Bullet & Barrel

What Bullet & Barrel does

Bullet & Barrel is a privately-owned, single-location indoor shooting range and "Guntry Club" headquartered at 3252 Leeman Ferry Road in Huntsville, Alabama, serving the North Alabama market. Owned and operated by Melanie Hammer Murray with approximately 10 staff, the business operates an NSSF 5-Star rated facility built around a state-of-the-art indoor range with 15-yard, 25-yard, and 100-yard rifle lanes. The 100-yard rifle range is equipped with an acoustic sensor system that triangulates shots to one-tenth inch accuracy for precision sighting-in. The facility pairs modern HVAC/ventilation with on-site service infrastructure including a retail store, gunsmith shop, training classrooms, and event venues. Staff include a designated Instructor/RSO/Match Director, Range Supervisor, Range Safety Officers, and a Corporate Membership Liaison, with multiple personnel noted as retired law enforcement or military.

The company monetizes the facility across eight distinct revenue streams: per-hour range fees ($25 primary guest, $15 additional person; $22/$32 for 100-yard rifle tubes), tiered membership subscriptions (Patriot $125 + $40/month, Executive $350 + $40/month, Hero for law enforcement/military), curated firearms and accessory retail (Wilson Combat, STI International, Glock, Beretta, CZ-USA, Sig Sauer, Walther, Bergara, plus consignment, trade-ins, and special orders), structured firearms training classes ($35–$200 per person plus free USCCA courses), professional gunsmith services ($25/quarter-hour labor, $30+ bore sighting, $45–$75 cleaning, $57.50+ trigger work, ultrasonic suppressor cleaning), custom Cerakote coating ($100–$550+ depending on item and pattern), Federal Firearms License transfers ($20 members / $40 non-members / $100 NFA items via Silencer Shop kiosk), and event venue rental (Blackstone Hall 100 guests, Blackstone Courtyard 400 guests, Second Amendment Cafe 150, Conference Room 12–20, full buyout for 500). The company's go-to-market is direct-to-consumer via the physical facility, with online reservations (Otter Waiver), Facebook, Instagram, email newsletter, and a separate shop subdomain supporting customer acquisition. Partnerships with USCCA (free classes), Silencer Shop (NFA kiosk), and Jims Formal Wear (tuxedo retail) extend reach. Customer segments span individual shooting enthusiasts, firearms training seekers, corporate/private event clients, firearm purchasers, and gunsmith service customers.

Name

Bullet & Barrel

Legal name

Bullet & Barrel

Website

https://bulletandbarrel.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bullet & Barrel is a privately-owned, NSSF 5-star indoor shooting range and "Guntry Club" in Huntsville, Alabama, offering range time, firearms training, retail, gunsmith services, Cerakote coatings, memberships, and event venue rentals to North Alabama consumers.

Ownership category

akta.pro rank

Product category

Indoor Shooting Range

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Armed Security & Firearms Training & Qualification (BPAKAOAB)

Keywords

• Indoor shooting range
• Firearms training classes
• Firearms retail sales
• Gunsmith services
• Shooting sports facility

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Range Time Fees: Per-hour fees for shooting range access at 15, 25, and 100-yard lanes. Primary guest $25/hour, additional person $15/hour. 100-yard rifle tubes $22 half-hour or $32 full hour.
2. Membership Subscriptions: Recurring monthly membership fees with tiered benefits. Patriot tier: $125 initiation + $40/month. Executive tier: $350 initiation + $40/month. Includes lane reservations, guest passes, discounts, and member-only hours.
3. Firearms and Accessories Retail: Sale of firearms including Wilson Combat, STI International, Glock, Beretta, CZ-USA, Sig Sauer, Walther, Bergara, and many other brands. Also sells sporting accessories and lifestyle clothing. Offers consignment, trade-ins, and special orders.
4. Firearms Training Classes: Fees for structured training courses ranging from free USCCA classes to paid courses like Handgun 101 ($135), Handgun 102 ($135), Defensive Pistol ($135), and others. Members receive 10% discount.
5. Gunsmith Services: Professional gunsmithing including bore sighting ($30+), scope mounting ($55-60), cleaning ($45-75), trigger jobs ($57.50+), and labor at $25 per quarter hour. Ultrasonic suppressor cleaning available.
6. Event Venue Rental: Rental of event spaces including Blackstone Hall (100 guests, 2000 sq ft), Blackstone Courtyard (400 guests, 5000 sq ft), Second Amendment Cafe (150 guests), Conference Room (12-20), Membership Lounge, and full venue buyout (500 guests).
7. FFL Transfers: Federal Firearms License transfer services. $20 for members, $40 for non-members, $100 for NFA items.
8. Gift Certificates: Custom gift certificates available in any amount, never expire. Corporate bulk purchases of 50-card decks available.
9. Cerakote Coating: Custom firearm coating services with various pricing tiers: handgun slide/frame from $100-375+, rifle/shotgun from $115-550+ depending on complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bullet & Barrel operates a state-of-the-art NSSF 5-Star indoor shooting range offering 15-yard, 25-yard, and 100-yard lanes, complemented by firearms training classes, a curated retail store for handguns, rifles, shotguns, and apparel, and professional gunsmith services including Cerakote coating. The facility also runs tiered memberships (Executive, Patriot, Hero), hosts competitive shooting events, rents event venues, and processes FFL transfers, functioning as a comprehensive shooting sports destination.

Product overview

Bullet & Barrel is a locally owned and operated shooting sports facility in Huntsville, Alabama offering a unified range of services centered around its NSSF 5-star rated indoor shooting range. The core offering combines an indoor shooting range (with 15-yard, 25-yard, and 100-yard rifle capabilities) with a comprehensive firearms retail operation featuring curated firearms from premium brands. Supporting services include extensive training classes (from Handgun 101 fundamentals through advanced Defensive Pistol and competition training), professional gunsmithing with Cerakote coating services, tiered membership programs, and event venue rentals. The business operates as a single unified facility with multiple revenue streams rather than separate platform modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Shooting Range

Quantifiable outcome

• NSSF 5-Star rating achieved
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Jims Formal WearminorChannel Partner/ Reseller/ DistributorPartnership for tuxedo rentals and formal wear services. Jims Formal Wear is represented at the facility for customer convenience. B&B also sells fine tuxedos with personal fitting services available by appointment.
• USCCA (United States Concealed Carry Association)minorGTM or Marketing PartnerHosts free USCCA select classes at the facility. Classes include 'When You Can Use Force' and 'Educators: Prevention and Response Training Course'. USCCA provides certified instructors and course materials while B&B provides the facility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GAT Guns: Illinois-based indoor shooting range and full-line firearms retailer offering training, range time, retail, and special events — comparable premium single-location facility serving a regional market.
• C2 Tactical: Arizona-based premium indoor shooting range with retail, training classes, memberships, Cerakote services, and event venue offerings — almost identical service mix to Bullet & Barrel, making it a close comparable for the multi-revenue-stream shooting club model.
• Range USA: National indoor shooting range chain offering range time, firearms retail, training, and memberships across multiple U.S. states. Most directly comparable scaled operator to Bullet & Barrel's range + retail + training model, though operating at materially larger footprint.
• Shooters World: Arizona indoor shooting range and retail store offering range time, firearms sales, training, and accessories — closely matches Bullet & Barrel's retail + range + training combination.
• Premier Shooting Sports: Missouri indoor shooting range with retail, training, and event offerings — comparable mid-size single-location facility operating a similar range + retail + training flywheel.

Others

• Silencer Shop: National NFA/suppressor e-commerce and kiosk platform with which Bullet & Barrel has a kiosk integration partnership — included as an ecosystem participant that powers Bullet & Barrel's NFA transfer and suppressor-related revenue streams.

Regional players

• National Range Sports & Shooting Complex: Arizona shooting facility offering range time, retail, training, and firearms services — comparable indoor shooting + retail model in a different regional market than Bullet & Barrel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BulletandBarrel
• Instagraminstagram.com/bulletandbarrel

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bullet & Barrel