Haar-werk.ch Ag

What Haar-werk.ch Ag does

Haar-werk.ch AG is a private Swiss hairdressing salon chain headquartered in Uetendorf, Switzerland, operating 20 retail branches across the cantons of Bern, Solothurn, and Aargau with a team of over 120 members. The company delivers a full-stack hair and beauty service platform including haircuts, coloring, beard grooming, eyelash and eyebrow services, keratin and extension treatments, wigs/hairpieces, bridal styling, and makeup, augmented by ancillary offerings such as vegan keratin treatments, a fingernail-embedded contactless payment solution branded "Smart Chip," and mobile hairdressing for corporate clients via haar-mobil.ch. Its business model is anchored on direct-to-consumer walk-in and appointment-based salon services, supplemented by a separate e-commerce arm (haar-shop.ch) distributing over 40,000 third-party beauty products, vocational training through haar-werk Akademie, and a mobile B2B service. The company leverages a centralized online booking system (hairlist.ch), an internal training academy (in partnership with Schwarzkopf Professional), and competence partnerships with Rolph AG (wigs) and Hickenbick Hair (extensions) to standardize service quality and diversify revenue across retail services, product sales, training fees, and corporate engagements. No public revenue disclosure is available, and ownership is held privately without identified parent entities, though haar-shop.ch AG operates as a related sister entity.

Name

Haar-werk.ch Ag

Legal name

haar-werk.ch AG

Website

https://haar-werk.ch

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Haar-werk.ch AG is a private Swiss hairdressing chain operating 20 salon branches across cantons Bern, Solothurn, and Aargau, offering haircuts, coloring, extensions, bridal styling, and beauty treatments to individual consumers, with adjacent e-commerce, vocational training, and mobile corporate services.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF), Hair Extensions & Weaves Services (HSALAAAG), Wig Styling, Customization & Maintenance (HSALAAAL), Hair Coloring & Highlights Services (HSALAAAE)

Keywords

• Hair salon services
• Hairdressing chain
• Beauty treatments
• Hair extension services
• Vocational hairdressing training

Headquarters

HQ city

Uetendorf

HQ country

Switzerland

HQ region

Europe

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hairdressing Services: Core revenue stream from comprehensive hairdressing services including cuts, coloring, styling, treatments, extensions, and specialized services like bridal styling, make-up, and nail design offered across 20 locations.
2. Product Sales: Sale of professional hair care products through haar-shop.ch, the company's sister e-commerce business offering over 40,000 beauty products.
3. Academy Training: Vocational training for hairdressers (Coiffeur/-euse EFZ) and continuing education courses open to both internal staff and external hairdressers from other salons.
4. Haar-Mobil Corporate Services: Mobile hairdressing service for corporate clients to promote team spirit and workplace atmosphere.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Haar-werk.ch AG operates a 20-branch Swiss hairdressing salon chain offering cuts, coloring, styling, beard grooming, eyelash/brow services, hair extensions, keratin treatments, wigs/hairpieces, bridal styling, makeup, and manicure services. Revenue is generated through in-salon service fees, complemented by sister-company e-commerce product sales (haar-shop.ch), a mobile hairdressing service (haar-mobil.ch), and vocational training fees from the internal haar-werk Akademie.

Product overview

Haar-werk.ch AG is a Swiss hairdressing salon chain operating 20 branches across the cantons of Bern, Solothurn, and Aargau. The company offers a unified platform of hairdressing services organized around core offerings: Hair & Scalp services (cuts, coloring, treatments for women, men, and children), Beard & Shave services, Eyelash & Eyebrow services, Extensions, Hair Reformation (perms and keratin treatments), Wigs/Hairpieces, Wedding styling, and Make-up services. These are complemented by specialized modules including the Smart Chip nail-based payment solution, Manicure & Nail Design, Silent Cut quiet service option, Child-Friendly Services, and the mobile haar-mobil.ch service. The company also operates haar-shop.ch as an online beauty product retailer and runs the haar-werk Akademie for internal and external hairdresser training. The 20 locations operate under a unified brand with centralized online booking through hairlist.ch.

Differentiator

Problem solved

Functional benefit

Brands

• haar-mobil.ch: Mobile hairdressing service that brings hairstyling to customers at their location
• haar-werk Akademie
• haar-akademie

Products and services

• Hair & Scalp Services (Haar & Kopfhaut) Core hairdressing services including cuts, styling, coloring, and scalp treatments for women, men, and children across all 20 salon branches.
• Beard & Shave Services (Bart & Rasur) Professional beard grooming and shaving services including beard trimming, shaping, shave with compress, and barber services for men.
• Eyelash & Eyebrow Services (Wimpern & Brauen) Complete eyelash and eyebrow services including extensions, lifting, microblading, and coloring delivered by certified specialists at multiple branches.
• Hair Extensions Hair extension services using Keratin Bonding and Tape techniques for hair thickening, lengthening, and color accents; certified specialists at 12 locations.
• Hair Reformation (Haarumformung) Permanent and temporary hair restructuring services including perms, keratin treatments lasting up to 6 months, and styled insertions for special occasions.
• Wigs & Hairpieces (Zweithaar) Professional wig and hairpiece services including consultation, artificial and real hair options, and heat-resistant combinations, delivered with competence partner Rolph AG.
• Bridal Styling (Hochzeit) Complete bridal styling services including bridal hair and makeup with an included trial appointment, available both in salons and on-site at wedding venues.
• Professional Make-up Professional makeup services for special occasions including natural makeup, dramatic makeup, and bridal applications delivered by certified makeup artists.
• Smart Chip Nail Payment Digital wallet solution embedded on the fingernail that functions as a contactless payment method supporting various credit/debit cards, available at 6 branches for CHF 19.90 including application.
• haar-mobil.ch Mobile Hairdressing Mobile hairdressing service that brings salon services to workplaces, corporate events, or customers' homes under the haar-mobil.ch sub-brand.
• haar-werk Akademie (Vocational Training) Vocational training academy offering Coiffeur/-euse EFZ apprenticeships and continuing education courses for both internal staff and external hairdressers from other salons.

Quantifiable outcome

• Satisfaction guarantee - if not satisfied, they will make it right

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Caffè AllettanteminorStrategic or Co-development PartnerCoffee partner supplying high-quality Italian coffee beans and professional coffee machines for all salon locations. The partnership provides complimentary beverages to customers during services.
• Rolph AGcoreTechnology or IntegrationCompetence partner for Zweithaar (hairpieces/wigs), described as Swiss market leader for professional hairpieces. Provides expertise and products for the company's wig and hairpiece services.
• Hickenbick HaircoreTechnology or IntegrationCompetence partner for hair extensions, working with the company to ensure quality extension services. All extension specialists have completed Hickenbick certification.
• Schwarzkopf ProfessionalcoreTechnology or IntegrationLong-term exclusive partnership providing first-class product and trend training. Supports the internal Academy with professional development and latest hair styling techniques.
• haar-shop.ch AGcoreOthersRelated entity operating as a beauty e-commerce platform with over 40,000 products. Employees receive discounts on products. Referenced as 'Schwesterunternehmen' (sister company).

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Mod's Hair: French multi-branch hairdressing chain with European footprint. Comparable multi-location chain model, partnership with Schwarzkopf Professional, and trend-forward positioning targeting younger consumers.
• essanelle: German multi-branch hairdressing chain (Klier subsidiary) with department-store and high-street locations. Directly comparable chain model, similar service breadth, and DACH-market relevance for Swiss expansion benchmarking.
• Klier Hair Group: Germany's largest multi-branch hairdressing chain operating hundreds of salons. Directly comparable business model: multi-location chain, in-house academy, partnerships with major professional product brands (Schwarzkopf/Wella). Similar scale trajectory and customer demographic.
• Intercoiffure: Swiss-origin international hairdressing network of independent member salons. Comparable customer base, professional service positioning, and Swiss/European market footprint. Operates as a cooperative rather than corporate chain but addresses the same consumer segment.
• Dessange: French-headquartered international hairdressing and beauty brand with franchised salons worldwide. Comparable premium service positioning, branded academy training, and mid-to-upper market consumer targeting.
• Super Cut: German discount-positioned hairdressing chain (Klier subsidiary). Comparable high-volume chain model serving price-conscious consumers; useful benchmark for how chain salons compete against independents in mature European markets.
• Franck Provost: French-headquartered multi-brand hairdressing chain (Provalliance Group) with branches across Europe. Directly comparable chain format, premium positioning, academy-driven stylist training, and partnership with major professional product houses.
• Jean Louis David: International hairdressing franchise network with hundreds of branches across Europe. Directly comparable multi-location chain model, color and cut specialization, and mid-market consumer positioning.
• Coiff&Co: French mass-market hairdressing chain (Provalliance Group) with hundreds of branches. Comparable chain operating model targeting high-frequency consumers; provides benchmark for chain-level unit economics in European markets.
• Toni&Guy: Global multi-branch hairdressing and styling brand with salon chains across Europe. Directly comparable premium service offering, branded academy training, and trend-driven positioning targeting style-conscious consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haar-werk-ch-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haar-werk.ch Ag