Honoring Aging, Inc.

What Honoring Aging, Inc. does

Honoring Aging, Inc. is a privately held, family-owned senior move management company headquartered in St. Charles, Illinois, founded in 2005 by Tammy Bilek. The firm delivers end-to-end relocation services for older adults transitioning to smaller homes, assisted living, or senior communities, including rightsizing of possessions, computerized floor-plan design with measured furniture layouts, packing, moving-company coordination, unpacking, and full resettlement. It also operates PALS (Professional After Loss Services), an adjacent line providing executor coordination, estate administration, property management, legal/financial guidance, and technology support to families in the weeks and months following a death. All engagements are delivered through in-home consultations and quote-based professional services contracts, staffed by 30+ personnel including NASMM SMM-C certified move managers.

Name

Honoring Aging, Inc.

Legal name

Honoring Aging, Inc.

Website

https://honoringaging.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Honoring Aging, Inc. is a private Illinois-based senior move management firm providing rightsizing, packing, relocation coordination, computerized floor-plan design, and after-loss executor services to seniors and their families in the Fox Valley and Chicago Metro area.

Ownership category

akta.pro rank

Product category

Senior Relocation and Move Management Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

akta.pro primary industry

Senior Move Management (HSAFAFAD)

akta.pro secondary industries

Senior & Assisted-Living Local Moving (HSAKAAAD), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior move management
• Senior relocation services
• Downsizing assistance
• After loss services
• Estate liquidation coordination

Headquarters

HQ city

St. Charles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Senior Move Management Services: Full-service senior relocation including rightsizing, packing, moving coordination, unpacking, and resettlement. Services provided through professional services engagements with personalized transition plans.
2. After Loss Services (PALS): Post-loss support services including administrative support, executor coordination, financial and insurance guidance, property management, legal documentation, technology support, and referral coordination for families after a loved one's death.
3. Estate Sales & Liquidation: Coordination and management of estate sales, donations, and liquidation of belongings no longer needed during senior relocations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Honoring Aging provides full-service senior move management for older adults transitioning to new living situations, including rightsizing of possessions, computerized floor plan design, packing, moving company coordination, unpacking, and resettlement. The company also offers PALS (Professional After Loss Services) supporting families after a loved one's death with administrative, financial, legal, technology, and property management assistance, plus estate sale and donation coordination.

Product overview

Honoring Aging, Inc. is a senior relocation and move management company offering a single unified service portfolio centered on senior moving and downsizing. The core offering is Senior Moving & Downsizing Services, which encompasses rightsizing, packing, computerized floor plan design, moving coordination, and resettlement. An adjacent but distinct service line is PALS (Professional After Loss Services), which provides after-loss support including administrative, financial, legal, and property management assistance. All services are delivered by Certified Senior Move Managers and After Loss Professionals through in-person home visits and ongoing project management.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Moving & Downsizing Services End-to-end relocation services for older adults transitioning to new living situations, including personalized support, rightsizing of cherished possessions, computerized floor plan design, packing, moving company recommendations, complete unpacking, settling-in services, and estate sale management.
• PALS (Professional After Loss Services) Support services for families in the weeks and months after the loss of a loved one, including administrative support, financial coordination, property management, legal documentation assistance, technology support, and referral coordination.

Quantifiable outcome

• 4,000+ successful client transitions
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caring Transitions: National franchise specializing in senior move management, downsizing, estate sales, and online auction services. Most direct competitor to Honoring Aging's core service portfolio, but operates via a franchise model across many U.S. markets rather than a single local presence.
• Smooth Transitions: Senior move management company providing relocation, downsizing, and estate liquidation services for older adults. Directly comparable service mix and NASMM-affiliated, competing for the same family-decision-maker customer.
• Senior Move Masters: NASMM-affiliated senior move manager providing downsizing, packing, moving coordination, and resettlement services. Similar professional-services engagement structure and senior-family buyer profile.
• ElderMove: Senior relocation specialist focused on helping older adults downsize and transition. Operates in overlapping geographies and offers a comparable end-to-end move management engagement model.
• Gentle Transitions: Senior move management firm offering floor plan design, packing, move coordination, and resettlement. Closely aligned offering targeting the same senior-and-adult-child buyer with similar in-home consultation model.

Broad incumbents

• BrightStar Care: National home care franchise providing medical and non-medical senior services. Competes for the same affluent older-adult household and adult-child payer, with overlapping professional-services positioning.
• Visiting Angels: National senior home care franchise offering personal care, dementia, and companion services. Overlaps in target demographic and family-decision-maker buyer, and is a potential referral source (Honoring Aging's after-loss team member is a former Visiting Angels dementia specialist).
• Two Men and a Truck: Large national moving company serving residential and senior customers. Comparable on physical relocation logistics, but a broad incumbent offering general household moving rather than the specialized end-to-end senior transition experience.
• Right at Home: National in-home senior care and assistance franchise. Targets the same senior end-customer and family decision-maker, but delivers non-medical caregiving rather than move management—making it an adjacent competitor for referrals and family relationships.

Others

• National Association of Senior Move Managers (NASMM): Industry trade association governing the SMM-C credential and A+ Accreditation that Honoring Aging holds. Functions as the governing body and referral ecosystem that legitimizes accredited senior move managers and channels leads to member firms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@honoringaging
• Facebookfacebook.com/HonoringAging
• LinkedInlinkedin.com/company/honoringaging
• Instagraminstagram.com/honoringaging

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honoring Aging, Inc.