Jekel-Automotive

What Jekel-Automotive does

Jekel-Automotive is a privately held, founder-owned independent online automotive dealership founded in 2016 by Hans Jekel, a 32-year automotive industry veteran and former BMW & MINI dealer director, and joined by partner Roel Slot. The company is headquartered in Hoevelaken, Netherlands, with a registered address in Leusden, and operates as an online-first dealer that sends advisors to the customer's location rather than requiring showroom visits. Its core services are used car sales, new car procurement, and vehicle import/export (including full RDW inspection, BPM declaration, and door-to-door delivery), supplemented by a Costa Blanca export service for Dutch expats and a fleet management offering for business customers.

The business model is service- and transaction-based. Revenue is generated through per-transaction commissions and margins on vehicle sales, fees on import/export process handling, professional-services fees for fleet management (contract monitoring, vehicle in/out-sales, financing advisory), and referral/commission revenue from financial partners Alphabet (BMW's financing arm), Alphera Financial Services, and national leasing companies. Pricing is not publicly disclosed and varies by vehicle specifications, condition, and import-related costs such as BPM. Customer acquisition relies on a WordPress-based website, content/SEO, Facebook, email newsletters (Mailchimp), Trustindex-verified customer reviews, and word-of-mouth referrals rather than paid advertising. The company maintains minimal own inventory and sources vehicles to customer specifications via its Dutch and German dealer networks.

The firm has no proprietary technology, no AI/ML capabilities, no app, no API, no patents, no external funding, and no parent company. It serves three segments — individual Dutch consumers (primary), Dutch business fleet operators, and Dutch expats in Spain (Costa Blanca) — with no enterprise anchor customers visible in the source data. Operating geographies are the Netherlands, Germany (sourcing), and Spain (Costa Blanca, export).

Name

Jekel-Automotive

Legal name

Jekel-Automotive

Website

https://jekel-automotive.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Jekel-Automotive is an independent, founder-owned online automotive dealership in the Netherlands offering personalized vehicle search, used/new car sales, import-export, fleet management, and financing advisory. It serves Dutch individual consumers and business fleet operators, with cross-border services for Dutch expats on Spain's Costa Blanca.

Ownership category

akta.pro rank

Headquarters

HQ city

Hoevelaken

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Vehicle Sales (New and Used): The company earns revenue through sales commissions and margins on new and used vehicles sold to customers. They operate with minimal own inventory and instead source vehicles based on customer specifications, both domestically and through imports.
2. Import/Export Services: Revenue generated from handling the complete import process including vehicle procurement, RDW inspection, BPM declaration and payment, administrative processing, and door-to-door delivery. Additional services include accessories installation (winter tires, tow bars, alarms).
3. Fleet Management Services: Revenue from managing lease and owned vehicle fleets for businesses, including contract monitoring, vehicle in/sales, financing forms, and lease company selection advisory services.
4. Financial Services and Leasing: Partnership-based financing and leasing revenue through Alphabet (BMW financing company) and Alphera Financial Services. The company acts as a sales partner for operational leasing and works with all national leasing companies, earning referral/commission fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Jekel-Automotive is an independent online automotive dealership that sells new and used vehicles to Dutch consumers and businesses without maintaining its own inventory. The company sources vehicles based on individual customer specifications through its Netherlands and Germany dealer network, handles the full import/export process (RDW inspection, BPM declaration, registration, delivery), and complements sales with fleet management services for businesses and financing/leasing through partners Alphabet and Alphera.

Product overview

Jekel-Automotive operates as an independent online automotive dealership offering a unified service portfolio centered on personalized vehicle acquisition. Their core offering consists of used car sales (Gebruikte auto's), new car procurement (Nieuwe auto's), and import services (Import auto's), complemented by export-to-Spain services (Export Costa Blanca), fleet management (Wagenparkbeheer), and financing solutions (Leasing & Finance) through Alphabet and Alphera partnerships. The company differentiates through a customer-centric model where advisors visit clients personally rather than requiring showroom visits, providing objective independent advice not tied to any specific brand or inventory constraint.

Differentiator

Problem solved

Functional benefit

Products and services

• Gebruikte auto's (Used Cars) Sale of carefully selected young, pre-owned vehicles with low mileage, rich specifications, and verified maintenance histories. Targeted at individual Dutch consumers and businesses seeking a quality used car with objective advice and door-to-door delivery.
• Import auto's (Import Cars) Full-service vehicle import from abroad (primarily Germany), including sourcing against customer wishes, quality inspection, negotiation, insured transport, RDW inspection, BPM declaration and payment, administrative processing, and door-to-door home delivery. For Dutch consumers and businesses seeking vehicles not available domestically or at better pricing.
• Export Costa Blanca Vehicle export, Spanish registration (tenaamstelling), Spanish insurance and door-to-door delivery service for Dutch nationals who own second homes in Spain, particularly the Costa Blanca region, enabling them to have their own vehicle there instead of relying on rentals.
• Wagenparkbeheer (Fleet Management) Independent fleet management service for businesses, covering fleet inventory assessment, mobility policy advisory, external fleet management, contract monitoring, vehicle in/sales, financing form selection, lease company selection, and cost reduction. Provided by an independent partner not tied to any specific brand or lease company.
• Leasing & Finance Vehicle financing and leasing solutions delivered through partnerships with Alphabet (BMW's financing company) and Alphera Financial Services, plus advisory connections to all national Dutch leasing companies. Offers operational leasing, financial leasing, and custom maatwerk (tailor-made) financing with fixed and variable terms, including economic ownership options with VAT recovery and tax advantages for business customers.
• Nieuwe auto's (New Cars) New vehicle procurement service utilizing the company's international dealer network (Netherlands and Germany) to source customer-specified new vehicles, with full import process management and door-to-door delivery.
• Personal Advisory & Search Service Personal advisory and vehicle search service in which an advisor visits the customer at their location to inventory wishes, then delivers a tailored proposal covering configuration and financing options. Provided by independent advisors not bound to any single brand or own inventory.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dealer Network (Netherlands and Germany)coreChannel Partner/ Reseller/ DistributorJekel Automotive has developed an extensive network of dealers in the Netherlands and abroad, particularly in Germany. This network provides access to vehicles with clear maintenance histories and complete specifications at competitive prices, essential for their import and sourcing operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Autohero: Germany's leading online used-car dealer (part of AUTO1 Group), offering sourced-to-specification vehicles with home delivery and a return guarantee — directly comparable to Jekel's online-first used-car dealer model.
• Carwow: UK-based online car-buying platform that connects consumers with dealers, offers advisory on configuration, and arranges home delivery — a comparable model of online advisory plus sourcing rather than showroom sales.
• DirectLease: Dutch online leasing comparison and brokerage platform that connects business customers with lease providers — overlaps with Jekel's fleet management and leasing advisory services for the Dutch entrepreneur segment.
• Bynco: Dutch online used-car platform offering sourced vehicles with home delivery and a 14-day return guarantee — a Netherlands-based direct competitor to Jekel's online dealer proposition.
• Gaspedaal.nl: Major Dutch online automotive marketplace owned by AutoScout24, listing new and used vehicles from professional dealers — competes for the same online-first Dutch car buyer that Jekel targets.
• CarNext: LeasePlan's online used-car platform offering young, high-quality lease-return vehicles with home delivery across Europe — competes directly in the young-used-car segment that is Jekel's core inventory.
• Auto1.com: Europe's largest online used-car platform, operating a marketplace model that sources from professional dealers and sells to consumers — overlapping with Jekel's cross-border sourcing and online sales approach at much greater scale.

Regional players

• Carsome: Southeast Asia's largest online used-car platform operating an inspected, reconditioned, and home-delivered model — relevant as a regional example of the online used-car category scaling beyond Europe.

Broad incumbents

• AutoScout24: Europe's largest online automotive marketplace; while not a dealer itself, it is the dominant channel where Dutch consumers compare and source vehicles and competes for the same online-first buyer journey.

Emerging players

• Vroom: US-based online used-car platform with home delivery and a sourcing-based model — a comparable operating approach in a different geography, indicating how the category could evolve at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jekelautomotive
• LinkedInlinkedin.com/company/jekel-automotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jekel-Automotive