Susan Bijl

Name

Susan Bijl

Legal name

Susan Bijl

Website

https://susanbijl.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Susan Bijl is an independent Dutch fashion and lifestyle brand that designs and sells colorful, recycled-material bags, rainwear, and curated interior goods to consumers via its own Shopify e-commerce storefront, a Rotterdam retail store, a Japanese webshop, and a B2B wholesale portal.

Ownership category

akta.pro rank

Product category

Fashion Bags and Accessories

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industry

Backpacks & Travel Bags (CRAAAJAB)

Keywords

• Recycled material bags
• Fashion accessories retail
• Designer bag collaborations
• Rainwear fashion
• Sustainable lifestyle goods

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Bags and Accessories: One-time transaction sales of fashion bags including shopping bags, pouches, bum bags, backpacks, tote bags, and trash bags. Also includes straps, keychains, and other accessories.
2. Rainwear: Sales of rainwear products including coats, jackets, and pants.
3. Interior and Home Goods: Sales of interior products including bathroom items, candleholders, kitchen goods, magazines, books, and seating. Also curates products from partner brands like Hasami, Muller Van Severen, and TEKLA.
4. Gift Cards: Gift card sales providing stored value for future purchases.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Susan Bijl is a Dutch fashion and lifestyle brand that designs, manufactures, and sells colorful bags and accessories made from recycled materials, including shopping bags, pouches, backpacks, bum bags, and tote bags. The brand also offers rainwear (coats, jackets, pants), home interior goods, and limited-edition collaborations with designer Paul Smith.

Product overview

Susan Bijl is a fashion and lifestyle brand offering a portfolio of colorful, ultra-strong bags and accessories made from recycled materials. The core product line includes The New Shopping Bag, The New Pouch, The New Bum Bag, The New Backpack, The New Tote Bag, The New 24/7 Bag, The New Trash Bag, and The New Protectable. The brand also offers Rainwear (coats, jackets, pants), Accessories (straps, trash racks, keychains), and an Interior Collection (bathroom, candleholders, kitchen, magazines, seating). The brand collaborates with Paul Smith on limited-edition collections and operates retail stores in addition to its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• SUSAN BIJL X Paul Smith: Collaboration collection with Paul Smith featuring Edition Three with fresh colour palette for summer 2026, available in The New Shopping Bag, The New Pouch, The New Protectable and The New Trash Bag.

Products and services

• The New Shopping Bag A colorful, ultra-strong shopping bag made from recycled materials, forming a flagship everyday carry item.
• The New Pouch A colorful, ultra-strong pouch made from recycled materials for everyday carry and storage.
• The New Bum Bag A colorful, ultra-strong bum bag made from recycled materials for hands-free carry.
• The New Backpack A colorful, ultra-strong backpack made from recycled materials for daily and travel use.
• The New Tote Bag A colorful, ultra-strong tote bag made from recycled materials for everyday use.
• The New 24/7 Bag A versatile everyday bag designed for continuous use, made from recycled materials.
• The New Trash Bag A colorful, ultra-strong trash bag made from recycled materials.
• The New Protectable A protective accessory made from recycled materials.
• Rainwear Collection Waterproof rainwear including coats, jackets, and pants made from recycled materials.
• Accessories Accessories including straps, trash racks, keychains, and gift cards.
• Interior Collection Home interior items including bathroom products, candleholders, kitchen items, magazines, books, and seating, including curated partner brands like Hasami, Muller Van Severen, and TEKLA.
• SUSAN BIJL X Paul Smith Collaboration Limited-edition collaboration collection with designer Paul Smith featuring timeless, colourful, ultra-strong bags made from recycled materials with a fresh colour palette.
• Gift Cards Gift cards available for purchase, providing stored value for future purchases.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Paul SmithflagshipStrategic or Co-development Partner · 1 January 2026Designer collaboration featuring limited edition collections of bags and accessories. Edition Three launched for summer 2026 featuring The New Shopping Bag, The New Pouch, The New Protectable, and The New Trash Bag with fresh color palette.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mansur Gavriel: New York-based designer bag label known for minimalist, color-led handbags and totes — overlaps with Susan Bijl's color-driven, fashion-forward bag assortment and DTC distribution.
• Stutterheim: Swedish premium rainwear brand with international DTC presence — comparable to Susan Bijl's rainwear line in product, price point, and design-led positioning.
• Bellroy: Australian carry goods brand specializing in bags, pouches, and travel accessories with strong DTC operations and sustainability messaging — closely comparable product and go-to-market model.
• Rains: Danish rainwear and bag brand offering waterproof outerwear and functional bags with strong DTC and international wholesale distribution — directly overlapping with Susan Bijl's rainwear and bag categories.
• Mismo: Danish bag and luggage brand focused on premium, design-led totes, backpacks, and travel goods — directly comparable in product mix and Scandinavian/Dutch design aesthetic.
• Sandqvist: Swedish bag and accessory brand focused on sustainable, Scandinavian-designed backpacks, totes, and travel bags — directly comparable category and sustainability positioning to Susan Bijl.

Broad incumbents

• HAY: Danish contemporary design brand with curated interior/home goods — comparable to Susan Bijl's Interior collection curation model and Scandinavian/Dutch design positioning.
• Eastpak: Established global bag and backpack brand — overlaps with Susan Bijl's backpack and tote offerings, though at a mass-market price point and far larger scale.
• Herschel Supply Co. Global lifestyle bag brand offering backpacks, totes, and travel accessories — comparable product categories and global DTC reach, though at a much larger scale than Susan Bijl.
• Fjällräven: Established Swedish outdoor brand with a dominant backpack, tote, and travel-bag portfolio — operates in the same everyday-carry bag space as Susan Bijl but at significantly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/susanbijl
• Instagraminstagram.com/susanbijl
• Pinterestpinterest.com/susanbijl
• LinkedInlinkedin.com/company/susan-bijl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Susan Bijl