Forever Home Loans

What Forever Home Loans does

Forever Home Loans is a privately held, founder-led mortgage brokerage firm established in 2021 by Justin Young (President and Loan Officer, NMLS# 1897914), operating under company NMLS# 2104020. The firm operates from a single office at 2303 Cassat Ave, Jacksonville, FL 32210, while identifying itself as based in St. Augustine, FL. Its service footprint is concentrated in the Jacksonville and St. Augustine metropolitan areas of Florida, with website messaging indicating willingness to serve borrowers "anywhere in Florida" for both purchase and refinance transactions. The company positions itself as a full-service mortgage broker offering a portfolio of eight primary loan programs (Fixed Rate, Adjustable Rate, Interest Only, Graduated Payment, FHA, VA, USDA, and Jumbo) and seven refinancing products spanning FHA, VA, USDA, and Conventional variations, targeting five customer segments: general Florida homebuyers, first-time buyers, military veterans, low-to-moderate income USDA-eligible borrowers, and jumbo loan borrowers.

The company has no proprietary technology platform. Loan origination is conducted through the standard industry 1003 mortgage application platform (my1003app.com, integrated at https://2104020.my1003app.com/), and back-office processing relies on conventional credit check, document management, and loan processing tools. The technology surface is therefore essentially a content-and-forms marketing website layered on top of a third-party application platform, with no disclosed automation, AI/ML capability, API, or developer-facing infrastructure. Customer acquisition runs through three primary channels: organic search and content marketing (loan program pages, FAQs, loan process guides), Google reviews as a trust signal (a 5-star rating across 45 verified reviews is prominently displayed on the homepage), and realtor referral partnerships (multiple testimonials describe borrowers introduced to the firm by their real estate agents).

The business model is transaction-based. Revenue is generated primarily through mortgage origination fees charged to borrowers at closing, supplemented by lender compensation in the form of yield spread premiums and origination commissions. Pricing is not publicly disclosed and varies by loan type, amount, and borrower qualification; a Quick Quote form on the website collects preliminary borrower information (loan amount from under $70K to $1.5M+, property value, loan type, credit history) to provide estimates. The company employs no formal public pricing tiers, operates without disclosed external capital (no funding rounds or institutional investors), and is not backed by private equity or venture capital — making it a bootstrapped, small-scale brokerage dependent on referral flows and personal loan officer relationships.

Name

Forever Home Loans

Legal name

Forever Home Loans

Website

https://foreverhomeloans.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Forever Home Loans is a privately held, founder-led Florida mortgage brokerage founded in 2021 by Justin Young, providing purchase and refinance loan products to individual homebuyers primarily in the Jacksonville and St. Augustine markets via standard third-party loan application technology.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro industry

PRIMARYFSAEAEAA

Residential Mortgage Brokerage (Purchase & Refinance)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Mortgage Brokerage & Loan Intermediation

SECONDARYFSALAAAL

Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation)

Financial & Insurance/Mortgage & Housing Finance/Residential Mortgage Origination (Retail & Consumer Direct)

Keywords

• Mortgage brokerage
• Residential lending
• Home loan services
• Refinance solutions
• Government-backed mortgages

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Origination Fees: The company earns revenue through mortgage origination fees charged to borrowers when closing loans. These fees are typically a percentage of the loan amount or a flat fee. As a mortgage broker, they also may receive compensation from lenders in the form of yield spread premiums or origination commissions on closed loans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Forever Home Loans is a Florida-based residential mortgage broker that originates and arranges home purchase and refinance loans for individual borrowers. The company matches borrowers with a broad menu of loan programs — Fixed Rate, ARM, Interest Only, Graduated Payment, FHA, VA, USDA, and Jumbo — and supports them through digital applications, pre-qualification/pre-approval, and personalized loan officer guidance across the Jacksonville and St. Augustine markets.

Product overview

Forever Home Loans is a full-service mortgage broker offering a comprehensive portfolio of mortgage and refinancing products. The core offering consists of eight primary loan programs: Fixed Rate Mortgage, Adjustable Rate Mortgage (ARM), Interest Only Mortgage, Graduated Payment Mortgage, FHA Loan, VA Home Loan, USDA Loan, and Jumbo Loan. These are complemented by seven refinancing options including FHA Streamline, FHA Cash Out, FHA 203k, VA Streamline (IRRL), VA Cash Out, USDA Streamline, and Conventional Refinance. The company operates as a unified mortgage services platform matching borrowers with appropriate products based on their financial situation and housing goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed Rate Mortgage

Quantifiable outcome

• Pre-approval completed within 24 hours for urgent situations
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Caliber Home Loans: National mortgage lender offering purchase, refinance, and specialized programs with strong government-backed loan presence. Comparable product breadth and borrower focus on FHA/VA/USDA programs.
• Fairway Independent Mortgage Corporation: Large independent mortgage company offering conventional, FHA, VA, USDA, and Jumbo products through retail branches nationwide. Comparable as a multi-product mortgage lender with branch-based loan officer model similar to Forever Home Loans, though at significantly larger scale.
• NewRez (New Residential Mortgage): National mortgage lender and servicer offering retail and wholesale origination across conventional, FHA, VA, USDA, and Jumbo products. Comparable multi-product menu and direct-to-consumer servicing model.
• Paramount Residential Mortgage Group (PRMG): Independent mortgage bank with branch network offering comprehensive loan programs including government-backed and Jumbo products. Comparable as a multi-channel lender serving similar borrower personas, with branch-based loan officer relationships.
• Guild Mortgage: National mortgage lender with strong product breadth including FHA, VA, USDA, and specialized programs for first-time and low-to-moderate income buyers. Comparable product portfolio and borrower focus; similar branch-based service model to Forever Home Loans.
• PrimeLending: National mortgage lender with a branch network offering purchase and refinance products across conventional and government-backed programs. Comparable as a branch-based mortgage broker/lender serving similar borrower segments including first-time buyers, veterans, and low-to-moderate income borrowers.

Broad incumbents

• UWM (United Wholesale Mortgage): Largest U.S. wholesale mortgage lender serving independent mortgage brokers. Comparable as a counterparty in the broker channel; while UWM lends to brokers rather than competing with them directly, it shapes the competitive landscape Forever Home Loans operates in.
• LoanDepot: National retail and wholesale mortgage lender with a strong DTC brand and broad product menu (conventional, FHA, VA, USDA, Jumbo). Comparable in offering a comprehensive loan program suite to consumer borrowers, but operates at national scale versus Forever Home Loans' Florida focus.
• Rocket Mortgage: Largest U.S. retail mortgage originator offering a fully digital direct-to-consumer mortgage experience. Comparable as a competing DTC mortgage provider, though at vastly greater scale and with proprietary technology that Forever Home Loans lacks.

Emerging players

• Better.com: Digital-first mortgage lender offering a streamlined online application and approval experience. Comparable as a competing DTC mortgage provider targeting the same 'stress-free' value proposition, with stronger proprietary technology.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/forever-home-loans-nmls-2104020

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forever Home Loans