What Harrison Riedel Foundation does

The Harrison Riedel Foundation (HRF) is an Australian non-profit organisation established in 2015 and headquartered in Longueville, New South Wales. The foundation was created by Amanda Riedel following the 2014 death of her 13-year-old son Harrison, with the mission of preventing youth suicide and reducing the average 11-year delay between mental health issue onset and help-seeking. HRF's flagship product is the YourCrew App — a free mobile (iOS/Android) and web application built on Firebase infrastructure with Twilio and Twilio SendGrid handling communications, Google Vision API moderating user-uploaded imagery, and Cloudinary managing image storage. Core features include daily emoji-based mood check-ins with 90+ feeling options, a one-button Extreme Alert system that notifies the user's "Crew" of trusted contacts, a digital Safety Plan, the Pathways to Help (PaTH) decision wizard, an encrypted digital journal, an A-Z Help Guide resource library, and one-touch access to professional crisis services including Kids Helpline, Lifeline, Beyond Blue, and Australian emergency services (000).

Complementing the consumer app, HRF distributes YourCrew Classroom — a free teacher-led school wellbeing program with three modules (Your Relationships, Your Wellbeing, Your Resilience), aligned with the Australian Curriculum (ACARA) and endorsed by the NSW Department of Education and assured as a Quality Learning Tool by the Queensland Department of Education. A YourCrew: Transition to High School program provides eight 60-minute lesson plans for Year 6 students. A future CrewBank feature is in development to enable anonymous peer support via a volunteer mentor network.

HRF operates as a registered Health Promotion Charity with ACNC and ATO-endorsed Deductible Gift Recipient (DGR) status, generating revenue exclusively through individual donations processed via the Raisely platform, fundraising events including the annual Sydney Gala Dinner, corporate sponsorships, and bequests. The go-to-market model is product-led: users self-onboard via app stores, while school programs are distributed directly to institutions. Primary customer segments are young people (ages 12-25) and Australian schools (teachers and students), with secondary segments comprising corporate partners and the adults who serve as trusted Crew members.

Name

Harrison Riedel Foundation

Legal name

Harrison Riedel Foundation Limited

Website

https://harrisonriedelfoundation.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Harrison Riedel Foundation is an Australian non-profit that develops the free YourCrew mobile and web app and YourCrew Classroom school program to help young people build trusted support networks and seek timely mental health help.

Ownership category

akta.pro rank

Product category

Youth Mental Health Prevention Software

NAICS

Educational Support Services (6117), Child and Youth Services (62411), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Substance Use Prevention & Student Assistance Programs (School-Based) (EDAKAMAJ)

Keywords

• Youth mental health
• Suicide prevention apps
• School wellbeing programs
• Peer support software
• Mobile safety applications

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Donations: Individual donations from the public, processed through Raisely platform. The foundation is registered as a Health Promotion Charity with ACNC and endorsed by ATO as a deductible gift recipient, enabling tax-deductible donations.
2. Fundraising Events: Gala dinners (Sydney Gala Dinner), community fundraising events, and the Make Noise Your Way challenge. The 2025 Gala raised over $190,000.
3. Corporate Partnerships: Sponsorships from corporate partners including Sweeney Advertising, ARN, 2GB, Nova, Ban Sairee, The Reef House Palm Cove. Partners receive recognition on website and communications, speaker opportunities at events.
4. Bequests: The foundation accepts bequests through estate planning for long-term donor relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

The Harrison Riedel Foundation builds and distributes the YourCrew app (available on iOS, Android, and web), a free peer-support tool that helps young people identify and reach out to their existing trusted contacts when they are struggling. The foundation also delivers YourCrew Classroom, a school wellbeing program, and YourCrew: Transition to High School, supporting students as they move into secondary education.

Product overview

The Harrison Riedel Foundation operates two flagship programs focused on youth mental health prevention: the YourCrew App (a free mobile and web application) and YourCrew Classroom (a free school-based education program). The YourCrew App serves as a personal mental health support tool for young people, featuring daily emoji check-ins, mood tracking, a digital journal with prompts, safety planning tools, and one-touch access to professional services. YourCrew Classroom is a complementary teacher-led program for schools with three modules covering relationships, wellbeing, and resilience. A secondary school transition program (YourCrew: Transition to High School) is also available. Both programs are free and designed to work together—the app for individual use and the school programs for institutional delivery.

Differentiator

Problem solved

Functional benefit

Brands

• YourCrew App: A free mobile and web app that helps young people build trusted support networks (Crew) to improve mental health help-seeking behaviors.
• YourCrew Classroom
• YourCrew: Transition to High School

Products and services

• YourCrew App Free mobile (iOS and Android) and web application that helps young people map their existing trusted contacts and reach out to them when they are struggling. Aimed at Australian youth and offered free of charge to end users.
• YourCrew Web App Browser-based version of the YourCrew app providing the same trusted-contact functionality for users without a smartphone or who prefer a desktop experience.
• YourCrew Classroom Free school-based wellbeing program that teaches students how to identify and rely on their trusted relationships. Delivered through Australian secondary schools, including NSW Department of Education endorsed schools.
• YourCrew: Transition to High School Educational program supporting students as they move from primary into secondary school, focused on building trusted relationships during this transition.

Quantifiable outcome

• 7 out of 10 young people are not getting the help they need when feeling anxious or distressed
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core and minor.

• South Australia's Women's and Children's Health Network (WCHN)coreStrategic or Co-development PartnerPartnership to adapt the YourCrew Safety Plan for South Australia's Emergency Mental Health team. Following patient assessments, the team works with individuals and families to create safety plans. This represents clinical deployment of HRF's digital safety planning tools.
• Sweeney AdvertisingminorGTM or Marketing PartnerCorporate sponsor of the 2025 Sydney Gala Dinner.
• ARN (Australian Radio Network)minorGTM or Marketing PartnerMedia partner for 2025 Gala Dinner, providing promotional support.
• 2GBminorGTM or Marketing PartnerRadio partner for 2025 Gala Dinner and ongoing media supporter.
• Nova EntertainmentminorGTM or Marketing PartnerMedia partner for 2025 Gala Dinner.
• Ban SaireeminorGTM or Marketing PartnerCorporate sponsor for 2025 Gala Dinner.
• The Reef House Palm CoveminorGTM or Marketing PartnerCorporate sponsor for 2025 Gala Dinner, auction item donor.
• Reach FoundationminorStrategic or Co-development PartnerFuture CrewBank partner organization providing volunteers for anonymous peer support within the app (in development).
• Kids HelplinecoreStrategic or Co-development PartnerIntegrated as emergency contact accessible at push of button in YourCrew app. Also future CrewBank partner for anonymous support services.
• LifelinecoreStrategic or Co-development PartnerIntegrated as emergency contact option in YourCrew app. Provides professional crisis support resources.
• Beyond BluecoreStrategic or Co-development PartnerIntegrated as emergency contact option in YourCrew app. Provides professional mental health resources.
• 5D Market Research & ConsultingminorStrategic or Co-development PartnerThird-party researchers engaged for program evaluation of YourCrew and YourCrew Classroom, collecting and evaluating data with user consent.
• St Joseph's CollegecoreStrategic or Co-development PartnerPilot school partner that launched YourCrew app in September 2019. Year 12 students participated as safe persons wearing armbands. This partnership was foundational as Harrison was a student there.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kooth: UK-based digital youth mental health platform providing anonymous counseling, peer support and self-help resources to young people, often commissioned by schools and local authorities. Closest international comparable to YourCrew in product, audience and school-channel distribution.
• Smiling Mind: Australian not-for-profit delivering mindfulness and mental wellbeing programs, including a widely adopted school program. Directly comparable to HRF in delivering free, curriculum-aligned, school-based mental wellbeing content to Australian students.
• ReachOut Australia: Australia's leading digital youth mental health organization, providing online information, peer support and self-help tools for young people aged 12–25. Directly comparable to HRF in mission, target audience and digital-first delivery model in the Australian market.
• 7 Cups: Global emotional support service combining trained listener chat, self-help tools and community forums for young people. Comparable to HRF in emphasizing peer/community-driven emotional support rather than clinical care.
• Kids Helpline: Australia's free, 24/7 telephone and online counseling service for young people aged 5–25. Functions both as an integrated YourCrew emergency contact and a peer in the youth crisis-support category, with comparable prevention and early-intervention objectives.

Broad incumbents

• Calm: Global consumer mental wellness app with mindfulness, sleep and mood tools; overlaps with YourCrew on mood tracking and stress/self-help features but addresses a broader adult-skewing audience with a paid subscription model.
• Beyond Blue: Australia-wide mental health organization providing information, support and clinical referrals for anxiety, depression and suicide prevention. Overlaps with HRF in youth awareness, school programs and crisis-line integration (also surfaced in YourCrew as an emergency contact).
• Lifeline Australia: Australia's largest crisis support and suicide prevention service, integrated into YourCrew as an emergency contact. Operates as a broad incumbent in the crisis-support category and a key referral partner for HRF users.
• headspace Australia: National youth mental health foundation operating physical centers plus digital resources across Australia, with government funding. Overlaps with HRF in school-based and youth-focused mental health support but operates at much larger scale and as an established incumbent.

Emerging players

• Wysa: AI-chatbot-based mental wellbeing app with a school and employer channel, including for youth audiences. Adjacent to YourCrew in being a digital, school-channel-friendly youth mental health product, but differentiated by AI-coach-led interaction versus human-Crew model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCb5QJpISeOWNtUpwwVnDwUw
• Facebookfacebook.com/harrisonriedelfoundation
• LinkedInlinkedin.com/company/harrison-riedel-foundation
• Instagraminstagram.com/yourcrewapp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harrison Riedel Foundation