CONNACT

What CONNACT does

CONNACT (CONNACT Cloud Ltd.) is a cloud partnership services firm headquartered in Kfar Saba, Israel, with an additional UK office. The company provides Team-as-a-Service resources that help independent software vendors (ISVs) build and operationalize go-to-market partnerships with the three major hyperscalers — AWS, Microsoft Azure, and Google Cloud. Its customer base spans both enterprise clients (e.g., Silk, Riskified) and growth-stage startups (e.g., Akeyless, Chronom, OpenLegacy, BRIA, Volumez, Tastewise, Pileus).

The firm operates a proprietary platform called Cloud-Sales Tech that aggregates multi-cloud partnership intelligence and uses AI-driven recommendation engines to surface relevant cloud contacts and co-sell motions. The platform underpins two product tracks: a 'Partnership Starter' track for ISVs entering the cloud ecosystem and an 'Optimization & Scale' track for vendors seeking to expand existing cloud partnerships. Service modules include cloud provider onboarding, partner program enrollment, marketplace enablement (anchored by the Marketplace Success Hub), demand generation, and partner account mapping. The platform also references AI-based 'wisdom of the crowd' algorithms drawing on observed patterns across the firm's multi-cloud customer base.

CONNACT's business model combines retainer-based advisory engagements with longer-duration Team-as-a-Service contracts, where embedded consultants operate as an extension of an ISV's partnerships function. The firm monetizes through multi-month to multi-year engagements priced on team size and scope, generating a recurring services revenue base. The company has achieved AWS Select Tier Services Partner status and maintains formal partnerships with all three hyperscale providers, giving it distribution access to co-sell motions, marketplace placements, and field-introduction channels.

Name

CONNACT

Legal name

CONNACT Cloud Ltd.

Website

https://connact.cloud

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

CONNACT is a cloud partnership services firm providing Team-as-a-Service and a proprietary Cloud-Sales Tech platform that helps ISVs build and scale co-sell motions with AWS, Microsoft Azure, and Google Cloud.

Ownership category

akta.pro rank

Product category

Cloud Partnership Services

NAICS

Software Publishers (513210), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

akta.pro secondary industry

Cloud Connectivity Brokerage, Aggregation & Managed Interconnect (HDABALAJ)

Keywords

• Cloud partnership services
• ISV alliance management
• Cloud marketplace onboarding
• Co-sell enablement
• Cloud alliance team-as-a-service

Headquarters

HQ city

Kefar Sava

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Services - Partnership Enablement: CONNACT generates revenue through consulting and professional services, providing on-demand cloud alliance teams that help ISVs establish, manage, and optimize partnerships with cloud providers. Revenue is derived from project-based engagements and ongoing retainer arrangements.
2. Solution Packages: Tiered solution packages addressing different partnership maturity stages: Partnership Starter (Center of Excellence, Marketplace Onboarding, ISV Enablement) and Optimization and Scale (Cloud Alliance Team, ISV Differentiation, Product Integration). Packages are quoted based on scope and duration.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

CONNACT provides outsourced cloud partnership teams and a proprietary Cloud-Sales Tech platform that help Independent Software Vendors (ISVs) establish, manage, and monetize partnerships with AWS, Microsoft Azure, and Google Cloud. Services include cloud marketplace onboarding, co-sell pipeline management, partnership enablement, competency differentiation, and product integration, delivered through tiered solution packages aligned to partnership maturity stages.

Product overview

CONNACT offers a platform-plus-services portfolio centered on its Cloud-Sales Tech platform, a unified system for managing multi-cloud partnership lifecycles. The platform is complemented by a suite of professional service modules organized into two tracks: 'Partnership Starter' includes Center of Excellence (3-month infrastructure setup), Marketplace Onboarding, Marketplace Success Hub, and ISV Enablement; 'Optimization and Scale' includes Cloud Alliance Team (on-demand team-as-a-service), ISV Differentiation (competency acquisition), and Product Integration. Additionally, tools like the ROI Calculator and Partner Directory support the core offering. Together, these products help ISVs establish, manage, and monetize partnerships with AWS, Microsoft Azure, and GCP as scalable sales channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud-Sales Tech Platform A unified proprietary platform that enables companies to establish, manage, and optimize their multi-cloud partnership lifecycle. Features include multi-cloud data aggregation across CRM and cloud portals, AI-driven stakeholder recommendations, automated outreach and follow-up, and visualization of sales, business development, partnership, and marketing activities across AWS, Microsoft Azure, and GCP.
• Cloud Alliance Team A dedicated, on-demand, tailor-made Cloud Alliance team that scales according to business objectives. Includes three core functions: Cloud Alliance (strategy and orchestration), Co-Sell Growth (demand generation and pipeline management), and Technical Alliance (product integration and cloud program participation).
• Center of Excellence A three-month program that establishes an ISV x Cloud Alliance infrastructure ensuring effective and scalable cloud business partnership. Delivers comprehensive GTM plans, co-sell readiness, 'better together' narratives, and all necessary assets and procedures.
• Marketplace Onboarding Comprehensive Cloud Marketplace onboarding covering discovery, scoping, registration, listing creation, integration, customization, test buy, go-live support, and sales team enablement to establish profitable co-sell operations on cloud marketplaces.
• Marketplace Success Hub On-demand enablement and support package for Marketplace operations featuring next-business-day SLA, comprehensive training across operations, sales, and finance functions, hands-on technical support for pricing, private offers, billing terms, and metering with no long-term commitment required.
• ISV Enablement Cross-organizational knowledge implementation and training program that transforms cloud partnerships into lucrative sales channels. Includes scoping, discovery, training sessions, hands-on shadowing, and feedback loops tailored to specific organizational processes and business use cases.
• ISV Differentiation Acquisition support for business-impacting differentiation programs including AWS Competencies. Guides ISVs from ideation and business justification through technical process to go-live, leveraging proven workflows for certificate acquisition 2-3 times faster than DIY average.
• Product Integration Business-driven product integration service that seamlessly integrates ISV products within cloud infrastructure for native experiences. Covers ideation, business justification, technical execution, and go-live, utilizing proven workflows to accelerate integration 2-3 times faster than DIY average.

Quantifiable outcome

• 2X faster time-to-value compared to DIY
• +9 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor, flagship and core.

• ScytaleminorStrategic or Co-development Partner · 24 June 2025CONNACT partnered with Scytale to help ISVs accelerate AWS growth by uniting cloud go-to-market expertise with fast-track compliance and certification using AI-powered security and compliance platform.
• AWS (Amazon Web Services)flagshipStrategic or Co-development PartnerCONNACT is officially partnered with AWS supporting cloud clients and partners with business development, marketing, funding and strategic cloud partnership benefit maximization. CONNACT has achieved AWS Select Services Partner status and participates in the AWS Catalyst Program and AWS List and Sell Program. The partnership enables ISVs to build revenue-generating AWS partnerships through co-sell, co-marketing, and strategic business development.
• Microsoft AzurecoreStrategic or Co-development PartnerCONNACT has a strategic partnership with Microsoft encompassing full-scale third-party services and support for Azure clients to maximize efficiency and benefit from various co-sell, marketing and funding programs available.
• Google CloudminorStrategic or Co-development PartnerCONNACT partners with Google Cloud as part of its multi-cloud strategy, helping ISVs establish and optimize partnerships across all three major cloud providers.
• flowminorGTM or Marketing PartnerPartnership with flow helps ISVs by uniting cloud go-to-market expertise with fast, compliant digital onboarding and workflow automation that removes complexity and accelerates customer readiness.
• Automate-ITminorImplementation/ SI/ Consulting PartnerJoint offering empowers technology companies to develop, scale, and manage cloud partnerships with AWS by integrating best-in-class DevOps practices alongside business-driven strategies.
• Sela GroupminorImplementation/ SI/ Consulting PartnerJoint offering with SELA supports technology companies in establishing, optimizing, and executing cloud partnerships with Microsoft Azure from both business and technological standpoints.
• CommitminorImplementation/ SI/ Consulting PartnerPartnership with Commit helps technology companies streamline and enhance their AWS cloud partnerships, providing both business acumen and technological know-how needed for success.
• DoiT InternationalminorImplementation/ SI/ Consulting PartnerCollaboration with DoiT enables technology companies to successfully build, optimize, and expand AWS cloud partnerships, leveraging technical innovation and go-to-market expertise.
• PeerspotminorGTM or Marketing PartnerPartnership with PeerSpot helps ISVs accelerate AWS growth by combining cloud go-to-market expertise with verified peer reviews and customer insights that boost confidence and demand.
• WillingnessToPayminorGTM or Marketing PartnerPartnership with WillingnessToPay helps ISVs accelerate AWS growth by uniting cloud go-to-market expertise with strategic pricing and value optimization for better revenue and positioning.

Scale indicators10 records

Recent moves11 records

Expansion highlights5 records

Emerging players

• Kiflo: B2B partner management SaaS with a strong focus on SaaS and ISV ecosystems including integrations to cloud marketplaces — an emerging player with partial overlap to CONNACT's cloud partnership enablement thesis.
• DoiT International: Cloud FinOps and engineering services firm with deep AWS and multi-cloud expertise that also helps ISVs build cloud partnerships — overlapping with CONNACT's customer base and services (and listed as an active partner in the source data).

Direct peers

• Crossbeam: Ecosystem data platform that lets B2B SaaS companies overlap CRM accounts and identify partner-sourced pipeline — comparable to CONNACT in that both monetize the analytics of partner/ISV-customer ecosystems and target cloud-vendor co-sell motions.
• PartnerStack: Partner ecosystem platform (partners, referrals, affiliates) used by SaaS companies — overlaps directly with CONNACT's mission of operationalizing and scaling technology partner/ISV channels, including cloud co-sell.
• ZINFI: Provider of Unified Partner Management (UPM) software covering channel/partner management, through-channel marketing automation and partner relationship workflows used by SaaS and ISV vendors — directly adjacent to CONNACT's Cloud-Sales Tech partnership-lifecycle platform for ISVs selling through cloud hyperscalers.
• Impact.com: Partnership automation platform spanning affiliates, strategic partners and SaaS ecosystems — competes for the same ISV ecosystem/partner-operations budget that CONNACT targets with its Cloud-Sales Tech platform.
• Allbound: Channel partner and relationship management platform for tech vendors and managed service providers — comparable in category and buyer (ISV/MSP channel leaders) even though its historical focus has been broader than hyperscaler co-sell.

Broad incumbents

• Wipro: Global IT services incumbent with a cloud hyperscaler alliance practice covering AWS, Microsoft and Google Cloud; competes for enterprise cloud GTM and co-sell enablement work even though partnerships services are a small slice of its overall portfolio.
• Slalom: Large global consultancy with a dedicated cloud partnerships and hyperscaler co-sell practice that competes for the same enterprise ISV enablement engagements CONNACT targets, albeit as part of a much broader services portfolio.
• Improving: Mid-to-large IT services firm with a cloud alliances practice supporting AWS and Microsoft customers — directly relevant as a competitor in delivering ISV-to-cloud co-sell enablement work while operating at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/connact-cloud

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONNACT