getshout.io with a free signup tier, no disclosed sales team, and no disclosed channel partners, and it markets itself to both SMB/individual buyers and enterprise brands. Its public logo wall includes Sony, Samsung, Nestlé, Nintendo, Marriott, National Geographic, Adidas, HP, Microsoft, Visa, Volkswagen, and Yamaha. No funding rounds, acquisitions, leadership changes, subsidiaries, or headcount figures are disclosed in the source materials, and the company appears to operate as a privately held, likely bootstrapped entity with a global market claim and no listed geographic restrictions.

Name

Shout

Legal name

Shout

Website

https://getshout.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Shout (GetShout.io) is a self-serve influencer search engine founded in 2015 that enables brands and agencies to discover, analyze, and contact influencers across Instagram, YouTube, and Reddit via AI-powered keyword tagging, demographic sampling, and hyper-local geographic filtering.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industry

Influencer Measurement, Attribution & Analytics (BPAFAHAI)

Keywords

• Influencer marketing
• Influencer search
• Creator discovery
• Audience analytics
• Social media data

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Service: Pre-paid subscription model with automatic renewal. Users pay subscription fees to access the platform and search influencer database.
2. Contact Info Unlock: Pay-per-contact model where users unlock influencer contact information only when needed. Users pay Shout when they want to access an influencer's contact details for direct outreach.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Shout operates an AI-powered influencer search engine that lets brands and agencies search millions of influencer profiles across Instagram, YouTube, and Reddit. The platform indexes each influencer with demographic data (age, gender, country), engagement ratios, CPM metrics, and geographic tags, and allows users to filter, organize campaigns, and unlock direct influencer contact information.

Product overview

Shout is an influencer search engine platform that provides a searchable database of millions of influencer profiles across Instagram, YouTube, and Reddit. The core platform consists of search and discovery tools (Scrape, Keyword Search, Location Search), analytical features (Influencer Analysis & Reports, Campaign Organization), and outreach capabilities (Export & Outreach with SendGrid integration). The platform offers tiered access to influencer contact information as a separate paid feature.

Differentiator

Problem solved

Functional benefit

Products and services

• Shout - Influencer Search Engine A self-serve SaaS platform enabling brands and agencies to search, filter, and analyze millions of influencer profiles across Instagram, YouTube, and Reddit for influencer marketing campaigns.
• Influencer Contact Info Unlock Paid add-on providing direct contact information for tens of thousands of indexed influencers on a pay-per-contact basis, eliminating middleman markup.

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CreatorIQ: Enterprise influencer marketing platform with discovery, CRM, and analytics. Targets the same brands-and-agencies buyer with deeper enterprise workflow features than Shout.
• Modash: Influencer discovery and analytics platform covering Instagram, YouTube, and TikTok. Direct competitor in self-serve influencer search with overlapping audience demographic and engagement reporting.
• Traackr: Influencer marketing platform with creator discovery, performance analytics, and relationship management. Comparable discovery and reporting capabilities aimed at mid-market and enterprise brands.
• Klear: Influencer discovery and analytics platform with demographic segmentation and campaign reporting. Directly comparable feature set to Shout's influencer profiles and audience demographics.
• Aspire (formerly AspireIQ): Influencer marketing platform serving brands and agencies with creator discovery, campaign management, and outreach. Overlaps with Shout's discovery-and-outreach workflow.
• HypeAuditor: Influencer analytics and fraud detection platform with audience quality and engagement audits. Comparable on the analytics layer (engagement ratios, fake follower detection) that Shout surfaces.
• Upfluence: Self-serve and enterprise influencer marketing platform offering discovery, outreach, and affiliate tools. Comparable in influencer search functionality and target buyer (brands and agencies).

Emerging players

• Heepsy: Influencer search and analytics tool focused on authenticity checks and audience filtering. Smaller and more narrowly scoped than Shout but overlaps on the discovery side.

Broad incumbents

• Brand24: Social listening and media monitoring platform that extends into influencer identification. Adjacent to Shout because it covers creator discovery within a broader social analytics product.
• Sprout Social: Broader social media management suite that includes influencer search and analytics as part of a wider publishing, listening, and engagement product. Adjacent competitor for brand marketing teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ShoutOurBiz
• Facebookfacebook.com/ShoutOurBiz
• LinkedInlinkedin.com/company/shout-our-biz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shout