Knit
Knit is an AI-native consumer research agency that pairs forward-deployed researchers with autonomous AI agents to deliver end-to-end quantitative and qualitative insights to enterprise brands across retail, CPG, food & beverage, tech, and media verticals.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Knit does
Knit is an Austin-based, privately-held AI-native consumer research agency that delivers end-to-end quantitative and qualitative insights to enterprise brands. The company pairs forward-deployed human researchers with autonomous AI agents across the full research workflow — scoping and research brief generation, AI-generated survey creation, global sample fielding through a panel of 65M+ vetted respondents, automated quant-plus-qual analysis, and AI-generated branded reporting delivered within 24 hours of fielding close. Its platform integrates multimodal capabilities across text, video, audio, and structured data, with AI-moderated video questions enabling qualitative depth at quantitative scale and a Research Context Library that embeds brand guidelines and prior studies into each new engagement.
Knit sells to enterprise insights and consumer research teams across five core verticals — Retail, CPG, Food & Beverage, Tech, and Media — with named customers including Amazon, Mars Wrigley, NASCAR, T-Mobile, ESPN, Paramount, Moet Hennessy, JBL, Overtime, WNBA, Nickelodeon, H-E-B, and Truth Initiative. The company operates on a quote-based, subscription/recurring revenue model with custom enterprise agreements; pricing is not publicly disclosed. Go-to-market is enterprise direct sales with a consultative motion anchored by a 'Book a Demo' CTA, supported by content marketing, case studies, webinars, and industry events.
The company was originally incorporated as Purpics, Inc., and rebranded to Knit in 2024 to reflect its repositioning as an AI-native research agency. Knit has raised over $30 million in cumulative funding, including a $9M seed round in September 2024 led by Revolution's Rise of the Rest Seed Fund and a $16.1M Series A in July 2025 co-led by GFT Ventures and Sound Ventures. Headcount is reported at 11-50 employees, with the Series A earmarked for new AI feature development, international expansion of research and go-to-market teams, and global research operations scaling beyond the current North America-heavy client base.
Knit firmographics
Firmographics- Name
- Knit
- Legal name
- Knit, Inc.
- Website
- https://goknit.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Knit is an AI-native consumer research agency that pairs forward-deployed researchers with autonomous AI agents to deliver end-to-end quantitative and qualitative insights to enterprise brands across retail, CPG, food & beverage, tech, and media verticals.
- Ownership category
- akta.pro rank
Where Knit is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Knit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- AI-Powered Consumer Research Services: Knit provides end-to-end AI-driven consumer research services to enterprise brands, offering quantitative and qualitative insights through their proprietary platform. The company pairs researchers with AI agents to deliver decision-ready insights faster than traditional agencies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Knit product offering
Product offeringCore offering
Knit is an AI-native research agency that operates a software platform pairing forward-deployed human researchers with autonomous AI agents to deliver end-to-end consumer research for enterprise brands. Its offering covers the full research lifecycle — scoping and research brief creation, AI-generated surveys, global sample fielding across 65M+ vetted respondents, automated quant and qualitative analysis, AI-moderated video questions, and branded decision-ready reports delivered within 24 hours of fielding close.
Product overview
Knit is an AI-native research agency platform combining human expertise with autonomous AI agents to deliver consumer insights. The platform operates as a unified system with interconnected modules: Scoping (context collection and Research Brief generation), Survey Creation (AI-generated questionnaires with quant/qual capabilities), Sample & Fielding (access to 65M+ vetted respondents), Analysis (automated quant and qual analysis), Reporting (AI-generated branded reports within 24 hours), and AI Moderated Video Questions (qual depth at quant scale). The Research Context Library stores past studies and brand guidelines, allowing AI to apply unique business context across studies. Clients include enterprise brands like Amazon, NASCAR, Mars Wrigley, T-Mobile, ESPN, Paramount, Moet Hennessy, JBL, Overtime, WNBA, and Nickelodeon.
Differentiator
Problem solved
Functional benefit
Products and services
- Knit Platform End-to-end AI-driven consumer research platform combining forward-deployed human researchers with autonomous AI agents to deliver decision-ready insights for enterprise brands. Covers research scoping, AI-generated surveys, global sample fielding across 65M+ respondents, automated quant and qual analysis, AI-moderated video questions, and branded reports within 24 hours.
Quantifiable outcome
- 6X faster research turnaround (from 4-6 weeks to days) for Mars Wrigley
- +3 more outcomes
Companies that use Knit
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles1 record
Knit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature7 records
Knit partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered supporting.
- Addpipe (Pipe)supportingVideo processing subprocessor used to record video and audio from surveys. Videos are securely stored temporarily until transferred to Knit's database.
- AnthropicsupportingAI and machine learning technology partner. ISO 27001, SOC 2, HIPAA compliant.
- OpenAIsupportingAI technology partner for aggregating and evaluating survey data. ISO 27001, SOC 2 compliant.
- QualtricssupportingSurvey tool platform that powers Knit's surveys and stores all information provided via the survey.
- AWS CloudsupportingCloud hosting infrastructure for survey and participant data storage.
- MongoDB AtlassupportingDatabase as a service platform for storing survey and participant data.
- Lucid/CintsupportingSurvey panel provider offering access to respondents in USA and globally. GDPR, ISO 27001 compliant.
- PRIVOsupportingParental identity verification service for COPPA compliance when minors participate in surveys.
- DeepgramsupportingSpeech-to-text services for transcribing video and audio responses. SOC 2, GDPR compliant.
- Rev.aisupportingSpeech-to-text and AI transcription services. SOC 2, GDPR, HIPAA compliant.
- AmplitudesupportingProduct analytics platform. ISO 27001, SOC 2, GDPR compliant.
- MixpanelsupportingProduct analytics platform for tracking user interactions.
- VercelsupportingFrontend web hosting platform.
- GitHubsupportingVersion control platform. SOC 2, ISO 27001 compliant.
- Google GeminisupportingAI and machine learning technology integration.
- SentrysupportingError tracking platform for application monitoring.
- SagosupportingSurvey panel provider for respondent access.
- ProdegesupportingSurvey panel provider for respondent access.
- RespondentsupportingSurvey panel provider for respondent access.
- PureSpectrumsupportingSurvey panel provider for respondent access.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Knit competitors and assessment
Company assessmentDirect peers
- Zappi: AI-augmented consumer insights platform purpose-built for CPG and retail brands, offering concept testing, ad testing, and product innovation research. Highly comparable enterprise customer overlap (CPG/retail) and AI-research positioning.
- Attest: Consumer research platform providing brand tracking, concept testing, and audience insights to enterprise marketers via a self-serve panel. Comparable target customer and AI-driven research workflow.
- Suzy: AI-powered consumer insights platform offering on-demand quant and qual research to enterprise brands. Closely comparable in target customer (enterprise insights teams), product (AI-assisted research with panel access), and GTM (enterprise SaaS).
- Quantilope: Automated consumer research platform emphasizing quant methodology with AI-assisted survey design and analysis. Direct overlap in AI-augmented consumer research for CPG/retail enterprise customers.
- CivicScience: AI-driven consumer insights and polling platform providing brands with real-time audience research. Comparable in using AI to compress consumer research timelines and serving Fortune 500 enterprise customers.
Broad incumbents
- Qualtrics: Enterprise experience management platform with deep survey, consumer-research, and panel capabilities. Although Knit partners with Qualtrics for survey infrastructure, Qualtrics also competes directly as an end-to-end research platform for the same Fortune 500 buyer.
- Kantar: Global market research and consulting giant serving the same Fortune 500 CPG/retail/media buyers as Knit. Represents the traditional agency model that Knit's AI-research offering is positioned to disrupt.
- Toluna: Established global market research panel and technology provider serving enterprise insights teams. Overlaps with Knit's panel-and-research offering, though Toluna operates at a broader scale with more manual service delivery.
- Dynata: One of the world's largest first-party data and research panel providers, serving enterprise research buyers. Comparable in serving the same insights-team buyers and offering panel/research combined services, though with a more traditional agency-tech stack.
Emerging players
- Highlight: AI-native consumer research platform combining quant surveys with video testimonials for enterprise brands. Comparable end-to-end workflow and video-first qual capability, though smaller scale and earlier stage.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Knit social profiles
Digital presenceKnit compliance and trust
Trust signalCompliance4 records
Knit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knit leadership team
Management profileNumber of profiles
Knit funding detail
Funding detailFunding overview
Funding rounds10 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knit
What does Knit do?
Knit is an AI-native research agency that operates a software platform pairing forward-deployed human researchers with autonomous AI agents to deliver end-to-end consumer research for enterprise brands. Its offering covers the full research lifecycle — scoping and research brief creation, AI-generated surveys, global sample fielding across 65M+ vetted respondents, automated quant and qualitative analysis, AI-moderated video questions, and branded decision-ready reports delivered within 24 hours of fielding close.
Is Knit a public or private company?
Knit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Knit founded?
Knit was founded in 2023. It employs 51 to 100 people.
Where is Knit based?
Knit is headquartered in New York, United States, in the North America region.
How does Knit make money?
One revenue line is on record: AI-Powered Consumer Research Services.
Who are Knit's main competitors?
Direct peers on record are Zappi, Attest, Suzy, Quantilope and CivicScience. Broad incumbents are Qualtrics, Kantar, Toluna and Dynata. Highlight is listed as an emerging player.
Does Knit have an API?
No public API is recorded for Knit.