What PAM Wellbeing does

PAM Wellbeing (legal entity PAM Wellness Limited) is a UK-based workplace wellbeing and mental health services provider founded in 2009 and headquartered in Warrington. The company delivers an integrated suite of services — Employee Assistance Programme (EAP) under the 'PAM Assist' brand, psychological services including CBT and EMDR, neurodiversity workplace assessments and assistive technology training, corporate health screening via onsite health kiosks and WellChecks, trauma and critical incident response, and an International EAP for multinational employers. Service delivery spans a UK-wide network of PAM clinics, onsite staffing, remote channels (24/7 helpline, app, online portal) and face-to-face counselling, with computerised CBT delivered through the third-party SilverCloud platform (NICE-approved programmes developed at King's College London). The company reports clinical outcomes including 57% GAD-7 improvement, 51% PHQ-9 improvement, 11:1 ROI (EAPA 2023), and 93% user satisfaction on its mobile app, supporting 2M+ individuals.

The business model is predominantly subscription-recurring, quote-based enterprise pricing billed annually on per-employee contracts, with professional-services revenue from training (Mental Health First Aid, manager workshops, webinars) and specialised add-on modules (mediation, whistleblowing, menopause, drug & alcohol, student and member assistance programmes). Go-to-market runs two parallel motions: a direct enterprise sales function with dedicated account managers serving public, private and charity sector employers, and an intermediary/broker channel targeting HR advisors, insurance brokers, and the education insurance market. PAM Wellbeing operates as a wholly-owned subsidiary of PAM Group Limited (People Asset Management Group Ltd), consolidated ToHealth Ltd in 2024 under the PAM Wellness brand, and was brought into Optima Health Group in 2026 alongside the wider PAM Healthcare portfolio, positioning the business within a larger occupational health platform with cross-sell into physical health provision. Accreditations include SEQOHS, ISO 9001/27001, Cyber Essentials, Disability Confident Leader, EAPA membership, GDPR compliance, and RISQS rail supplier qualification.

Name

PAM Wellbeing

Legal name

PAM Wellness Limited

Website

https://pamwellbeing.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

PAM Wellbeing is a UK workplace wellbeing and EAP provider delivering mental health, psychological, neurodiversity and corporate health services to public, private and charity sector employers via subscription contracts, digital tools and a UK-wide clinic network.

Ownership category

akta.pro rank

Headquarters

HQ city

Warrington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Employee Assistance Programme (EAP): Core recurring subscription service providing organisations with confidential helpline, counselling, and wellbeing resources for employees. Sold per-employee pricing model.
2. Computerised CBT: Digital CBT therapy delivered via SilverCloud platform with case manager support. Sold as add-on to EAP or standalone.
3. Psychological Services: Professional counselling including face-to-face, video, telephone counselling, CBT and EMDR therapy. Delivered via management referrals.
4. Neurodiversity Services: Workplace needs assessments, assistive technology training, and neurodiversity support services for organisations.
5. Corporate Health Screening: Onsite health screening and health risk assessments delivered via health kiosks and professional assessments.
6. Training & Workshops: Mental health training, Mental Health First Aid certification courses, manager workshops, and webinars. Delivered online via MS Teams/Zoom or in-person.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

PAM Wellbeing delivers workplace mental health and wellbeing services to organisations across the UK public, private and charity sectors. Its core offering is the PAM Assist Employee Assistance Programme, providing a 24/7 confidential helpline, counselling sessions, and access to financial, health and legal experts, supplemented by the PAM Wellness App with computerised CBT, mindfulness and wellbeing tools. The platform also delivers psychological services, neurodiversity assessments, corporate health screening, trauma support and training programmes through a UK-wide clinic network of more than two million supported individuals.

Product overview

PAM Wellbeing is a workplace wellbeing platform offering a comprehensive suite of health and wellbeing services for organisations. The core offering centres on PAM Assist (Employee Assistance Programme) providing 24/7 confidential helpline, counselling, and support, complemented by the PAM Wellness App featuring computerised CBT, mindfulness tools, and virtual gym. Additional services include psychological services (CBT, EMDR, return-to-work programmes), neurodiversity services with assistive technology training, corporate health screening via health kiosks and WellChecks, trauma and critical incident support, and various training programmes including Mental Health First Aid. The platform also offers specialised services such as mediation, whistleblowing, drug & alcohol support, and menopause support. Services are delivered through a combination of on-site staff, remote services, and face-to-face counselling, with digital CBT provided via the SilverCloud platform. The company operates as part of PAM Group, supporting over two million individuals across UK organisations.

Differentiator

Problem solved

Functional benefit

Brands

• PAM Assist: Employee Assistance Programme (EAP) service providing confidential helpline, counselling sessions, and access to financial, health and legal experts.

Products and services

• PAM Assist (Employee Assistance Programme) 24/7 confidential Employee Assistance Programme for organisations, providing a helpline, up to six counselling sessions, website portal, EAP app and access to financial, health and legal experts for employees.
• PAM Wellness App Mobile health app for employees providing computerised CBT, mindfulness tools, virtual gym, sleep and nutrition advice, risk assessments, goal-setting and personalised wellbeing guidance with a 93% user satisfaction score.
• Computerised CBT (SilverCloud) NICE-approved computerised CBT programme with over 40 therapeutic programmes developed by the Institute of Psychiatry at King's College London, available 24/7 for one year with PAM case manager support.
• Psychological Services Comprehensive psychological support including counselling, CBT, EMDR therapy and return-to-work programmes for employees dealing with mental health issues impacting work performance.
• Neurodiversity Services Workplace neurodiversity support including needs assessments, assistive technology training and workplace adjustments for conditions such as dyslexia, ADHD, autism, DCD/Dyspraxia and dyscalculia.
• Corporate Health Services Corporate health screening including health kiosks, WellChecks workplace mental health assessments and health risk assessments to identify organisational health profiles.
• Trauma & Critical Incident Support Critical incident response and trauma support including pre-incident planning and post-incident CBT and EMDR therapy delivered by experienced clinical professionals.
• International EAP Employee Assistance Programme extended to support organisations with international operations and employees working overseas.
• Training & Workshops Mental health in the workplace training, webinars and workshops covering stress management, burnout prevention, anxiety and resilience building, delivered online or in-person.
• Mental Health First Aid Two-day Mental Health First Aid training course delivered in-person or online via Microsoft Teams or Zoom, equipping participants to identify and guide colleagues in distress towards appropriate support.
• Mediation Services Workplace dispute resolution through trained mediators, facilitating joint meetings to restore working relationships.
• Whistleblowing Service Confidential reporting service allowing employees to report wrongdoing while remaining anonymous, with optional emotional support through counselling.
• Drug & Alcohol Programme 12-week programme supporting individuals struggling with addiction to develop healthier coping mechanisms and prevent relapses.
• Menopause Support Service Specialised support service addressing menopause-related challenges in the workplace.
• Health Kiosk Onsite health screening kiosk providing body measurements, heart health, diabetes risk and cholesterol checks with immediate personalised feedback.
• Student Assistance Programme Wellbeing support programme tailored for students, providing EAP-style services adapted for educational settings.
• Member Assistance Programme Wellbeing assistance programme for members of organisations, providing access to support services and resources.
• Structured Professional Support Structured professional support services for employees requiring ongoing clinical assistance beyond standard EAP offerings.

Quantifiable outcome

• 57% improvement in Generalised Anxiety Disorder (GAD-7) for employees using PAM services
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Optima Health GroupcoreStrategic or Co-development Partner · 1 January 2024PAM Healthcare (PAM Wellbeing) became part of Optima Health Group in 2024, bringing together PAM Wellbeing and ToHealth Ltd under one health and wellbeing service umbrella. Optima Health Group is a leading occupational health provider.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BHSF: UK occupational health and employee benefits provider (part of BHSF Group) offering EAP, private medical cover, occupational health, and wellbeing services — direct overlap on EAP/wellbeing product and adjacent OH services similar to PAM Wellbeing's positioning.
• Validium: UK-based EAP and counselling provider serving corporate and public-sector clients with telephone counselling, face-to-face therapy, and online wellbeing resources — highly comparable EAP-centric offering, UK focus, and subscription B2B model to PAM.
• Benenden Health: UK not-for-profit provider of employer-sponsored health and wellbeing benefits including EAP, mental health, virtual GP, and physiotherapy — comparable UK employer-distributed health and wellbeing bundle with mental health as a core pillar.
• Health Assured: UK's largest EAP and wellbeing provider offering 24/7 helplines, counselling, online CBT, and lifestyle support to organisations across public and private sectors — directly comparable EAP product, B2B workplace mental health positioning, and UK customer base to PAM Wellbeing.
• Carefirst (Canada Life UK): UK EAP, counselling, and information-and-support service delivered to insurers, employers, and group scheme members — comparable EAP core product, UK employee-benefit distribution, and partnership-driven GTM aligned to PAM's intermediary channel.
• CiC (Confidentiality in Counselling): UK EAP and counselling specialist providing telephone and face-to-face counselling, critical incident support, and wellbeing programmes to corporate clients — comparable EAP core offering, critical incident service overlap, and similar UK enterprise focus.

Emerging players

• Spill: UK startup offering workplace therapy app with Slack/Teams integration, providing on-demand counselling and mental-health support to UK SMEs and mid-market — overlapping workplace mental-health target segment, with digital-first delivery competitive with PAM's app.
• Unmind: UK-headquartered B2B mental health platform providing digital therapy, coaching, and wellbeing tools to employers — comparable workplace wellbeing/mental-health target market, but digitally-native product overlap with PAM's PAM Wellness App.

Broad incumbents

• Workplace Options: Largest global EAP and wellbeing provider supporting 75M+ lives across 100+ countries — comparable EAP product suite and multinational delivery capability relevant to PAM's International EAP ambitions, with much greater geographic scale.
• Headspace Health: Global consumer and employer digital mental-health platform (Headspace + Ginger) offering mindfulness, therapy, and coaching via B2B partnerships — comparable workplace wellbeing target market and digital mindfulness/goal-setting overlap with PAM Wellness App.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/pam_wellness
• YouTubeyoutube.com/@pamwellness
• Facebookfacebook.com/pamwellbeing
• LinkedInlinkedin.com/company/pam-wellbeing
• Instagraminstagram.com/pamwellness

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAM Wellbeing