Heavenly Pool Supplies

What Heavenly Pool Supplies does

Heavenly Pool Supplies LLC is a privately held, Florida-registered e-commerce retailer operating the heavenlypoolsupplies.com storefront as a "virtual supply house" for pool equipment, chemicals, parts, cleaning supplies, plumbing, covers, electrical, lighting, spas, water features, and safety products. The platform serves two customer segments: licensed pool professionals (the primary segment, addressed through the free Pool Pass Pro membership offering 5% instant cash back and tax-exempt purchasing) and residential homeowners purchasing at standard unit pricing with free shipping on orders over $99. The company carries trade-grade products from industry-leading brands including Hayward, Pentair, Raypak, Jandy, Zodiac, Maytronics, Polaris, and Sta-Rite, with a Part Finder tool that indexes over 100,000 unique product models across manufacturers to reduce search friction for replacement parts.

The technology stack is a modern, serverless cloud build: a Vercel-hosted application with a Supabase PostgreSQL database running on AWS infrastructure in the United States, integrated with Avalara for sales tax calculation, Sentry for error monitoring, and Google Analytics 4 / Meta Pixel / Google Ads for marketing analytics and paid acquisition. Rather than operating centralized warehouses, Heavenly Pool Supplies leverages a network of nearly 200 partner branch locations that function as distributed fulfillment nodes, enabling same-day shipping on orders placed before 2 PM ET and local pickup for Pool Pass Pro members across the continental United States. The company explicitly excludes APO/FPO, P.O. Box, and international destinations, concentrating on domestic density.

The business model is product-led growth through a transactional e-commerce channel with no membership fee for standard customers. Revenue is generated from one-time product sales priced at checkout, with the Pool Pass Pro layer adding cash-back economics and tax exemption for licensed buyers. Distribution is exclusively first-party (own website) for sales, augmented by the partner branch network for fulfillment and pickup. Expert support is staffed by Certified Pool & Spa Operators (CPOs) credentialed by the Pool & Hot Tub Professionals Association, providing professional-grade buyer assistance as a customer experience differentiator.

Name

Heavenly Pool Supplies

Legal name

Heavenly Pool Supplies LLC

Website

https://heavenlypoolsupplies.com

Company type

Private

Operating status

Operating

Short description

Heavenly Pool Supplies is a Florida-based e-commerce retailer operating a virtual supply house for pool equipment, parts, and chemicals. It serves licensed pool professionals via the Pool Pass Pro program and residential homeowners, fulfilling orders through nearly 200 partner branch locations across the continental United States.

Ownership category

akta.pro rank

Product category

Pool Equipment & Supplies Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool Opening & Seasonal Startup (HSAIALAD)

Keywords

• Pool equipment supplies
• Pool chemicals retail
• Pool replacement parts
• Pool heaters and pumps
• Professional pool supplies

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct online sales of pool equipment, chemicals, parts, and accessories through the heavenlypoolsupplies.com website. Revenue generated from one-time product transactions with pricing determined at checkout. No membership fee required for standard customers; Pool Pass Pro members receive 5% instant cash back and tax-free purchasing benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Heavenly Pool Supplies is an online retailer selling pool equipment, chemicals, parts, plumbing supplies, cleaning and maintenance accessories, covers, electrical and lighting products, spas, testing instruments, and related items to homeowners and licensed pool professionals. The company operates a virtual supply house model where customers order through its e-commerce website and receive shipments from a distributed network of nearly 200 partner branch locations nationwide. A separate Pool Pass Pro membership offers licensed professionals tax-free purchasing, 5% instant cash back, same-day shipping, and local pickup benefits.

Product overview

Heavenly Pool Supplies operates a business-to-consumer and business-to-professional e-commerce platform offering pool equipment, supplies, and accessories. The product portfolio centers on the e-commerce marketplace and the Pool Pass Pro membership program for licensed pool professionals, which provides 5% instant cash back and tax-exempt purchasing. The platform offers 13 product categories spanning Equipment (including Heaters Heat Pumps & Chillers, Gas Heaters), Chemicals, Parts, Cleaning & Maintenance (including Pool Cleaning & Maintenance, Vacuum Heads, Vacuum Plates), Plumbing, Covers & Winterizing, Electrical & Lighting, Outdoor Living, Pool Construction, Safety & Recreation, Spas & Hot Tubs, Testing & Measurement (including Water Testing, Pool Test Kits & Labs, Test Reagents), and Water Features. Supporting features include a Part Finder tool for locating parts from over 100,000 unique models and dedicated account management. The company differentiates through same-day shipping, local pickup at nearly 200 partner branch locations, and expert support from Certified Pool & Spa Operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Pass Pro Professional membership program offering licensed pool contractors, service technicians, and builders 5% instant cash back, access to trade-grade products, tax-exempt purchasing, competitive wholesale-style pricing, and dedicated account management. Members gain access to same-day shipping on most orders placed before 2 PM ET and local pickup at nearly 200 partner branch locations nationwide.
• Pool Equipment Pool equipment category including gas heaters, electric heaters, heat pumps, solar heaters, pool pumps, filters, and automation systems from brands such as Raypak, Hayward, Jandy, Sta-Rite, Pentair, Zodiac, and Maytronics. Available for both residential pool owners and licensed pool professionals nationwide.
• Pool Chemicals Pool and spa chemicals for water treatment, sanitization, balancing, and routine maintenance. Sold to homeowners and licensed pool professionals for residential and commercial pool care.
• Pool Parts Replacement parts and components for pool equipment, pumps, filters, heaters, and other pool machinery from over 100,000 unique models across multiple brands, accessible via the website's Part Finder tool.
• Pool Cleaning & Maintenance Pool brushes, vacuum heads, vacuum plates, hoses, nets, leaf rakes, poles, and maintenance accessories for routine residential and professional pool cleaning.
• Pool Plumbing Pool plumbing supplies including pipes, fittings, valves, and connectors for pool circulation, filtration, and water management systems.
• Pool Covers & Winterizing Pool covers, winterization products, and seasonal protection supplies for residential and commercial pools during off-season periods.
• Pool Electrical & Lighting Pool lighting, electrical components, and accessories used in pool installations and upgrades.
• Spas & Hot Tubs Spa and hot tub equipment, parts, and accessories for residential and commercial spa installations.
• Pool Testing & Measurement Water testing equipment, electronic testers, test kits, test strips, reagents, and measurement instruments for residential and professional pool water chemistry analysis.

Quantifiable outcome

• Same-day shipping on most orders placed before 2 PM ET
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Partner Branch Locations (Nearly 200 Locations)coreChannel Partner/ Reseller/ DistributorNetwork of nearly 200 partner branch locations nationwide that enable same-day shipping and local pickup for Pool Pass Pro members. These locations serve as fulfillment nodes and pickup points, allowing the virtual supply house model to operate without traditional geographic constraints of physical warehouses.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amazon: Massive general e-commerce marketplace that competes for pool supply purchases across chemicals, parts, and equipment. Heavenly explicitly positions against Amazon on pricing; comparable as the dominant online alternative for pool product search and purchase.
• Home Depot: National big-box home improvement retailer carrying pool equipment, chemicals, and supplies in-store and online. Comparable as a broad-line competitor serving both pros and homeowners with overlapping pool product categories.

Direct peers

• PoolSupplies.com: Established online pool supplies retailer offering chemicals, equipment, and parts to homeowners and pros. Comparable as a direct online competitor for the same search-driven pool-supply buyer.
• SCP Distributors: Pool Corporation's distribution subsidiary serving independent pool professionals across the US. Operates the same pro-targeted distribution model and competes directly for the Pool Pass Pro customer.
• Pool Warehouse: Online retailer of pool and spa equipment, parts, and chemicals with a wide brand assortment. Comparable as a digitally native specialist in the same trade-grade pool supplies category.
• Pool Corporation: The dominant wholesale distributor of pool equipment, supplies, and parts in North America with thousands of branch locations and exclusive brand relationships. It is the most direct comparable because it serves the same licensed pool professional buyer with the same product categories Heavenly Pool Supplies targets.
• Doheny's Pool Supplies: Family-owned pool supplies retailer combining online and brick-and-mortar channels with trade-grade brands. Comparable as a multi-channel specialty retailer targeting both DIY homeowners and pool professionals.
• Leslie's: Largest specialty retail chain for pool supplies in the US, combining physical stores with a strong e-commerce presence. Comparable as a multi-channel pool supplies retailer serving both homeowners and service professionals with similar chemical, equipment, and parts categories.
• In The Swim: Online-first retailer of pool supplies, equipment, and chemicals serving both homeowners and pool professionals. Closely comparable as an e-commerce-native pool supplies specialist competing in the same product categories and customer segments.
• Discount Pool Supply: Online pool supplies retailer focused on competitive pricing for pool equipment, chemicals, and parts. Comparable as a price-led e-commerce competitor for the homeowner segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/heavenly-pool-supplies
• Instagraminstagram.com/Heavenly_Pool_Supplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heavenly Pool Supplies