Headliner Entertainment

What Headliner Entertainment does

Headliner Entertainment is a private B2B professional services firm headquartered in Upland, California, founded in 2020 and operating with 1-10 employees. The company sells four interconnected service lines to enterprise clients in the live entertainment industry: (i) Training, anchored by the AVERT (Active Violence Emergency Response Training) program delivered to venue staff, vendors, clients and fans; (ii) Consulting, covering customized safety protocols, social distancing entrance/egress planning, seating, traffic flow, safety drills, and municipal coordination maps; (iii) Booking, providing talent booking and event programming for artists and venues with coast-to-coast routing capability beyond the core Southern California market; and (iv) Promotions/Marketing, offering unique promotional strategies for events and venues.

The company's go-to-market is direct enterprise sales targeting professional sports leagues (NFL, NBA, NHL, UFC, WWE), arena and stadium management firms (ASM Global, AEG, Live Nation), hospitality operators (MGM Resorts), and individual professional sports teams (Dallas Mavericks, Dallas Stars, Arizona Coyotes, Ontario Reign, Milwaukee Bucks). Pricing is quote-based and not publicly disclosed; engagements appear to be project-based professional services rather than recurring subscriptions. Distribution is anchored by the personal network and subject-matter credentials of founder Michael Gerber, supplemented by earned media such as a December 2022 Southern California Business Report interview and a strategic alignment with NCS4 (National Center for Spectator Sports Safety and Security).

The underlying technology is not disclosed and the firm shows no AI/ML, SaaS, or platform component; the value proposition rests on human expertise, customized protocols, and access to enterprise decision-makers. Headliner Entertainment is founder-owned with no disclosed institutional investors, funding rounds, or parent company, and operates with no subsidiaries or international footprint.

Name

Headliner Entertainment

Legal name

Headliner Entertainment

Website

https://headlinerentertainment.live

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Headliner Entertainment is a Upland, California-based B2B professional services firm providing AVERT active-violence training, venue safety consulting, talent booking, and event promotions to professional sports leagues, arena/stadium operators (ASM Global, AEG, Live Nation, MGM Resorts), and entertainment venues across the U.S.

Ownership category

akta.pro rank

Product category

Live Entertainment Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Entertainment Booking & Speaker/Talent Management (HSACAAAI)

akta.pro secondary industries

Sports Event Promotion & Ticketing (MPAGAMAH), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Entertainment Programming & Curation (Lineups, Run-of-Show, Scheduling) (HSACAHAO)

Keywords

• Live event consulting
• Venue safety training
• Talent booking services
• Active violence response
• Arena management consulting

Headquarters

HQ city

Upland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Customized consulting engagements for venues and event organizers focusing on safety protocols, social distancing procedures, entrance/egress planning, and operational updates. engagements appear to be project-based professional services.
2. Booking and Talent Management: Talent booking services for artists and venues, creating programming opportunities in Southern California and routing events coast-to-coast through industry relationships.
3. Training Services: Innovative training techniques for active violence response, delivered to staff, vendors, clients, and fans at events and venues.
4. Promotions/Marketing Services: Unique promotional strategies for entertainment events and venues.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Headliner Entertainment provides consulting, training (including AVERT active violence response training), promotional and marketing services, and talent booking for professional sports leagues, arena and stadium operators, and entertainment venues. Services focus on safety protocols, social distancing procedures, entrance/egress planning, traffic flow, seating arrangements, and event programming with national routing capabilities.

Product overview

Headliner Entertainment is a service-based entertainment company offering a unified suite of four interconnected services: Training, Promotions/Marketing, Consulting, and Booking. The company specializes in providing the ultimate entertainment experience for fans and clients through unique promotional strategies, innovative training techniques (including AVERT training for active violence response), and up-to-date industry protocols and safety procedures. Services are primarily focused on arena/stadium management and professional leagues, with operations in Southern California and routing capabilities across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Services Provides training programs including AVERT (Active Violence Emergency Response Training) focused on innovative training techniques and up-to-date industry protocols and safety procedures for event venues, staff, vendors, clients, and fans.
• Promotions / Marketing Unique promotional strategies and marketing services for events, venues, and entertainment properties, aimed at delivering the ultimate entertainment experience for fans and clients.
• Consulting Customized consulting services for event and venue operations, including social distancing protocols, safety drills, entry/exit locations, seating arrangements, traffic flow planning, and maps and protocols for municipalities.
• Booking Talent booking and event programming services for artists and venues in Southern California, with routing opportunities connecting event runs from coast to coast.

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• ASM GlobalcoreStrategic or Co-development PartnerASM Global is a major venue management and consulting company. Headliner Entertainment lists ASM Global as a client/partner on their professional leagues page, indicating a strategic relationship for venue management and safety consulting services.
• AEG (Anschutz Entertainment Group)coreStrategic or Co-development PartnerAEG is one of the leading sports and entertainment presenters. Headliner Entertainment works with AEG on arena and stadium management projects, providing consulting and event services.
• Live NationcoreStrategic or Co-development PartnerLive Nation is a major live entertainment company. Headliner Entertainment collaborates with Live Nation on events and entertainment programming.
• MGM ResortscoreStrategic or Co-development PartnerMGM Resorts operates major entertainment venues. Headliner Entertainment provides services in partnership with MGM Resorts for entertainment events.
• NCS4 (National Center for Spectator Sports Safety and Security)coreStrategic or Co-development PartnerNCS4 is a national center focused on spectator sports safety. Headliner Entertainment's focus on safety protocols and active violence response aligns with NCS4's mission, indicating a strategic partnership for safety standards.
• NFL (National Football League)minorStrategic or Co-development PartnerHeadliner Entertainment lists NFL as a client for entertainment services and safety protocols at professional sporting events.
• NBA (National Basketball Association)minorStrategic or Co-development PartnerHeadliner Entertainment provides services to NBA teams including entertainment programming and safety consulting.
• NHL (National Hockey League)minorStrategic or Co-development PartnerHeadliner Entertainment serves NHL teams with entertainment and safety services.
• UFC (Ultimate Fighting Championship)minorStrategic or Co-development PartnerHeadliner Entertainment provides talent booking and event services for UFC events.
• WWE (World Wrestling Entertainment)minorStrategic or Co-development PartnerHeadliner Entertainment provides booking and event management services for WWE events.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• ALICE Training: Provides active-violence and active-shooter response training to schools, businesses, and venues. Directly comparable to Headliner's AVERT training offering for live entertainment venues and spectator sports organizations.
• Avertium: Cybersecurity and physical security services firm that includes active-threat and workplace violence training for enterprise clients. Adjacent but directly comparable in active-violence response training delivery.
• HPN Global: Event management and production services firm serving hotels, resorts, and entertainment venues. Directly comparable to Headliner's consulting and operations support for venue operators.
• Sparks (The Sparks Group): Experiential and live-event agency producing brand activations, fan experiences, and entertainment programming. Comparable to Headliner's promotions/marketing and event consulting services for venues and rights holders.
• Safe Havens International: Safety and security consulting firm specializing in K-12, higher education, and large public venues. Comparable to Headliner's venue safety consulting and protocol development practice.

Emerging players

• CrowdRx: Event medical services and crowd safety firm providing on-site emergency response and planning at live events. Comparable to Headliner's venue safety and emergency procedures consulting work, with a narrower medical-services focus.

Broad incumbents

• Creative Artists Agency (CAA): Premier global talent and sports agency representing artists, athletes, and entertainers. Directly comparable to Headliner's talent booking and venue programming services at far larger scale.
• C3 Presents: Live event promoter and producer behind major festivals and tours (now part of Live Nation). Comparable to Headliner's event promotion and consulting work as a larger, established operator in the same space.
• Endeavor (WME): Global talent agency and live-events powerhouse representing artists, athletes, and brands. Directly comparable to Headliner's booking arm as a broader incumbent in talent representation and event programming.
• AEG (Anschutz Entertainment Group): Largest live sports and entertainment presenter globally, operating venues and producing events. While Headliner lists AEG as a client, AEG's in-house capabilities overlap significantly with Headliner's full service suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/headliner_entertainment
• Facebookfacebook.com/HeadlinerEnt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headliner Entertainment