Home Service Heroes

What Home Service Heroes does

Home Service Heroes is a family- and veteran-owned residential home services company headquartered in Tampa, FL, providing HVAC, electrical, and plumbing repair, installation, and maintenance to homeowners across the Tampa Bay area. Founded in 1999 as Electric Today, the company rebranded and expanded into a three-trade service provider operating under Florida trade licenses for electrical contracting (EC13007848), air conditioning (CAC043881), and plumbing/gas fitting (CFC1430628). Service is delivered by licensed, insured, bonded, and drug-tested technicians dispatched from a single Tampa headquarters, with 24/7 emergency response, same-day scheduling, and upfront pricing.

The underlying technology is composed of standard industry tools and equipment rather than any proprietary platform; service categories span heat pumps, mini-split ductless systems, central AC, electrical panels, EV charging stations, surge protection, tank and tankless water heaters, drain cleaning, sewer line repair and replacement, and leak detection. The business model is primarily transactional professional services billed per job, supplemented by a recurring maintenance membership (the SafeGuard Savings Plan) that provides annual inspections and a 10% repair discount. There is no app, no API, no disclosed software IP, and no patents or trademarks on file.

The go-to-market is direct-to-consumer via the company website (with online booking and an e-commerce shop), a 24/7 live phone line, an educational content/blog, Google and Angi reviews, and a Facebook presence. Marketing relies on community reputation, word-of-mouth, online reviews, and educational SEO content rather than paid acquisition. The customer base is entirely residential homeowners in a single metropolitan geography, with a small commercial electrical line. The company has received the Angi Super Service Award, regional Small Business and Service Company of the Year awards, and a 2007 Home Service Hall of Fame induction.

Name

Home Service Heroes

Legal name

Home Service Heroes

Website

https://homeserviceheroesfl.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Service Heroes is a family- and veteran-owned residential services company in Tampa, FL providing HVAC, electrical, and plumbing repair, installation, and maintenance to homeowners across the Tampa Bay area, founded in 1999.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. HVAC Services: Heating, ventilation, and air conditioning repair, installation, maintenance, and replacement services for residential properties. Revenue is generated through one-time service fees and potentially recurring maintenance agreements.
2. Electrical Services: Electrical repair, installation, panel upgrades, rewiring, EV charging station installation, and other electrical services for residential properties. Revenue is one-time per project with a five-year warranty on work performed.
3. Plumbing Services: Plumbing repair, drain cleaning, water heater installation/repair (including tankless), sewer line repair/replacement, faucet, toilet, and fixture services. Revenue generated per service call or project.
4. SafeGuard Savings Plan (Maintenance Membership): A subscription-like maintenance plan offering annual inspections, scheduled maintenance visits, and 10% discount on all repairs. This creates a recurring revenue stream from enrolled customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Home Service Heroes is a residential home services contractor headquartered in Tampa, Florida that provides HVAC, electrical, and plumbing repair, installation, and maintenance services to local homeowners. The company also offers the SafeGuard Savings Plan, a membership-style preventive maintenance program for enrolled customers.

Product overview

Home Service Heroes is a family and veteran-owned home services company providing electrical, HVAC (heating, ventilation, and air conditioning), and plumbing services to residential customers in Tampa, FL and surrounding areas. The company operates as a unified service provider with three core service categories—Electrical Services, HVAC Services, and Plumbing Services—each encompassing multiple sub-products and specialized offerings. Electrical Services include repairs, installations, panel upgrades, surge protection, EV charging stations, and lighting. HVAC Services cover AC repair/installation/maintenance, heat pumps, and ductless mini-splits. Plumbing Services include drain cleaning, water heater services (tank and tankless), sewer line repair/replacement, and fixture services. The company also offers a SafeGuard Savings Plan membership program for ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• HVAC Services
• Electrical Services
• Plumbing Services
• SafeGuard Savings Plan

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Roto-Rooter: National plumbing and drain cleaning franchise with active Tampa Bay operations. Comparable on residential plumbing/drain service model and 24/7 emergency availability.
• Benjamin Franklin Plumbing: National residential plumbing franchise with Tampa-area locations. Comparable on licensed plumbing repair, water heater installation, and upfront-pricing service model.
• Cool Today: Long-standing Tampa-based residential HVAC, plumbing, and electrical company serving the same Tampa Bay market. Highly comparable as a multi-trade home services operator in the same geography.
• Mr. Rooter Plumbing: Neighborly-owned residential plumbing franchise operating across Florida. Comparable residential plumbing service offering with similar direct-to-consumer lead generation model.
• Mr. Electric: Neighborly-owned residential electrical services franchise with Tampa-area technicians. Directly comparable on residential electrical repair, panel upgrades, and EV charger installation.

Broad incumbents

• Authority Brands: PE-backed multi-brand residential services holding company (Mr. Rooter, Mr. Electric, Benjamin Franklin, etc.). Operates franchised peers of Home Service Heroes across the same verticals.
• Apex Service Partners: PE-backed roll-up of residential HVAC, plumbing, and electrical companies. Comparable multi-trade service platform and a key competitive acquirer in the Tampa/Florida market.
• Home Depot Home Services: National home improvement retailer offering installed HVAC, water heater, and electrical services. Adjacent incumbent with overlapping residential installation services in the Tampa market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/home-service-heroes-fl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Service Heroes