Kull
Kull Servicios Informáticos is a privately-held Madrid-based professional services firm offering graphic design, printing, signage, web development, and IT maintenance primarily to small and medium businesses across the Community of Madrid region.
- Company typePrivate
- Founded2006
- HeadquartersAlcorcón, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Kull does
Kull Servicios Informáticos, S.L. is a privately-held Spanish professional services firm founded around 2006 and headquartered in Alcorcón, Madrid. The company operates two parallel service lines: graphic design (corporate identity, web design, SEO, large-format and digital printing, vehicle and storefront signage, and interior decoration) and IT maintenance for businesses (network configuration, preventive server reviews, on-site and remote technical support, encrypted backup, and IT security consulting). It serves primarily small and medium businesses across the Community of Madrid, with named clients spanning fashion retail, footwear, healthcare, real estate, food service, automotive, and public safety sectors.
The technology stack is modest and conventional: WordPress with the Divi theme for web development, supplemented by Google Analytics, reCAPTCHA, and Google Maps, plus physical production equipment for laser engraving/cutting and printing. The company maintains a sub-brand, 4KMX, launched in 2016 to serve the motorsport adhesives market (motocross, enduro, supermoto). The website portfolio serves as the primary marketing channel, supported by local SEO and direct quote-based engagement.
The business model is project-based professional services delivered through a direct, quote-driven sales motion (no public pricing tiers). A five-person team covers networking, systems analysis, marketing/sales, graphic design, and digital printing. Revenue is not publicly disclosed, no external investors or funding rounds are identified, and there are no formalized partnerships, certifications, patents, or awards in the available material. Operations remain regional, anchored in the Madrid metropolitan area.
Kull firmographics
Firmographics- Name
- Kull
- Legal name
- Kull Servicios Informáticos, S.L.
- Website
- https://kullsi.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kull Servicios Informáticos is a privately-held Madrid-based professional services firm offering graphic design, printing, signage, web development, and IT maintenance primarily to small and medium businesses across the Community of Madrid region.
- Ownership category
- akta.pro rank
Kull industry classification
Industry- Product category
- Graphic Design and IT Maintenance Services
- NAICS
- Graphic Design Services (54143), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Workplace Engineering & Standardization (SOE/Golden Image, Packaging, Configuration Mgmt) (BPAEAIAK)
- akta.pro secondary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where Kull is headquartered
LocationHeadquarters
- HQ city
- Alcorcón
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Kull business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Graphic Design Services: Professional graphic design services including corporate identity design, advertising, web design, SEO positioning, large format printing, digital printing, offset and screen printing, vehicle lettering, signage, luminous signs, and dimensional lettering
- IT Maintenance Services: Computer network configuration and maintenance, preventive reviews of servers, computers and peripherals, on-site technical assistance, telephone and remote IT support, computer equipment replacement, productivity and IT security consulting, encrypted backup services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Kull product offering
Product offeringCore offering
Kull Servicios Informáticos provides two integrated lines of professional services for businesses: (1) graphic design and visual communication, including corporate identity, advertising, web design and SEO, digital and offset printing, large-format printing, vehicle and storefront signage, illuminated signs, and interior decoration; and (2) IT maintenance for businesses, covering network configuration, preventive server and equipment reviews, on-site and remote technical support, equipment replacement, IT security consulting, and encrypted backup services. The 4KMX sub-brand extends its design and printing capabilities into motocross, enduro, and supermotard adhesive graphics.
Product overview
Kull Servicios Informáticos is a Spanish IT services company offering two main service lines: Graphic Design (Diseño Gráfico) and IT Maintenance (Mantenimiento Informático). The graphic design division provides corporate identity design, advertising, web programming, SEO positioning, digital and offset printing, large format printing, vehicle and storefront signage, and interior decoration. The IT maintenance division offers network configuration and maintenance, preventive server reviews, on-site and remote technical support, equipment replacement, security consulting, encrypted backup, and emergency response. The company also operates a sub-brand called 4KMX specializing in motocross and motorsport adhesive design and printing.
Differentiator
Problem solved
Functional benefit
Brands
- 4KMX: A division of Kull Servicios Informáticos specialized in the design and printing of adhesives for cross, enduro and supermoto motorcycles.
Products and services
- Graphic Design Services (Diseño Gráfico) Professional graphic design services for businesses including corporate identity design, advertising, web design, packaging design, typographic design, signage, wayfinding, multimedia design, and infographics.
- IT Maintenance for Businesses (Mantenimiento Informático) IT maintenance services for businesses including network configuration and maintenance, preventive server reviews, on-site technical assistance, phone and remote support, replacement equipment, productivity and IT security consulting, encrypted backup, and emergency response commitment.
- Web Programming (Programación Web) Web programming and development services creating quality, functional, and well-structured websites for business clients.
- Digital and Offset Printing (Impresión Digital y Offset) Digital and offset printing services including large format plotting, banners, vinyls, foam mounts, laminating, encapsulation, vehicle wrapping, signage, illuminated signs, and dimensional lettering.
- Signage (Rotulación) Vehicle signage, display signage, storefront decoration, illuminated signs, and dimensional lettering services for businesses.
- Interior Decoration (Decoración) Interior decoration services including corporate lettering, wall vinyls, display customization, and light box fabrication for business spaces.
- SEO Positioning (Posicionamiento SEO) Search engine optimization services to maximize online visibility in search engines through keywords related to the client's business sector.
- 4KMX Motocross Adhesives Design and Printing A division of Kull specialized in the design and printing of adhesives for cross, enduro, and supermoto motorcycles.
Quantifiable outcome
- Guaranteed monthly visits for preventive maintenance
- +3 more outcomes
Companies that use Kull
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Kull technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kull partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
Kull competitors and assessment
Company assessmentBroad incumbents
- Fiverr: Global freelance marketplace offering graphic design, web development, and IT services. Competes with Kull across all three service lines — design, web, and basic IT support — by aggregating low-cost international freelancers.
- 99designs: Design marketplace connecting businesses with freelance designers globally. Direct substitute for Kull's branding, web design, and signage projects, especially for SMB customers seeking affordable outsourced creative work.
- VASS: Spanish IT services firm offering consulting, systems integration, and managed services. Comparable as a Spanish IT services provider targeting enterprises and SMBs, though VASS operates at substantially larger scale than Kull.
- Canva: Global self-service graphic design platform serving individuals and SMBs. Competes with Kull's graphic design offering by enabling non-designers to produce marketing materials cheaply, threatening the low end of Kull's price-sensitive SMB market.
- NTT Data: Global IT services provider with significant Spanish operations (formerly Everis). Comparable as a broad IT services incumbent operating in the same market, though NTT Data targets much larger enterprise clients than Kull.
Regional players
- Plain Concepts: Spanish digital transformation and software development firm with Madrid-area operations. Comparable for web development and design-related IT services in the same regional market, though focused more on enterprise digital product work.
- Panel Sistemas: Spanish IT services and software development company with national presence. Comparable regional peer offering IT consulting and development to Spanish organizations, overlapping with Kull's IT maintenance and web programming lines.
- Seresco: Spanish IT services firm with strong presence in northern Spain. Comparable regional competitor in the Spanish IT services market, offering managed services and software solutions to SMBs and enterprises.
- Itequia: Spanish IT consulting and software services firm based in Catalonia. Comparable regional peer offering IT services to SMBs and mid-market clients, with overlapping web development and managed services capabilities.
Others
- Domestika: Spanish creative education platform offering design and creative courses. Adjacent ecosystem player in the Spanish creative/design space; not a direct competitor but represents the broader creative economy in which Kull operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kull social profiles
Digital presenceKull financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kull leadership team
Management profileNumber of profiles
Profiles5 records
Kull subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kull funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kull M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kull
What does Kull do?
Kull Servicios Informáticos provides two integrated lines of professional services for businesses: (1) graphic design and visual communication, including corporate identity, advertising, web design and SEO, digital and offset printing, large-format printing, vehicle and storefront signage, illuminated signs, and interior decoration; and (2) IT maintenance for businesses, covering network configuration, preventive server and equipment reviews, on-site and remote technical support, equipment replacement, IT security consulting, and encrypted backup services. The 4KMX sub-brand extends its design and printing capabilities into motocross, enduro, and supermotard adhesive graphics.
Is Kull a public or private company?
Kull is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kull founded?
Kull was founded in 2006. It employs 1 to 10 people.
Where is Kull based?
Kull is headquartered in Alcorcón, Spain, in the Europe region.
How does Kull make money?
Two revenue lines are on record. Graphic Design Services are the primary driver. The others are IT Maintenance Services.
Who are Kull's main competitors?
Broad incumbents on record are Fiverr, 99designs, VASS, Canva and NTT Data. Regional players are Plain Concepts, Panel Sistemas, Seresco and Itequia. Domestika is listed as an others.
Does Kull have an API?
No public API is recorded for Kull.
What industry is Kull in?
Kull's product category is Graphic Design and IT Maintenance Services. Its primary akta.pro industry code is BPAEAIAK, Workplace Engineering & Standardization (SOE/Golden Image, Packaging, Configuration Mgmt), with a secondary code of HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 54143 and its SIC code is 7330.