Maaribu Home + Cafe

Name

Maaribu Home + Cafe

Legal name

Maaribu

Website

https://maaribu.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Home Furnishings Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Luxury Home & Lifestyle Department Stores (CRAGADAG)

akta.pro secondary industries

Home, Furniture & Home Improvement Online Retailers (CRAFADAE), Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Luxury home furnishings
• Artisan bedding linens
• Interior design services
• Premium furniture retail
• Designer home decor

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Luxury Home Furnishings Retail: Sale of luxury furniture, bedding, bath, entertaining, and home decor products through two Austin showrooms and e-commerce. Products range from $10 items to $17,595+ for major furniture pieces. Carries exclusive and specialty brands including Verellen, Bella Notte, Cisco Home, Made Goods, Loloi Rugs, and designer collaborations.
2. Food & Beverage (Cafe): Maaribu Cafe + Gifts operates as a separate location offering food and beverage, open Monday-Saturday 7am-6pm and Sunday 8am-5pm. Supports the overall brand experience and drives foot traffic.
3. Design Services: Customized interior design services including consultation, curation, and full-scale installation for residential clients. Offered as complementary in-store or virtual consultation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Maaribu Home + Cafe retails luxury furniture, bedding, bath, decor, and entertaining products from 100+ premium brands across two Austin, TX showroom locations and a Shopify e-commerce site. The company supplements retail with in-house interior design services (complimentary in-store and virtual consultations, full-scale installation) and operates an on-site cafe (Maaribu Cafe + Gifts) that sells food/beverages and curated gift items. A formal Trade Program supports licensed interior designers with special ordering, trade pricing, and customization options.

Product overview

Maaribu Home + Cafe is a luxury lifestyle retailer offering a curated portfolio of high-end home furnishings, bedding, decor, and entertaining products across two Austin, TX locations (Maaribu Home + Design at 3402 Guadalupe St. and Maaribu Cafe + Gifts at 1413 S. 1st St.). The product portfolio centers on an exclusive sub-brand portfolio including Bella Notte Linens (artisan hand-dyed bedding since 1996), complemented by featured furniture brands Verellen and Cisco Home (American upholstered furniture), Made Goods (design-forward furniture and decor), AVF Home (clear acrylic contemporary pieces), Palecek (craft furniture), and Loloi Rugs. The home textile and bath offering includes Graccioza (Portuguese bath textiles), Pigeon & Poodle (bath accessories), and luxury bedding from Sferra. Decor and entertaining categories feature D.V. Kap Home pillows, Pom Pom at Home bedding, Trudon (world's oldest candlemaker since 17th-century France) and Tatine (natural wax candles), Amber Lewis x Loloi collaboration collection, Uniq'uity decor, and Blue Pheasant dishware. The business extends beyond retail through an integrated design services division offering customized interior design from consultation through installation, and the Maaribu Cafe + Gifts cafe experience. The company positions itself as Austin's destination for luxury interior design with a trade program, complimentary local delivery, and personalized design consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Furniture Collection Curated luxury furniture assortment including upholstered sofas, sectionals, dining tables, chairs, beds, headboards, consoles, nightstands, and accent pieces from premium brands such as Verellen, Cisco Home, Made Goods, and Palecek. Priced from approximately $125 for nightstands to $17,595+ for sectional pieces, available via Austin showrooms and e-commerce for residential and trade customers.
• Bedding and Linens Collection Luxury bedding assortment including sheeting, duvet covers, coverlets, blankets, quilts, shams, pillows and throws, and bedding basics. Carries Bella Notte Linens (with in-stock pieces plus a full custom-order program accessing every fabric and colorway), Sferra, and Pom Pom at Home. Priced from $105 for custom pillowcase cuffs up to $2,275 for silk velvet coverlets, with made-to-order lead times typically of a few weeks.
• Bath Collection Luxury bath textiles and accessories including towels, bath mats and rugs, soap pumps, soaps, and lotions. Carries Portuguese brand Graccioza (Egoist and Pearls collections) and Pigeon & Poodle bath accessories in refined metallic finishes, targeted at residential customers seeking premium bath upgrades.
• Entertaining and Tabletop Collection Tabletop and entertaining assortment covering barware, serveware, dishware, glassware, flatware, and bar accessories. Includes Blue Pheasant artisan dishware, handblown Mexican glassware, travertine and mango wood serving boards, Art Deco coupe glasses, and table linens spanning accessible to statement price points for elevated entertaining.
• Home Decor Collection Home decor assortment spanning decorative pillows and throws, candles and diffusers, lighting, rugs, trays, bowls, vases, frames, wall art, and decor books. Carries premium brands including DV Kap pillows, Trudon and Tatine candles (with Austin's only stockist status for both), Loloi Rugs, Made Goods lighting, and the Amber Lewis x Loloi designer collaboration collection.
• Designer Collaboration Collection Exclusive designer collaboration pieces including the Amber Lewis x Loloi collection (hand-knotted and power-loomed rugs, textured pillows, and handcrafted textile wall art in muted California-cool palettes) and AVF Home (Alexandra Von Furstenberg) clear acrylic furniture, trays, boxes, and accessories. Available exclusively through authorized retailers such as Maaribu for residential and trade customers.
• Maaribu Design Services Customized in-house interior design services from initial complimentary consultation (in-store or virtual) through curation, custom orders, and full-scale installation. Designed to support residential homeowners and trade clients on whole-home or room-by-room projects, converting high-value prospects and enabling larger purchases through expert design guidance.
• Maaribu Cafe + Gifts Cafe and gift shop at 1413 S. 1st St., Austin, TX serving food, beverages, and curated gift items. Open Monday-Saturday 7am-6pm and Sunday 8am-5pm, with online ordering available, catering and wholesale bakery options, and a combined retail-gift-shopping experience that drives foot traffic and lifestyle brand engagement for the parent Maaribu brand.
• Gift Collection Curated gift assortment spanning games, scented candles, taper candles, frames, decor books, and curated Maaribu-branded gift items. Designed for gift-givers seeking distinctive artisan pieces across accessible price points, available in-store and online.
• Trade Program for Interior Designers Formal trade program for licensed interior designers and design professionals. Provides access to extended catalogs, customization options, special ordering, trade pricing, and dedicated account support for client design projects requiring high-touch service and white-glove delivery.

Quantifiable outcome

• One of Austin's most complete Verellen assortments
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• VerellencoreOthersVerellen is a family-owned American upholstered furniture studio known for meticulous handcraftsmanship and exceptional material quality. Maaribu carries one of Austin's most complete Verellen assortments, including the Duke, Thibaut, Bruce, Gregoire sofas and Hudson, Theo, Chloe, Murphy chairs. Most pieces are fully customizable through the Verellen catalog.
• Bella Notte LinenscoreOthersBella Notte has handcrafted small-batch, artisan linens since 1996. Maaribu is proud to be Austin's home for Bella Notte Linens, carrying both in-stock pieces and the full custom order program with access to every fabric and colorway. Each piece is garment-dyed to order with heirloom quality.
• Cisco HomecoreOthersCisco Home is known for eco-conscious materials, kiln-dried hardwood frames, and a range of custom fabric options. Maaribu carries Cisco's full line of upholstered furniture including sofas, loveseats, daybeds, chairs, and ottomans with slipcovered and custom options.
• Made GoodscoreOthersMade Goods is known for combining unexpected materials and meticulous craft in designs that feel both refined and genuinely original. Products include dining chairs, console tables, nightstands, side tables, desks, lighting, and accent pieces.
• Loloi RugscoreOthersLoloi Rugs is one of the most celebrated rug brands in American interior design, known for rich color, exceptional texture, and consistent quality across styles from modern to traditional.
• TrudoncoreOthersTrudon is the oldest candlemaker in the world with roots dating to 17th-century France. Produces deeply complex, literary scents in iconic black and gold vessels. Maaribu is one of Austin's only stockists for Trudon candles, diffusers, and accessories.
• TatinecoreOthersTatine produces small-batch, natural wax candles poured in smoke-grey mouth-blown glass, with scents that feel quiet and elemental. Maaribu is one of Austin's only stockists for Tatine candles and home fragrances.
• Amber Lewis x LoloiflagshipOthersDesigner collaboration bringing Amber Lewis's signature California-cool aesthetic to Loloi's expert craftsmanship. Collection includes hand-knotted and power-loomed rugs, richly textured pillows, and handcrafted textile wall art. Available exclusively through authorized retailers like Maaribu.
• Alexandra Von Furstenberg AVF HomecoreOthersAlexandra Von Furstenberg — AVF Home — is known for distinctive clear acrylic furniture, trays, boxes, and accessories. Collection sits at intersection of art, fashion, and interiors. Maaribu carries AVF Home at their Austin showroom with special order options across the full catalog.
• SferracoreOthersItalian luxury linens brand offering premium bedding basics including Celeste collection sheets, Cielo bath linens, and throws. Maaribu carries Sferra bedding basics including pillowcases, fitted sheets, flat sheets, and bath linens.
• GracciozacoreOthersPortuguese luxury bath linens brand known for exceptional quality towels, bath mats, and rugs including the Egoist and Pearls collections. Products feature premium materials and craftsmanship.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Design Within Reach: Design Within Reach is a modern designer furniture retailer with showrooms across the US, selling iconic mid-century and contemporary pieces. Its showroom-plus-online sales model and premium design-led positioning directly mirror Maaribu's approach in the Austin market.
• Chairish: Chairish is an online marketplace for pre-owned and vintage designer furniture and decor, appealing to a similar affluent, design-conscious customer as Maaribu. Both compete for the same luxury home furnishings wallet across overlapping designer brands and aesthetics.
• 1stDibs: 1stDibs is an online luxury marketplace for furniture, home decor, and jewelry, serving the same affluent customer base that Maaribu targets. Both compete for high-ASP home furnishings customers seeking curated, premium brands, though 1stDibs operates nationally online while Maaribu combines a local showroom with e-commerce.
• Perigold: Perigold is Wayfair's premium home furnishings brand, carrying many of the same high-end labels (Loloi, Made Goods) as Maaribu. Both target affluent home shoppers seeking designer-driven product assortments, with Perigold operating as a national online destination and Maaribu combining boutique showroom service.
• Room & Board: Room & Board is a US modern furniture retailer combining showroom-based experience with online ordering, similar to Maaribu's omni-channel model. Both curate premium American-made and designer-friendly furnishings for design-savvy customers willing to pay for quality and curation.

Broad incumbents

• West Elm: West Elm is a modern home furnishings retailer under Williams-Sonoma offering furniture, rugs, bedding, and decor with a contemporary aesthetic. It overlaps with Maaribu on designer-friendly furniture and home textiles at a more accessible price point than Maaribu's luxury assortment.
• RH (Restoration Hardware): RH is a major luxury home furnishings retailer operating large-format galleries and an integrated design services business. It is a broader incumbent in the luxury home category that competes with Maaribu for high-net-worth customers across furniture, bedding, bath, and decor categories.
• Crate & Barrel: Crate & Barrel is a multi-category home furnishings retailer offering furniture, bedding, bath, and entertaining products. While broader and more mass-premium than Maaribu, it overlaps in categories such as dinnerware, rugs, and decorative accessories for design-minded customers.
• Williams Sonoma Home: Williams-Sonoma Home is the luxury home furnishings extension of the Williams-Sonoma brand portfolio, offering premium furniture and decor online and in select stores. Like Maaribu, it serves affluent customers seeking curated, high-quality home products but operates as part of a much broader kitchen and home ecosystem.

Regional players

• Horchow: Horchow is a Dallas-based luxury home furnishings retailer (originally part of Neiman Marcus) carrying premium furniture, bedding, and decor online. It is a regional incumbent serving affluent Texas markets and is comparable to Maaribu in luxury home category mix, though operating from a different metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/maaribuatx/?hl=en
• TikToktiktok.com/@maaribu_cafe
• LinkedInlinkedin.com/company/maaribu-home-cafe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maaribu Home + Cafe