Sugi Research
Sugi Research is a Paris-based consulting and AI tools firm that helps enterprise market intelligence teams organize, activate, and extract value from their existing market research study libraries through proprietary AI platforms including SugiScan, Datelia, and SugiScope.
- Company typePrivate
- Founded2022
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sugi Research does
Sugi Research SAS is a Paris-based consulting and AI tools company founded in 2022 that helps enterprise consumer and market intelligence (CMI) teams organize, activate, and extract more value from their existing market research study libraries. The firm serves large organizations across consumer goods, automotive, food and beverage, environmental services, and other industries, with named clients including Stellantis, BIC, McDonald's France, Givaudan, Citeo, SIG, and Comité Champagne. Its stated scale metrics include 10,000 studies cleaned, 1,000 reports produced, and 30+ clients served.
The company's product portfolio centers on three proprietary AI tools: SugiScan©, an AI-powered study optimization tool that sorts, categorizes, and maps existing studies (reported to compress BIC's 50GB study corpus down to 2GB and 400 essential studies); Datelia©, a knowledge management platform that unifies access to internal studies and external sources such as BCG, McKinsey, Ipsos, and Kantar; and SugiScope, a generative AI assistant launched in October 2024 that enables natural-language query and synthesis of insights. The offering is complemented by Carbon Insights Metrics (CIM), an ADEME-methodology carbon footprint calculator for research studies launched in March 2024, and by SugiConnect, a franchised network of approximately 10-11 freelance experts trained in Sugi IA methods.
Sugi Research operates a sales-led, consulting-driven business model with custom, quote-based pricing and multi-year contracts. Revenue is generated through professional services engagements and recurring subscriptions/licenses for the SugiScan and Datelia platforms. The go-to-market combines direct enterprise sales, thought leadership content (a blog, the weekly Sugi Week newsletter, webinars), and event participation (notably Printemps Des Études 2024), with the SugiConnect expert network serving as a community-led referral and delivery channel. The company was co-founded by Charlotte Taupin (former COO of Ipsos France), Christine Launay, and Stéphane Quidet; it is structured as a SAS with €10,500 in registered share capital and operates with 1-10 full-time staff.
Sugi Research firmographics
Firmographics- Name
- Sugi Research
- Legal name
- Sugi Research SAS
- Website
- https://sugi-research.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sugi Research is a Paris-based consulting and AI tools firm that helps enterprise market intelligence teams organize, activate, and extract value from their existing market research study libraries through proprietary AI platforms including SugiScan, Datelia, and SugiScope.
- Ownership category
- akta.pro rank
Sugi Research industry classification
Industry- Product category
- Market Research Consulting
- NAICS
- Management Consulting Services (54161), Marketing Research and Public Opinion Polling (54191), Software Publishers (513210)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industries
- Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL), Sustainability & ESG Consulting (BPAHACAK)
Keywords
Where Sugi Research is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Sugi Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consulting Services: Sugi Research offers consulting engagements to help organizations appropriate, optimize, and activate their existing research studies. Consulting services are offered to both domestic (France) and international companies. Engagements follow a structured three-step methodology: consulting, optimization (SugiScan), and access/integration (Datelia).
- SugiScan© AI Platform: AI-powered study optimization software used within consulting engagements. Helps organizations sort, categorize, and archive studies, reducing storage volume and improving knowledge asset accessibility.
- Datelia© AI Platform: AI-powered knowledge management platform providing centralized and searchable access to studies for organizations. Licensed to enterprise clients for team-wide deployment.
- SugiConnect Expert Network: Franchised network of freelance experts trained in Sugi methods and tools, providing extended consulting capacity and community-based service delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements — no public pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Sugi Research product offering
Product offeringCore offering
Sugi Research provides consulting services and proprietary AI-powered tools (SugiScan©, Datelia©, SugiScope©) to help organizations organize, optimize, and activate their existing market research studies and insights. The company applies a three-step methodology—consulting, optimization, and access/integration—to transform accumulated research assets into structured, searchable, and strategically usable knowledge for enterprise clients.
Product overview
Sugi Research offers a suite of AI-powered insight management solutions centered around three core products: SugiScan© for study optimization and categorization, Datelia© as the AI-powered knowledge management platform, and Sugiscope as the generative AI assistant. The portfolio is complemented by the Carbon Insights Metrics tool for environmental impact measurement and SugiConnect, a network of certified freelance experts. SugiScan and Datelia work together in a three-step methodology: Consulting, Optimization (via SugiScan), and Access/Integration (via Datelia), with Sugiscope providing generative AI capabilities across the platform. Sugi Research positions itself around four pillars: Appropriation, Optimization, Autonomy, and Sharing.
Differentiator
Problem solved
Functional benefit
Brands
- SugiScan©: AI-powered study optimization tool that sorts, updates, and maps studies, providing a clear overview of knowledge assets.
- Datelia©
- Sugiscope©
- SugiConnect
- Carbon Insights Metrics (CIM)
Products and services
- SugiScan© AI-powered study optimization tool that sorts, updates, categorizes, and maps existing market research studies, providing a clear overview of an organization's knowledge assets and contributing to digital sobriety by reducing redundant studies.
- Datelia© AI-powered knowledge management platform that unifies and simplifies access to internal and external studies (including sources like BCG, McKinsey, Ipsos, and Kantar), making synthesized studies readily accessible for strategic decisions and enhancing collective intelligence across teams.
- Sugiscope© Generative AI assistant that enables fluid exploitation and sharing of insights from studies, whether internal or open-source, making teams more efficient and collaborative through optimized dissemination of results.
- Carbon Insights Metrics (CIM) Carbon impact calculator tool that evaluates the environmental footprint of research studies (qualitative, quantitative, or DIY) based on ADEME methodology for calculating carbon footprint of activities.
- SugiConnect Network of certified freelance experts trained in the Sugi IA method and tools, designed to enhance the impact of research and improve the working lives of CMIs and marketing research teams.
- Consulting Services Strategic consulting services that help organizations maximize the value of their existing studies, increase appropriation and impact within the organization, and improve long-term information circularity through a three-step methodology.
Quantifiable outcome
- Study volume reduction from 50GB to 2GB (96% reduction in data volume) for BIC, retaining only 400 essential studies.
- +2 more outcomes
Companies that use Sugi Research
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Sugi Research technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Sugi Research partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Sugi ConsortiumcoreThe Sugi Consortium is a collaborative group bringing together researchers, companies, and AI experts to promote ethical and responsible generative AI development in the market research sector. Key activities include developing the SugiScope generative AI assistant and establishing principles of ethics, confidentiality, and social impact. Notable members include Google (Lucile Le Goallec), Julien Cloarec (AI professor), and Gaëlle Cuvelier from Auchan. The consortium supports the development of SugiScope with an advanced level of functionality focused on use cases specific to market research.
- Google (Lucile Le Goallec)minorLucile Le Goallec, Insight Leader at Google, participated as a guest speaker at Sugi Research's Printemps Des Études 2024 conference on AI integration in insights exploitation. Represents a thought leadership collaboration with Google expertise in AI and insights.
- Julien Cloarec (AI Professor)minorJulien Cloarec, a professor and AI expert, serves as a member of the Sugi Consortium. He provides expertise on AI risks and security considerations, particularly warning against the use of free AI tools that could expose companies to security vulnerabilities, and advocates for paid APIs with confidentiality guarantees.
- Auchan (Gaëlle Cuvelier)minorGaëlle Cuvelier from Auchan participated in Sugi Research's conference round table at Printemps Des Études 2024, representing the advertiser/enterprise perspective in the AI in insights discussion.
- ADEME (Agence de la Transition Écologique)minorADEME provided the factual methodology and criteria used by Sugi Research to develop the Carbon Insights Metrics (CIM) tool for calculating the carbon impact of research studies. Sugi uses ADEME's open data on carbon footprint calculations and low-carbon activity metrics.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Sugi Research competitors and assessment
Company assessmentBroad incumbents
- Kantar: One of the largest global market research and insight firms, with AI-enabled analytics and a vast syndicated insight library referenced by Sugi's Datelia©. Broad incumbent rather than direct competitor.
- Ipsos: Global market research leader and former employer of Sugi's founder; offers proprietary AI analytics tools and a broad portfolio of research services that competes with Sugi's AI insight management stack.
- Forsta: Market research, customer experience and VoC platform offering AI-driven insight tools. Broader in scope than Sugi but overlaps on enterprise market research technology.
Direct peers
- Stravito: Subscription-based insights management platform purpose-built for enterprise market research teams. Closest direct competitor to Sugi's Datelia©, with comparable SaaS go-to-market and a focus on unstructured research activation.
- Zappi: Consumer insights automation platform used by global brands like McDonald's. Overlaps with Sugi's enterprise marketing research automation offering and shares a similar buyer persona (CMI/insights leaders).
- Yabble: AI platform for generating and synthesizing consumer insights. Competes directly with SugiScope on AI-powered insight generation and natural-language query of research assets.
Emerging players
- Knit: AI-native consumer research platform enabling conversational survey design and analysis. Partial overlap with SugiScope's generative AI assistant for insights.
- DisplayR: Knowledge management and analytics platform for market research data. Overlaps with Sugi's Datelia© on study access and synthesis, primarily serving data analysts and insights teams.
- Remesh: AI-driven qualitative research and live insight platform. Adjacent to Sugi's research workflow but focused on live conversation rather than legacy study activation.
Others
- Capgemini Invent (Insights & Analytics practice): Large strategy/consulting arm with AI-enabled insights and analytics practices. Reaches the same enterprise CMI buyers but competes as a broad management consultancy rather than a specialized insight management vendor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sugi Research social profiles
Digital presenceSugi Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sugi Research leadership team
Management profileNumber of profiles
Profiles1 record
Sugi Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sugi Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sugi Research
What does Sugi Research do?
Sugi Research provides consulting services and proprietary AI-powered tools (SugiScan©, Datelia©, SugiScope©) to help organizations organize, optimize, and activate their existing market research studies and insights. The company applies a three-step methodology—consulting, optimization, and access/integration—to transform accumulated research assets into structured, searchable, and strategically usable knowledge for enterprise clients.
Is Sugi Research a public or private company?
Sugi Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sugi Research founded?
Sugi Research was founded in 2022. It employs 1 to 10 people.
Where is Sugi Research based?
Sugi Research is headquartered in Paris, France, in the Europe region.
How does Sugi Research make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are sugiScan© AI Platform, datelia© AI Platform and sugiConnect Expert Network.
Who are Sugi Research's main competitors?
Broad incumbents on record are Kantar, Ipsos and Forsta. Direct peers are Stravito, Zappi and Yabble. Emerging players are Knit, DisplayR and Remesh. Capgemini Invent (Insights & Analytics practice) is listed as an others.
Does Sugi Research have an API?
No public API is recorded for Sugi Research.
What industry is Sugi Research in?
Sugi Research's product category is Market Research Consulting. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of MPAAALAL, Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM). Its NAICS code is 54161 and its SIC code is 8742.