Hospitality Action

Name

Hospitality Action

Legal name

Hospitality Action

Website

https://hospitalityaction.org.uk

Company type

Private

Founded year

1836

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Charitable Wellbeing Support Services

NAICS

Voluntary Health Organizations (813212), Emergency and Other Relief Services (62423), Community Food and Housing, and Emergency and Other Relief Services (6242), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Corporate Incentive, VIP & Hospitality Programs (HSACADAN), Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI), Corporate Wellness Retreats & Executive Health Programs (THAGAMAJ)

Keywords

• Charitable welfare services
• Hospitality industry support
• Employee assistance programme
• Mental health training
• Crisis helpline support

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Others, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. EAP Subscriptions: Hospitality businesses subscribe to the Employee Assistance Programme providing 24/7 mental health support, counselling, legal advice, and parenting support to their employees.
2. Donations and Fundraising: Individual donations, regular giving programmes, corporate fundraising, challenge events (Walk for Wellbeing, Summer Cycle Challenge), and event fundraising.
3. Training Services: Mental health training courses provided to hospitality operators, including Mental Health First Aid, stress awareness, bullying awareness, and other workplace wellbeing training.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hospitality Action is a UK charity that provides financial grants, 24/7 crisis support, an Employee Assistance Programme, critical incident trauma response, the Golden Friends befriending scheme, and an accredited mental health and financial wellbeing training portfolio to people working in or retired from the UK hospitality industry. Individuals receive crisis support, financial grants and counselling while hospitality businesses can purchase EAP subscriptions and training for their workforces.

Product overview

Hospitality Action is a charity offering a unified portfolio of financial assistance and wellbeing support services for the UK hospitality industry. The core offering comprises a Grants Programme providing financial support for household bills, re-housing, and emergencies, alongside a 24/7 Employee Assistance Programme (EAP) delivered through three package tiers: Wellbeing Foundations, Wellbeing Plus, and Total Wellbeing. The organisation also operates the Golden Friends Scheme for hospitality workers aged 60+, Critical Incident & On-Site Trauma Support for crisis situations, and a comprehensive suite of training programmes including Mental Health First Aid, Mental Health Awareness, Bullying and Harassment Awareness, Stress Awareness and Resilience, Drug & Alcohol Awareness, Suicide Awareness, and Financial Wellbeing courses (covering Early Career, Mid Career, and Retirement planning). Digital touchpoints include the WellOnline Portal, the Support Platform via Spectrum Life, and an ROI Calculator. All services are designed specifically for the hospitality sector's unique operational context.

Differentiator

Problem solved

Functional benefit

Brands

• Invisible Chips: A fundraising initiative by Hospitality Action.
• Golden Friends
• EAP (Employee Assistance Programme)

Products and services

• Grants Programme Financial support programme providing grants for household bills, re-housing costs, mobility equipment, funerals and other items for hospitality workers experiencing financial hardship. Delivered via an online grant application portal for individuals meeting eligibility criteria.
• Employee Assistance Programme (EAP) 24/7 hospitality-focused employee care package providing fast, real-time support for work and personal challenges, including counselling, legal advice, parenting support and access to the WellOnline Portal.
• Golden Friends Scheme Support programme for hospitality workers aged 60 and over (working or retired), offering quarterly newsletters, birthday cards, Christmas cards, telephone befriending and access to financial hardship grants.
• Critical Incident & On-Site Trauma Support Expert psychological support service helping organisations and teams recover from crises such as terror attacks, fire, acts of violence, or sudden death of a colleague.
• Mental Health First Aid Training Royal Society for Public Health accredited 2-day course qualifying participants as Mental Health First Aiders. Available as open online, open in-person, or on-site at hospitality businesses.
• Mental Health Awareness Training Training covering the management and awareness of mental health and wellbeing in the workplace, equipping managers with tools to engage with mental health difficulties.
• Bullying and Harassment Awareness Training Training helping businesses take action against workplace bullying and harassment and create an organisational culture of respect for others.
• Stress Awareness and Resilience Training Flexible training packages designed to bolster organisational resilience, equipping staff with tools to manage pressure and promote wellbeing.
• Drug & Alcohol Awareness Training Training providing guidance on helping colleagues with addiction issues in the hospitality workplace, with referrals into GamCare for gambling support.
• Suicide Awareness Training Half-day course equipping team members with skills to deal with suicide in and around the workplace, developed specifically for the hospitality industry and offering signposting to Samaritans.
• Financial Wellbeing Courses Online or in-house courses supporting financial wellbeing across career stages, including Early Career Financial Education, Making the Most of Your Money (Mid Career), and Planning for Retirement modules.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• LAUNDREVOcoreGTM or Marketing PartnerLAUNDREVO's Hotel Action Programme offers hospitality businesses 20% reduction on linen services while donating 10-15% of invoices to Hospitality Action. This partnership supports both cost savings for operators and fundraising for the charity.
• PayPlancoreStrategic or Co-development PartnerDebt advice partnership providing free, impartial, and confidential debt or budgeting advice to hospitality workers. PayPlan offers a Diagnose Your Debt calculator and specialist debt advisors.
• NestminorStrategic or Co-development PartnerParenting experts partnership providing support for individuals dealing with family issues including relationship troubles, children's issues, and family bereavement.
• GamCareminorStrategic or Co-development PartnerPartnership for gambling support referrals - Hospitality Action connects individuals concerned about gambling to GamCare's free information, support and counselling services.
• WellOnline PortalcoreTechnology or IntegrationDigital platform partner providing EAP subscribers with access to counselling services, fact sheets, and resources for mental health, legal, and financial support.
• MHFA EnglandcoreStrategic or Co-development PartnerMental Health First Aid England accreditation partnership enabling Hospitality Action to deliver accredited Mental Health First Aid training courses.
• SamaritansminorStrategic or Co-development PartnerReferral partnership for suicide support - signposts individuals to Samaritans' 24/7 helpline (116 123) for emotional support.
• Citizens AdviceminorStrategic or Co-development PartnerReferral partnership for general advice on benefits, employment, household bills, housing, family and legal matters.
• Turn2UsminorStrategic or Co-development PartnerBenefits calculator partnership helping individuals check what benefits they might be entitled to access.
• Spectrum.lifecoreTechnology or IntegrationTechnology platform partner providing the support platform for EAP services and Wellbeing support delivery.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Health Assured: Health Assured is one of the UK's largest EAP and wellbeing providers, offering 24/7 counselling, legal advice, and wellbeing platforms to thousands of employers across multiple sectors. It competes directly with Hospitality Action's EAP but as a broad incumbent rather than a hospitality-specialist.
• Validium: Validium is a UK EAP provider delivering counselling, wellbeing, and HR support services to employers across sectors. It is a broad incumbent competing with Hospitality Action's EAP for hospitality operator wallet share but without the sector-specialist positioning.
• CiC EAP: CiC (formerly Confidential Information Centre) is a UK EAP provider offering counselling, legal, and financial advice to corporate clients. It is a broad incumbent in the same EAP category as Hospitality Action, with similar service modules but cross-sector positioning.
• PAM Wellbeing: PAM Group/PAM Wellbeing is a UK occupational health and EAP provider delivering counselling, physiotherapy, and wellbeing services to employer clients across multiple sectors. It competes with Hospitality Action's EAP offering at the broad-incumbent tier.

Direct peers

• The Licensed Trade Charity: The Licensed Trade Charity is a UK charity providing welfare, financial, and mental health support to workers in the licensed hospitality trade (pubs, bars, breweries). It is the closest direct peer to Hospitality Action in mission, beneficiary base (UK hospitality workers), and service mix (grants, counselling, advice).
• The Ben (formerly The Licensed Benevolent Fund): The Ben is a UK charity providing health, welfare, and financial support to current and former workers in the licensed retail and hospitality trades. It is a direct peer to Hospitality Action, operating a similar grants-plus-wellbeing model for a closely overlapping beneficiary population.

Others

• UKHospitality: UKHospitality is the trade association representing UK hospitality operators. It is a partner/ecosystem participant rather than a competitor, but is highly relevant for understanding the beneficiary industry and the corporate partnership pipeline that underpins Hospitality Action's EAP distribution.

Emerging players

• Mind (UK): Mind is the UK's leading mental health charity, providing information, support, and campaigning across all sectors. While not hospitality-specific, it is an adjacent mental-health nonprofit that overlaps with Hospitality Action's counselling and signposting remit and competes for charitable donations.
• Spectrum.life: Spectrum.life is both a technology partner (providing Hospitality Action's EAP support platform) and a direct competitor in the digital wellbeing and EAP market. The dual relationship highlights both ecosystem interdependence and competitive overlap.

Regional players

• Lifeline (Hospitality Action Ireland equivalents / industry benevolent funds): While no exact peer mirrors Hospitality Action in Ireland, generalist EAP and crisis-line providers such as Lifeline operate in adjacent geographies. More directly, UK hospitality benevolent funds have Irish or pan-UK equivalents that compete for the same hospitality worker donor/beneficiary base across regions.

Market position

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hospitality-action

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospitality Action