CLARKSVILLE ASSOCIATION OF REALTORS

What CLARKSVILLE ASSOCIATION OF REALTORS does

Clarksville Association of REALTORS (CAR) is a 501(c)(6) nonprofit professional association established in 1959 that serves licensed real estate practitioners in the Clarksville, Montgomery County, and Stewart County region of Tennessee, with cross-border service into Kentucky for dual-licensed members. The association provides REALTOR membership with access to continuing education, standardized transaction forms via Transaction Desk, on-site SentriLock electronic lockbox services, a free centralized showing service, professional standards and ombudsman support, RPAC political advocacy, local market statistics, networking committees, and an exclusive member lounge. It also operates the wholly-owned CARES Pre-Licensing School for new agent licensing, the S.O.S. (Spreading Our Support) 501(c)(3) community foundation, and the Certified Local Expert (CLE) certification program launched in 2023.

CAR's core revenue model is membership-based and recurring, drawing from REALTOR member dues, tiered Affiliate Partner memberships (Silver, Gold, Platinum), continuing education fees, ancillary service fees (SentriLock lockbox sales, REALTOR Store merchandise, Center Pointe Hall rentals), and a $60/year Kentucky Forms subscription delivered through a partnership with Bluegrass REALTORS Association. Its go-to-market is direct-to-consumer via the clarksvilleaor.com website with an online member portal, supplemented by referral channels through Tennessee REALTORS and the National Association of REALTORS. The association employs a small professional staff of approximately 8-10 people led by CEO Joshua Lambert, supported by an elected Board of Directors and an active committee ecosystem including Leadership Academy, DEI, Governmental Affairs, RPAC Fundraising, YPN, and Helping Hands.

The technology platform is a layered stack of third-party SaaS integrations — SentriLock, Transaction Desk, CE Broker, Zoom, GoToMeeting, WebEx, Google Calendar, Dropbox, and Office 365 — rather than proprietary infrastructure. The only locally differentiated intellectual property is the Certified Local Expert curriculum, a 2-day intensive taught by civic, educational, and military leaders. CAR holds no patents and provides no public API. Its primary competitive positioning rests on the nationally recognized REALTOR® brand, 65+ years of local institutional history, and the community density of its member and affiliate network.

Name

CLARKSVILLE ASSOCIATION OF REALTORS

Legal name

Clarksville Association of REALTORS

Website

https://clarksvilleaor.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Clarksville Association of REALTORS is a 501(c)(6) nonprofit professional association serving licensed real estate agents in the Clarksville, TN region with membership services, continuing education, advocacy, standardized transaction tools, and community programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Clarksville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Kentucky Forms Subscription: Annual subscription for Kentucky real estate forms access at $60.00 per year, prorated. Includes additional $60.00 per year for education access from Bluegrass REALTORS Association.
2. REALTOR Membership Dues: Membership fees for REALTOR members providing access to continuing education, forms, showing services, networking, advocacy, and other member benefits.
3. Affiliate Partner Membership: Membership fees for affiliate partners including Silver, Gold, and Platinum tiers. Businesses benefit from relationships with local REALTORS including lenders, title attorneys, and service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Clarksville Association of REALTORS is a nonprofit professional association that provides REALTOR Membership and Affiliate Partner Membership to real estate professionals and home-service businesses in the Clarksville, Montgomery County, Stewart County, and southern Kentucky region. Members receive access to continuing education, the Centralized Showing Service online scheduler, Transaction Desk forms, SentriLock lockbox distribution, professional standards support, local market statistics, political advocacy (RPAC), networking events, and a member lounge, all bundled under recurring annual dues.

Product overview

The Clarksville Association of REALTORS operates as a professional association providing a comprehensive suite of services to real estate professionals. The core offering is REALTOR Membership, which provides access to benefits including continuing education, centralized showing services, SentriLock lockbox systems, legislative advocacy, and transaction management through Transaction Desk. The association offers several specialized programs: CARES Pre-Licensing School for initial agent licensing, the Certified Local Expert (CLE) certification program launched in 2023, the Leadership Academy for leadership development, and the Young Professionals Network (YPN) for newer agents. Additional services include Kentucky Forms subscription for members holding Kentucky licenses, the Agent Open House Calendar, Market Statistics reports, the Spreading Our Support (SOS) Foundation for community outreach, and the annual Mike Groves Memorial Scholarship. The association also provides access to RPAC political advocacy, professional standards/ombudsman services, and an on-site REALTOR Store and member lounge.

Differentiator

Problem solved

Functional benefit

Brands

• CARES: CARES Pre-Licensing School - real estate pre-licensing education program
• S.O.S. Foundation
• Certified Local Expert

Products and services

• REALTOR Membership Core annual membership for licensed real estate agents and brokers providing access to continuing education, REALTOR designation, Code of Ethics standing, centralized showing service, SentriLock lockbox distribution, advocacy, networking, and Transaction Desk forms.
• Affiliate Partner Membership Tiered annual partnership (Silver, Gold, Platinum) for non-real-estate home-service businesses such as mortgage lenders, title attorneys, home inspectors, and insurance agents seeking referral relationships with member REALTORS.
• CARES Pre-Licensing School Wholly-owned pre-licensing education school that prepares individuals to sit for the Tennessee real estate license examination.
• Certified Local Expert (CLE) Program Proprietary 2-day intensive certification program for REALTORS covering local governance, history, and culture, taught by community leaders and concluded with an examination; only successful candidates earn the CLE designation.
• Leadership Academy Annual multi-session leadership development program for REALTOR members, with competitive application-based admission.
• Young Professionals Network (YPN) Engagement and networking program for newer and younger REALTOR members, including monthly meetings, social events, and the Mike Groves Memorial Scholarship administration.
• Kentucky Forms Annual subscription service ($60/year, prorated) delivering access to Kentucky real estate forms through the Transaction Desk platform and Dropbox folder, available to members holding Kentucky licenses.
• Continuing Education Free continuing education courses and local designation access for members, covering required license-renewal credits through in-person and virtual (Zoom, GoToMeeting, WebEx) delivery.
• RPAC (REALTOR Political Action Committee) Political advocacy program supporting pro-REALTOR candidates at local, state, and national levels, with member investment tiers up to Major Investor ($1,000+).
• SOS Foundation (Spreading Our Support) 501(c)(3) charitable foundation wholly owned by CAR that channels member fundraising to local community assistance programs.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bluegrass REALTORS AssociationcoreStrategic or Co-development PartnerPartnership with Bluegrass REALTORS Association in Lexington, Kentucky to provide a full suite of Kentucky real estate forms for CAR members who hold Kentucky licenses. Also provides access to Bluegrass Association's continuing education (in person and Zoom) for additional $60/year.
• Tennessee REALTORScoreStrategic or Co-development PartnerState association partnership providing standardized contracts and forms, Transaction Desk with LIVE tech support, group health insurance, legal and ethics hotline, TAR Digest Newsletter, legislative and regulatory advocacy, annual conferences, REALTOR license plate, educational programs and discounts, and product and service discounts.
• National Association of REALTORScoreStrategic or Co-development PartnerNational association partnership providing realtor.com, national marketing and advertising, annual legislative conference, fall convention, designations and certifications, research and statistics, REALTOR Benefits program, Consumer outreach, REALTOR Property Resource, REALTORS Federal Credit Union, RPAC political voice, commercial practitioner resources, and .REALTOR/.realestate domains.
• SentriLockcoreTechnology or IntegrationOn-site SentriLock service and product sales for lockbox systems used by members for property access during showings.
• CARES Pre-Licensing SchoolminorStrategic or Co-development PartnerCARES Pre-Licensing School partner for real estate agent pre-licensing education in the Clarksville area.
• S.O.S. Foundation (Spreading Our Support)minorStrategic or Co-development Partner501(c)(3) foundation established to leverage member generosity and fundraising power to assist the community. Funded through Helping Hands committee fundraising and execution.
• Transaction DeskcoreTechnology or IntegrationTechnology platform used for Kentucky forms delivery and access, integrated with Dropbox for static forms delivery until Transaction Desk account is set up.
• Mike Groves Memorial Scholarship FundminorStrategic or Co-development PartnerYPN-administered scholarship fund providing freshman first semester tuition assistance to students graduating from Montgomery County, Stewart County or Fort Campbell high schools attending university, college, trade school, or real estate pre-licensing school. Established 2015, awarded annually.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tennessee REALTORS: State-level REALTOR association that provides CAR members with Transaction Desk, standardized forms, RPAC, and advocacy. Operates the same trade association model one tier up, making structure, revenue mix, and member benefits directly comparable.
• Raleigh Regional Association of REALTORS: Mid-size regional REALTOR association in a rapidly growing metro with similar member count and service mix to CAR. Closely comparable in structure, scale, and member economics.
• Memphis Area Association of REALTORS: Tennessee local REALTOR association serving the Memphis metro. Operates the same professional association model as CAR with comparable member benefits, advocacy programs, and education offerings.
• Greater Louisville Association of REALTORS: Kentucky-Indiana border REALTOR association analogous to CAR's cross-state Tennessee-Kentucky service pattern. Provides a directly comparable peer for cross-jurisdictional member support.
• Greater Nashville REALTORS: Neighboring Tennessee local REALTOR association serving the Nashville metro area. Comparable in governance structure, dues model, and member service offering, though operating in a much larger market.
• Bluegrass REALTORS Association: Kentucky-based regional REALTOR association with which CAR has a strategic partnership for Kentucky forms and continuing education. Closest comparable in size, scope, and member services mix to CAR.
• Knoxville Area Association of REALTORS: Tennessee local REALTOR association serving the Knoxville region. Similar scale and operational footprint, providing a useful benchmark for CAR's positioning within the TN association ecosystem.

Broad incumbents

• Houston Association of REALTORS: One of the largest local REALTOR associations in the United States. Operates the same professional association model with broader product extensions (HAR.com MLS portal), illustrating the upper-bound opportunity for a local REALTOR association.
• California Association of REALTORS: Large state-level REALTOR association that operates as a vertically integrated alternative to the Tennessee REALTORS + local chapter model. Useful benchmark for the upside of consolidated service delivery.
• National Association of REALTORS: The national umbrella association of which CAR is a local chapter. Provides realtor.com, RPAC, designations, and benefits that CAR resells to its members — a wholesale-style relationship that defines CAR's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/clarksvilleaor
• YouTubeyoutube.com/user/clarksvilletnaor/videos
• Facebookfacebook.com/clarksvillerealtors
• Instagraminstagram.com/clarksvillerealtors
• LinkedInlinkedin.com/company/clarksvillerealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLARKSVILLE ASSOCIATION OF REALTORS