Harmony Mushroom Co.

What Harmony Mushroom Co. does

Harmony Mushroom Co. is a privately held, vertically integrated producer and direct-to-consumer seller of functional mushroom extract supplements, headquartered in Jacksonville, Florida and founded in 2022. The company grows its own organic mushrooms on a Florida farm and processes them in-house, selling a portfolio of six products through its own Shopify e-commerce storefront: Lion's Mane Dual Extract, Cordyceps Dual Extract, Reishi Dual Extract, Chaga Dual Extract, Turkey Tail Dual Extract, and the Total Health Bundle, which combines all five extracts at a discounted price. Distribution is exclusively online via the company's website, supported by phone customer service, email newsletter marketing, anniversary sale promotions, free shipping, and a 90-day money-back guarantee; there is no retail, marketplace, or B2B presence disclosed.

The company's technical differentiator is a dual extraction process that pulls both water-soluble and alcohol-soluble medicinal compounds from 100% fruiting bodies (rather than cheaper mycelium powder), with every batch third-party tested for heavy metals, pesticides, and contaminants. Products are positioned around four benefit pillars — focus and clarity (Lion's Mane), energy and recovery (Cordyceps), immunity and relaxation (Reishi, Turkey Tail), and antioxidant/detox support (Chaga) — and the Total Health Bundle is structured around a morning, afternoon, and night dosing protocol. The team comprises fewer than 10 people with a combined 50 years of mycologist growing experience.

The business model is direct-to-consumer one-time-purchase supplement sales priced between $39.95 and $143.00 per order after promotional discounts of 33–40%. Customer segments span health-conscious consumers seeking cognitive support, fitness and wellness enthusiasts using Cordyceps for energy and recovery, and immunity- and sleep-focused buyers using Reishi and Turkey Tail. The company is bootstrapped with no external funding disclosed, donates a portion of proceeds from each order to the Gary Sinise Foundation, and currently reports no certifications, patents, awards, executive bios, or distribution outside the southeastern United States.

Name

Harmony Mushroom Co.

Legal name

Harmony Mushroom Co.

Website

https://harmonymushroomco.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Harmony Mushroom Co. is a Jacksonville, Florida-based producer and direct-to-consumer seller of USA-grown functional mushroom extract supplements (Lion's Mane, Cordyceps, Reishi, Chaga, Turkey Tail) targeting health-conscious consumers seeking natural focus, energy, and immunity support.

Ownership category

akta.pro rank

Product category

Functional Mushroom Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Mushroom Production (111411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYAFAGAHAK

Mushroom & Fungi Production (Indoor/Protected)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

SECONDARYAFAJANAC

Dried Herbs & Herb Blends

Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices

Keywords

• Functional mushroom supplements
• Dual-extracted mushroom tinctures
• Organic mushroom extracts
• Adaptogenic wellness products
• Natural nootropic supplements

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of mushroom extract supplements through their e-commerce website. Products include Lion's Mane, Cordyceps, Reishi, Chaga, and Turkey Tail dual extracts, as well as bundled packages. Revenue generated from individual product purchases and bundle sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Harmony Mushroom Co. cultivates organic mushrooms in the USA and produces dual-extracted liquid tinctures from 100% fruiting bodies of Lion's Mane, Cordyceps, Reishi, Chaga, and Turkey Tail varieties. The finished supplements are packaged and sold direct-to-consumer via the company's own e-commerce storefront, with a Total Health Bundle combining all five extracts.

Product overview

Harmony Mushroom Co. offers a portfolio of six dual-extract mushroom supplement products — Lion's Mane Dual Extract, Cordyceps Dual Extract, Reishi Dual Extract, Chaga Dual Extract, Turkey Tail Dual Extract, and the Total Health Bundle — all made from 100% fruiting bodies using a dual extraction process. The products are positioned around four benefit pillars: focus/clarity (Lion's Mane), energy/recovery (Cordyceps), immunity (Reishi and Turkey Tail), and detox (Chaga). The individual extracts are sold as standalone dropper bottles, while the Total Health Bundle combines all five extracts at a discounted price, enabling customers to follow a comprehensive daily wellness protocol spanning morning (Lion's Mane, Cordyceps, Chaga), afternoon (Lion's Mane, Cordyceps), and night (Reishi, Lion's Mane) dosing.

Differentiator

Problem solved

Functional benefit

Products and services

• Lion's Mane Dual Extract Tincture A dual-extracted liquid tincture made from 100% fruiting bodies of USA-grown organic Lion's Mane mushroom, intended for daily cognitive support, focus, and mental clarity. Sold to individual health-conscious consumers via the company's direct-to-consumer e-commerce site.
• Cordyceps Dual Extract Tincture A dual-extracted liquid tincture made from 100% fruiting bodies of USA-grown organic Cordyceps mushroom, intended to support energy, stamina, and physical performance. Sold to individual wellness consumers via direct-to-consumer e-commerce.
• Reishi Dual Extract Tincture A dual-extracted liquid tincture made from 100% fruiting bodies of USA-grown organic Reishi mushroom, intended to support stress adaptation, relaxation, immune function, and sleep quality. Sold to individual wellness consumers via direct-to-consumer e-commerce.
• Chaga Dual Extract Tincture A dual-extracted liquid tincture made from 100% fruiting bodies of USA-grown organic Chaga mushroom, intended to provide antioxidant and immune-system support. Sold to individual wellness consumers via direct-to-consumer e-commerce.
• Turkey Tail Dual Extract Tincture A dual-extracted liquid tincture made from 100% fruiting bodies of USA-grown organic Turkey Tail mushroom, intended to support gut health and immune function through its beta-glucan content. Sold to individual wellness consumers via direct-to-consumer e-commerce.
• Total Health Bundle A discounted bundle that includes one bottle each of the Lion's Mane, Cordyceps, Reishi, Chaga, and Turkey Tail dual-extract tinctures, offered at a lower combined price than purchasing the bottles individually. Targets consumers seeking comprehensive daily functional mushroom support.

Quantifiable outcome

• Dual Extraction provides better bioavailability of medicinal compounds not typically available through standard capsules or powders

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Gary Sinise FoundationminorOthersHarmony Mushroom Co. donates proceeds from every order to the Gary Sinise Foundation, which helps empower veterans and first responders. This is a charitable giving program aligned with the company's mission to give back to those who serve the country and communities.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Double Wood Supplements: Double Wood Supplements is a smaller, online-first supplement brand offering mushroom-based nootropics and adaptogens (e.g., Lion's Mane capsules and extracts). Comparable as a smaller, e-commerce-focused competitor in the functional mushroom/nootropic space targeting similar cognitive-wellness buyers.

Direct peers

• Four Sigmatic: Four Sigmatic is a leading DTC functional mushroom brand selling mushroom coffees, elixirs, and dual extracts. Highly comparable to Harmony in product format (tinctures/elixirs), target customer (wellness consumers), and GTM motion (DTC e-commerce).
• Life Cykel: Life Cykel is an Australian-based functional mushroom brand selling extracts and wellness products including Lion's Mane, Cordyceps, and Reishi. Directly comparable mushroom supplement positioning with primary geographic overlap in wellness buyers, though regionally anchored in Australia.
• Mushroom Revival: Mushroom Revival is a smaller DTC mushroom supplement brand selling capsules, tinctures, and gummies across the same core species. Directly comparable as a smaller, mushroom-focused wellness brand with a similar go-to-market approach.
• Real Mushrooms: Real Mushrooms is a Canadian-based functional mushroom supplement company specializing in 100% fruiting body extracts across Lion's Mane, Reishi, Cordyceps, and other species. Highly comparable product philosophy, ingredient positioning, and SKU lineup to Harmony.
• Om Mushrooms: Om Mushrooms produces and sells a broad line of functional mushroom supplements including Lion's Mane, Cordyceps, Reishi, Chaga, and Turkey Tail. Direct competitor with overlapping SKUs, similar DTC-and-retail distribution, and similar wellness/adaptogenic positioning.
• Host Defense Mushrooms (Fungi Perfecti): Host Defense, founded by mycologist Paul Stamets, sells a comprehensive line of mushroom supplements (including Lion's Mane, Cordyceps, Reishi, Turkey Tail) with a science-forward, fruiting-body positioning. Directly comparable product portfolio and ingredient narrative to Harmony.

Broad incumbents

• Onnit: Onnit is a broader supplements and nootropics brand selling a wide range of capsules and powders including mushroom-based products. Comparable as a wider-portfolio competitor in the cognitive/energy wellness category with overlapping target customers.
• Gaia Herbs: Gaia Herbs is a larger, established herbal supplement brand with broad retail distribution (Whole Foods, Sprouts, etc.) and an herbal-extract-centric portfolio philosophy. Comparable as a broader botanical/herbal supplement incumbent selling liquid extracts.
• Moon Juice: Moon Juice is a premium wellness brand selling adaptogens, functional mushrooms, and supplements via DTC and select retail. Comparable as a broader adaptogen-and-mushroom wellness brand with similar premium positioning and consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/harmony-mushroom-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harmony Mushroom Co.