The Karma Project
The Karma Project is a Stuttgart-based wellness center offering yoga classes, teacher training, retreats, and individual mentoring. Founded by Susanne and Mario Esposito, it serves local individuals seeking personal and spiritual development grounded in classical yoga.
- Company typePrivate
- Founded2020
- HeadquartersStuttgart, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Karma Project does
The Karma Project is a privately held wellness center registered as a GbR (civil law partnership) in Stuttgart, Germany, founded around 2019–2020 by co-owners Susanne Esposito and Mario Esposito. The business offers four core services: regular in-person yoga classes (Unterricht, including Vinyāsa and integral yoga), comprehensive yoga teacher training (Ausbildung), immersive spiritual retreats held at external locations, and one-on-one mentoring for personal development. The offering is positioned as an initiative for personal and societal development grounded in classical yoga teachings, with a "world-open, people-friendly" philosophical stance.
The company operates without any proprietary technology platform; its digital infrastructure consists of a WordPress website (built with the Aino theme) and a presence on six social media channels (Facebook, Instagram, YouTube, LinkedIn, Pinterest, TikTok). There is no mobile app, no AI or ML capabilities, no API surface, and no disclosed integrations. Payment processing appears to use PayPal based on cookie data, and no public pricing is disclosed.
Its business model is a community-led, services-only operation. Revenue is generated through four streams: recurring in-person classes, professional-service fees for teacher certification, professional-service fees for retreats, and individualized mentoring. Customer acquisition relies on word-of-mouth, social media, and the personal brands of the two founders, who between them hold credentials in Vinyāsa Yoga, Yoga therapy, Ayurveda, massage, integral Yoga, meditation, and Tantra. The customer base is local Stuttgart individuals seeking personal and spiritual development, with no enterprise or institutional customers. The company has 1–10 employees, no subsidiaries, no funding rounds, no patents or trademarks, and no disclosed partnerships.
The Karma Project firmographics
Firmographics- Name
- The Karma Project
- Legal name
- The Karma Project GbR
- Website
- https://karmaproject.de
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Karma Project is a Stuttgart-based wellness center offering yoga classes, teacher training, retreats, and individual mentoring. Founded by Susanne and Mario Esposito, it serves local individuals seeking personal and spiritual development grounded in classical yoga.
- Ownership category
- akta.pro rank
The Karma Project industry classification
Industry- Product category
- Yoga & Wellness Services
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)
Keywords
Where The Karma Project is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
The Karma Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Yoga Classes (Unterricht): In-person yoga instruction at the studio location in Stuttgart. Customers pay for individual or recurring class sessions.
- Yoga Teacher Training (Ausbildung): Comprehensive yoga teacher certification programs for individuals seeking to become yoga teachers.
- Retreats: Spiritual retreats held at special external locations, providing immersive yoga and wellness experiences.
- Mentoring: Individualized one-on-one support and guidance for personal development needs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Karma Project product offering
Product offeringCore offering
The Karma Project operates a yoga and holistic well-being studio in Stuttgart, Germany, offering yoga classes (UNTERRICHT), certified yoga teacher training (AUSBILDUNG), retreats, and personal mentoring. The studio focuses on classical yoga teachings to support students in their personal development, with an emphasis on individual attention and an inclusive community atmosphere.
Product overview
The Karma Project is a wellness and personal development initiative based in Stuttgart, Germany, offering a portfolio of four interconnected service offerings: yoga teacher training (AUSBILDUNG), immersive retreats, one-on-one mentoring/coaching, and regular yoga classes (UNTERRICHT). The four core services work together to support personal and societal development through classical yoga teachings, creative and spiritual unfolding, and an open-minded, humanitarian approach.
Differentiator
Problem solved
Functional benefit
Products and services
- UNTERRICHT (Yoga Classes) Recurring yoga classes held at the Stuttgart studio, designed for individual practitioners interested in classical yoga. Open to the local community on a class or pass basis.
- AUSBILDUNG (Yoga Teacher Training) Certified yoga teacher training program intended for students who want to deepen their practice and qualify as yoga teachers. Provided in-person at the Stuttgart studio.
- RETREATS Multi-day yoga and meditation retreats held at external locations, allowing practitioners to immerse themselves in classical yoga practice outside the regular studio environment.
- MENTORING One-on-one or small-group mentoring sessions supporting individual students in personal development, practice deepening, or teacher training progression.
Companies that use The Karma Project
Customer profileSegments1 record
Ideal customer profiles1 record
The Karma Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Karma Project partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
The Karma Project competitors and assessment
Company assessmentEmerging players
- Glo: Subscription-based online yoga, meditation, and Pilates platform with a broad teacher roster and class library. Comparable to The Karma Project as it offers an alternative path for aspiring teachers and practitioners via recorded courses and live classes, substituting for both classes and teacher training.
- Alo Moves: Premium on-demand yoga, fitness, and mindfulness platform from activewear brand Alo. Comparable to The Karma Project because it competes for the same end customer's practice time and training journey, offering a digital alternative to in-person classes and teacher training for spiritually-oriented yoga practitioners.
Others
- BookYogaRetreats: Global marketplace and listing platform for yoga retreats and teacher trainings. Comparable to The Karma Project because the retreats-and-training portion of the offering competes with listings on this platform, and The Karma Project could use such platforms as a distribution channel to reach students outside Stuttgart.
Direct peers
- CorePower Yoga: Large multi-location yoga studio chain in the U.S. offering classes, teacher training, and wellness programming. Comparable to The Karma Project as a multi-format yoga brand combining classes, training, and wellness experiences—though at vastly larger scale and with a different geographic footprint.
- YOGA EASY: Leading German-language online yoga and meditation platform with on-demand classes, teacher training content, and retreat listings. Comparable because it directly serves the same German-speaking yoga student segment that The Karma Project targets, offering an alternative delivery model (digital vs. in-person) for the same practice.
Regional players
- Spirit Yoga: A established yoga studio chain based in Berlin and Munich offering in-person classes, teacher training, and workshops. Directly comparable to The Karma Project as a German-based multi-format yoga provider serving the same personal-development-oriented customer, though operating at much larger scale and in different German cities.
- Inside Yoga: German-language yoga media brand and community covering studios, retreats, and teacher training opportunities across Germany. Comparable as an ecosystem touchpoint: it influences the same Stuttgart/German yoga practitioner audience The Karma Project targets and could be a marketing or distribution partner.
- Sirsasana: Munich-based yoga studio and teacher training school founded by Anna Trökes, deeply rooted in classical and integral Yoga traditions. Highly comparable to The Karma Project in philosophical positioning (classical/integral Yoga) and product mix (classes plus Ausbildung), serving a different but adjacent German metropolitan market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
The Karma Project social profiles
Digital presenceThe Karma Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Karma Project leadership team
Management profileNumber of profiles
Profiles2 records
The Karma Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Karma Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Karma Project
What does The Karma Project do?
The Karma Project operates a yoga and holistic well-being studio in Stuttgart, Germany, offering yoga classes (UNTERRICHT), certified yoga teacher training (AUSBILDUNG), retreats, and personal mentoring. The studio focuses on classical yoga teachings to support students in their personal development, with an emphasis on individual attention and an inclusive community atmosphere.
Is The Karma Project a public or private company?
The Karma Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Karma Project founded?
The Karma Project was founded in 2020. It employs 1 to 10 people.
Where is The Karma Project based?
The Karma Project is headquartered in Stuttgart, Germany, in the Europe region.
How does The Karma Project make money?
Four revenue lines are on record. Yoga Classes (Unterricht) is the primary driver. The others are yoga Teacher Training (Ausbildung), retreats and mentoring.
Who are The Karma Project's main competitors?
Emerging players on record are Glo and Alo Moves. BookYogaRetreats is listed as an others. Direct peers are CorePower Yoga and YOGA EASY. Regional players are Spirit Yoga, Inside Yoga and Sirsasana.
Does The Karma Project have an API?
No public API is recorded for The Karma Project.
What industry is The Karma Project in?
The Karma Project's product category is Yoga & Wellness Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADAJAF, Meditation Retreats, Workshops & Immersive Programs. Its SIC code is 7997.