What PoolSupplies.com does

PoolSupplies.com is a privately held, US-based direct-to-consumer e-commerce retailer of swimming pool products, established in 1958 and headquartered at 574 Main Street, Tonawanda, New York. The company sells a catalog of more than 5,000 SKUs spanning above-ground and inground pools, pool liners (including custom inground liners with instant quoting), safety, solar and winter covers, chemicals, filtration and pump equipment, heaters, salt water systems, automatic cleaners, ladders and steps, safety products, and recreational accessories. Distribution is fulfilled from a single Tonawanda warehouse with same-day shipping for orders placed before 4pm EST and 3-5 business day delivery via FedEx, UPS, and USPS to the 48 contiguous US states; Canadian customers are served through a separate sister site, PoolSuppliesCanada.ca.

The company operates an integrated house-brand portfolio across major categories, including Rx Clear (chemicals and kits), Aqua Select (cleaners, accessories, ladders), Sun2Solar (solar covers), SmartLine (liners), Buffalo Blizzard (covers and equipment), Lake Effect (pools), Rail Runners (rail grips), and Rhino Pads (recycled-material pool base pads), alongside third-party brands such as Hayward, Intex, Polaris, Dolphin, Aquabot, Zodiac, Lochinvar, and Raypak. The commerce platform is built on a DigitalOcean-hosted CDN and includes proprietary configurator tools — a Safety Cover Builder, an Inground Liner Instant Quote tool, and an Inground Pool Measurement Form — that enable custom-order commerce for made-to-fit pool products. Checkout supports Affirm installment financing and Venmo alongside standard payment methods.

PoolSupplies.com monetizes through unit-priced direct e-commerce sales to residential pool owners, spa and hot tub owners, and portable pool users, with promotional levers including email signup discounts ($12 off orders of $100+), a clearance outlet, and Affirm-based financing for higher-ticket items. US-based phone-based customer service is available seven days a week (1.800.356.3025). Marketing is driven by the e-commerce storefront, content marketing through a pool-tips blog, comprehensive buyer's guides and FAQs, SEO-optimized product pages, and email newsletter campaigns. No public financials, funding history, parent company, or management team are disclosed in available source material.

Name

PoolSupplies.com

Legal name

PoolSupplies.com

Website

https://poolsupplies.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

PoolSupplies.com is a privately held, US-based direct-to-consumer e-commerce retailer founded in 1958, selling 5,000+ SKUs of swimming pool chemicals, equipment, liners, covers, and accessories to residential pool, spa, and portable pool owners across the contiguous 48 states from a single Tonawanda, NY warehouse.

Ownership category

akta.pro rank

Product category

Pool Supplies Retail

NAICS

Home Centers (444110), Lawn and Garden Equipment and Supplies Retailers (4442), Hardware Retailers (444140)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

akta.pro secondary industries

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Pool supplies retail
• Swimming pool equipment
• Pool chemicals
• Pool liners covers
• Spa hot tub supplies

Headquarters

HQ city

Tonawanda

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Retail e-commerce sales of swimming pool supplies, chemicals, equipment, liners, covers, and accessories directly to residential pool owners and consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

PoolSupplies.com is a direct-to-consumer e-commerce retailer that sells swimming pool and spa supplies nationwide from its Tonawanda, NY warehouse, including complete above-ground and inground pools, replacement liners, solar/winter/safety covers, sanitizing and treatment chemicals, filtration/pump/heating equipment, automatic and manual cleaning products, ladders, safety items, recreational pool goods, and inflatable spas. The storefront carries 5,000+ in-stock SKUs across its own Rx Clear, Aqua Select, Sun2Solar, SmartLine, Buffalo Blizzard, Lake Effect, Rail Runners, and Rhino Pads house brands as well as third-party brands, with same-day shipping on orders placed before 4pm EST.

Product overview

PoolSupplies.com is a B2C e-commerce platform and nationwide leader in pool supplies established in 1958. The company offers a comprehensive portfolio of pool products organized across multiple categories: complete swimming pools (Above Ground, Ultra-Frame, Metal Frame, Pop-up, Semi Inground, Inground, Kayak, and Fanta-Sea pools); pool liners and covers (Solar Covers, Winter Covers, Safety Covers, and custom Inground Liners); pool chemicals (Rx Clear branded chlorine, shock, algaecide, balancers, clarifiers, plus Aquapill and Spa Chemicals); pool equipment (Filters, Pumps & Motors, Heating systems, Salt Water Systems, Fittings & Plumbing); cleaning supplies (Automatic Pool Cleaners, brushes, skimmers, vacuums); and accessories (Ladders, Steps, Safety products, Pool Fun items, and Inflatable Spas). The company operates house brands including Aqua Select (cleaners/accessories), Buffalo Blizzard (covers), Lake Effect Pools, Rx Clear (chemicals), Sun2Solar (solar covers), SmartLine (liners), Rail Runners, and Rhino Pads (protective pads).

Differentiator

Problem solved

Functional benefit

Brands

• Rx Clear: Pool chemicals and equipment brand
• Aqua Select
• Sun2Solar
• SmartLine
• Rhino Pad
• Buffalo Blizzard
• Lake Effect
• Rail Runners

Products and services

• Above Ground Pools Complete residential above-ground swimming pools available in round, oval, and various sizes, including Ultra-Frame and Metal Frame soft-sided pools, Pop-up portable pools, and Semi Inground pool designs for partial in-ground installation, intended for homeowners installing backyard pools.
• Inground Pools Full in-ground residential swimming pools for permanent backyard installation, available through PoolSupplies.com alongside custom inground liner and cover configurators.
• Pool Liners Replacement and custom pool liners sold in multiple configurations including Beaded, J-Hook, Unibead, and Overlap styles for above-ground pools, plus custom-fitted inground liners quoted via the online Inground Liner Instant Quote tool.
• Pool Covers Solar covers (Sun2Solar brand) for heat retention and evaporation reduction, winter covers for off-season protection, and custom-shaped safety covers configured online via the Safety Cover Builder, plus cover reels, leaf nets, heater/diving-board/slide covers, and cover accessories.
• Pool Chemicals House-brand Rx Clear pool chemicals including chlorine tablets and granular, shock treatments, algaecide, balancers, clarifiers, stain removers, specialty Aquapill products, and chlorine alternatives, plus separate spa chemicals and chemical testing products for residential pool water care.
• Pool Opening and Closing Chemical Kits Pre-packaged Rx Clear Pool Opening Kits (starting at $24.99) and Winter Closing Kits bundling the chemicals needed to start up or winterize a residential pool in a single seasonal purchase.
• Pool Filters and Filter Supplies Pool filtration equipment including sand, cartridge, and DE filters, filter valves, and replacement filter cartridges and grids for residential pool water filtration.
• Pool Pumps and Motors Residential pool pumps and motors including above-ground pumps, inground pumps, portable pumps, cover pumps, and replacement motors and timers for pool circulation and cover water removal.
• Pool Heaters Gas pool heaters from Hayward, Lochinvar, Raypak, and Teledyne Laars in various BTU capacities plus solar heating options for residential pool water heating.
• Salt Water Systems Saltwater chlorination systems sold as an alternative to traditional chlorine treatment for residential pools.
• Automatic Pool Cleaners Robotic and automatic pool cleaning devices from Aquabot, Dolphin, Polaris, Hayward, and Zodiac for both above-ground and inground residential pools.
• Pool Cleaning Supplies Manual pool cleaning equipment including brushes, skimmers, vacuum heads, vacuum poles, hoses, and Aqua Select branded maintenance kits for routine residential pool care.
• Pool Ladders and Steps Pool entry systems including Aqua Select A-frame ladders, in-pool ladders, flip-up safety ladders, above-ground steps, and inground ladders and steps for residential pools, with A-frame ladders on sale from $199.99.
• Inflatable Spas Portable inflatable hot tubs and spas (including Avenli 4-person inflatable square spa) sold directly to consumers for backyard relaxation, plus spa-specific chemicals, covers, steps, and accessories.
• Pool Safety Products Residential pool safety items including pool fencing, pool alarms, suction safety systems, vacuum release systems, and pet/wildlife safety products.
• Pool Accessories Miscellaneous pool products including thermometers, fountains, lights, storage solutions, and pool paint for residential pool upkeep and ambiance.
• Pool Fun Products Recreational residential pool items including toys, games, goggles, masks, fins, slides, floats, lounges, inflatables, diving boards, learn-to-swim materials, and outdoor/patio/deck products.
• Fittings and Plumbing Pool plumbing components including PVC fittings, connectors, hose clamps, pressure gauges, main bottom drains, gaskets, seals, O-rings, and sealants for residential pool installation and repair.
• Pool Replacement Parts Generic and brand-specific replacement parts for residential pools and equipment, including dedicated replacement-parts catalogs for Kayak Pools and Fanta-Sea Pools and Intex pool accessories.
• Rhino Pads Pool Base Pads House-brand Rhino Pads protective pool base pads made from 45% post-consumer and 45% industrial recycled material, designed to protect pool liners from punctures and minimize corrosion under residential above-ground pools.

Quantifiable outcome

• Same-day shipping for orders placed before 4pm EST
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• PoolSuppliesCanada.caminorChannel Partner/ Reseller/ DistributorSeparate Canadian e-commerce website operated for Canadian customers, indicating a distribution partnership for serving the Canadian market separately from the main US operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• In The Swim: In The Swim is a long-established online pool supplies retailer selling chemicals, equipment, above-ground pools, and pool accessories direct-to-consumer. It mirrors PoolSupplies.com's pure-play e-commerce GTM and product mix without a big-box retail footprint.
• Leslie's Poolmart: Leslie's is the largest US specialty retailer of pool supplies, offering chemicals, equipment, liners, and covers through both retail stores and e-commerce. It is the most direct like-for-like competitor to PoolSupplies.com across catalog breadth and target customer.
• Doheny's Water Warehouse: Doheny's is a family-owned pool and spa supplies retailer with a strong e-commerce channel and a legacy going back decades. It overlaps with PoolSupplies.com on chemicals, equipment, covers, and pool fun products for residential customers.
• PoolZoom: PoolZoom is an online pool supplies retailer offering chemicals, pool cleaners, replacement parts, and accessories with a similar B2C focus. It competes with PoolSupplies.com for DIY residential pool owners shopping for maintenance and replacement products.
• The Pool Factory: The Pool Factory is an online retailer specializing in above-ground pools, pool kits, liners, and accessories. It overlaps heavily with PoolSupplies.com's Above Ground, Ultra-Frame, and Metal Frame pool categories as well as its liner configurator flow.

Broad incumbents

• The Home Depot: Home Depot carries pool chemicals, equipment, above-ground pools, and pool accessories across its stores and homedepot.com. As a broad home improvement incumbent, it competes with PoolSupplies.com on commodity chemicals and entry-level equipment but does not specialize in pool liners, covers, or legacy replacement parts.
• Pool Corporation: Pool Corp is the largest US wholesale distributor of pool and spa products, serving professional installers and service companies. It operates at much greater scale and in a B2B channel that PoolSupplies.com does not currently address, but covers the same underlying product categories.
• Amazon: Amazon is the default online marketplace for many pool chemicals, cleaners, and accessories via its third-party marketplace. It exerts consistent price pressure on PoolSupplies.com's commodity SKUs but lacks the configurator tooling and specialty/legacy replacement part coverage.

Others

• Hayward: Hayward is a leading manufacturer of pool equipment — pumps, filters, heaters, cleaners, and salt systems — that PoolSupplies.com resells across its catalog. It is comparable as a key supplier and category-defining brand in PoolSupplies.com's equipment assortment rather than a direct retail competitor.
• SCP Distributors: SCP Distributors is the B2B distribution arm of Pool Corporation, supplying pool and spa professionals nationwide. It is comparable as an ecosystem participant serving the same underlying product categories but does not directly compete with PoolSupplies.com's DIY consumer channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=UUntLRQBP-UeajW1C3igdvbw
• Xx.com/poolsuppliescom

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PoolSupplies.com