What Juice Immersive does

Juice Immersive Ltd is a UK-based XR (Extended Reality) services company founded in 2017 and headquartered at Royal Albert Dock, Liverpool. The firm designs, develops, and delivers bespoke immersive experiences spanning virtual reality, augmented reality, mixed reality, and 360° video for enterprise, public sector, and nonprofit clients including Mercedes-Benz, Northern Powergrid, NSPCC, McLaren, KWS, Rugby Football League, and LCR Local Authority. Service delivery is governed by Juice's proprietary AppliedXR® methodology — a five-stage (Capture, Concept, Create, Scale, Measure) insight-led framework that begins with a free 90-minute Capture Session and free XR report and progresses to paid project engagements.

The company's core technology stack is technology-agnostic and combines several proprietary assets: AppliedXR® (trademarked methodology), Storm Triage™ (an AR and AI-powered field-response application integrating machine learning, 3D photogrammetry, and computer vision), Spawnpoint Enterprise (a multi-user free-roam VR platform with centralised session management, offline functionality, and built-in analytics), and bespoke hardware such as the EmbodyCam 360° camera rig originally adapted from motocross stabilisation technology. AI/ML capability is embedded in Storm Triage™, while the rest of the portfolio is primarily creative XR production supported by specialist technical partners (notably Draw & Code).

Juice operates a project-based professional services revenue model, complemented by Spawnpoint Enterprise platform licensing and bespoke content development. Go-to-market is sales-led, anchored by the free Capture Session as a top-of-funnel demand-generation tool, with supporting distribution through strategic channel partnerships (most recently Versatile, announced January 2025), industry events and conferences, an award portfolio (BIMA Gold/Bronze, Webby Official Honoree), and the Squeezing the Juice podcast hosted by co-founder Owen Cotterell. Disclosed annual turnover is £500,000 (FY ending 31 October 2025) with approximately 3 employees worldwide; no external institutional funding or M&A activity has been disclosed.

Name

Juice Immersive

Legal name

Juice Immersive Ltd

Website

https://juiceimmersive.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Juice Immersive is a UK-based XR services company that designs and delivers bespoke virtual, augmented, and mixed reality experiences using its proprietary AppliedXR® methodology for enterprise, public sector, and nonprofit clients across the UK, Europe, and North America.

Ownership category

akta.pro rank

Product category

Extended Reality (XR) Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• XR consulting services
• Immersive experience design
• Extended reality production
• VR training solutions
• Mixed reality development

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. XR Professional Services: Project-based bespoke XR consulting and delivery engagements. Juice delivers end-to-end immersive solutions from strategic advisory through to creative and technical production, using a structured AppliedXR methodology. Revenue is generated through fixed-price project contracts across sectors including enterprise, public sector, and sports.
2. Spawnpoint Enterprise Platform: Juice offers the Spawnpoint Enterprise free-roam VR platform for enterprise clients, including full end-to-end development services for bespoke VR content. Revenue is generated through platform licensing and custom content development.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Juice Immersive is an XR services company that designs, builds and delivers bespoke virtual, augmented and mixed reality experiences for enterprises and public-sector organisations. Its core deliverable is end-to-end XR project execution — from strategy and discovery (AppliedXR® Capture Session) through concept, creative production, technical delivery and scale-up — anchored by proprietary methodology (AppliedXR®) and a licensable multi-user VR platform (Spawnpoint Enterprise). Specialised trademarked solutions include Storm Triage™ (AR/AI storm response) and Ingrain AR (packaging-triggered AR).

Product overview

Juice Immersive is a multi-award winning XR services company offering a portfolio of solutions anchored by its AppliedXR® methodology. The core offering includes Spawnpoint Enterprise, a free-roam multi-user VR platform, complemented by specialized solutions like Storm Triage™ (AR/AI for storm damage response), Ingrain AR (consumer-facing AR experiences), and project-specific custom XR implementations. The company also provides strategic consulting through its XR Strategy & Insight services and operates the 'Squeezing the Juice' podcast as an industry thought leadership platform. Together, these offerings deliver 'immersive with purpose' experiences for brands, enterprises, and public sector organizations.

Differentiator

Problem solved

Functional benefit

Brands

• AppliedXR®: JUICE's unique brand of strategic XR thinking and creative output methodology. A user-focused approach that underpins everything from strategic support through to creative and technical delivery.
• Spawnpoint Enterprise
• Squeezing the Juice

Products and services

• AppliedXR® Methodology Proprietary user-focused, five-stage (Capture, Concept, Create, Scale, Measurement) insight-led methodology that underpins all Juice Immersive XR engagements, guiding organisations from strategic XR adoption through creative and technical delivery to scaled deployment. A free 90-minute Capture Session workshop and XR Report form the entry point.
• Spawnpoint Enterprise Premium multi-user free-roam VR platform enabling people to move naturally through shared digital environments without wires, joysticks or teleporting. Features centralized session management, real-time control from a single PC, built-in analytics, offline-friendly operation and one-button controls for brand activations, exhibitions, product launches and training.
• Storm Triage™ Cutting-edge trademarked solution combining machine learning, 3D photogrammetry and augmented reality to enable front-line storm damage responders to capture visual data, GPS coordinates and 3D models offline, with AR-assisted remote expert video calls. Comprises a mobile app for iOS and a web application for coordinators.
• Ingrain AR Award-winning AR experience that brings product packaging to life via image-marker technology, narrating the farm-to-table journey of agricultural products. Designed for agricultural and consumer brands to communicate provenance and sustainability through interactive AR storytelling triggered from physical labels.
• XR Strategy & Insight Strategic consulting service helping organisations develop XR adoption roadmaps, achieve stakeholder alignment and identify XR-solvable business challenges through design thinking workshops, capture sessions and industry expertise provided by the XR Strategy Lead.
• Tailored XR Solutions Bespoke end-to-end XR project delivery covering 360° VR experiences, augmented reality applications, mixed reality experiences (including Magic Leap) and 360° video content. Designed for enterprises, infrastructure operators and public-sector clients needing custom-built immersive experiences that engage audiences and drive measurable real-world impact.

Quantifiable outcome

• 100% of Northern Powergrid field test participants agreed Storm Triage™ would significantly enhance storm response capabilities and recommended further adoption.
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• VersatileflagshipStrategic or Co-development Partner · 6 January 2025Versatile and Juice Immersive announced a strategic partnership in January 2025 to bring together cutting-edge immersive technologies and event solutions. The collaboration targets experiential events for global brands and agencies, covering roadshows, brand activations, exhibitions, conferences, festivals, and corporate events. Versatile brings its event delivery infrastructure (roadshows, AV integration, logistics, fabrication) while Juice contributes its AppliedXR® methodology and immersive content expertise.
• Draw & CodecoreTechnology or IntegrationDraw & Code serves as a recurring technical partner on Juice Immersive's XR projects, providing technical development and integration capabilities. Notable collaborations include the Mercedes-Benz Vans roadshow, Storm Triage™ mobile application, and Ingrain AR bespoke app. The relationship is characterised by close, ongoing collaboration across multiple major client engagements.
• LudovicocoreStrategic or Co-development PartnerLudovico partnered with Juice Immersive and Everton in the Community to create the VRSC Knife Prevention experience — a powerful immersive tool for combating knife crime among young people. Juice provided its bespoke EmbodyCam 360 camera technology and production expertise while Ludovico brought educational content strategy and client relationship (Everton in the Community).
• Meet & PotatocoreChannel Partner/ Reseller/ DistributorMeet & Potato referred the Mercedes-Benz Vans roadshow project to Juice Immersive, acting as an introducer or channel partner connecting Juice with major enterprise clients in the automotive and events sector. The Mercedes-Benz brief included a mobile trailer and the need for immersive XR fill.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Strivr: US-based immersive VR training platform used by large enterprises (Walmart, Verizon, etc.) for workforce training. Comparable in the VR training/enterprise learning overlap, particularly the simulation-driven training category Juice serves for Northern Powergrid.
• Visualise Creative: London-based VR and immersive content studio producing 360 video, VR training, and branded XR experiences. Comparable in terms of bespoke enterprise XR production, particularly for training and brand storytelling use cases.
• REWIND: UK-based immersive content studio producing VR, AR and MR experiences for global brands and broadcasters. Comparable as a similarly sized specialist XR services firm competing for the same enterprise brand activation and storytelling work.
• Immersive VR Education: Ireland/UK-listed VR educational experiences company producing VR training and learning content. Comparable in delivering educational XR experiences at scale (overlap with Juice's Project Explore SEND programme).
• PIXO Group: US/UK-headquartered XR solutions provider offering enterprise VR/AR training, simulations, and productised platforms (e.g., VTS). Comparable as a similarly positioned XR services-plus-platform vendor targeting enterprise training and operational use cases.
• Talespin: US-based XR platform company focused on enterprise learning, training, and workforce development via VR/AR. Comparable for the enterprise training and XR simulation overlap (e.g., Northern Powergrid-style VR safety training).
• Draw & Code: Liverpool/UK-based immersive studio delivering AR, VR and MR experiences for brands and enterprise. Already a recurring technical partner on Juice projects (Mercedes-Benz, Storm Triage, Ingrain), so it is the closest direct peer in size, geography and capability.

Emerging players

• Interplay Learning: US-based XR training platform focused on skilled trades and technical workforce upskilling. Comparable overlap in VR-based workforce and safety training, particularly for enterprise/industrial customers similar to Northern Powergrid and Laing O'Rourke.
• Kognitiv Spark: Canada-based XR/AR remote assistance and training platform for industrial and energy operators. Comparable overlap in using AR/MR for industrial field operations and remote expert support — adjacent to Storm Triage and Juice's infrastructure clients.
• Mursion: US-based provider of VR-powered simulation training for soft skills and workforce development. Comparable as an adjacent VR training platform serving enterprise learning — overlap with Juice's training/practice simulation use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/juiceimmersive
• YouTubeyoutube.com/playlist?list=PLGGyscrB1aCG-zHXkXtHVQxkG0VrXS-3X
• LinkedInlinkedin.com/company/juice-immersive
• Instagraminstagram.com/juiceimmersive

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juice Immersive