BÉHEN
BÉHEN is a Lisbon-based direct-to-consumer fashion label founded in 2020 that designs womenswear, menswear, and bridal pieces from antique Portuguese textiles using traditional hand-embroidery techniques, selling exclusively through its e-commerce site and by-appointment studio.
- Company typePrivate
- Founded2020
- HeadquartersLisboa, Portugal
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What BÉHEN does
BÉHEN is a Lisbon-based direct-to-consumer fashion label founded in 2020 by Joana Duarte. The company designs womenswear and menswear collections that reinterpret Portuguese craftsmanship and ancestral textiles, working with artisan communities across Portugal. Its core technology is rooted in traditional hand-embroidery techniques—Madeira embroidery, Richelieu cutwork, and Viana do Castelo glass bead embroidery—applied to antique Portuguese tablecloths, bedcovers, and vernacular textiles that are carefully reused and reimagined. Signature product lines include the Starry Night glass bead collection, the Madeira Embroidery collection, and the Catita up-cycled bedcover collection, alongside a bridal range and a made-to-order program for bespoke pieces.
The business operates exclusively through direct-to-consumer channels: a worldwide-shipping e-commerce store (behenstudio.com) and a by-appointment studio at Rua Sol ao Rato 98A, Lisbon. Products are priced between €75 (accessories) and €3,820 (bridal dress), with most garments made-to-order and delivery times of 2–8 weeks depending on embroidery complexity and material availability. The brand does not wholesale, does not list on third-party marketplaces, and has no disclosed external funding. Customer segments include women seeking sustainable luxury occasion wear, men seeking artisanal menswear, and brides seeking one-of-a-kind pieces with cultural heritage. The company is privately held by its founder with 1–10 employees.
BÉHEN firmographics
Firmographics- Name
- BÉHEN
- Legal name
- BÉHEN
- Website
- https://behenstudio.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BÉHEN is a Lisbon-based direct-to-consumer fashion label founded in 2020 that designs womenswear, menswear, and bridal pieces from antique Portuguese textiles using traditional hand-embroidery techniques, selling exclusively through its e-commerce site and by-appointment studio.
- Ownership category
- akta.pro rank
BÉHEN industry classification
Industry- Product category
- Designer Apparel
- NAICS
- Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW) (CRAKAFAA)
Keywords
Where BÉHEN is headquartered
LocationHeadquarters
- HQ city
- Lisboa
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
BÉHEN business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Direct Product Sales: One-time purchase model for ready-to-ship and made-to-order garments and accessories. Products are sold directly through the e-commerce website with prices ranging from €75 to €3,820 depending on complexity, materials, and labor intensity.
- Custom/Made-to-Order Garments: Bespoke and custom-made pieces including bridal wear, wedding attire, and personalized items. These are produced upon order with extended lead times (4-8 weeks) and may involve custom measurements or alterations.
- Studio Appointments: In-person sales at the Lisbon studio by appointment, allowing customers to try on pieces and receive personalized styling assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories - Entry price point |
| Unit Pricing | Pay-as-you-go | Ready-to-order garments |
| Unit Pricing | Pay-as-you-go | Made-to-order pieces |
| Unit Pricing | Pay-as-you-go | Bridal/Custom pieces |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
BÉHEN product offering
Product offeringCore offering
BÉHEN designs and produces womenswear and menswear collections that reinterpret Portuguese craftsmanship and ancestral textiles. The brand sources antique Portuguese materials such as tablecloths and bedcovers and reconstructs them using traditional techniques including Madeira embroidery, Richelieu cutwork, and glass bead embroidery.
Product overview
BÉHEN is a womenswear label founded in 2020 by Joana Duarte, rooted in Portuguese craftsmanship preservation. The brand develops collections through dialogue between heritage and design, working with antique Portuguese materials that are carefully reused and reimagined. The product portfolio includes the core Womenswear Collection (dresses, skirts, tops, jeans, accessories), Menswear Collection (shirts, pants, jeans, jackets), Made-to-Order Pieces (custom garments and wedding dresses), and the Bridal Collection. Signature product lines include the Starry Night Collection featuring glass bead embroidery inspired by Viana do Castelo designs, the Madeira Embroidery Collection crafted from antique tablecloths, and the Catita Collection made from up-cycled antique bedcovers. The brand specializes in conscious production using antique textiles with embroidery techniques including Madeira, Viana do Castelo, Richelieu, and traditional Portuguese cross-stitch.
Differentiator
Problem solved
Functional benefit
Products and services
- Womenswear collection Women's apparel line that reconstructs antique Portuguese textiles (tablecloths, bedcovers) using traditional techniques such as Madeira embroidery, Richelieu cutwork, and glass bead embroidery, targeted at individual luxury and heritage-fashion consumers.
- Menswear collection Men's apparel line applying the same antique Portuguese textile reinterpretation and traditional handcraft techniques (Madeira embroidery, Richelieu cutwork, glass bead embroidery) as the women's line, for individual consumers seeking heritage-driven menswear.
- Made-to-order / limited-run heritage pieces Bespoke or limited-edition garments created from specifically sourced antique Portuguese textiles and finished with traditional handcraft techniques, sold directly to individual consumers through the brand's studio/showroom channel.
Companies that use BÉHEN
Customer profileSegments3 records
Ideal customer profiles1 record
BÉHEN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BÉHEN partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
BÉHEN competitors and assessment
Company assessmentDirect peers
- Markarian: NYC-based luxury womenswear label specializing in embellished occasion wear with couture-level hand finishing. Comparable for craft-intensive, occasion-led premium positioning.
- Ulla Johnson: NYC-based luxury womenswear designer whose collections incorporate global craft techniques (embroidery, hand-weaving) and artisanal production. Comparable for its artisan-driven, heritage-inspired luxury positioning and similar price architecture.
- Dôen: LA-based independent womenswear brand built around heritage-inspired prints, romantic silhouettes, and sustainable production. Comparable to BÉHEN as a similarly sized DTC luxury label with strong storytelling and made-to-order elements.
- Rixo: London-based independent womenswear brand with vintage-inspired prints, occasion dresses, and global DTC reach. Comparable for independent luxury occasionwear with strong digital storytelling.
- Halfpenny London: London-based heritage bridal atelier offering bespoke and made-to-order gowns with intricate embroidery. Directly comparable to BÉHEN's bridal line for craftsmanship-driven, made-to-order wedding wear at premium price points.
- Danielle Frankel: NYC-based luxury designer specializing in bridal and occasion wear with vintage-inspired, craft-forward aesthetics. Comparable for the bridal-led, made-to-order, heritage-feel luxury positioning.
- The Vampire's Wife: British heritage-inspired luxury womenswear label with romantic, vintage-coded dresses sold DTC and through select luxury stockists. Comparable for premium occasion wear and antique-aesthetic positioning.
- Simone Rocha: Irish independent luxury designer known for romantic, heritage-rooted womenswear with intricate embellishment. Comparable to BÉHEN for the maison-style brand building, craft-led design language, and bridal/occasion adjacency.
- Batsheva: NYC-based designer brand built around heritage/vintage-inspired dresses with romantic silhouettes and DTC-led distribution. Comparable for heritage aesthetic, small-team independent operations, and occasionwear focus.
Broad incumbents
- Chloé: Established French luxury maison with broad RTW, accessories, and bridal-adjacent lines. Comparable as the broader luxury maison benchmark BÉHEN's RTW/bridal positioning competes against at the high end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BÉHEN social profiles
Digital presenceBÉHEN financial estimates
Financial estimateRevenue estimate
Valuation estimate
BÉHEN leadership team
Management profileNumber of profiles
Profiles1 record
BÉHEN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BÉHEN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BÉHEN
What does BÉHEN do?
BÉHEN designs and produces womenswear and menswear collections that reinterpret Portuguese craftsmanship and ancestral textiles. The brand sources antique Portuguese materials such as tablecloths and bedcovers and reconstructs them using traditional techniques including Madeira embroidery, Richelieu cutwork, and glass bead embroidery.
Is BÉHEN a public or private company?
BÉHEN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BÉHEN founded?
BÉHEN was founded in 2020. It employs 1 to 10 people.
Where is BÉHEN based?
BÉHEN is headquartered in Lisboa, Portugal, in the Europe region.
How does BÉHEN make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are custom/Made-to-Order Garments and studio Appointments.
Who are BÉHEN's main competitors?
Direct peers on record are Markarian, Ulla Johnson, Dôen, Rixo, Halfpenny London, Danielle Frankel, The Vampire's Wife, Simone Rocha and Batsheva. Chloé is listed as a broad incumbent.
Does BÉHEN have an API?
No public API is recorded for BÉHEN.
What industry is BÉHEN in?
BÉHEN's product category is Designer Apparel. Its primary akta.pro industry code is CRAKAFAA, Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW). Its NAICS code is 315 and its SIC code is 2300.