What Sportz Interactive does

Sportz Interactive (operating as SI) is an enterprise sports technology company founded in 2002 in Mumbai, India, that builds software infrastructure for fan engagement, sports data, and content automation. The company serves more than 150 sports organisations — including leagues and federations (NBA, IOC, UEFA, ICC, BCCI, FIBA, Formula 1, UFC), IPL franchises (Mumbai Indians, Delhi Capitals, KKR, Punjab Kings, Rajasthan Royals), broadcasters and OTT platforms (Sony Sports, Jio Hotstar, Prime Video), publishers (NDTV, Amazon, Google, Microsoft), and brands — across 25+ sports and 180+ countries, with reported reach to 1B+ fans. The company is privately held and backed by MarathonEdge, a Mumbai-based private equity fund.

The company's flagship product is FanOS, a modular, AI-native operating system organised into three layers: a Data layer (Sports Data APIs, Fan Data Warehouse, Data Middleware), an Experience layer (Web & App Modules, a Gaming Suite including fantasy, predictors, quizzes, polls, and loyalty programs, and Automated Content), and an Activation layer (Campaign Manager, MarTech Connectors, Content Studio). Built around proprietary computer vision and natural language processing models, FanOS underpins the Playground AI video platform, which automatically analyses live video, audio, and commentary to generate metadata tags and broadcast-quality highlights in under 8 minutes, with multi-format reframing for cross-platform distribution. FanOS is designed to integrate alongside existing enterprise stacks — CRMs (Salesforce, Microsoft Dynamics), CMSs (WordPress, Drupal, Adobe), video players (Brightcove, JW Player), and editing tools (Adobe Premiere Pro, DaVinci Resolve) — rather than replace them.

The company operates a direct enterprise sales motion targeting C-suite and VP-level decision makers at sports organisations globally, supplemented by demand-generation tools including the 4i Audit digital maturity assessment and AI Readiness Report. Revenue is generated through modular subscription licensing of FanOS components (Data, Experience, Activation layers deployable independently or as an integrated stack), Playground subscriptions with usage-based content generation, custom gamification engagements, and usage-based Sports Data APIs. Pricing is quote-based and tailored to module selection, organisation size, and deployment scope, with no publicly disclosed tiers. The company employs 600+ staff, participates in industry events including SPORTEL Monaco 2025, and has formed flagship partnerships with Eurovision Sport and NAGRAVISION (announced December 2025) for AI-led content automation across European broadcasters.

Name

Sportz Interactive

Legal name

N. A. SI PRIVATE LIMITED

Website

https://sportzinteractive.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Sportz Interactive (SI) is a Mumbai-based sports technology company that builds FanOS, a modular AI-native operating system unifying fan data, digital experiences, and commercial activation for leagues, federations, teams, broadcasters, and brands across 150+ organisations and 180+ countries.

Ownership category

akta.pro rank

Product category

Sports Fan Engagement Software

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

akta.pro secondary industries

Sports Streaming Platforms (MPACAAAE), Sports Branded Content (Team/League/Brand Integrations) (MPADAEAI), Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)

Keywords

• Sports fan engagement
• AI video automation
• Sports data feeds
• Gamification platform
• Digital fan experiences

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. FanOS Platform Licensing: Enterprise licensing of FanOS modular capabilities covering Data, Experience, and Activation layers. Organisations can deploy single modules, multiple modules, or the full stack based on their needs, with modular pricing structure.
2. AI Video Creation (Playground): AI-powered video automation platform for real-time highlight creation, clip reframing, and cross-platform distribution. Revenue generated through platform subscription with usage-based content generation capabilities.
3. Gamification Solutions: Custom gaming experiences including fantasy leagues, predictors, quizzes, polls, and loyalty programs. Delivered as white-labelled or sponsored solutions for sports organisations.
4. Sports Data APIs: High-speed sports data feeds delivered via API for live scores, stats, and analytics. Pricing based on data volume and sport coverage.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sportz Interactive (operating as SI) builds FanOS, a modular enterprise-grade operating system for sports fan engagement that unifies fan data, digital experiences, and commercial activation across three layers: Data (Sports Data APIs, Fan Data Warehouse, Data Middleware), Experience (Web & App Modules, Gaming Suite, AI-powered Automated Content) and Activation (Campaign Manager, MarTech Connectors, Content Studio). It also sells Playground, an AI-powered video creation and distribution platform that automates highlight generation, metadata tagging, clip reframing and cross-platform publishing for sports organisations.

Product overview

SI (Sportz Interactive) operates FanOS — a modular, enterprise-grade operating system for sports fan engagement — composed of three interdependent layers: Data (Sports Data APIs, Fan Data Warehouse, Data Middleware), Experience (Web & App Modules, Gaming Suite with Fantasy/Predictors/Quizzes/Polls/Loyalty & Rewards, Automated Content for AI highlights and clips), and Activation (Campaign Manager, MarTech Connectors, Content Studio). Key productised offerings include Playground (AI-powered video creation and distribution with automated metadata tagging, prompt-based packaging, clip reframing, and cross-platform publishing), Fanalytics (Customer Data Platform for lifestyle-based segmentation and fan intelligence), AI Readiness Report, 4i Audit (Digital Maturity Assessment), and industry-specific solutions for Leagues & Federations, Teams, Broadcasters & OTT, Publishers & Tech, and Brands. The ecosystem connects to third-party CMS platforms (WordPress, Drupal, Adobe), video players (Brightcove, JW Player), CRMs/CDPs (Salesforce, Microsoft Dynamics), and video editing tools (Adobe Premiere Pro, DaVinci Resolve).

Differentiator

Problem solved

Functional benefit

Products and services

• FanOS
• Playground
• Gaming and Gamification Platform
• AI@SI
• Sports Data APIs
• FanOS for Broadcasters & OTT
• FanOS for Leagues & Federations
• FanOS for Teams
• FanOS for Brands
• FanOS for Publishers & Tech
• 4i Audit (Digital Maturity Assessment)
• AI Readiness Report

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability12 records

Feature8 records

Partnerships

Two partnerships are on record, tiered flagship.

• Eurovision SportflagshipStrategic or Co-development Partner · 2 December 2025Strategic partnership to deliver AI-led content automation solution enabling processing of over 10,000 hours of sports content annually across more than 20 disciplines. Delivers real-time multilingual video in multiple formats through owned channels and social media.
• NAGRAVISIONflagshipTechnology or Integration · 2 December 2025Technology partnership combining NAGRAVISION's D2C OTT infrastructure with SI's Playground video automation platform to generate highlights in under five minutes using computer vision and NLP models.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stats Perform: Stats Perform is a global sports AI and data company offering Opta data feeds, AI-powered video highlights, and fan engagement tools to leagues, broadcasters, and media. It directly competes with SI's FanOS Data and Playground modules across the same enterprise sports customers.
• WSC Sports: WSC Sports provides AI-driven real-time sports video highlights, automated metadata, and multi-platform distribution for leagues, broadcasters, and teams. It is the closest direct competitor to SI's Playground AI video platform.
• Hudl: Hudl is a sports video and data platform serving teams, leagues, and broadcasters with performance analysis, automated highlights, and fan engagement tooling. Overlap with SI spans team-side video, data, and engagement modules within FanOS.

Broad incumbents

• Genius Sports: Genius Sports is a publicly listed sports data and technology company serving leagues, sportsbooks, and media globally. It is a larger incumbent competing with SI for the same league and broadcaster data, content, and engagement budgets at greater scale.
• Sportradar: Sportradar is a leading global sports data and content provider offering data feeds, AV content, betting services, and fan engagement solutions. As a much larger incumbent, it competes across SI's data, content, and broadcaster solutions categories.

Emerging players

• Catapult Sports: Catapult Sports is a sports performance analytics and athlete monitoring platform serving professional teams and leagues. While primarily focused on athlete performance rather than fan-facing engagement, its team-side data and analytics overlap with SI's team solutions.
• Second Spectrum: Second Spectrum is a sports AI and tracking company providing computer-vision analytics, broadcast augmentation, and data-driven storytelling for leagues and broadcasters. Its computer-vision approach overlaps with SI's Playground AI capabilities.
• Zoomph: Zoomph is a sports marketing and fan engagement analytics platform measuring sponsorship value, social engagement, and audience insights. It competes with SI's Brand and Fanalytics offerings on the sponsorship measurement and fan intelligence side.
• StreamAMG: StreamAMG provides online video platforms and OTT solutions for sports organisations, broadcasters, and federations. It overlaps with SI's FanOS broadcaster/OTT solution and Web & App modules, particularly in the European market.

Others

• Imagen (formerly Wochit): Imagen is a cloud-based sports media management and distribution platform used by sports organisations and broadcasters for archive, asset management, and publishing workflows. It is adjacent infrastructure that complements or competes with parts of SI's Automated Content and Content Studio modules.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sportzinteract
• YouTubeyoutube.com/user/sportzinteractive
• Facebookfacebook.com/sportzinteractive
• LinkedInlinkedin.com/company/sportz-interactive
• Instagraminstagram.com/sportzinteractive

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportz Interactive