La Loupe Immo

What La Loupe Immo does

La Loupe Immo SAS is a French SaaS company founded in 2020 and headquartered in Nantes, France, that sells software to real estate professionals for property prospecting, valuation, and mandate capture. The platform is built around an interactive prospecting map overlaying official French government datasets (DVF transactions, DPE diagnostics, Cadastre, urban planning, géorisques, copropriété registry) with a geolocated monitoring capability for private-seller classifieds, designed to surface properties likely to come to market before they are publicly listed. An integrated CRM handles deals, contacts, and activity tracking.

The product portfolio comprises three interlocking modules sold under sub-brands: Loupe.immo (the core prospecting software at €9.90/month or €24.90/month with the IA AI tier), Eval.immo (a white-label estimation widget for agency websites at €45/month that converts traffic into vendor leads), and Indik.immo (exclusive territory-based lead supply priced per sector). Distribution is primarily direct via a 14-day credit-card-free self-serve trial, supplemented by an inside sales team for Eval.immo and Indik.immo, an enterprise field sales motion for networks and large agencies (offering multi-user management, white-labeling, dedicated account management, and API access), and a partner ecosystem spanning French PropTech, FNAIM Loire-Atlantique, and ten technology integration partners (Adapt Immo, Apimo, Casam, Immodvisor, MLI, Siana, SweepBright, Twimmo, Ubiflow, Whise).

The company claims 5,000+ professional users across France, with named enterprise logos including Orpi, Blot Immobilier, L'Adresse, Swixim, Groupe Mercure, Expertimo, Noovimo, Arthurimmo, LMD Immobilier, HomeLoop, and Fortis Immo. In March 2025 La Loupe Immo acquired IndiKimo to deepen its real estate data positioning and that same year closed a €500,000 seed round to accelerate development. Co-founders Etienne Thomas (Product and Client Director), Olivier Jéhannet (Administrative and Financial Director), and Luc Pignard (Technical Director) remain in leadership; the legal entity is a SAS with €40,000 share capital registered in Nantes (RCS B 881 825 459).

Name

La Loupe Immo

Legal name

Société La Loupe Immo SAS

Website

https://la-loupe.immo

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

La Loupe Immo is a French SaaS company, founded in 2020 and headquartered in Nantes, that provides real estate professionals with prospecting, valuation, lead generation, and CRM software, serving 5,000+ agencies and agents across France.

Ownership category

akta.pro rank

Product category

Real Estate SaaS / Property Intelligence Software

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Home Equity Valuation & Collateral Management (AVM/Appraisal/BPO) (FSALAGAJ)

Keywords

• Real estate prospecting software
• Property valuation tools
• Lead generation platform
• Real estate CRM software
• AI property analytics

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Loupe.immo: Per-user monthly subscription for the core prospecting software. Two tiers available: basic Loupe.immo at 9.90€ HT/month and Loupe.immo IA with AI features at 24.90€ HT/month. Billed monthly with no commitment; cancellation available at any time.
2. SaaS Subscription - Eval.immo Widget: Monthly subscription at 45€ HT/month for the white-label estimation widget, including installation support, lead delivery, and ongoing support. No commitment required.
3. Lead Supply Service - Indik.immo: Territory-based lead supply with pricing determined by zone characteristics (density, opportunity volume, competition). Includes territorial exclusivity, qualified lead delivery, and dedicated account management.
4. Enterprise Custom Solutions: Tailored packages for real estate networks and large agencies including multi-user management, team tracking, dedicated account manager, white-labeling, and API access. Priced individually based on requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

La Loupe Immo sells a three-product SaaS ecosystem for French real estate professionals: Loupe.immo (interactive prospecting software with map, pige, valuations and CRM), Eval.immo (white-label estimation widget installed on customer websites to convert traffic into seller leads), and Indik.immo (territorial exclusivity lead supply). The platform combines official government property data (DVF, DPE, Cadastre, urban planning, géorisques) with proprietary real-estate AI for predictive mandate detection, automated valuations, and AI-generated content.

Product overview

La Loupe Immo is a French SaaS platform offering three complementary solutions for real estate professionals: (1) Loupe.immo — the core all-in-one prospecting software (interactive map, geolocated ads, DVF/DPE/cadastral data, AI-assisted valuations, CRM) available from 9.90 €/month; (2) Eval.immo — a white-label estimation widget installed on the agent's website, converting traffic into vendor leads at 45 €/month; and (3) Indik.immo — an exclusive lead supply service delivering pre-qualified vendor leads on a territorial exclusivity basis, priced per sector. The three solutions share a unified interface and data layer, and are designed to work independently or together as a full mandate-capture ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Loupe.immo: Logiciel de prospection immobilière tout-en-un avec carte interactive, pige immobilière, avis de valeur et CRM intégré.
• Indik.immo
• Eval.immo

Products and services

• Loupe.immo

Quantifiable outcome

• 94% client satisfaction rate
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FNAIM Loire-AtlantiquecoreStrategic or Co-development PartnerProfessional real estate network providing industry support and validation. FNAIM is France's largest real estate professional federation, lending credibility and market access to La Loupe Immo.
• French PropTechcoreStrategic or Co-development PartnerNational PropTech association representing real estate technology innovation. Provides ecosystem positioning and networking opportunities within the French real estate tech community.
• ADN BoosterminorStrategic or Co-development PartnerStartup accelerator and support organization providing mentorship and growth resources for innovative companies.
• Réseau Initiative NantesminorStrategic or Co-development PartnerLocal entrepreneurship support network based in Nantes region, providing resources and guidance for startups and small businesses.
• Village by CAminorStrategic or Co-development PartnerBusiness accelerator program by Crédit Agricole, supporting innovative startups with networking and corporate partnership opportunities.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MeilleursAgents: France's leading online property valuation platform (AVM) and market analysis tool for real estate professionals, now part of the AVIV/SeLoger group. Direct competitor in French property valuation and market intelligence for agents, with overlapping Avis de Valeur-style functionality.
• Jinka: French PropTech providing real estate data, property valuations, and market insights for agents and investors. Competes directly with La Loupe Immo in property prospecting, AVM tools, and seller lead identification across the French market.
• Bien'ici: Major French real estate platform jointly owned by Axel Springer, LeBonCoin, and SeLoger, offering property valuations and market data tools to agents. Comparable in estimation features and agent-facing value-add services.
• PriceHubble: European B2B PropTech company providing AI-powered property valuations, market analytics, and insights to real estate professionals across multiple countries. Comparable technology stack (AI + big data) and B2B SaaS model targeting banks, agents, and asset managers.
• Casafari: European real estate data analytics platform aggregating property listings and transactions to deliver market intelligence and comparable analysis. Comparable in big-data property aggregation methodology and cross-border real estate analytics for professionals.
• Homeloop: French iBuyer and PropTech with proprietary property valuation and market data capabilities for both consumers and agents. While also a La Loupe Immo customer, it operates overlapping technology and valuation capabilities that compete in adjacent use cases.

Broad incumbents

• SeLoger: France's leading real estate portal owned by AVIV (Axel Springer), with a much broader listing and search platform. Represents the most likely incumbent to launch competing AI-powered agent prospecting and valuation tools as part of its wider portfolio.
• LeBonCoin: France's largest classifieds platform with a significant real estate vertical and majority stake in AVIV/SeLoger. Has the traffic, agent relationships, and capital to enter property prospecting and valuation as a competitor or partner.
• Zillow: US-based real estate platform that pioneered consumer-facing AVM (Zestimate) and built agent tools around its data. International analogue for the AI-powered valuation and agent enablement model La Loupe Immo pursues in France, though operating in a much larger and more mature market.
• Logic-Immo: Long-established French real estate portal offering listing distribution and agent tools. Operates a broader platform with potential to add AI-powered prospecting features that compete with La Loupe Immo's core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/laloupeimmo
• Facebookfacebook.com/LaLoupeImmo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Loupe Immo