J & S Siding

What J & S Siding does

J & S Siding, Inc. is a family-owned exterior remodeling contractor headquartered in Byron Center, Michigan, founded in 1999 and serving West Michigan for 25+ years. The company installs siding, roofing, and windows as one integrated exterior system rather than three separate trade scopes, positioning itself on accountability at the roof-to-wall, valley, eave, and window-to-siding junctions where water and air intrusion typically occur. Its product offering spans fiber cement (James Hardie), vinyl (Ply Gem Mastic), engineered wood (LP SmartSide), composite and trim (Royal Building Products), and roofing (CertainTeed), with installation services covering new construction, residential remodel, and commercial/multi-unit work.

The business model is project-based, one-time installation revenue from homeowners and select commercial clients in Ada/Forest Hills, East Grand Rapids, Cascade, Byron Center, and lakeshore markets (Grand Haven, Holland, Saugatuck/Douglas). Typical full siding replacements run $13,000-$30,000 with broader scope projects from $20,000-$70,000, and roofing jobs $10,000-$15,000. The company uses a direct-to-consumer, sales-led motion: free estimates, on-site consultations, phone/email outreach, and inbound demand generated through supplier referrals, customer word-of-mouth, a content website (jssiding.com), and a GreenSky/Synovus Bank financing partnership that enables 12-month no-interest or 36-120 month fixed-rate plans (7.99%-24.99% APR). A 1-year workmanship warranty plus transferable manufacturer warranties backs delivery.

J&S Siding is a private Michigan corporation with no external parent, no institutional funding, and an undisclosed headcount, though active hiring for multiple siding installers and crew leaders signals a mid-sized trades workforce. Recognition includes the 2024 'Key to Our Success' award from CD Barnes Construction for work on the Saginaw VA healthcare project. The company is operationally focused on its single West Michigan territory with no disclosed plans to expand beyond that geography.

Name

J & S Siding

Legal name

J & S Siding, Inc.

Website

https://jssiding.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

J & S Siding is a family-owned West Michigan exterior remodeling contractor installing siding, roofing, and windows as one integrated system for homeowners and select commercial clients in Grand Rapids and lakeshore communities.

Ownership category

akta.pro rank

Product category

Residential Exterior Remodeling and Installation Services

NAICS

Siding Contractors (238170), Roofing Contractors (238160)

SIC

Construction - Special Trade Contractors (1700), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Siding Installation & Replacement (HSAPAKAD)

akta.pro secondary industries

Siding Repair & Restoration (HSAPAKAE), Siding Repair & Replacement (Vinyl/Fiber Cement/Wood/Metal) (HSAGAIAA)

Keywords

• Exterior siding installation
• Residential roofing services
• Window replacement services
• Fiber cement siding
• Home exterior remodeling

Headquarters

HQ city

Byron Center

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Exterior Remodeling Services: One-time project-based revenue from installation of siding, roofing, and windows for residential and commercial customers. Projects range from single-service siding replacement to full exterior system installations. Pricing varies by home size, material selection, and project scope, with typical full siding replacements ranging from approximately $13,000 to $30,000 for fiber cement, and broader project costs between $20,000–$70,000 for siding and $10,000–$15,000 for roofing.
2. Financing Services: Third-party financing through GreenSky/Synovus Bank offered to customers, enabling them to spread payments over 12–120 months. J&S acts as a referral partner, facilitating customer access to credit that enables larger project commitments.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

J & S Siding, Inc. is a family-owned exterior-remodeling contractor that installs siding, roofing, and replacement windows for residential and select commercial/institutional customers across West Michigan. Since 1999 it has supplied and installed products from manufacturers including James Hardie, Ply Gem (Mastic), Royal Building Products, LP Building Solutions, and CertainTeed, with on-site project supervision and consumer project financing available through GreenSky/Synovus Bank.

Product overview

J&S Siding is a West Michigan exterior remodeling company offering a unified service portfolio centered on siding, roofing, and windows as interconnected exterior systems. The company provides installation services across three core areas—siding (including fiber cement, vinyl, engineered wood, cedar, steel, and composite materials), roofing (with CertainTeed products and systems installation), and windows (full opening installation). The product offering emphasizes material options from preferred suppliers including James Hardie fiber cement siding, Ply Gem Mastic vinyl siding, Royal Building Products, LP SmartSide engineered wood, and CertainTeed roofing. Services span new construction, commercial projects, and residential remodeling, with the company positioning itself as managing all three exterior systems as one integrated project rather than separate scopes.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential siding installation Supply and installation of fiber-cement and vinyl siding on existing homes in West Michigan, using products from James Hardie, Ply Gem (Mastic), Royal Building Products, LP Building Solutions, and CertainTeed. Intended for homeowners replacing or upgrading exterior cladding.
• Residential roofing installation Roofing replacement and installation on existing homes, with associated materials supplied through the company's manufacturer relationships. Intended for West Michigan homeowners replacing aging or damaged roofs.
• Replacement window installation Removal of existing windows and installation of replacement windows in homes, integrated with the company's siding and roofing scopes for whole-exterior projects. Intended for West Michigan homeowners replacing aging or inefficient windows.
• Commercial and institutional exterior installation Exterior siding, roofing, and window installation for commercial, institutional, and new-construction projects, including referenced work at the Saginaw VA Medical Center. Intended for property owners, general contractors, and homebuilders needing larger-scope installation capacity.
• Consumer project financing via GreenSky/Synovus Bank Access to consumer financing for qualifying homeowners undertaking exterior remodeling projects, offered through a partnership with GreenSky and Synovus Bank to lower the upfront cost barrier. Intended for residential customers who would otherwise defer needed exterior work.

Quantifiable outcome

• One crew, one project, full exterior system — junctions between roof, walls, and windows built together rather than patched together by different contractors
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• James HardiecoreTechnology or IntegrationJ&S Siding is a preferred installer and dealer for James Hardie fiber cement siding products, the recognized leader in fiber cement. James Hardie products are featured on a dedicated page on the J&S website. The company highlights James Hardie's moisture and rot resistance, performance durability, and application variety (HardiePlank lap siding, HardieShingle siding, HardiePanel vertical siding, HardieTrim boards) as part of its preferred product lineup.
• Ply Gem (Mastic)coreTechnology or IntegrationJ&S Siding is a preferred vendor for Ply Gem Mastic siding and building products. Ply Gem has been an industry pioneer for 70 years, creating 'The Designed Exterior' — a complete solution combining materials, colors, and textures. J&S showcases Ply Gem Mastic vinyl siding, shutters, and accents on a dedicated vendor page.
• Royal Building ProductscoreTechnology or IntegrationJ&S Siding is a preferred vendor for Royal Building Products, a leading manufacturer and distributor of exterior building materials for home remodeling, building, and municipal construction markets. Royal has over 40 years of industry commitment to quality, innovation, and customer relationships.
• LP Building SolutionscoreTechnology or IntegrationJ&S Siding partners with LP Building Solutions for LP SmartSide engineered wood siding. LP's industry-leading building materials are trusted for strength, resilience, and advanced technology, with a commitment to innovation and sustainability.
• CertainTeedcoreTechnology or IntegrationJ&S Siding partners with CertainTeed, which has shaped the building industry since 1904 with innovative exterior and interior products prioritizing comfort, beauty, and well-being. CertainTeed has over 60 manufacturing facilities across North America and is committed to sustainable, high-performance building solutions.
• CD Barnes ConstructionminorStrategic or Co-development PartnerCD Barnes Construction, a Michigan-based construction company, engaged J&S Siding for the Saginaw VA exterior siding project. CD Barnes recognized J&S with the 'Key to Our Success' award in 2024 for performance on this government/institutional project, citing J&S's clear communication, schedule adherence, safety, and proactive issue identification.
• Quality EdgeminorGTM or Marketing PartnerQuality Edge, manufacturer of Vesta siding, referred customer Nicole L. to J&S Siding, demonstrating a referral/partnership dynamic where the supplier network actively recommends J&S to homeowners purchasing their products.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Feldco: Midwest-based direct-to-consumer exterior remodeler specializing in windows, siding, and doors. Comparable to J&S in product scope, family-owned operational heritage, and homeowner-focused sales motion across the Illinois/Indiana/Wisconsin/Michigan corridor.
• Window World: National window and siding franchise with strong presence across the Midwest including Michigan. Directly comparable as a residential siding/window installer serving homeowners with manufacturer-brand materials (e.g., Window World also partners with manufacturers similar to J&S's vendor relationships).

Others

• ABC Supply Co: National wholesale distributor of roofing, siding, windows, and exterior building materials with locations across Michigan. Functions as an ecosystem participant/supplier to J&S rather than a direct competitor; comparable because it shapes local material availability and pricing for siding contractors in the same geography.
• Long Home Products:

Broad incumbents

• Home Depot Installation Services: National big-box retailer offering contracted installation services for siding, roofing, and windows through in-store and online lead-gen. Competes with J&S for the same West Michigan homeowner, with substantially larger marketing spend and standardized installation workflows.
• Universal Windows Direct: Regional exterior remodeler concentrated in the Midwest/Northeast selling windows, siding, and roofing direct to homeowners. Closely comparable GTM motion (direct-to-consumer, in-home sales) and product mix to J&S.
• LeafGuard: National gutter and exterior protection brand with one-piece gutter installation and adjacent siding offerings. Comparable to J&S in the West Michigan homeowner-targeted exterior installation motion and integrated-exterior-system sales approach.
• Power Home Remodeling: Large national exterior remodeler offering siding, roofing, and windows with an enterprise field-sales motion. Overlaps with J&S on multi-system exterior installation and the integrated-junction value proposition, but operates at a much larger scale and broader geography.
• Renewal by Andersen: National replacement window and patio door brand owned by Andersen Corporation, with full-frame window installation capability. Comparable to J&S on the new-construction window during wall-open installation method and the direct-to-homeowner consultative sales motion.

Emerging players

• Mr. Handyman: Neighborly-owned national handyman and home repair franchise with a smaller-scope service offering. Comparable to J&S as a residential exterior/home repair service provider, though focused on smaller maintenance jobs rather than full siding/roofing/window replacements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100071767340417

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J & S Siding