What Stravito does

Stravito is an enterprise AI-powered insights intelligence platform founded in 2017 and headquartered in Stockholm, Sweden. The company enables large organizations to centralize, organize, search, and activate market research, consumer insights, and competitive intelligence through a unified SaaS platform. Its core products include the Insight Library (centralized research repository with AI-powered auto-categorization and tagging), AI Assistant (a conversational GenAI tool delivering source-cited answers with 98% accuracy versus 15% for Microsoft Copilot), AI Personas (AI-powered interactive consumer profile simulations for real-time market testing), and a Data Integrations framework connecting third-party research vendors such as Mintel, Kantar, Euromonitor International, Statista, Foresight Factory, Voxpopme, GetWhy, Listen Labs, and enterprise systems like Microsoft SharePoint. Additional tools include Atlas (exploratory search), Scrapbook (storytelling), and Deep Research Agent (advanced multi-step research synthesis).

Stravito's go-to-market targets enterprise insights, market research, marketing, and UX research teams, with the strongest traction in CPG/FMCG, Life Sciences, Financial Services, Media, and Luxury/Premium Brand verticals. Named enterprise customers include Nestlé, HEINEKEN, Newell Brands, Delta Air Lines, Burberry, Roche, Givaudan, Reckitt, Electrolux, Danone, Carlsberg, Comcast, Pepsi Lipton, McDonald's, Edwards Lifesciences, Cambridge University, Lavazza Group, Pernod Ricard, Colruyt, FrieslandCampina, and Swedish Match. Reported customer outcomes include a 254% three-year ROI with €2.47M NPV per composite organization (Forrester TEI), 70% reduction in time spent searching for information, 3-10x faster decision-making at Givaudan, research access growing from 2-3% to 20-30% of employees, and product validation cycles reduced from three weeks to hours at Lavazza.

Stravito generates revenue through annual SaaS subscriptions with custom quote-based pricing tailored to company requirements, sold via a consultative direct enterprise sales motion. The company maintains enterprise-grade security certifications (ISO 27001, SOC 2) and multi-language support including German. The company has raised €12.4 million in Series A funding (September 2021, led by Endeit Capital) and has been recognized as a Visionary in the 2026 Gartner Magic Quadrant for Competitive and Market Intelligence Platforms and a Gartner Front Runner in the 2026 AI Vendor Race. Headcount is in the 51-100 range and the company operates as Stravito AB, a Swedish private limited company.

Name

Stravito

Legal name

Stravito AB

Website

https://stravito.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Stravito is an AI-powered insights intelligence platform that helps global enterprises centralize, search, and activate market research and consumer insights. It serves insights, marketing, and UX research teams primarily in CPG/FMCG, life sciences, financial services, media, and luxury brands.

Ownership category

akta.pro rank

Product category

Market and Competitive Intelligence Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Q&A and Knowledge Discovery Platforms (BPAMAAAF)

akta.pro secondary industry

Model Transparency, Explainability & Interpretability (XAI) (HDAAAMAB)

Keywords

• Enterprise insights management
• Consumer insights platform
• Market intelligence software
• AI-powered market research
• Knowledge management SaaS

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Annual subscription model for access to the Stravito insights intelligence platform including Insight Library, AI Assistant, and integrations. Pricing based on company size and requirements with tailored business cases provided during sales process.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Stravito provides an AI-powered Insights Intelligence Platform delivered as SaaS to global enterprise brands. The platform centralizes all market research, consumer insights, and market intelligence into a single searchable repository (Insight Library), delivers conversational source-cited answers through generative AI (AI Assistant), enables simulated consumer testing via interactive AI profiles (AI Personas), and connects external research vendors through a data integration framework. Customers are charged annual subscription fees on a quote-based pricing model customized to company size and feature requirements.

Product overview

Stravito is an AI-powered Insights Intelligence Platform for enterprise brands, delivered as a unified SaaS platform with multiple integrated modules. The core offering consists of the Insight Library for centralized research storage, AI Assistant for conversational insights retrieval, AI Personas for simulated consumer testing, and Data Integrations for connecting external research vendors. These modules work together as a comprehensive knowledge management solution that enables organizations to centralize research, leverage AI for discovery and synthesis, and democratize access to market insights across teams. The platform serves enterprise customers across CPG, Life Sciences, Financial Services, and Media industries, and includes additional tools like Atlas (exploratory search), Scrapbook (storytelling), and Deep Research Agent (advanced analysis).

Differentiator

Problem solved

Functional benefit

Brands

• AI Assistant: Conversational AI tool that turns trusted data into actionable insights for market research and knowledge management.
• AI Personas
• Insight Library
• Data Integrations

Products and services

• Insight Library Centralized knowledge repository that enables organizations to store, organize, and search all research, reports, and market insights in a single location with AI-powered auto-categorization and tagging. Used by enterprise insights, marketing, and UX research teams in CPG, Life Sciences, Financial Services, and Media.
• AI Assistant Conversational GenAI tool that enables enterprise users to ask questions and receive source-cited answers grounded in company-specific research and knowledge, supporting research synthesis, drafting, SWOT analysis, fact-checking, and informed decision-making.
• AI Personas Tool that transforms company research into interactive, segment-specific AI-powered consumer profiles for real-time market testing and validation. Draws exclusively from the company's own research and includes built-in governance and enterprise controls. Customers include HEINEKEN, Comcast, Nestlé, and Lavazza.
• Data Integrations Connector framework enabling integration with research vendors and data providers including Mintel, Kantar, Euromonitor International, Statista, Foresight Factory, Voxpopme, GetWhy, Listen Labs, and Microsoft SharePoint, allowing organizations to aggregate and search external content alongside internal research.
• Atlas (Exploratory Search) Exploratory search tool that enables enterprise users to discover and navigate research content through intuitive browsing and discovery interfaces across organizational knowledge bases.
• Scrapbook Storytelling tool that simplifies the creation and sharing of insight narratives by enabling enterprise users to curate and present research findings in engaging formats.
• Deep Research Agent AI-powered research tool that delivers source-cited insights with depth and rigor for confident strategic decisions, enabling comprehensive analysis across organizational knowledge bases.

Quantifiable outcome

• 70% reduction in time spent searching for information
• +5 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core.

• Euromonitor InternationalcoreTechnology or Integration · 10 March 2026Enhanced content integration with Euromonitor International enabling faster evidence-based decision making through combined internal and external market research.
• Lavazza GroupcoreStrategic or Co-development Partner · 10 December 2025Strategic partnership to pilot AI Personas for consumer insights. Lavazza reduced product validation cycles from 3 weeks to hours. Joint winner of 2026 BIG Innovation Award.
• MintelcoreTechnology or IntegrationMarket research data provider integrated with Stravito platform for seamless access to Mintel's industry reports and consumer data.
• KantarcoreTechnology or IntegrationResearch provider integration enabling Stravito users to access Kantar's market research and consumer insights directly within the platform.
• RochecoreImplementation/ SI/ Consulting PartnerCustom platform development partnership resulting in Brain42 insights platform for Roche Pharma AG with German language support and multi-language capabilities.
• Microsoft SharePointcoreTechnology or IntegrationIntegration with SharePoint allowing organizations to sync folders and documents automatically, indexing content alongside third-party data for comprehensive insights.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Klue: Klue is a competitive intelligence and sales enablement platform with AI-driven insights aggregation and distribution to enterprise teams — directly competing in the market and competitive intelligence platform category with Stravito.
• AlphaSense: AlphaSense is an enterprise market intelligence and search platform using AI to surface insights from broker research, transcripts, and proprietary documents — directly comparable to Stravito's enterprise search and source-cited Q&A capabilities.
• Contify: Contify offers a market and competitive intelligence platform with AI-driven aggregation and dashboards for enterprises — overlapping directly with Stravito's competitive intelligence positioning and target buyer (insights teams in large organizations).
• Crayon: Crayon is a direct competitor offering a competitive intelligence and market intelligence platform for enterprises, with AI-powered insights, battlecards, and centralized research — directly comparable to Stravito's Insight Library and AI Assistant.
• Market Logic Software: Market Logic is an insights management platform serving consumer insights and market research teams at large CPG and consumer goods companies — a near-identical use case focus to Stravito's core customer segments and platform purpose.

Broad incumbents

• Notion: Notion is a broad knowledge management and workspace platform used by enterprises for documentation, wikis, and increasingly AI-powered search — overlapping with Stravito's research centralization use case but serving a much wider general audience.
• Microsoft (Viva / Copilot): Microsoft Viva Topics, SharePoint, and Copilot represent a broad incumbent in enterprise knowledge management and AI-assisted work, directly competing with Stravito's SharePoint integration but as part of a much wider productivity suite.

Emerging players

• Glean: Glean is an AI-powered enterprise search platform that indexes knowledge across workplace apps and answers questions with citations — comparable in the AI enterprise search and Q&A category but broader in scope than Stravito's research-focused positioning.
• Yabble: Yabble offers AI-powered consumer insights and synthetic audience tools for market research teams — partially overlapping with Stravito's AI Personas and research synthesis capabilities for enterprise insights teams.
• Guru: Guru is an enterprise knowledge management platform with AI-powered search and browser-embedded answers — partially comparable to Stravito's semantic search and Q&A capabilities but broader in scope and not specialized in market research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/stravito
• LinkedInlinkedin.com/company/stravito

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stravito