Keane & Parker Estate Agents

What Keane & Parker Estate Agents does

Keane & Parker Estate Agents is a privately held, independent residential estate agency founded in 2017 and headquartered in Plymouth, United Kingdom. The firm is led by co-founders Mark Keane and Neil Parker, who collectively bring over 50 years of property industry experience, and operates with a headcount in the 1-10 range. Its service portfolio covers residential sales, residential lettings, auction sales, and new homes/land transactions across Plymouth and surrounding areas including Plympton, Plymstock, Ivybridge, South East Cornwall, and Wellington in Somerset (the last via a developer mandate with Bloor Homes).

The agency's core technology layer is the Expert Agent SaaS platform, which provides CRM, property listing management, and website functionality. Listings are syndicated to Rightmove, the UK's dominant property portal, and the firm operates an interactive Property Draw Search tool and an online mortgage calculator on its listing pages. Adjacent referral services cover mortgage advice, conveyancing, removals, and interior design staging through the House Doctor service partnered with Room Revolution.

Revenue is generated primarily through transaction-based sales commissions on a 'no sale-no-fee' basis with no minimum contracts, supplemented by recurring letting management fees and affiliate referral income from ancillary service partners. The go-to-market motion is sales-led, using free market appraisals as the primary customer acquisition tool and multi-channel marketing across the firm's website, Rightmove, Facebook, and Twitter. Regulatory standing is provided by membership in The Property Ombudsman scheme and Trading Standards approval.

Name

Keane & Parker Estate Agents

Legal name

Keane & Parker Estate Agents

Website

https://keaneandparker.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Keane & Parker Estate Agents is a privately held Plymouth-based independent estate agency offering residential sales, lettings, auction, and new homes services across South West England, with ancillary mortgage, conveyancing, removals, and staging referrals.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential estate agency
• Property sales
• Property lettings
• Auction sales
• New homes marketing

Headquarters

HQ city

Plymouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Residential Sales Commission: Commission-based fees charged upon successful property sale. The company operates on a 'no sale-no-fee' basis with no minimum contract requirements, charging a percentage of the final sale price.
2. Residential Lettings: Letting services for rental properties, with a single phone number (01752 922001) serving both sales and lettings departments.
3. Ancillary Property Services: Referral fees from associated services including mortgage advice, conveyancing, and removals referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Keane & Parker Estate Agents is a local independent estate agency providing residential property sales, lettings, auction sales, and new homes marketing services in Plymouth and surrounding areas of South West England. The agency operates on a no-sale-no-fee commission model with no minimum contracts, offering free market appraisals and complementary referral services for mortgage advice, conveyancing, removals, and interior design (House Doctor).

Product overview

Keane & Parker Estate Agents is a traditional estate agency offering residential property sales and lettings services in Plymouth and surrounding areas. Their product portfolio includes core estate agency services (residential sales, lettings, new homes, auction sales) combined with complementary property services (mortgage advice, conveyancing, removals assistance) and a House Doctor interior design advisory service. The company positions itself as a local independent agent combining traditional high street services with modern online coverage through major property portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales Traditional estate agency service for selling residential properties, covering Plymouth and surrounding areas including Plympton, Plymstock, Ivybridge, and South East Cornwall. Operated on a no-sale-no-fee commission basis with no minimum contracts.
• Residential Lettings Letting services for residential properties, with both sales and lettings accessible through a single phone number (01752 922001). Helps landlords find tenants and helps tenants find rental accommodation.
• New Homes & Land Service for marketing and selling new build properties and land, including acting as sole agent for developer partnerships such as Bloor Homes developments including Longforth Farm in Wellington, Somerset.
• Auction Sales Property auction services offered as part of the traditional estate agency service line for sellers seeking an alternative sales route.
• Free Market Appraisal Complimentary, no-obligation property valuation service for homeowners considering selling, providing honest straight-forward advice as a customer acquisition tool.
• Mortgage Advice Referral service connecting buyers with mortgage advisors (including for self-employed buyers) to assist with financing property purchases.
• Conveyancing Referral service connecting clients with conveyancing solicitors to handle the legal work associated with property sales and purchases.
• Removals

Quantifiable outcome

• Properties typically sell within first 4-6 weeks when priced correctly
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Room RevolutionminorGTM or Marketing PartnerPartnership with Room Revolution, an interior design service, for the House Doctor property staging program. Room Revolution provides affordable interior design services to help sellers prepare properties for market, with Keane & Parker referring clients and receiving reciprocal referrals.
• RightmovecoreChannel Partner/ Reseller/ DistributorRightmove is the UK's largest property portal. Keane & Parker syndicates all property listings to Rightmove, gaining access to millions of property seekers monthly. This is a standard estate agency practice for maximum property exposure.
• The Property OmbudsmancoreOthersRegulatory membership ensuring consumer protection and dispute resolution for property transactions. Displayed on company website as trust indicator.
• Trading StandardscoreOthersTrading Standards approved trader status demonstrating compliance with consumer protection standards. Displayed on company website as trust indicator.
• Bloor HomescoreStrategic or Co-development PartnerKeane & Parker acts as Sole Agent for Bloor Homes developments in the Wellington/Somerset area, including the Longforth Farm development. This developer partnership provides access to new build property listings and buyer referrals.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Foxtons: Foxtons is a London-centric estate agency with a sales-led, high-fee model; it does not operate in Plymouth but represents the same traditional high-street full-service model Keane & Parker delivers in its own region.

Direct peers

• Purplebricks: Purplebricks pioneered the UK online/hybrid estate agency model; even after its restructuring it remains a competing alternative to traditional agents like Keane & Parker on price and listing transparency.
• Winkworth: Winkworth is a UK franchised estate agency specialising in residential sales and lettings across regional UK markets, very comparable in size, structure, and product offering to Keane & Parker.
• Belvoir Group: Belvoir is a UK franchised network of residential lettings and sales agents operating through regional franchisees, closely matching Keane & Parker's sales-plus-lettings model in secondary UK markets.
• Yopa: Yopa is a UK hybrid estate agency offering fixed-fee sales packages with local agents, directly competing with traditional independents like Keane & Parker on fee structure and seller value proposition.
• Hunters Property Group: Hunters is a UK-wide estate agency network with a strong regional-branch model focused on residential sales, lettings, and new homes, directly comparable to Keane & Parker's service mix and target customer.

Broad incumbents

• Countrywide (Connells-owned brands): Countrywide operates multiple high-street estate agency brands across the UK, including branches in Plymouth, and competes with Keane & Parker on local listings, valuation credibility, and brand trust.
• Connells Group: Connells is one of the largest UK estate agency and lettings networks, offering residential sales, new homes, and financial services across virtually every UK region, including Plymouth where it competes head-on with Keane & Parker.
• Savills: Savills is a global real estate services firm with a UK residential sales and lettings practice; while focused on the upper end of the market, it competes in the South West for prime Plymouth-area instructions.

Emerging players

• Strike (formerly Housesimple): Strike is a UK online/hybrid estate agency offering low fixed-fee sales; it is an emerging direct competitor to Keane & Parker's traditional commission model on price-sensitive Plymouth sellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/keaneandparker
• Facebookfacebook.com/pg/Keane-Parker-735435763283844

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keane & Parker Estate Agents