Form Function IO
Form Function IO is a bootstrapped web development agency that plans, designs, and launches content-driven websites and web applications across WordPress, Craft CMS, Ghost, and Netlify CMS for clients in technology, government, nonprofit, and consumer sectors.
- Company typePrivate
- Founded2013
- HeadquartersEaston, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Form Function IO does
Form Function IO is a small, founder-operated web development agency founded in 2013 and headquartered in Easton, Pennsylvania. The company plans, designs, develops, and launches content-driven websites and web applications for business clients across sectors including technology, government/transit, media/telecom, nonprofit, and food & beverage. Its service offering is organized around three pillars: Native Full-Site Editing on WordPress (using the Block editor and Full Site Editing), detailed responsive layouts built for varied screen sizes, and comprehensive custom functionality development such as Google Maps integrations, shopping carts, and WooCommerce-based eCommerce with hundreds of product variations.
Technically, the firm works across four CMS platforms — WordPress as the primary system, plus Craft CMS, Ghost, and Netlify CMS — alongside modern web stacks including React, PHP, Node.js, Nginx, WooCommerce, and CK Editor. It has contributed an open-source universal theme template (UNN-News-Theme) on GitHub that is designed to be portable across all four supported CMSs, and projects span the full lifecycle from wireframes and design through staging, theme construction, quality assurance, and launch. Notable named clients include Comcast, SEPTA, Challah for Hunger, Swellstart, Engine Room Technology, and Pennsylvania Wine.
Commercially, Form Function IO operates on a professional services model with custom, project-based pricing and no publicly disclosed rates. Go-to-market is sales-led and relationship-driven, supplemented by a content marketing presence (a technical blog and online case-study portfolio). The company is bootstrapped with no disclosed institutional investment or parent entity, and operates with 1-10 employees.
Form Function IO firmographics
Firmographics- Name
- Form Function IO
- Legal name
- Form Function IO
- Website
- https://formfunction.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Form Function IO is a bootstrapped web development agency that plans, designs, and launches content-driven websites and web applications across WordPress, Craft CMS, Ghost, and Netlify CMS for clients in technology, government, nonprofit, and consumer sectors.
- Ownership category
- akta.pro rank
Form Function IO industry classification
Industry- Product category
- Web Development Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Form Function IO is headquartered
LocationHeadquarters
- HQ city
- Easton
- HQ country
- United States
- HQ region
- North America
Markets served
Form Function IO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Web Development Services: Service-based revenue from planning, designing, developing, and launching websites and web apps for clients. Projects span from simple informational sites to extensive WooCommerce installs, custom API construction, and fully custom plugins.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Form Function IO product offering
Product offeringCore offering
Form Function IO is a web development agency that plans, designs, develops, and launches content-driven websites and web applications for clients. Services span the full project lifecycle from wireframes and design through staging setup, block building, theme construction, quality assurance, and final launch. Work spans simple informational sites through extensive WooCommerce installs, custom API construction, and fully custom plugins across multiple CMS platforms.
Product overview
Form Function IO is a web development agency offering three primary service categories: Native Full Site Editing Services (using WordPress Block editor), Detailed Responsive Layouts Services, and Comprehensive Custom Functionality Services. They plan, design, develop, and launch elegant content-driven websites and web applications. The company works with multiple CMS platforms including WordPress, Craft CMS, Ghost, and Netlify CMS. Services span the full project lifecycle from wireframes and design through staging setup, block building, theme construction, quality assurance, and final launch.
Differentiator
Problem solved
Functional benefit
Products and services
- Native Full-Site Editing Services WordPress Block editor and Full-Site Editing implementation providing clean, full-featured, well-supported, and highly customizable editing for client websites, with reusable premade design layouts and expandable design options for designers and developers.
- Detailed Responsive Layouts Services Website layout design and development built to expand and work on screens of every size, from mobile phones to desktop monitors, with content adapted appropriately to each screen dimension.
- Comprehensive Custom Functionality Services Custom web functionality development including Google Maps integrations with hundreds of locations, shopping carts with bookmark features, eCommerce sites with hundreds of product variations, custom APIs, fully custom plugins, and other unique site features for clients needing capabilities beyond off-the-shelf offerings.
Quantifiable outcome
- Sites built with 100s of product variations in WooCommerce
- +1 more outcomes
Companies that use Form Function IO
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Form Function IO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Form Function IO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GitHub (open source community)minorBuilding and maintaining a universal open source theme template for WordPress, Craft CMS, Netlify CMS, and Ghost on GitHub (github.com/whitneykrape/UNN-News-Theme). This is an open source contribution rather than a formal partnership.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
Form Function IO competitors and assessment
Company assessmentDirect peers
- Huemor: Mid-sized web design and development agency specializing in marketing websites and custom CMS implementations. Comparable because it competes in the same content-driven website space with similar mid-market and enterprise clients.
- 10up: A large WordPress-focused digital agency offering custom web development, design, and engineering services to enterprise clients. Highly comparable because both firms sell bespoke WordPress engineering and CMS implementation as their core service.
- UPQODE: Custom web design and development agency focused on WordPress and content-driven websites for SMB clients. Comparable because it competes in the same custom WordPress build market with a similar boutique-to-mid-sized operating profile.
- Alley: Boutique digital agency with deep WordPress expertise serving nonprofits, media, and enterprise content-driven clients. Comparable because of the shared focus on content-led website builds for mission-driven and brand-sensitive buyers.
- XWP: WordPress engineering and consultancy agency serving enterprise and high-traffic publishing clients. Comparable because it sells the same kind of CMS-focused custom development and managed engineering services.
- Big Drop Inc: Full-service web design and development agency offering custom website builds, eCommerce, and branding. Comparable because both deliver bespoke content-driven websites and web apps to similar client profiles.
- Coalition Technologies: Web design and SEO-focused development agency building custom content and eCommerce sites for SMB and mid-market clients. Comparable because of the shared project-based custom website delivery model and similar buyer profiles.
- Human Made: Specialist WordPress and enterprise content platform agency serving large organizations with custom builds and ongoing support. Directly comparable because both compete for content-driven WordPress projects with similar delivery models and target buyers.
Broad incumbents
- WP Engine: Major WordPress hosting and digital experience platform with a professional services arm serving enterprise WordPress sites. Comparable because it competes for the same enterprise WordPress buyers, though primarily as a platform plus services rather than a pure agency.
- Blue Fountain Media: Larger established digital agency offering web design, development, branding, and marketing under one roof. Comparable as a wider-portfolio incumbent in the same custom website development space, but with significantly broader service scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Form Function IO social profiles
Digital presenceForm Function IO financial estimates
Financial estimateRevenue estimate
Valuation estimate
Form Function IO leadership team
Management profileNumber of profiles
Form Function IO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Form Function IO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Form Function IO
What does Form Function IO do?
Form Function IO is a web development agency that plans, designs, develops, and launches content-driven websites and web applications for clients. Services span the full project lifecycle from wireframes and design through staging setup, block building, theme construction, quality assurance, and final launch. Work spans simple informational sites through extensive WooCommerce installs, custom API construction, and fully custom plugins across multiple CMS platforms.
Is Form Function IO a public or private company?
Form Function IO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Form Function IO founded?
Form Function IO was founded in 2013. It employs 1 to 10 people.
Where is Form Function IO based?
Form Function IO is headquartered in Easton, United States, in the North America region.
How does Form Function IO make money?
One revenue line is on record: web Development Services.
Who are Form Function IO's main competitors?
Direct peers on record are Huemor, 10up, UPQODE, Alley, XWP, Big Drop Inc, Coalition Technologies and Human Made. Broad incumbents are WP Engine and Blue Fountain Media.
Does Form Function IO have an API?
No public API is recorded for Form Function IO.
What industry is Form Function IO in?
Form Function IO's product category is Web Development Services. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools). Its NAICS code is 541511 and its SIC code is 7371.