What L'Oeil Du Chat does

L'Oeil Du Chat (legally SARL MARKETING AV) is a French audiovisual marketing agency founded around 2010 and headquartered in Levallois-Perret, France. The company delivers an end-to-end portfolio of five core service lines: video production (corporate films, event coverage, 2D/3D animation, live streaming, motion design, aerial drone footage), image and design (photography, illustrations, brochures, packshots, 3D modeling, brand identity), virtual/mixed/augmented reality experiences built on Apple Vision Pro, HTC Vive, Oculus, HoloLens, and spatial video hardware, custom touch and responsive web applications, and audiovisual equipment rental, sale, installation, and maintenance spanning OLED, holographic, LED-wall, and 3D-printing hardware.

The agency targets enterprise clients across eight verticals — aerospace, automotive, cosmetics, energy, professional equipment, luxury, pharmaceutical, and transportation — and claims 420 completed projects across 15 countries over 14 years. Revenue is generated through project-based professional services fees, hardware sales and rentals, and recurring maintenance contracts; pricing is not publicly disclosed. The go-to-market is sales-led and direct B2B, with inbound via a bilingual French/English website and phone/email contact. The company is a privately held French SARL with €40,000 share capital, registered in Nanterre (RCS 505252957), with no disclosed parent, institutional investor, or M&A activity.

Name

L'Oeil Du Chat

Legal name

SARL MARKETING AV

Website

https://loeilduchat.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

L'Oeil Du Chat is a French audiovisual marketing agency (SARL MARKETING AV) founded around 2010, delivering video production, 3D/AR/VR experiences, applications, and AV equipment services to enterprise clients across aerospace, luxury, pharma, automotive, and energy sectors in 15 countries.

Ownership category

akta.pro rank

Product category

Audiovisual Marketing and Immersive Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121), Audio and Video Equipment Manufacturing (334310), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming Services (7371), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

akta.pro secondary industries

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• Audiovisual production services
• Corporate video production
• Augmented reality development
• 3D motion design
• Audiovisual equipment rental

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Video Production Services: Production of corporate videos, event coverage, promotional films, product clips, teasers, interviews, aerial footage, motion design, live streaming, and 2D/3D animation. Revenue generated through project-based service fees.
2. Image and Design Services: Photography, illustrations, brochures, e-brochures, pamphlets, catalogs, product packshots, 3D design and modeling, logos, and brand guidelines. Project-based professional services revenue.
3. Virtual and Augmented Reality Solutions: Design and production of VR, AR, and mixed reality projects for client experiences. Custom development services billed per project.
4. Application Development: Design and development of touch applications for kiosks, business apps, and responsive websites. Professional services revenue model.
5. Equipment Rental and Sale: Rental and sale of state-of-the-art audiovisual equipment including touchscreen kiosks, holographic displays, OLED screens, LED walls, projectors, 3D printers, and other display technology. Also includes installation and maintenance services.
6. Installation and Maintenance Services: On-site installation of audiovisual solutions and ongoing maintenance and technical support. Revenue generated through service contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

L'Oeil Du Chat is an audiovisual marketing agency producing Videos, Images, Virtual Reality experiences and Applications for enterprise clients, supported by an Equipment line covering rental, sale, installation and maintenance of audiovisual hardware. The studio combines creative production (corporate films, 3D animations, motion design) with immersive AR/VR/MR deployment on headsets such as HTC Vive, Oculus, Apple Vision Pro and HoloLens, alongside large-format OLED, LED-wall and holographic display installations. Services are delivered internationally across demanding verticals including aerospace, automotive, cosmetics, energy, luxury, pharmaceutical, professional equipment and transportation.

Product overview

L'Oeil Du Chat is an audiovisual marketing agency offering a comprehensive portfolio of five interconnected service lines: Videos (production services for corporate films, events, advertising, animations, live streaming, and aerial footage), Images (photography, illustrations, brochures, packshots, 3D design, and brand identity), Virtual Reality (design and production of VR, AR, and mixed reality experiences), Applications (touch applications, business apps, and responsive websites), and Equipment (rental, sale, installation, and maintenance of audiovisual hardware). The agency serves clients across aerospace, automotive, cosmetics, energy, luxury, pharmaceutical, and transportation sectors, with 14 years of existence, 420 projects completed, and operations across 15 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Videos Corporate films, brand videos, 3D animations and motion design content produced for enterprise marketing, communications and event teams across aerospace, automotive, luxury, pharmaceutical, cosmetics, energy, professional equipment and transportation sectors.
• Images Photography, design and visual identity production for enterprise marketing, brand and communications teams across international markets.
• Virtual Reality AR/VR/MR immersive experience production deployed on HTC Vive, Oculus, Apple Vision Pro and Microsoft HoloLens devices, used by enterprise clients for product showcases, training simulations and trade-show activations.
• Applications Custom touchscreen applications, business apps and responsive websites built for enterprise marketing, sales enablement and event-interaction use cases.
• Equipment Rental, sale, installation and maintenance of audiovisual equipment including headsets, OLED displays, LED walls and holographic projection systems for enterprise events and installations.

Named customers5 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Auditoire: French experiential and event agency historically owned by LVMH, producing brand experiences, immersive installations, and audiovisual content for luxury and enterprise clients. Comparable service overlap with L'Oeil Du Chat's experiential/XR and equipment-installation capabilities.
• La Maison: Paris audiovisual production and post-production house serving luxury, beauty, and fashion brands. Comparable boutique-scale video, motion design, and 3D production for enterprise clients with similar French-market concentration.
• Mazarine: Paris-based creative communications and audiovisual content agency serving luxury, fashion, and beauty brands. Directly comparable to L'Oeil Du Chat in combining video, photography, 3D, and immersive content for premium enterprise clients, with similar vertical orientation toward luxury and experiential production.
• Superbien: Paris-based creative studio specializing in immersive, XR, and experiential installations for luxury and cultural brands. Closely comparable technology stack (projection mapping, interactive installations, AR/VR) and similar premium-segment client positioning.
• 5à7 Films: Boutique French audiovisual production company delivering corporate films, brand content, and event coverage. Comparable project-based video production model, similar enterprise client orientation, and overlapping service lines with L'Oeil Du Chat's Vidéos offering.
• Novelty Group: Major French audiovisual equipment rental and event production company offering LED walls, holographic displays, projection, and AV installation. Overlaps directly with L'Oeil Du Chat's Matériel service line and shared enterprise event-execution customer base.
• Blue Egg Production: French audiovisual and event production agency offering video, live streaming, and corporate content services. Comparable scale and service mix to L'Oeil Du Chat, with similar reliance on project-based B2B engagements across French enterprise accounts.

Broad incumbents

• Havas Events: Experiential and event-marketing network within Havas, delivering brand experiences, AV production, and immersive content worldwide. Comparable offering breadth but at significantly larger scale and broader geographic footprint than L'Oeil Du Chat.
• Publicis Events: Global experiential and events arm of Publicis Groupe, offering end-to-end audiovisual production and immersive experiences at much greater scale. Comparable service portfolio but operates as part of a diversified holding company with global reach across multiple verticals.

Regional players

• Groove Jones: US-based creative technology studio specializing in AR/VR, XR, and immersive experiences for enterprise marketing. Comparable XR/immersive service offering and technology stack (HoloLens, AR/VR development) but serves primarily North American enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/loeil-du-chat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Oeil Du Chat