Intersnack Magyarország Kft.

What Intersnack Magyarország Kft. does

Intersnack Magyarország Kft. is the Hungarian operating subsidiary of Intersnack Group GmbH & Co. KG, a privately-held Düsseldorf-based savory snacks conglomerate. Founded in 1991 through the parallel establishment of Chio Hungary and Wolf Hungary (merged in 1998, renamed to Intersnack Hungary in 2012), the entity manufactures and distributes salty snacks under two flagship brands — Chio (German-origin potato chips and broader snack portfolio, present in 15+ countries) and POM-BÄR (bear-shaped extruded snacks sold in 30+ countries) — with recent innovation in healthy alternatives such as Chio Lentil Chips (40% less fat than classic chips, launched 2022 from the Győr plant) and Chickpea Chips. Production is anchored at a Győr manufacturing facility, with the commercial headquarters located in Budapest (Boldizsár u. 4., 1112).

The business operates a traditional FMCG go-to-market model, selling packaged snack products through grocery stores, convenience stores, and a specialized tobacco-shop distribution channel, supplemented by a nationwide dealer network expanded since 1991. Commercial activities span six Central Eastern European countries (Hungary, Romania, Czech Republic, Bulgaria, Croatia, Slovakia) under a regional Management Unit structure. Marketing is conducted primarily through organic social channels (Facebook, Instagram, TikTok, YouTube) under the Chio brand and through sustainability disclosures. Pricing follows standard consumer-packaged-goods retail mechanics with no publicly disclosed per-unit pricing.

Revenue accrues from sale of branded snack products to mass-market consumers; the parent Intersnack Group reported worldwide turnover exceeding €4 billion in 2023 across 43 production sites, more than 30 countries, and approximately 14,000–15,000 employees globally (the Hungarian entity is part of a CEE cluster of roughly 1,500 employees across five production sites). Sustainability credentials are a notable operating dimension: EcoVadis Gold rating (2023 and 2024, top 5% globally, top 2% in food, top 1% in Sustainable Procurement), Science Based Targets initiative (SBTi)-approved 1.5°C climate targets with dedicated FLAG (Forest, Land, Agriculture) targets, 12.4% reduction in flexible packaging materials by December 2024, and 9 of 11 packaging forms recyclable.

Name

Intersnack Magyarország Kft.

Legal name

Intersnack Magyarország Kft.

Website

https://intersnack.hu

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Hungarian subsidiary of Intersnack Group that manufactures and distributes branded savory snacks — chiefly Chio and POM-BÄR — across Hungary and five CEE markets via retail and tobacco-shop channels.

Ownership category

akta.pro rank

Product category

Savory Snacks

NAICS

Snack Food Manufacturing (31191), Food Manufacturing (311), Other Snack Food Manufacturing (311919)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

akta.pro secondary industries

Potato & Vegetable Chips Manufacturing (AFAKAIAA), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Savory snack manufacturing
• Potato chips production
• Branded snack products
• Extruded snack foods
• Packaged food manufacturing

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Snack product sales: Sale of savory snack products including potato chips, lentil chips, baked products, extruded snacks, and specialty snacks through retail distribution channels

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Intersnack Magyarország Kft. manufactures and distributes a portfolio of savory snacks under the Chio and POM-BÄR brands, including potato chips, tortilla chips, baked products, extruded snacks, popcorn, and coated nuts. The company operates a production facility in Győr, Hungary, which produces specialty lines such as Chio Lentil Chips (40% less fat than classic chips) and Chickpea Chips, and sells through retail, convenience, and tobacco-shop channels in Hungary and five other CEE countries.

Product overview

Intersnack Magyarország Kft. is a leading manufacturer of savory snacks in Hungary and Central Eastern Europe. The company offers a wide variety of salty snacks under two main brands: Chio and POM-BÄR. The Chio brand portfolio includes potato chips, tortilla chips, specialties, baked products, popcorn, and coated nuts. The POM-BÄR brand features extruded snacks in distinctive bear shapes. Recent innovation includes Lentil Chips and Chickpea Chips as healthier alternatives, containing 40% less fat than classic chips. The company operates production facilities in Győr and maintains commercial activities across 6 CEE countries (Romania, Czech Republic, Hungary, Bulgaria, Croatia, Slovakia).

Differentiator

Problem solved

Functional benefit

Brands

• Chio: German potato chips brand originally created in 1962 by the Von Opel Family. The name Chio is derived from the initials of family members Carlo, Heinz and Irmgard von Opel. Chio has grown to become the second biggest brand in the Intersnack portfolio, offering potato chips, tortilla chips, specialties, baked products, popcorn and coated nuts. Available in more than 15 countries in Europe.
• POM-BÄR

Products and services

• Chio Lead consumer brand of Intersnack Hungary, offering potato chips, tortilla chips, baked products, popcorn, coated nuts and specialties sold in more than 15 European countries. Targeted at individual consumers through grocery, convenience and tobacco-shop retail channels.
• POM-BÄR Family snack brand of Intersnack Hungary featuring distinctive bear-shaped extruded snacks in multiple flavours, made without artificial flavours, colourings, flavour enhancers or preservatives. Sold in 30+ countries.
• Chio Lentil Chips Healthier alternative snack made from lentils with 40% less fat than classic chips, produced in two flavours at the Győr factory. Targeted at consumers seeking healthier snack options.
• Chickpea Chips Innovative healthy snack made from chickpeas, available in Austrian and German markets, part of Intersnack's healthier-snacks innovation pipeline.

Quantifiable outcome

• Top 5% globally and top 2% in food industry in EcoVadis sustainability rating
• +8 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• SympanycoreStrategic or Co-development PartnerSupplier partner in Malawi macadamia project supporting smallholder farmers and sustainable sourcing initiatives
• Dutch Ministry of Foreign AffairscoreStrategic or Co-development PartnerGovernment partner supporting the Malawi macadamia project for sustainable agricultural development
• DAPP Malawi (Development Aid from People to People)coreStrategic or Co-development PartnerLong-term collaboration partner in Malawi macadamia project supporting smallholder farmers
• CeflexminorStrategic or Co-development PartnerPartnership for improving flexible packaging sustainability and circular economy solutions
• WRAP UKminorStrategic or Co-development PartnerCollaboration to improve waste collection, sorting and recycling infrastructure
• Holy Grail 2.0minorStrategic or Co-development PartnerDigital watermarks initiative for packaging sorting and recycling improvement
• ComCashew (Competitive Cashew Initiative)coreStrategic or Co-development PartnerProject aiming for sustainable poverty reduction by enhancing competitiveness of African cashew smallholders and processors
• Ethical Trade NorwaycoreStrategic or Co-development PartnerHuman rights due diligence in cashew processing industry in Vietnam; Intersnack participates in cashew working group and training programmes
• Sustainable Nut Initiative (SNI)coreStrategic or Co-development PartnerPrecompetitive collaboration platform for sustainable nut sector; Intersnack is founding member
• Sustainable Agriculture Initiative (SAI)coreStrategic or Co-development PartnerPlatform with 120+ member companies improving sustainable agricultural practices; Intersnack part of SAI Crops Working Group and contributes to Almond Project
• Menken OrlandocoreStrategic or Co-development PartnerJoint venture with Europe's largest Asian snacks company
• Grefusa (Spain/Portugal)coreStrategic or Co-development PartnerStrategic joint venture for snacks business in Spain and Portugal
• Nataïs (France)coreStrategic or Co-development PartnerStrategic joint venture for popcorn business in France

Scale indicators16 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Herr Foods: Privately-held US regional salty snack maker (potato chips, pretzels, cheese curls) selling through grocery, mass, and convenience channels; comparable mid-sized competitor profile, brand-led retail model, and continuous innovation pipeline.
• KP Snacks: UK-based Intersnack Group subsidiary producing Hula Hoops, McCoy's, KP Nuts, and Tyrrells; directly comparable sister-entity serving British grocery with the same product formats and shared group procurement, brand, and innovation infrastructure.
• Utz Brands: US publicly-traded salty snack manufacturer (Utz, Zapp's, On The Border) producing potato chips, tortilla chips, and extruded snacks for grocery and convenience channels; comparable portfolio breadth and brand-led DSD distribution model, though focused on North America.
• Tayto (Tayto Snacks Limited): Irish branded snack maker (Tayto, Hunky Dorys, King) and a fellow member of the Intersnack Group; same product formats (potato chips, extruded/popcorn) and serves as a directly comparable sister-entity benchmark for the Hungarian operation's portfolio strategy.
• PepsiCo (Lay's): Global snack and salty-snack leader whose Lay's brand competes head-to-head with Chio across European grocery shelves; same product format (potato and tortilla chips), same channels (grocery, convenience, tobacco/c-stores), and overlapping better-for-you innovation roadmap.
• Kellanova (Pringles): Owner of Pringles and a portfolio of European salty snacks (formerly Kellogg's), directly competing with Chio and POM-BÄR-style extruded snacks in retail; comparable R&D investment in better-for-you formats and similar pan-European retail distribution model.
• Lorenz Snack-World: Germany-based privately-held savory snack manufacturer producing potato chips, extruded snacks, and nut snacks under brands including Crunchips, Saltletts, and Erdnussflips; closest European peer by product mix, scale, and DACH+CEE market overlap.
• Orkla Foods (Snacks): Nordic/Baltic food conglomerate with a salty snacks division (Toro, KiMs, Nidar) and pan-European presence; comparable product portfolio (chips, nuts, extruded snacks) and similar brand-driven model serving grocery retail across multiple European geographies.

Regional players

• Calbee: Japan's largest snack manufacturer (potato chips, vegetable snacks, cereals) and Asia-Pacific peer of similar scale; useful comparable for better-for-you snack innovation cadence and brand-extension strategy, though operating in a different geography.

Broad incumbents

• Mondelez International: Global snacks giant (Cadbury, Oreo, Toblerone) that competes in overlapping European snack aisles; broader portfolio than Intersnack Hungary but increasingly active in salty/savory via Cadbury-branded formats, applying multinational scale advantages in retailer negotiations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/chiohungary
• Facebookfacebook.com/Chiofinomsagok
• Instagraminstagram.com/Chiofinomsagok
• TikToktiktok.com/@chiofinomsagok?lang=hu-HU

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intersnack Magyarország Kft.