Automate IT

What Automate IT does

Automate IT is a private, Nashville, Tennessee-based IT services and automation company founded by Michael Martin (with co-founder Kristen Lewis), operating across managed hosting and cloud, managed IT 24/7, automation, security, product-as-a-service, and technology consulting. It serves primarily mid-to-large enterprise clients across six verticals — Financial Services, Manufacturing, Engineering, Education, Healthcare, and Government — with named engagements spanning a 40,000-employee global energy group operating across 36 countries, a German hydraulics manufacturer, and a Texas hospital group.

The core technology is centered on three proprietary, automation-led platforms: iManage Pro (enterprise-grade IT infrastructure management using BOTs and algorithms for complex environments), iManage Lite (a simplified version for small businesses), and AutomateOps (an orchestration layer using automation-driven workflows and playbooks). Underlying these is an AIOps positioning that emphasizes predictive intelligence (correlation, anomaly detection, anticipation of issues), data protection and compliance, scalable automation, and zero-downtime operations.

The revenue model is recurring and service-led: managed IT services, Security-as-a-Service, Automation-as-a-Service, and Product-as-a-Service form subscription-style streams, complemented by Technology Consulting on a professional services basis. Pricing is quote-based and not publicly disclosed; the company uses a free IT assessment as a consultative entry point. Go-to-market is sales-led and enterprise-focused, leveraging case studies, the corporate website, LinkedIn, blog content, and email/newsletter channels, with delivery performed via a hybrid remote/on-site model. Strategic technology partnerships include Microsoft, AWS, Red Hat, SentinelOne, Trend Micro, Lenovo, and HP.

Name

Automate IT

Legal name

Automate IT Inc

Website

https://automateitops.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Automate IT is a Nashville-based managed IT and automation services firm serving mid-to-large enterprises across financial services, manufacturing, healthcare, and other verticals. It delivers AIOps-enabled managed hosting, security, automation, and consulting via its proprietary iManage and AutomateOps platforms.

Ownership category

akta.pro rank

Product category

IT Operations Automation & Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

IT Workflow Automation & Orchestration Platforms (HDAEALAF)

akta.pro secondary industries

Integration Monitoring, Observability & AIOps for Integration (HDAEAIAH), iPaaS & Workflow Automation (BPAMAOAB), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Managed IT services
• IT infrastructure automation
• AIOps platform
• Managed cloud hosting
• Cybersecurity services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Managed IT Services: Ongoing managed services including managed hosting, cloud management, and 24/7 IT management. Subscription-style recurring revenue model with continuous service delivery.
2. Security as a Service (SECaaS): Cloud-based cybersecurity solution covering data protection, network, and endpoint security delivered as an ongoing service.
3. Automation as a Service: IT, HR, and finance business process automation delivered as a service, simplifying and streamlining operations for growth.
4. Product as a Service: Hardware and software investments delivered as subscription licensing solutions, providing ROI focus for clients.
5. Technology Consulting: Strategic consulting services helping businesses stay ahead of emerging technology trends and align technology with business goals.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Automate IT provides AI-powered IT operations automation and managed IT services, including its proprietary iManage AIOps platform (iManage Pro for enterprises, iManage Lite for small businesses) and AutomateOps orchestration platform. The company delivers 24/7 managed hosting, cloud management, IT infrastructure, automation, security, and technology consulting to enterprise and mid-market clients across multiple verticals.

Product overview

Automate IT offers a unified platform-plus-products portfolio centered around IT operations automation. The core offerings include iManage Pro (for large enterprises) and iManage Lite (for small businesses) — two IT infrastructure management solutions that leverage automation-driven BOTs and algorithms, alongside AutomateOps — an enterprise automation orchestration platform using workflow playbooks. Together, these products enable predictive intelligence, data protection, and zero-downtime operations across hybrid and multi-cloud environments. The portfolio is complemented by managed services (Managed Hosting and Cloud, Managed IT 360°), Automation as a Service, Security as a Service, Product as a Service, and Technology Consulting.

Differentiator

Problem solved

Functional benefit

Brands

• iManage: AI-powered IT automation solution that optimizes performance, reduces manual effort, and ensures scalability for businesses. Available in Pro version for large enterprises and Lite version for small businesses.
• AutomateOps

Products and services

• iManage Pro
• iManage Lite
• AutomateOps
• Managed Hosting and Cloud
• Managed IT 360° Services
• Automation as a Service
• Security as a Service (SECaaS)
• Product as a Service
• Technology Consulting

Quantifiable outcome

• 99.9999% availability achieved for healthcare client
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationTechnology partnership providing cloud infrastructure and platform services integration. Listed in partner logos section indicating technology vendor relationship.
• Red HatcoreTechnology or IntegrationEnterprise open-source technology partnership providing infrastructure and platform solutions. Listed in partner logos section.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure partnership leveraging AWS cloud services for managed hosting and cloud solutions delivery. Listed in partner logos section.
• SentinelOnecoreTechnology or IntegrationCybersecurity technology partnership providing endpoint protection as part of Security as a Service offerings. Listed in partner logos section.
• Trend MicrocoreTechnology or IntegrationSecurity technology partnership providing cybersecurity solutions for data protection and threat mitigation. Listed in partner logos section.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kaseya: Kaseya is a leading provider of IT management and automation software for managed service providers and IT departments, directly comparable to Automate IT's iManage and AutomateOps offerings for IT infrastructure automation and monitoring.
• ConnectWise: ConnectWise provides IT automation, monitoring, and management platforms used by MSPs and internal IT teams, closely mirroring Automate IT's IT operations automation and managed services focus.
• NinjaOne: NinjaOne offers endpoint management, patching, monitoring, and IT automation for SMB and mid-market IT teams, overlapping with Automate IT's iManage Lite and predictive automation capabilities.
• ScienceLogic: ScienceLogic is an AIOps and IT infrastructure monitoring platform providing observability across hybrid environments, directly comparable to Automate IT's iManage AIOps and predictive intelligence features.
• LogicMonitor: LogicMonitor delivers infrastructure monitoring and AIOps for enterprise IT, comparable to Automate IT's infrastructure visibility, predictive analytics, and managed IT service delivery.

Emerging players

• BigPanda: BigPanda is an AIOps platform for IT operations that correlates alerts and automates incident response, overlapping with Automate IT's predictive intelligence and anomaly detection in iManage.
• Atera: Atera provides IT management and automation for SMB-focused MSPs and IT teams, similar to Automate IT's lightweight iManage Lite offering and managed services bundle.
• PagerDuty: PagerDuty provides incident response and AIOps for IT operations, overlapping with Automate IT's predictive intelligence, anomaly detection, and 24/7 monitoring value proposition.

Broad incumbents

• ServiceNow: ServiceNow is the broadest ITSM and workflow automation platform with IT operations management modules, competing with Automate IT's IT automation and managed services at the upper end of the enterprise market.
• Datadog: Datadog offers infrastructure monitoring, log management, and AIOps for enterprise IT environments, comparable to Automate IT's performance data visibility and dependency monitoring in hybrid environments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/michael-martinn
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automate IT