It's All Good Goods, Llc
It's All Good Goods, LLC is a privately held Austin, Texas producer of certified gluten-free sourdough breads, crackers, cookies, donuts, and granola, made in small batches in a dedicated celiac-safe kitchen and sold direct-to-consumer and through local Austin-area grocers, restaurants, and online delivery partners.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What It's All Good Goods, Llc does
It's All Good Goods, LLC is a privately held, Austin, Texas-based producer of certified gluten-free sourdough breads and packaged baked goods, founded in 2015 and operating with 1–10 employees. The company's core technology is a long-fermentation gluten-free sourdough process using a wild yeast starter with brown rice flour, executed in small, made-to-order batches inside a dedicated celiac-safe commercial kitchen at PrepATX (1300 E Anderson Lane, Building D, Austin TX 78752). All products are produced in a fully gluten-free facility and certified gluten-free, addressing the dietary needs of consumers with celiac disease, gluten intolerance, or wheat allergies. The owner-founder's own celiac diagnosis is the authenticity anchor for the brand's safety positioning, and inputs are sourced as organic, non-GMO, and local where feasible.
The product portfolio comprises nine core SKUs: three sourdough loaves (Boule ~1.75 lb, Classic Sandwich ~2.25 lb, Seeded Sandwich ~2.75 lb), a rosemary sourdough cracker, sourdough chocolate chip cookies, pumpkin donuts, an Almond Shorty cookie, an "Everything But the Gluten" cookie, and the original granola. Several SKUs are built on upcycled inputs—sourdough discard from bread production is reused in crackers and cookies, and nut milk pulp from local organic producer Alchemy Juice is converted into almond meal for the Almond Shorty cookie.
Revenue is generated through three streams: direct-to-consumer e-commerce on Shopify (one-time purchases plus a no-commitment subscription), wholesale distribution to roughly 10-plus local grocers and health-food stores across Austin, San Antonio, The Woodlands, and Lakeway (including Wheatsville Food Co-op, People's Rx, Local Pastures, Tiny Grocer, and Farmhouse Delivery), and foodservice accounts at Austin restaurants and cafes (Proud Mary, The Well, The Wayback, The Meteor, High Road Deli, Uptown Sports Club, Local Foods, Spread and Co., among others). Unit prices range from $8.25 (cracker) to $19 (seeded sandwich), with $35 minimum for free local Austin delivery and UPS flat-rate or air shipping required for orders outside Texas. No external funding, M&A, or institutional ownership is documented.
It's All Good Goods, Llc firmographics
Firmographics- Name
- It's All Good Goods, Llc
- Legal name
- It's All Good Goods
- Website
- https://itsallgoodgoods.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- It's All Good Goods, LLC is a privately held Austin, Texas producer of certified gluten-free sourdough breads, crackers, cookies, donuts, and granola, made in small batches in a dedicated celiac-safe kitchen and sold direct-to-consumer and through local Austin-area grocers, restaurants, and online delivery partners.
- Ownership category
- akta.pro rank
It's All Good Goods, Llc industry classification
Industry- Product category
- Gluten-Free Artisanal Bakery
- NAICS
- Commercial Bakeries (311812), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industries
- Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI), Bakery & Confectionery Wholesale (AFAIABAG)
Keywords
Where It's All Good Goods, Llc is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
It's All Good Goods, Llc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Direct Product Sales: One-time purchase model for individual products sold through e-commerce storefront. Products include breads, crackers, cookies, donuts, and granola at various price points.
- Product Subscriptions: Recurring subscription model where products are automatically delivered on customer-defined schedules. No obligation, customers can modify or cancel anytime through their Shopify account.
- Wholesale Distribution: Bulk sales to retail partners including grocers, health food stores, and foodservice establishments. Products delivered fresh on scheduled days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sourdough Cracker - $8.25 |
| Unit Pricing | Pay-as-you-go | Pumpkin Donuts - $12.00 |
| Unit Pricing | Pay-as-you-go | Sourdough Chocolate Chip Cookies - $12.00 |
| Unit Pricing | Pay-as-you-go | Sourdough Boule - $14.00 |
| Unit Pricing | Pay-as-you-go | Almond Shorty - $11.00 |
| Unit Pricing | Pay-as-you-go | Everything But the Gluten Cookie - $14.00 |
| Unit Pricing | Pay-as-you-go | Sourdough Classic Sandwich - $18.00 |
| Unit Pricing | Pay-as-you-go | Sourdough Seeded Sandwich - $19.00 |
| Unit Pricing | Pay-as-you-go | Granola - from $11.50 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
It's All Good Goods, Llc product offering
Product offeringCore offering
It's All Good Goods is a certified gluten-free bakery based in Austin, Texas that produces small-batch, artisanal sourdough breads (including boule, classic sandwich, and seeded sandwich loaves), crackers, cookies, donuts, and granola. All products are made-to-order in a dedicated celiac-safe commercial kitchen using organic, non-GMO, local ingredients with long sourdough fermentation. The company sells directly to consumers through a Shopify storefront and through subscription orders, with additional wholesale distribution to local Austin grocers, restaurants, and cafes.
Product overview
It's All Good Goods is a certified gluten-free baked goods company based in Austin, Texas, producing small-batch, clean sourdough breads and packaged goods. The company operates a dedicated gluten-free kitchen that is celiac-safe, using high-quality organic and local ingredients. The product portfolio centers on sourdough-based breads (Sourdough Boule, Sourdough Classic Sandwich, Sourdough Seeded Sandwich) made with slow-fermented gluten-free sourdough starter, complemented by crackers (Sourdough Cracker with a Hint of Rosemary) made from bread discard, cookies (Sourdough Chocolate Chip Cookies, Pumpkin Donuts, Almond Shorty, Everything But the Gluten Cookie), and Granola. Products are made-to-order and restocked weekly, sold directly to consumers via the company's Shopify storefront and through local Austin retail partners, with delivery/pick-up/shipping on Wednesdays.
Differentiator
Problem solved
Functional benefit
Products and services
- Sourdough Boule An approximately 1.75-lb artisanal round gluten-free sourdough loaf made with a wild yeast sourdough starter, free of commercial yeast, slow-fermented for easier digestion, organic, high in fiber, free of refined sugars, and oil-free. Priced at $14.00.
Quantifiable outcome
- Long fermentation process breaks down carbohydrates for easier digestion and better nutrient absorption
Companies that use It's All Good Goods, Llc
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
It's All Good Goods, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
It's All Good Goods, Llc partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Local PasturescoreLocal farming family business at 1301 W Oltorf St and 5501 N Lamar Blvd, B110 in Austin. Fresh bread, donuts, and sourdough chocolate chip cookies delivered Tuesdays and Fridays. Hamburger buns and EBTG carried in freezer at North Lamar location.
- Wheatsville Food Co-opcoreTraditional community-owned co-op at Guadalupe and South Lamar locations. Bread and hamburger buns in freezer; donuts delivered Tuesdays and Fridays.
- People's RxcoreQuality wellness and gluten-free grab-and-go foods retailer at North, South Lamar, and Westlake locations. Carries bread, hamburger buns, EBTG, and donut 4-packs and singles.
- Tiny GrocercoreCommunity-centered market with multiple Austin locations (Hyde Park at 4300 Speedway Ste. 101, South Congress at 1718 South Congress). Fresh bread and donuts delivered twice weekly. Additional bread, buns, and EBTG in freezer.
- Raw Republic JuiceminorOrganic cold-pressed juice and nutrient-dense food retailer at 724 N. Lamar, Austin. Fresh bread, sourdough chocolate chip cookies, and donuts delivered by 2pm Fridays.
- Radius Butcher & GroceryminorFarm-to-table market at 1912 E. 7th, Austin (former Salt & Time space). Bread, hamburger buns, and EBTG in freezer. Fresh donuts delivered Fridays.
- Farmhouse DeliverycoreOnline farm-to-table delivery service building relationships with small family farms and food artisans. Carries bread, EBTG, crackers, and shorties in their online store.
- Spread and Co.minorCheese, coffee, wine, and sandwich charcuterie shop at 2406 Manor Rd Ste B, Austin. Classic loaves and crackers delivered fresh Fridays.
- Royal Blue GroceryminorDowntown Austin staple at 231 W 3rd Street offering quality products and grab-and-go items.
- PrepATXcoreCommercial kitchen facility at 1300 E Anderson Lane, Building D, Austin TX 78752 where all products are made. Provides citywide compost collection and serves as order pick-up location on Wednesdays.
- Alchemy JuiceminorLocal organic company whose nut milk pulp is upcycled into almond meal for baking in Almond Shorty cookies.
Scale indicators2 records
Recent moves2 records
Expansion highlights5 records
It's All Good Goods, Llc competitors and assessment
Company assessmentDirect peers
- Simple Mills: Better-for-you cracker and cookie brand with strong gluten-free positioning and natural ingredient focus. Comparable in product category overlap (crackers, cookies) and in clean-ingredient value proposition targeting health-conscious consumers.
- Canyon Bakehouse: National gluten-free bread brand producing artisan-style loaves and buns sold in grocery stores. Directly comparable as a gluten-free bakery product manufacturer, though at much larger scale and with conventional-yeast rather than sourdough fermentation.
- Mary's Gone Crackers: Organic, gluten-free cracker and cookie brand with similar clean-ingredient, allergen-conscious positioning. Comparable in artisanal crackers category and natural foods retail distribution.
- Jovial Foods: Gluten-free and ancient-grain pasta and baked goods brand sold through DTC, natural grocery, and conventional retail. Comparable in artisanal gluten-free positioning and multi-channel distribution strategy.
- Base Culture: Small-batch gluten-free, paleo baked goods brand emphasizing clean ingredients and natural fermentation. Closely comparable in artisanal positioning, ingredient philosophy, and DTC-plus-retail distribution model.
Broad incumbents
- Bob's Red Mill: Major natural and gluten-free baking ingredients brand with retail baking mixes. Adjacent peer with overlapping gluten-free customer base and natural foods distribution, though primarily an ingredients business rather than fresh-baked.
- King Arthur Baking Company: Established premium baking brand with extensive gluten-free product line alongside conventional flours. Comparable in artisan baking positioning and clean-ingredient credentials, though operates at much broader scale.
- Udi's Gluten Free: Large established gluten-free bread and baked goods brand owned by Boulder Brands/Conagra. Directly overlaps in gluten-free bread category but operates at national CPG scale with conventional retail dominance.
Others
- Farmhouse Delivery: Austin-based online farm-to-table delivery service that is itself a distribution partner for It's All Good Goods. Included as a channel/ecosystem peer representing the local-foods distribution infrastructure the company leverages.
Emerging players
- Outer Aisle: Small-batch gluten-free, low-carb bread and wrap brand sold through natural grocery and DTC. Comparable in product format (gluten-free breads, buns) and health-conscious positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
It's All Good Goods, Llc social profiles
Digital presenceIt's All Good Goods, Llc compliance and trust
Trust signalCompliance1 record
It's All Good Goods, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
It's All Good Goods, Llc leadership team
Management profileNumber of profiles
Profiles1 record
It's All Good Goods, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
It's All Good Goods, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about It's All Good Goods, Llc
What does It's All Good Goods, Llc do?
It's All Good Goods is a certified gluten-free bakery based in Austin, Texas that produces small-batch, artisanal sourdough breads (including boule, classic sandwich, and seeded sandwich loaves), crackers, cookies, donuts, and granola. All products are made-to-order in a dedicated celiac-safe commercial kitchen using organic, non-GMO, local ingredients with long sourdough fermentation. The company sells directly to consumers through a Shopify storefront and through subscription orders, with additional wholesale distribution to local Austin grocers, restaurants, and cafes.
Is It's All Good Goods, Llc a public or private company?
It's All Good Goods, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was It's All Good Goods, Llc founded?
It's All Good Goods, Llc was founded in 2015. It employs 1 to 10 people.
Where is It's All Good Goods, Llc based?
It's All Good Goods, Llc is headquartered in Austin, United States, in the North America region.
How does It's All Good Goods, Llc make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are product Subscriptions and wholesale Distribution.
Who are It's All Good Goods, Llc's main competitors?
Direct peers on record are Simple Mills, Canyon Bakehouse, Mary's Gone Crackers, Jovial Foods and Base Culture. Broad incumbents are Bob's Red Mill, King Arthur Baking Company and Udi's Gluten Free. Farmhouse Delivery is listed as an others. Outer Aisle is listed as an emerging player.
Does It's All Good Goods, Llc have an API?
No public API is recorded for It's All Good Goods, Llc.
What industry is It's All Good Goods, Llc in?
It's All Good Goods, Llc's product category is Gluten-Free Artisanal Bakery. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of THAFAFAI, Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly). Its NAICS code is 311812 and its SIC code is 2050.