Global Paint
Global Paint is an independently owned Benjamin Moore authorized retailer in Brooklyn, NY, selling interior and exterior paints, stains, primers, and decorative coatings to residential homeowners and professional contractors from a single storefront.
- Company typePrivate
- Founded1999
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Global Paint does
Global Paint is an independently owned Benjamin Moore authorized retailer headquartered at 1208 Neptune Avenue, Brooklyn, NY, founded in 1999 and operating as a sole-proprietor-style retail business (Global Paint, Inc., registered in New York). The company sells Benjamin Moore interior paints (AURA, ADVANCE, Regal Select, ben, specialty ceiling and bath formulations), exterior paints and stains (AURA Exterior, Woodluxe, COMMAND urethane, Floor & Patio enamels), primers (ADVANCE, Aqua Lock Plus, Fresh Start, Prime All, Stix, Sure Seal), and a small set of decorative coatings (Sahara, Mirage, Illusion Crystal, Feerie, Grotto, Travertino). It also resells painting supplies (brushes, rollers, tape, spackles, sandpapers, drop cloths) and offers color matching services supported by Benjamin Moore's Gennex Color Technology, Color Lock, the Color Portfolio mobile app, and the ColorReader device.
The business model is a single physical storefront retail operation, open seven days a week, augmented by online order with in-store pickup. Revenue comes entirely from one-time retail sales at manufacturer retail pricing to residential DIY homeowners and professional contractors in the New York Metropolitan Area, with no subscription, contract, or recurring revenue component. The firm has 1-10 employees, no institutional funding, no acquisitions, no disclosed management team beyond general sales contacts, and serves exclusively the Brooklyn/greater New York catchment.
Global Paint firmographics
Firmographics- Name
- Global Paint
- Legal name
- Global Paint, Inc.
- Website
- https://globalpaintny.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Global Paint is an independently owned Benjamin Moore authorized retailer in Brooklyn, NY, selling interior and exterior paints, stains, primers, and decorative coatings to residential homeowners and professional contractors from a single storefront.
- Ownership category
- akta.pro rank
Global Paint industry classification
Industry- Product category
- Paint Retail
- NAICS
- Paint and Wallpaper Retailers (444120)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)
- akta.pro secondary industries
- Staining & Clear Coating (Wood Trim, Doors, Decks) (HSAPAHAI), Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA), Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)
Keywords
Where Global Paint is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Global Paint business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Paint Sales: One-time retail sales of Benjamin Moore paints, stains, primers, and decorative coatings to consumers and contractors. Revenue generated from direct product sales at retail pricing.
- Painting Supplies and Sundries: Sale of brushes, rollers, painter's tape, spackles, sandpapers, drop cloths, and other painting-related supplies and tools.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Global Paint product offering
Product offeringCore offering
Global Paint is an independently owned Benjamin Moore authorized retailer operating a Brooklyn retail storefront that sells Benjamin Moore interior and exterior paints, stains, primers, and decorative coatings, along with painting supplies and sundries. The company provides in-store color consultation and color matching services using the Benjamin Moore Color Portfolio app and ColorReader device, and also supports order-online-with-in-store-pickup. Customers include residential homeowners and professional contractors seeking expert product guidance and premium paint products.
Product overview
Global Paint is an independently owned Benjamin Moore authorized retailer in Brooklyn, NY, offering a comprehensive portfolio of paint and decorative coating products since 1999. The product portfolio spans three main categories: Interior Paints (including premium lines like Aura, ADVANCE, Regal Select, and value lines like ben), Exterior Paints & Stains (including Aura Exterior, Woodluxe stains, and specialty coatings like COMMAND urethane), Primers (including waterborne and acrylic options for various surfaces), and Decorative Materials (including specialty finishes like Sahara, Mirage, Feerie, Grotto, and Travertino). As a paint retailer, the company offers color matching services and sells Benjamin Moore's Color Portfolio mobile app and ColorReader device for paint color matching. The products serve residential and commercial customers for interior, exterior, and decorative applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Benjamin Moore Interior Paints Retail line of Benjamin Moore interior paints including the ultra-premium Aura line, Regal Select, ADVANCE waterborne alkyd, ben, Kitchen & Bath, Ultra Spec SCUFF-X, Waterborne Ceiling, and Muresco ceiling paints, sold at the Brooklyn storefront for residential and commercial interior projects.
- Benjamin Moore Exterior Paints and Stains Retail line of Benjamin Moore exterior paints and stains including Aura Exterior, Aura Grand Entrance, ben Exterior, Regal Select Exterior, Woodluxe Acrylic Stain, COMMAND Waterborne Acrylic Urethane, and Floor & Patio Latex Enamels for residential and commercial exterior applications.
- Benjamin Moore Primers Retail line of Benjamin Moore and Insl-X primers including ADVANCE Interior Primer, Aqua Lock Plus Primer/Sealer, High-Hiding All Purpose Primer, Prime All Multi-Surface Latex Primer Sealer, Stix Waterborne Bonding Primer, and Sure Seal Latex Primer for various surface preparation needs.
- Sahara Decorative Coating Interior mother-of-pearl decorative coating combining quartz particles and a nacreous base for an iridescent finish that shifts with lighting.
- Mirage Decorative Coating Interior decorative coating with a velvet-like surface and unique metallic and pearlescent effect for sophisticated interior styling.
- Illusion Crystal Decorative Coating Ultra-sparkling pearlescent interior decorative coating containing small glass particles for a unique glow and play of colors on the surface.
- Feerie Decorative Coating Modern pearl interior decorative coating containing a sparkling base and round glass crystals producing a scintillation effect on walls.
- Grotto Decorative Coating Lime-based interior decorative coating with high vapor permeability and anti-fungal properties suited to humid interior environments.
- Travertino Style Decorative Coating Natural lime-based interior decorative coating conveying a medieval Italian aesthetic with a durable, wear-resistant finish.
- Color Matching and Consultation Service In-store expert color consultation and color matching using the Benjamin Moore Color Portfolio mobile app and ColorReader device to scan and match colors and recommend the right Benjamin Moore paint product.
- Painting Supplies and Sundries Retail sale of brushes, rollers, painter's tape, spackles, sandpapers, drop cloths, and other painting-related tools and supplies at the Brooklyn storefront.
Companies that use Global Paint
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Global Paint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Global Paint partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Benjamin Moore & Co.coreAuthorized Benjamin Moore retailer selling premium paints, stains, primers, and decorative coatings. Products include AURA line, Regal Select, ben series, ADVANCE, and specialty products like Woodluxe stains. Access to proprietary Gennex Color Technology and Color Lock technology for superior color performance.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Global Paint competitors and assessment
Company assessmentDirect peers
- Farrow & Ball: Farrow & Ball operates premium paint boutiques selling proprietary designer paints with strong consultation and color-matching services. Comparable to Global Paint as a premium, service-oriented paint retailer targeting design-conscious residential customers.
- California Paints Retailers: Independent retailers carrying California Paints serve the same residential and light-commercial segments as Global Paint. Comparable as another independent regional paint brand sold through a network of expert-staffed authorized dealers.
- Kelly-Moore Paints: Independent-style paint retailer historically focused on professional contractors with a comparable product-and-service model. Closely comparable business in retail paint distribution and customer consultation, though now operating primarily on the West Coast.
Regional players
- Glidden / Dulux Retailers: Independent retailers carrying Glidden and Dulux-branded paints serve the same residential DIY and pro contractor segments as Global Paint. Comparable as mid-tier paint retailers competing on price and selection rather than ultra-premium brand exclusivity.
Broad incumbents
- Sherwin-Williams Company Stores: Sherwin-Williams operates the largest U.S. paint retail network with company-owned stores selling proprietary brands (Sherwin-Williams, Duration, Emerald). Direct competitor to Global Paint in the Brooklyn residential and contractor market, but at vastly greater scale and broader portfolio.
- Lowe's Paint Department: Lowe's competes with Global Paint as a big-box retailer of HGTV HOME by Sherwin-Williams, Valspar, and other paint brands. Comparable in serving DIY homeowners and small contractors but at vastly greater scale and price competition.
- Home Depot Paint Department: Home Depot is the largest U.S. paint retailer, selling Behr and Kilz brands with broad DIY appeal and contractor pricing programs. Directly competes with Global Paint on commodity paint and sundries, though lacks the specialized Benjamin Moore consultation Global Paint offers.
- PPG Paints Stores: PPG operates a national network of company-owned and independent paint retailers selling PPG, Glidden, and Olympic brands. Comparable to Global Paint in serving residential DIY and contractor customers with premium and value paint lines.
Emerging players
- Clare Paint: Clare is a digitally-native direct-to-consumer premium paint brand targeting millennial homeowners. Competes with Global Paint for the same residential DIY segment but bypasses physical retail via online ordering, posing a long-term channel-disruption threat.
- Backdrop Paint: Backdrop is a direct-to-consumer premium paint brand emphasizing curated color palettes and home delivery. Comparable as a premium-tier DIY paint alternative competing for the same Brooklyn urban homeowner segment as Global Paint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Global Paint social profiles
Digital presenceGlobal Paint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Global Paint leadership team
Management profileNumber of profiles
Global Paint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Global Paint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Global Paint
What does Global Paint do?
Global Paint is an independently owned Benjamin Moore authorized retailer operating a Brooklyn retail storefront that sells Benjamin Moore interior and exterior paints, stains, primers, and decorative coatings, along with painting supplies and sundries. The company provides in-store color consultation and color matching services using the Benjamin Moore Color Portfolio app and ColorReader device, and also supports order-online-with-in-store-pickup. Customers include residential homeowners and professional contractors seeking expert product guidance and premium paint products.
Is Global Paint a public or private company?
Global Paint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Global Paint founded?
Global Paint was founded in 1999. It employs 1 to 10 people.
Where is Global Paint based?
Global Paint is headquartered in Brooklyn, United States, in the North America region.
How does Global Paint make money?
Two revenue lines are on record. Retail Paint Sales are the primary driver. The others are painting Supplies and Sundries.
Who are Global Paint's main competitors?
Direct peers on record are Farrow & Ball, California Paints Retailers and Kelly-Moore Paints. Glidden / Dulux Retailers is listed as a regional player. Broad incumbents are Sherwin-Williams Company Stores, Lowe's Paint Department, Home Depot Paint Department and PPG Paints Stores. Emerging players are Clare Paint and Backdrop Paint.
Does Global Paint have an API?
No public API is recorded for Global Paint.
What industry is Global Paint in?
Global Paint's product category is Paint Retail. Its primary akta.pro industry code is CRAIADAF, Paint, Stain & Finishes Retail (Coatings, Sundries), with a secondary code of HSAPAHAI, Staining & Clear Coating (Wood Trim, Doors, Decks). Its NAICS code is 444120 and its SIC code is 5200.