KUDI
KUDI is a Chinese OEM/ODM manufacturer of pet grooming tools and retractable dog leashes, operating two Suzhou factories with 800+ SKUs and serving 2,000+ B2B customers across 35+ countries via wholesale, private label, and custom manufacturing.
- Company typePrivate
- Founded2001
- HeadquartersSuzhou, China
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What KUDI does
KUDI (legal entity Suzhou Kudi Trade Co., Ltd.) is a privately held Chinese OEM/ODM manufacturer of pet grooming tools and retractable dog leashes, founded in 2001 and headquartered in Suzhou, Jiangsu. It operates two factories totaling 9,000+ m² with approximately 230 employees, producing 800+ SKUs across categories including brushes, combs, dematting and deshedding tools, nail clippers, grooming kits, vacuums, dryers, collars, harnesses, toys, and LED-equipped leashes. Its technology base spans in-house injection molding, ultrasonic welding, webbing stitching, and assembly lines, with 130+ patents and a dedicated 25-person R&D team that releases 20–30 new products annually, funded by roughly 20% of annual profits.
The company's revenue model is B2B wholesale, with three complementary streams: catalog sales of ready-to-ship SKUs at MOQs from 50 pieces, private-label services supporting customer branding on handles, labels, and packaging, and full OEM/ODM customization (logos, colors, materials, packaging, product design) at MOQs from 500 pieces. Distribution is global across 35+ countries — primarily the EU and North America — through wholesalers, distributors, pet retail chains (including Walmart and Walgreen), e-commerce sellers (notably Amazon), and emerging pet brands. KUDI holds ISO9001, BSCI, BRC, Sedex, RoHS, and CCC certifications, and markets under three proprietary brands: KUDI (grooming), COOLBUD (outdoor/leash), and Gd·Edi (design-led). Sales is field-led with regular visits to major accounts, supplemented by a quote-driven website (thekudipet.com) and content marketing. No funding rounds, M&A activity, or revenue disclosures are available.
KUDI firmographics
Firmographics- Name
- KUDI
- Legal name
- Suzhou Kudi Trade Co., Ltd.
- Website
- https://thekudipet.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KUDI is a Chinese OEM/ODM manufacturer of pet grooming tools and retractable dog leashes, operating two Suzhou factories with 800+ SKUs and serving 2,000+ B2B customers across 35+ countries via wholesale, private label, and custom manufacturing.
- Ownership category
- akta.pro rank
KUDI industry classification
Industry- Product category
- Pet Supplies Manufacturing
- NAICS
- Miscellaneous Manufacturing (339)
- akta.pro primary industry
- Pet Grooming Equipment & Salon Supply Distribution (CRAOAKAH)
- akta.pro secondary industry
- Pet Grooming Supplies Retail (At-home) (CRALAHAG)
Keywords
Where KUDI is headquartered
LocationHeadquarters
- HQ city
- Suzhou
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
KUDI business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Wholesale Product Sales: Bulk sale of pet grooming tools and retractable dog leashes to B2B customers including wholesalers, distributors, and pet retail chains. Products sold at wholesale pricing with MOQs starting at 50 pieces for ready-to-ship items.
- Private Label Services: Custom private label solutions allowing retailers and brands to put their own branding on KUDI products. Supports logo customization on product handles, labels, and outer packaging.
- OEM/ODM Custom Manufacturing: Full customization services including logo, color, size, materials, packaging, and product design. Typically requires higher MOQs starting from 500 pieces. Provides complete product development support from concept to mass production.
- Product Catalog Sales: Sale of over 800+ SKUs across various pet grooming categories including brushes, nail clippers, dog leashes, and vacuums through direct wholesale channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-ship wholesale MOQ starting at 50 pieces |
| Unit Pricing | Multi-year contract | Customized or private label orders MOQ starting from 500 pieces |
| Unit Pricing | Pay-as-you-go | FOB price range for self-cleaning dog pin brush: US $0.5 - 9,999 per piece |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
KUDI product offering
Product offeringCore offering
KUDI is a China-based B2B manufacturer of pet grooming tools and accessories operating two factories in Suzhou with over 9,000 square meters of production capacity. The company designs, manufactures, and supplies over 800 SKUs spanning dog brushes, combs, retractable leashes, nail clippers, grooming vacuums, scissors, collars, harnesses, toys, and cleaning products. KUDI offers wholesale distribution, private label branding, and full OEM/ODM custom manufacturing services to pet brands, retailers, distributors, and e-commerce sellers in 35+ countries.
Product overview
KUDI is a manufacturer of pet supplies offering over 100 types of products across categories including dog brushes (slicker brushes, pin brushes, bristle brushes, rubber brushes, deshedding tools, dematting tools), dog leashes (retractable, heavy-duty, bungee, LED light variants), pet combs, pet grooming vacuums and dryers, pet nail clippers, pet grooming kits, pet toys, pet collars, pet harnesses, pet grooming scissors, and pet cleaning products. The company operates two factories in Suzhou, China, spanning over 9,000 square meters of production area. KUDI maintains three proprietary brands: COOLBUD for outdoor pet products, KUDI for grooming tools, and Gd·Edi for design-focused pet products. The company supports OEM and ODM customization services and supplies products to wholesalers, distributors, pet brands, and retailers globally, with major markets in the EU and North America.
Differentiator
Problem solved
Functional benefit
Brands
- COOLBUD: COOLBUD is a brand providing outdoor products for pets, including leash series that serve as a connection between pet owners and their pets for safe travels.
- KUDI
- Gd·Edi
Products and services
- Dog Leashes Retractable, heavy-duty, bungee, and LED light dog leashes with customizable lengths from 3 to 10 meters, featuring stainless steel coil springs tested for 50,000 retractions. Sold to pet brands, retailers, and distributors globally.
- Dog Brushes Slicker brushes, pin brushes, bristle brushes, rubber brushes, self-cleaning brushes, and electric detangling brushes for dogs and cats, with features such as 360-degree rotating heads, flexible neck design, and negative ion technology.
- Pet Combs Flea combs, rake combs, dematting combs, deshedding tools, tick combs, and metal or plastic grooming combs for all pet coat types, available in multiple configurations including 9-blade designs and 2-in-1 dual-sided undercoat rakes.
- Pet Grooming Vacuum and Dryers Cordless and corded pet vacuum cleaners with 3.2L capacity, multifunctional dog vacuum and dryer units, and pet hair blower dryers with adjustable airflow speeds and multiple nozzle attachments for grooming needs.
- Pet Nail Clippers Dog, cat, and puppy nail clippers including large dog variants and LED nail clippers with safety guards and spring-loaded mechanisms for safe trimming.
- Pet Grooming Kits 3-in-1 and 7-in-1 dog brush sets, cat brush kits, and scissor sets designed for complete home grooming and retail bundling.
- Pet Collars Cat collars with breakaway buckles and bells, patterned nylon dog collars with reflective materials for visibility and safety.
- Pet Toys Cotton rope dog toys, rubber treat ball toys, and electronic interactive cat toys with 360-degree rotation for play and exercise.
- Pet Harnesses Dog cooling vest harnesses with water-activated cooling technology and breathable mesh materials, plus velvet dog harness vests with quick-release buckles.
- Pet Grooming Scissors Pet hair cutting scissors with serrated comb blades and thinning shears for dogs with 70-80% thinning rate, designed for professional grooming results.
- Pet Cleaning Products Dog paw cleaner cups with TPR and silicone bristles, and reusable pet hair remover rollers for household pet hair cleanup.
- OEM/ODM Custom Manufacturing Service Full custom manufacturing service supporting logo, color, size, materials, packaging, and product design customization. Supports complete product development from concept to mass production with MOQs starting from 500 pieces and 30-40 day production lead time.
- Private Label Service Custom private label solutions allowing retailers and pet brands to apply their own branding on KUDI products, with logo customization on product handles, labels, and outer packaging.
- Wholesale Distribution Service Bulk wholesale distribution of over 800 SKUs of ready-to-ship pet grooming tools and accessories to B2B customers globally, with MOQs starting at 50 pieces and sample orders delivered within 3-5 days.
Quantifiable outcome
- Deshedding tools reduce shedding by up to 95%
- +3 more outcomes
Companies that use KUDI
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
KUDI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
KUDI partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- APA InstituteminorKUDI serves as one of the sponsors for the 2026 Pet Owner Lifestyle Survey organized by APA Institute, a nationwide pet owner research initiative.
- Amazon SellerscorePartnership with Amazon US sellers providing customized OEM/ODM products for pet grooming category stores. KUDI supports product innovation and differentiation for sellers facing intense marketplace competition.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
KUDI competitors and assessment
Company assessmentEmerging players
- Petlibro: China-rooted pet products brand now expanding globally through DTC and retail channels, with product breadth including grooming accessories and pet-care electronics. Represents the emerging wave of Chinese pet brands moving up the value chain from pure OEM to consumer-facing brand — a competitive trajectory KUDI may seek to follow with COOLBUD and Gd·Edi.
- Dogness Smart Technology: China-based, US-listed smart pet products company offering grooming tools, feeders, and accessories. Comparable Chinese pet-products manufacturer with partial product overlap (grooming tools, leashes) and a more technology-forward positioning targeting premium Western consumers.
Direct peers
- Rosewood Pet Products: UK manufacturer and distributor of pet accessories and grooming tools with strong international wholesale presence. Competes directly with KUDI across the same product categories (brushes, combs, leads, collars) sold through pet retail chains and garden centers.
- Coastal Pet Products: US-based manufacturer of pet grooming tools, collars, leashes, and accessories sold through mass and specialty retail. Directly comparable B2B supplier serving big-box retailers like Walmart, with significant overlap in collars, leads, and grooming tools.
- Flexi (Flexi-Bogdahn): German-based world leader in retractable dog leashes, which is KUDI's signature specialty category. Both manufacture premium retractable leashes and grooming accessories sold through global pet retail chains, with comparable durability-testing rigor and product-line breadth, making Flexi the closest direct competitor in retractable leashes.
- Ruffwear: US-based premium outdoor dog gear brand specializing in leashes, harnesses, and collars with strong design and IP positioning. Directly overlaps KUDI's harness and leash lines in premium Western markets, but reaches customers via a brand-led (rather than OEM-led) DTC and specialty-retail model.
- Ancol Pet Products: UK-based manufacturer and wholesaler of pet grooming tools, collars, leads, and harnesses. Ancol supplies independent pet shops and major retailers in the UK and internationally with branded and own-label ranges, mirroring KUDI's wholesale-plus-OEM business model across overlapping product categories.
Regional players
- Hurtta: Nordic (Finland) manufacturer of outdoor dog apparel, harnesses, leashes, and collars. Comparable product overlap in leashes, harnesses, and collars with KUDI, but primarily serves European markets through its own brand rather than via OEM/ODM contract manufacturing.
Broad incumbents
- Spectrum Brands Holdings: US-listed diversified consumer products company owning pet brands including FURminator (deshedding tools), Tetra, and Good Boy. Operates globally across multiple pet categories, providing a broad-incumbent benchmark for KUDI's grooming-tool focus and a potential channel partner or acquisition counterparty.
- Petco Animal Supplies: Major US pet specialty retailer with extensive private-label pet product lines, including grooming tools and accessories. Functions as both a potential large customer for KUDI's OEM/ODM services and a vertical competitor through its own private-label sourcing program.
Market position
Strengths4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
KUDI social profiles
Digital presenceKUDI compliance and trust
Trust signalCompliance5 records
KUDI financial estimates
Financial estimateRevenue estimate
Valuation estimate
KUDI leadership team
Management profileNumber of profiles
Profiles1 record
KUDI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KUDI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KUDI
What does KUDI do?
KUDI is a China-based B2B manufacturer of pet grooming tools and accessories operating two factories in Suzhou with over 9,000 square meters of production capacity. The company designs, manufactures, and supplies over 800 SKUs spanning dog brushes, combs, retractable leashes, nail clippers, grooming vacuums, scissors, collars, harnesses, toys, and cleaning products. KUDI offers wholesale distribution, private label branding, and full OEM/ODM custom manufacturing services to pet brands, retailers, distributors, and e-commerce sellers in 35+ countries.
Is KUDI a public or private company?
KUDI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KUDI founded?
KUDI was founded in 2001. It employs 51 to 100 people.
Where is KUDI based?
KUDI is headquartered in Suzhou, China, in the Asia region.
How does KUDI make money?
Four revenue lines are on record. Wholesale Product Sales are the primary driver. The others are private Label Services, OEM/ODM Custom Manufacturing and product Catalog Sales.
Who are KUDI's main competitors?
Emerging players on record are Petlibro and Dogness Smart Technology. Direct peers are Rosewood Pet Products, Coastal Pet Products, Flexi (Flexi-Bogdahn), Ruffwear and Ancol Pet Products. Hurtta is listed as a regional player. Broad incumbents are Spectrum Brands Holdings and Petco Animal Supplies.
Does KUDI have an API?
No public API is recorded for KUDI.
What industry is KUDI in?
KUDI's product category is Pet Supplies Manufacturing. Its primary akta.pro industry code is CRAOAKAH, Pet Grooming Equipment & Salon Supply Distribution, with a secondary code of CRALAHAG, Pet Grooming Supplies Retail (At-home). Its NAICS code is 339.