Tanaman
Tanaman is a French B2B designer, producer, and installer of artificial, stabilized, and semi-natural plant decor for professional spaces, serving enterprises across banking, hospitality, retail, energy, and tech with custom designs and installation services.
- Company typePrivate
- Founded2017
- HeadquartersNeuville-en-ferrain, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tanaman does
Tanaman is a France-based, privately held SAS founded in 2017 that designs, produces, and installs customized plant-based decor — artificial, stabilized, and semi-natural plants — for professional spaces. The company operates a workshop in Neuville-en-Ferrain near Lille where 9 artisans hand-assemble each piece, and complements production with import to control the full value chain, which it claims is unique in France. Its catalog spans six solution categories (potted plants, plant separators, custom integrated vegetation, wall and ceiling coverings, decorative pots, and outdoor anti-UV treated plants) and eight coordinated collections (Sable, Oyster, Terracotta, Beige, My Bac, Fiberstone, Céramique, Ludiq), totaling 300+ product references plus bespoke design-bureau output.
The commercial offering includes a self-service B2B e-commerce platform (eshop.tanaman.fr) with 4-week delivery, a showroom in Levallois-Perret for the Paris market, and a field-sales motion for custom projects delivered and installed nationwide. Pricing ranges from €159 for entry-level potted plants up to €3,299+ for acoustic dividers and large custom installations, with multi-year contracts and professional installation services. The customer base is concentrated in French enterprises across banking, energy, construction, technology, hospitality, retail, and healthcare, with selected projects also delivered in Germany and Luxembourg.
Revenue is generated through one-time product sales and professional services (custom design and installation). Distribution is handled via direct sales plus a 200+ reseller network across France. The company is B Corp certified, holds no disclosed outside investment, and has not publicly reported revenue or growth metrics.
Tanaman firmographics
Firmographics- Name
- Tanaman
- Legal name
- Tanaman
- Website
- https://tanaman.fr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tanaman is a French B2B designer, producer, and installer of artificial, stabilized, and semi-natural plant decor for professional spaces, serving enterprises across banking, hospitality, retail, energy, and tech with custom designs and installation services.
- Ownership category
- akta.pro rank
Tanaman industry classification
Industry- Product category
- Interior Landscaping Services
- NAICS
- Interior Design Services (54141), Other Specialized Design Services (54149)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Commercial Landscape Design & Installation (HSAIABAJ)
Keywords
Where Tanaman is headquartered
LocationHeadquarters
- HQ city
- Neuville-en-ferrain
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Tanaman business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Sale of artificial plants, stabilized plants, semi-natural plants, decorative pots and vases, and plant walls through e-commerce platform and direct sales.
- Custom Design Services: Bespoke plant arrangement design services through their in-house design bureau for specific client needs and spaces.
- Installation Services: Professional delivery and installation of equipment on site by dedicated teams throughout France, including replanning fees for schedule changes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product Catalog - Standard References |
| Other | Multi-year contract | Custom Design Solutions |
| Other | Multi-year contract | Installation Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Tanaman product offering
Product offeringCore offering
Tanaman designs, assembles, and installs customized plant-based decor for professional spaces, offering artificial, stabilized, and semi-natural plants alongside decorative pots, plant dividers, and green walls. The company operates its own design bureau, hand-assembles each piece in its Neuville-en-Ferrain workshop, and provides professional on-site installation throughout France. It also runs a B2B e-shop with over 300 standardized product references available for online ordering.
Product overview
Tanaman is an expert in plant design for professional spaces, offering a comprehensive portfolio of artificial, semi-natural, and stabilized plants with complete project services from design to installation. The core offerings are organized into six solution categories: potted plants, plant separators/dividers, customized integrated vegetation, wall and ceiling plant coverings, decorative vases and pots, and outdoor vegetation. The product ecosystem includes eight coordinated collections (Sable, Oyster, Terracotta, Beige, My Bac, Fiberstone, Céramique, Ludiq) that define pot styles, colors, and materials. The company operates an e-commerce platform (eshop.tanan.fr) for direct online ordering and maintains a workshop in Neuville-en-Ferrain where artisans assemble products by hand. Services include custom design consulting, professional installation, and over 1,000 completed projects for clients including Flunch restaurants, Veolia, and various banks and offices across France.
Differentiator
Problem solved
Functional benefit
Products and services
- Potted Plants (Plantes en pot) Artificial, semi-natural, and stabilized potted plants designed for professional spaces, offered in multiple sizes and styles for floor, desk, or elevated placement to green offices, lobbies, and meeting areas without maintenance.
- Plant Dividers / Séparations végétales Plant-based dividers and separator bins that create visual separation in open professional spaces while adding greenery, suitable for offices, meeting rooms, and communal areas. Includes the Ludiq acoustic plant divider that combines vegetation with sound-absorbing properties.
- Custom Integrated Vegetation (Végétation intégrée sur mesure) Custom-designed plant installations integrated into existing furniture or architectural elements, tailored to specific client spaces, usage requirements, and brand identity by Tanaman's in-house design bureau.
- Wall and Ceiling Plant Coverings (Habillage végétal pour murs et plafonds) Vertical plant walls and ceiling coverings using artificial, stabilized, or semi-natural plants to transform architectural surfaces into living green landscapes in offices, restaurants, hotels, and retail spaces.
- Decorative Vases and Pots (Vases et pots décoratifs) Decorative vases and pots available in eight coordinated collections — Sable, Oyster, Terracotta, Beige, Fiberstone, Céramique, Ludiq, and My Bac — using materials such as fiberstone (fiberglass + stone powder), ceramic, and acoustic composites to complement plant installations across professional interiors.
- Outdoor Plants (Plantes et végétaux extérieurs) Outdoor artificial plants treated with anti-UV coating for weather resistance, including trees, shrubs, climbing ivy, and banana trees for terraces, rooftops, and exterior facades without maintenance needs.
- Custom Design Services (Bureau d'études) Bespoke plant arrangement design services delivered by Tanaman's in-house design bureau, scoping unique models adapted to client spaces, lighting conditions, brand identity, and usage requirements.
- Professional Installation Services Professional delivery and on-site installation of plant arrangements by Tanaman's dedicated teams throughout France, subject to replanning fees of €90 HT for schedule changes within 5 business days of the scheduled date.
- Tanaman E-Shop Online B2B e-commerce platform offering more than 300 ready-to-use artificial and stabilized plant references for direct ordering, with 4-week delivery across France and German-language support.
Quantifiable outcome
- 1000+ completed projects across France
- +2 more outcomes
Companies that use Tanaman
Customer profileNamed customers29 records
Segments5 records
Ideal customer profiles1 record
Tanaman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tanaman partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OVHminorWeb hosting services provider for tanaman.fr website.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Tanaman competitors and assessment
Company assessmentBroad incumbents
- Truffaut: Major French garden-center retailer offering plants, pots and outdoor décor to consumers and pros. Touches Tanaman's category through indoor/outdoor plants and decorative containers but competes via retail rather than bespoke B2B design services.
- Botanic: Leading French garden-center chain selling live and artificial plants, pots and gardening accessories to consumers and businesses. Overlaps with Tanaman on plant and decorative-pot products but distributes through retail rather than project-based B2B design.
- Monceau Fleurs: French flower and plant retailer with a network of physical shops and corporate gifting/plant services. Adjacent to Tanaman through plant supply and light corporate offerings, but lacks the bespoke design-and-install model.
Regional players
- Hydroflora: Nordic-based provider of indoor plants, green walls and plant maintenance services for corporate and public-sector clients. Comparable to Tanaman in product scope (potted plants, walls, integrated greenery) while operating primarily outside France.
Direct peers
- Livingreen: Specialist provider of interior and exterior plant displays, living walls and bespoke green installations for commercial clients. Comparable to Tanaman through its focus on custom plant design and integrated vegetation for professional spaces.
- Ambius: Global office plant design, installation and maintenance provider serving enterprise customers across multiple geographies. Directly comparable to Tanaman in offering artificial and living plant solutions, integrated vegetation and ongoing service for corporate interiors.
- Planteria: UK-based interior landscaping and plant design company serving corporate offices, hotels and retail with bespoke plant schemes and ongoing maintenance. Closely matches Tanaman's combination of custom design, professional installation and B2B customer focus.
- Interior Landscapes: North American interior landscape company designing, installing and maintaining plant displays for offices, hotels and commercial properties. Comparable to Tanaman in full-service B2B plant design for professional environments.
- Brite Leaf: Provider of interior landscaping, plant walls and biophilic design solutions for offices, hospitality and retail. Operates with a similar B2B model — design consultation, supply and installation of greenery for professional environments.
Emerging players
- Végétal & Design: French studio focused on vegetal decoration and integrated plant installations for professional spaces. Operates in the same niche as Tanaman with custom design and installation, but with smaller scale and a more localized footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tanaman social profiles
Digital presenceTanaman compliance and trust
Trust signalCompliance1 record
Tanaman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tanaman leadership team
Management profileNumber of profiles
Profiles2 records
Tanaman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tanaman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tanaman
What does Tanaman do?
Tanaman designs, assembles, and installs customized plant-based decor for professional spaces, offering artificial, stabilized, and semi-natural plants alongside decorative pots, plant dividers, and green walls. The company operates its own design bureau, hand-assembles each piece in its Neuville-en-Ferrain workshop, and provides professional on-site installation throughout France. It also runs a B2B e-shop with over 300 standardized product references available for online ordering.
Is Tanaman a public or private company?
Tanaman is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tanaman founded?
Tanaman was founded in 2017. It employs 11 to 50 people.
Where is Tanaman based?
Tanaman is headquartered in Neuville-en-ferrain, France, in the Europe region.
How does Tanaman make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are custom Design Services and installation Services.
Who are Tanaman's main competitors?
Broad incumbents on record are Truffaut, Botanic and Monceau Fleurs. Hydroflora is listed as a regional player. Direct peers are Livingreen, Ambius, Planteria, Interior Landscapes and Brite Leaf. Végétal & Design is listed as an emerging player.
Does Tanaman have an API?
No public API is recorded for Tanaman.
What industry is Tanaman in?
Tanaman's product category is Interior Landscaping Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of HSAIABAJ, Commercial Landscape Design & Installation. Its NAICS code is 54141 and its SIC code is 2590.