RPS
RPS GmbH is a privately held Swiss ecommerce specialist operating motorcycle, scooter, and moped parts storefronts (Backyard Racing, Racing Planet) and offering ERP, PIM, DAM, and ecommerce operations services to automotive accessory traders in Switzerland.
- Company typePrivate
- Founded2004
- HeadquartersEhrendingen, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
RPS firmographics
Firmographics- Name
- RPS
- Legal name
- RPS GmbH
- Website
- https://onlinemotosuperstores.ch
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RPS GmbH is a privately held Swiss ecommerce specialist operating motorcycle, scooter, and moped parts storefronts (Backyard Racing, Racing Planet) and offering ERP, PIM, DAM, and ecommerce operations services to automotive accessory traders in Switzerland.
- Ownership category
- akta.pro rank
RPS industry classification
Industry- Product category
- Automotive Ecommerce Operations
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)
Keywords
Where RPS is headquartered
LocationHeadquarters
- HQ city
- Ehrendingen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
RPS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ecommerce Store Operations: RPS GmbH operates their own ecommerce stores (Backyard Racing, Racing Planet) selling moto, scooter, and moped parts and accessories, generating revenue through product sales.
Go-to-market motion1 record
Distribution channels1 record
RPS product offering
Product offeringCore offering
RPS GmbH operates ecommerce storefronts (Backyard Racing and Racing Planet) selling motorcycle, scooter, and moped parts and accessories in Switzerland, and offers end-to-end ecommerce operations services including customer service, logistics, marketing, product data preparation, database maintenance, and custom cross-platform systems development for automotive accessory retailers and traders.
Differentiator
Problem solved
Functional benefit
Brands
- Backyard Racing: Biggest motorcycle shop in Switzerland
- Racing Planet
Products and services
- Backyard Racing Shop
Companies that use RPS
Customer profileSegments1 record
Ideal customer profiles2 records
RPS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
RPS partnerships and signals
Strategic signalScale indicators2 records
RPS competitors and assessment
Company assessmentBroad incumbents
- autodoc: Large European online retailer of car parts and accessories with significant private-label operations. Overlaps with RPS's auto accessories extension but operates at vastly greater scale and across broader automotive categories.
- Amazon EU: Pan-European ecommerce marketplace that competes directly with RPS's own stores on motorcycle parts and accessories through both Amazon's own inventory and third-party sellers. Represents the largest structural competitive threat.
Direct peers
- Helmet City: UK-based online motorcycle helmet and accessories specialist. Comparable to RPS in operating a dedicated online store for motorcycle accessories with strong product data and fitment support.
- FC-Moto: German motorcycle helmet, apparel, and parts ecommerce specialist with strong European reach. Closely comparable to RPS in being a primarily online retailer of motorcycle parts and accessories, with a similar focus on product data quality and fitment tools.
- BIKE24: European ecommerce retailer of cycling and motorcycle parts and accessories, publicly listed. Comparable to RPS in online-first specialist retail model and parts/accessories focus, but at much broader geographic and category scale.
- Polo Motorrad: German motorcycle accessories and apparel retailer with combined store and ecommerce footprint. Competes in the same motorcycle parts and gear categories as Backyard Racing and Racing Planet.
- Louis (Detlev Louis Motorrad): Europe's largest motorcycle clothing and accessories retailer, operating both stores and ecommerce across DACH. Directly comparable to RPS in product category (moto parts, gear, accessories) and multi-channel retail model, but at significantly larger scale and broader geographic reach.
Emerging players
- Held (motorcycle gloves/apparel): German motorcycle glove and apparel manufacturer with direct-to-consumer ecommerce operations. Adjacent to RPS's product mix (motorcycle gear and accessories) and overlaps in European D2C ecommerce of moto gear.
Regional players
- RevZilla: US-based motorcycle gear, parts, and accessories ecommerce specialist, now part of COMOTO Holdings. Highly comparable in product and content-led ecommerce model, but serves a North American rather than European customer base.
- Moto-Shop Switzerland: Swiss motorcycle retailer operating across multiple Swiss locations with ecommerce. Direct domestic competitor to Backyard Racing in the Swiss motorcycle parts and accessories market.
Market position
Customer concentration
RPS social profiles
Digital presenceRPS financial estimates
Financial estimateRevenue estimate
Valuation estimate
RPS leadership team
Management profileNumber of profiles
RPS subsidiaries and ownership
Company hierarchySubsidiaries2 records
RPS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RPS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RPS
What does RPS do?
RPS GmbH operates ecommerce storefronts (Backyard Racing and Racing Planet) selling motorcycle, scooter, and moped parts and accessories in Switzerland, and offers end-to-end ecommerce operations services including customer service, logistics, marketing, product data preparation, database maintenance, and custom cross-platform systems development for automotive accessory retailers and traders.
Is RPS a public or private company?
RPS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RPS founded?
RPS was founded in 2004. It employs 1 to 10 people.
Where is RPS based?
RPS is headquartered in Ehrendingen, Switzerland, in the Europe region.
How does RPS make money?
One revenue line is on record: ecommerce Store Operations.
Who are RPS's main competitors?
Broad incumbents on record are autodoc and Amazon EU. Direct peers are Helmet City, FC-Moto, BIKE24, Polo Motorrad and Louis (Detlev Louis Motorrad). Held (motorcycle gloves/apparel) is listed as an emerging player. Regional players are RevZilla and Moto-Shop Switzerland.
Does RPS have an API?
No public API is recorded for RPS.
What industry is RPS in?
RPS's product category is Automotive Ecommerce Operations. Its primary akta.pro industry code is CRAMABAN, Motorsports & Powersports Gear & Accessories Retail. Its NAICS code is 44133 and its SIC code is 5531.