Livingreen Design
Livingreen Design is a UK-based manufacturer of handmade-to-order fibreglass planters, water features, furniture, and artificial plants, serving landscape architects, property developers, and residential customers via direct e-commerce, a trade account programme, an Edinburgh showroom, and UK garden shows.
- Company typePrivate
- Founded1999
- HeadquartersLoanhead, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Livingreen Design does
Livingreen Design is a UK-based specialist manufacturer of professional-grade fibreglass (GRP) landscape products, operating from a workshop in Loanhead near Edinburgh, Scotland. The company fabricates planters, water features, furniture, preserved moss walls, artificial plants and trees, and acoustic garden screens, all handmade to order in-house using an advanced composite construction process with thickness scaled to product size (approximately 3mm for small planters, 5mm medium, 8mm large). Its product catalogue spans more than 30 distinct planter ranges and sub-lines (Cityscape/Divona/Skyline, Spirit/Kubik, Avant-Garde/Ben/Bill/Blob, Garden Classics/Kensington, Ceramic Style/Julius), water bowls and tables in multiple shapes, and modular furniture systems, with over 40 biophilic finishes including real stone aggregate, Corten steel, Verdigris, and full RAL colour matching backed by a five-year warranty. Bespoke design is handled by an in-house CAD team capable of producing custom sizes, shapes, and finishes to client specification.
The business serves two parallel customer bases: (1) B2B trade customers including landscape architects, garden designers, property developers, and commercial companies (e.g., Bristol Airport, King's College Hospital, Chelsea FC), accessed via a separate trade account programme with invoiced pricing, and (2) B2C retail customers (private individuals) purchasing via the company's direct e-commerce website, which supports unit pricing with finish upgrade tiers. Distribution is omnichannel: e-commerce storefront, an appointment-only Edinburgh showroom (minimum projected spend £500), and active exhibition presence at 5+ UK garden and RHS shows in 2026. A complementary partnership with Equigrow supplies PAS100 peat-free compost as an add-on, bundling a complete planting solution.
Revenue mechanics are based on one-time product sales rather than recurring contracts, with prices ranging from approximately £45 (small planters ex VAT) to over £3,400 (large water tables ex VAT) and bespoke projects priced by quotation. Lead times run 4 weeks in quiet season and 6 weeks in busy season, and the company claims a 10+ year product lifespan. The company is privately held, appears to be founder/owner-operated (Karen Sawyer is identified as the data controller), and shows no record of external venture capital or private equity investment. Operating geographies span the UK, Ireland, and selected international bespoke deliveries.
Livingreen Design firmographics
Firmographics- Name
- Livingreen Design
- Legal name
- Livingreen Design
- Website
- https://livingreendesign.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Livingreen Design is a UK-based manufacturer of handmade-to-order fibreglass planters, water features, furniture, and artificial plants, serving landscape architects, property developers, and residential customers via direct e-commerce, a trade account programme, an Edinburgh showroom, and UK garden shows.
- Ownership category
- akta.pro rank
Livingreen Design industry classification
Industry- Product category
- Landscape Products Manufacturing
- NAICS
- Household Furniture (except Wood and Upholstered) Manufacturing (337126)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)
- akta.pro secondary industry
- Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)
Keywords
Where Livingreen Design is headquartered
LocationHeadquarters
- HQ city
- Loanhead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Livingreen Design business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fibreglass Product Sales: The primary revenue stream is direct sales of fibreglass planters, water features, furniture, artificial plants, moss walls, and related landscape products to both trade professionals and retail customers via the company's e-commerce website. Products are made to order with pricing based on product type, size, and finish selected. Prices range from ~£45 (small planters ex VAT) to over £3,400 (large water tables ex VAT).
- Bespoke Custom Projects: Revenue generated from bespoke fibreglass projects where customers commission custom-designed products working with the in-house design and CAD team. Pricing is quotation-based, determined by complexity, materials, and specifications.
- Accessories & Consumables: Additional revenue from complementary products including LECA drainage granules, peat-free compost (from partner Equigrow), additional ashtrays, and gift cards. These are sold as add-on purchases alongside main products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing — ex VAT, per product, with finish upgrades |
| Unit Pricing | Pay-as-you-go | Trade account pricing — invoiced separately, shipping cost added |
| Other | Pay-as-you-go | Gift cards — fixed denomination vouchers, valid 2 years |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Livingreen Design product offering
Product offeringCore offering
Livingreen Design is a UK-based manufacturer that handcrafts fibreglass (GRP) landscape products to order at its Edinburgh workshop. The company produces a comprehensive range of planters, water features, furniture, preserved moss walls, artificial plants and trees, and acoustic/garden screens, available in over 40 biophilic-style finishes with full colour matching. It also offers a bespoke design service supported by an in-house CAD team for custom sizes, shapes, and finishes.
Product overview
Livingreen Design is a UK-based specialist manufacturer of professional-grade fibreglass landscape products. The company operates as a product-focused business offering a comprehensive portfolio of handmade fibreglass products manufactured to order at their Scottish workshop. The core product lines include Fibreglass Planters (spanning multiple ranges: Cityscape with Divona, Skyline, Tulla, and Mora sub-lines; Spirit Planters including Kubik and Ashaway; Avant-Garde with Ben, Bill, and Blob; Garden Classics with Kensington and Chelsea Tower; and Ceramic Style featuring Julius), Fibreglass Water Features (including Water Bowls, Water Tables in Round, Square, Rectangle, and Gair shapes, Water Falls, and Ponds), Fibreglass Furniture (Terraces, Rhumba, Barrier ranges, and Bespoke options), Preserved Moss and Green Walls, Artificial Plants and Trees, Greenscreen acoustic fencing, and Wooden Planters. The company also offers complementary accessories including LECA drainage granules and Equigrow peat-free compost. A bespoke design service enables customers to work with in-house designers for custom-sized, shaped, and finished products. All products are backed by a five-year warranty and are available in over 40 unique finishes including Premium Finishes (stone, Corten, Verdigris), Natural finishes, Painted options (RAL colors), Vintage Metals, Polished Metallics, and Polished Stardust.
Differentiator
Problem solved
Functional benefit
Brands
- Divona: Comprehensive range of 8 planters and 4 vases within the Cityscape Range, with up to 2.1m diameter tree planters available
- Skyline
- CleanTeam
Products and services
- Fibreglass Planters Handmade fibreglass planters in multiple ranges, shapes, and styles including barrier, trough, tabletop, window boxes, hanging baskets, tree planters, and decorative planters, manufactured to order in the UK and available in over 40 finishes.
- Fibreglass Water Features Comprehensive range of fibreglass water features including ponds, water bowls, water tables, water falls, and overflows. Products are waterproof, hydrocoated internally, and can be fitted with pumps and fountains for self-contained installations.
- Fibreglass Furniture Modular and standalone fibreglass furniture including Terraces 1 and 2 ranges, storage boxes and seats, Rhumba range, Barrier range, Curvy Xtreme bench, and bespoke seating options designed for terraces and outdoor spaces.
- Preserved Moss and Green Walls Interior decorative preserved moss wall art, bespoke moss walls, artificial green walls, and free-standing room divider walls for interior installations.
- Artificial Plants and Trees
- Greenscreen Garden and Acoustic Fencing
- Cretan Terracotta Pots
- Wooden Planters
- Planter Irrigation and Rain Water Harvesting
- Bespoke Fibreglass Projects
- Cityscape Range
- LECA Drainage Granules
- Equigrow Peat-Free Compost
- Gift Card
- CleanTeam Hand Sanitiser Stations
Quantifiable outcome
- 5-year warranty on all products
- +2 more outcomes
Companies that use Livingreen Design
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Livingreen Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Livingreen Design partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- RHS (Royal Horticultural Society)coreLivingreen Design is an active exhibitor at multiple RHS shows in 2026 including RHS Malvern Spring (7–10 May), RHS Badminton (8–12 July), and RHS Sandringham (21–26 July). The company also showcased a Water Saving Garden at RHS Chelsea 2024. These exhibitions drive brand visibility among landscape professionals and gardening enthusiasts.
- Rachel Bailey Garden DesignminorRachel Bailey Garden Design photographed the Niagara Waterfall installation for use on Livingreen Design's website, indicating an informal collaboration between a landscape designer and the manufacturer.
- EquigrowminorLivingreen Design partners with Equigrow, a UK-based supplier of PAS100-certified peat-free compost made from green waste. Equigrow's compost is offered as an add-on accessory with Livingreen's planters, providing a complete planting solution for customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Livingreen Design competitors and assessment
Company assessmentDirect peers
- Planters Unlimited: US-based custom commercial planter manufacturer serving architects, designers, and property developers with bespoke sizing — overlapping with Livingreen's bespoke CAD-driven trade model in commercial projects.
- Modeno: International maker of outdoor fire pits, water features, and planters — overlaps with Livingreen on the water feature/fire feature category and matches the premium design-led channel strategy.
- Solus Decor: North American manufacturer of premium outdoor water features, fire features, and planters serving architects and landscape designers — direct overlap on the water feature and premium planter lines.
- Veradek: Canadian manufacturer of premium planters and outdoor products in fibreglass, metal, and concrete — a direct analogue to Livingreen's GRP planter-led range sold through trade and consumer channels.
- Pottery Pots: Netherlands-based premium planters brand selling internationally across multiple materials including fibre/fibreglass — direct competitor in the design-led planter category serving landscape professionals.
- Capi Europe: Dutch designer planter brand offering premium indoor and outdoor planters across materials, sold through garden centres and trade across Europe — comparable premium positioning and distribution model.
Broad incumbents
- Elho: Long-established Dutch planter and outdoor living brand with much broader SKU coverage and retail distribution across Europe — broader incumbent competing for similar end customers in planters and outdoor décor.
- Keter: Global leader in resin and outdoor lifestyle products including planters, storage, and garden furniture — adjacent competitive presence in the outdoor living category at much larger scale.
- Scheurich: Large German ceramic planter and indoor plant accessories brand — a broader incumbent in the planters category with very wide retail distribution across European garden centres.
- Roman Stone: US-based manufacturer of cast stone and lightweight stone planters, fountains and outdoor décor — competes in the same commercial-specifier segment with a heavier, premium-stone alternative to fibreglass.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Livingreen Design social profiles
Digital presenceLivingreen Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Livingreen Design leadership team
Management profileNumber of profiles
Profiles1 record
Livingreen Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Livingreen Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Livingreen Design
What does Livingreen Design do?
Livingreen Design is a UK-based manufacturer that handcrafts fibreglass (GRP) landscape products to order at its Edinburgh workshop. The company produces a comprehensive range of planters, water features, furniture, preserved moss walls, artificial plants and trees, and acoustic/garden screens, available in over 40 biophilic-style finishes with full colour matching. It also offers a bespoke design service supported by an in-house CAD team for custom sizes, shapes, and finishes.
Is Livingreen Design a public or private company?
Livingreen Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Livingreen Design founded?
Livingreen Design was founded in 1999. It employs 11 to 50 people.
Where is Livingreen Design based?
Livingreen Design is headquartered in Loanhead, United Kingdom, in the Europe region.
How does Livingreen Design make money?
Three revenue lines are on record. Fibreglass Product Sales are the primary driver. The others are bespoke Custom Projects and accessories & Consumables.
Who are Livingreen Design's main competitors?
Direct peers on record are Planters Unlimited, Modeno, Solus Decor, Veradek, Pottery Pots and Capi Europe. Broad incumbents are Elho, Keter, Scheurich and Roman Stone.
Does Livingreen Design have an API?
No public API is recorded for Livingreen Design.
What industry is Livingreen Design in?
Livingreen Design's product category is Landscape Products Manufacturing. Its primary akta.pro industry code is CRAIAIAG, Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses), with a secondary code of CRAIAIAF, Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas). Its NAICS code is 337126 and its SIC code is 2590.