Haegens Media

What Haegens Media does

Haegens Media is a Dutch online entertainment production company headquartered in Venray, Netherlands, founded by Dylan Haegens in 2013. The company produces comedy video content and original series for YouTube, broadcasters, and brand collaborations, targeting children and youth (ages 6-18) in the Netherlands and Belgium. Its core owned assets include the main Dylan Haegens YouTube channel (2M+ subscribers, 1.48B+ cumulative views), the Team Dylan Haegens companion channel, and a 1,500+ video archive. Signature formats include the TOP 10 sketch series (342+ episodes since 2013, concluded December 2025), Cliffhanger interactive soap parody, De Eerste Keer, Wacht FF, and the 2024 theatrical feature film Superkrachten voor je Hoofd.

Production relies on a small ~12-person in-house team using Adobe Premiere, CapCut, and AI-assisted subtitling tools for post-production, with notable in-house VFX capability (approximately 250 VFX shots on the 2024 film). The business operates a multi-stream revenue model: YouTube advertising revenue from owned channels, custom branded content for major advertisers (Disney, LEGO, Nintendo, Jumbo, Ubisoft, Netflix, etc.), co-production revenue from theatrical films and broadcast series with KRO-NCRV for NPO 3, licensing and merchandise revenue from JBC and Shoeby clothing collaborations, and fees from live Q&A appearances and Marit Haegens-Brugman's speaking engagements. Distribution spans YouTube, TikTok, Instagram, Snapchat (first Dutch YouTuber to produce Snapchat Originals), NPO 3, ZDF Germany, Netflix, and theatrical release.

The company bootstrapped and remains founder-owned (Dylan Haegens and Marit Haegens-Brugman), with no disclosed external investment. In 2022 it restructured from a high-volume (~170 videos/year) to a curated ~12 long-form videos/year model supplemented by YouTube Shorts. Go-to-market centers on community-led YouTube audience building, direct sales to brand advertisers seeking youth reach, and broadcaster co-productions.

Name

Haegens Media

Legal name

Haegens Media B.V.

Website

https://haegensmedia.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Haegens Media is a Dutch online entertainment production company producing comedy videos, original series, and theatrical films for YouTube, broadcasters, and brand clients, targeting children and youth audiences in the Netherlands, Belgium, and Germany via the Dylan Haegens YouTube channel (2M+ subscribers) and KRO-NCRV/NPO co-productions.

Ownership category

akta.pro rank

Product category

Online Video Production

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style) (MPADAEAB)

akta.pro secondary industries

Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK), Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms (MPACACAM)

Keywords

• Online video production
• Comedy content creation
• Branded video content
• Youth entertainment production
• Influencer marketing services

Headquarters

HQ city

Venray

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. YouTube Advertising Revenue: Revenue generated from pre-roll and in-stream ads on the main Dylan Haegens YouTube channel (2M subscribers) and the Team Dylan Haegens channel, driven by 1.4+ billion total views and high engagement.
2. Branded Content & Sponsorships: The company creates branded video content for major advertisers (LEGO, Disney, Nintendo, Jumbo, etc.) who pay for integrated promotions within the YouTube series and on social media. Fees vary by campaign scope, platform, and brand tier.
3. Film Theatrical & Streaming Revenue: Co-production of theatrical feature films (e.g., Superkrachten voor je Hoofd, 2024) that generate box office revenue, with subsequent licensing to Netflix and international distribution (Germany, etc.).
4. Merchandise & Clothing Licensing: Revenue from co-branded clothing collections with JBC (Belgium) and Shoeby (Netherlands), where Dylan and Haegens Media receive licensing fees or revenue share for clothing lines sold in retail stores and online.
5. Live Event Bookings (Q&A Shows): Dylan and team are booked for live Q&A shows at events and schools, generating appearance fees for the company.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

Haegens Media produces and owns online comedy entertainment video content and series for YouTube, broadcast television (NPO 3), streaming platforms (Netflix, Snapchat), and theatrical release. The company also creates branded video content for major advertisers (LEGO, Disney, Nintendo, etc.) and co-branded merchandise collections, leveraging Dylan's personal brand and a 1,500+ video archive to reach Dutch-speaking youth audiences.

Product overview

Haegens Media is a Dutch online entertainment content production company specializing in comedy video content. The core offering includes YouTube production services and owned channels - primarily the Dylan Haegens YouTube channel (2M+ subscribers, 1.48B+ views) featuring the flagship TOP 10 series (342+ episodes since 2013) and Cliffhanger soap opera. The company produces original series (De Eerste Keer, Gênante Schoolmomenten), theatrical films (Superkrachten voor je Hoofd), and branded content for clients including Disney, LEGO, Nintendo, Netflix, and others. They also create Snapchat Originals, YouTube Shorts, live Q&A shows, and have merchandise collaborations with JBC and Shoeby clothing brands. Services include speaking engagements by Marit Haegens-Brugman and production partnerships with KRO-NCRV for broadcast content.

Differentiator

Problem solved

Functional benefit

Brands

• Dylan Haegens (YouTube Channel): Main YouTube channel operated by Haegens Media, featuring TOP 10 series, Cliffhanger, and other comedy content. As of 2024, the channel has over 2 million subscribers and over 1.4 billion total views.
• Team Dylan Haegens

Products and services

• TOP 10 Series Signature YouTube comedy sketch series in which Dylan Haegens presents humorous top-10 lists on relatable topics such as school, relationships, and everyday situations. The series ran from October 2013 through December 2025 for 12.5 years, producing 342+ episodes and accumulating 875M+ views.
• Cliffhanger Series Comedy interactive soap parody series where viewers can influence the storyline through comments. Four seasons were produced (2016-2019), totaling 36 episodes with 61M+ views.
• De Eerste Keer Series Sketch comedy series following five children experiencing 'firsts' (first crush, first kiss, first day of school). Co-produced with KRO-NCRV for NPO 3; subsequently licensed to ZDF in Germany as 'Zum Ersten Mal'. Season 2 is in production for 2026.
• Genante Schoolmomenten Series Comedy sketch series adapting real embarrassing school stories submitted by viewers into short comedic sketches. The series consists of seven episodes with Haegens Media's signature cartoony visual style.
• Wacht FF Series Online dramedy series about six teenagers on the waiting list for youth mental health treatment. Co-produced with KRO-NCRV for NPO 3 and recognized with a Televizier-ster nomination for raising awareness of youth mental health waitlists.
• Superkrachten voor je Hoofd (Feature Film) Theatrical feature film about Lev, a boy with a disability who goes on an adventure to meet his superhero idol, based on the bestselling book by Wouter de Jong. Co-produced with NewBe; reached 100,000+ visitors to qualify for the Gouden Film award; subsequently released on Netflix and in Germany.
• Dylan Haegens YouTube Channel Main owned-and-operated YouTube channel for Haegens Media, with 2.04M+ subscribers and 1.48B+ total views. Hosts TOP 10, Cliffhanger, De Eerste Keer, and other proprietary comedy series; generates pre-roll and in-stream advertising revenue.
• Snapchat Originals Series Short top-3 video series produced exclusively for Snapchat's Discover page. Distributed via Snapchat Originals; first Dutch YouTube producer in this format; four seasons produced.
• Q&A Show (Live Event Booking) Live event booking service where Dylan Haegens and team attend events (festivals, schools, store launches) and conduct interactive Q&A sessions with audiences, leveraging Dylan's reach to engage youth audiences at scale.
• Marit Haegens-Brugman Speaking Services Booking service for speaking engagements with Marit Haegens-Brugman at corporate and business events, covering the secrets of building a successful YouTube channel, online marketing from the influencer perspective, and learnings from large brand collaborations.
• JBC Clothing Collection (Dylan Haegens Boys Line) Co-branded boys clothing collection with Belgian retailer JBC, with Dylan actively involved in design. Marketed via Haegens Media's YouTube videos and social channels; sold through JBC retail stores in Belgium.
• Shoeby Clothing Collections (Multiple Lines) Co-branded clothing collections with Dutch fashion retailer Shoeby across kids, Team Tosti, Space, and Fresh Fruit Club lines. Sold through Shoeby retail stores and online channels in the Netherlands.

Quantifiable outcome

• 1 billion total views on main YouTube channel (Dylan Haegens)
• +8 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

34 partnerships are on record, tiered major, minor and core.

• ZDFmajorChannel Partner/ Reseller/ Distributor · 1 January 2025German broadcaster ZDF acquired De Eerste Keer format for licensing. German version titled 'Zum Ersten Mal' airing from 18 May 2026. Second season in production for 2026.
• air upminorGTM or Marketing Partner · 1 January 2024April Fools 2024 collaboration creating the 'Tosti-pod' concept, a fictional scent pod for air up bottles. Content shared as Shorts and TikTok, generating enthusiastic viewer reactions.
• Statiegeld NederlandminorGTM or Marketing Partner · 1 January 2024TikTok video produced for Statiegeld Nederland showing Dylan being sucked into a deposit machine, promoting deposit return awareness.
• ShoebycoreOEM/ Whitelabel/ Licensing Partner · 1 January 2021Dutch fashion retailer Shoeby collaborated with Dylan on multiple clothing collections from 2021-2023: kids collection, Team Tosti, Space Invaders, and Fresh Fruit Club collections. Dylan is closely involved in all design decisions.
• NetflixmajorGTM or Marketing Partner · 1 January 2021Promotional video created for 'The Mitchells vs. The Machines.' The 2018 family film and Superkrachten voor je Hoofd (2024) are also available on Netflix after theatrical release.
• KRO-NCRVcoreStrategic or Co-development Partner · 1 January 2021Co-production partnership producing series for NPO 3's YouTube channel. Projects include Wacht FF (2021), De Eerste Keer (2024), and Rijkdom (2025). Dylan serves as director, Marit as writer, and Haegens Media as co-producer.
• NPO 3 / ZappcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Broadcast partner for De Eerste Keer series, airing on NPO 3 and YouTube channel of Zapp. Series premiered 27 August 2024.
• ZDF / ZappcoreChannel Partner/ Reseller/ Distributor · 1 January 2021De Eerste Keer broadcast on NPO 3 and YouTube channel of Zapp. International format sold to German broadcaster ZDF for 2026 airing.
• Ministerie van Financiën (Ministry of Finance) - Week van het GeldmajorGTM or Marketing Partner · 1 January 2021Multiple content pieces for financial literacy campaign. Dylan participated in online children's press conference with Minister Wopke Hoekstra.
• VanreuselmajorGTM or Marketing Partner · 1 January 2021Launch of vegetarian Loempidel snack in 2021, Dylan's personal favorite snack. Promoted across Instagram, TikTok, and YouTube with factory tour content.
• Veilig Op Weg / Transport en Logistiek NederlandmajorGTM or Marketing Partner · 1 January 2021Dylan as the face of 'Veilig op Weg! Blijf uit de dode hoek' road safety campaign, creating awareness about truck blind spots for schoolchildren.
• StabilominorGTM or Marketing Partner · 1 January 2021Back 2 School campaign with lifehack video: 200,000 YouTube views, 10,000 YouTube likes, 21,900 Instagram likes, 862,800 TikTok views, and 100,000 TikTok likes.
• NewBecoreStrategic or Co-development Partner · 1 January 2021Co-production partner for Superkrachten voor je Hoofd feature film. NewBe collaborated with Haegens Media on the film that achieved 100,000+ cinema visitors and international festival recognition.
• SplendidcoreStrategic or Co-development Partner · 1 January 2021Marketing collaboration for Superkrachten voor je Hoofd film, with Tim from Haegens Media working with Splendid on the film's marketing campaign.
• MSImajorTechnology or Integration · 1 January 2020MSI provides gaming computers and gear to Haegens Media. Ongoing collaboration since January 2020, with mutual promotion around new product launches. MSI also provided a special Minecraft gaming computer for a social media giveaway.
• JBCcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2020Belgian fashion brand JBC partnered with Dylan for boys clothing collections since 2020. Dylan actively participates in the design process. The partnership has produced 9+ collections, with ongoing plans for future years.
• SnapchatmajorGTM or Marketing Partner · 1 January 2020Haegens Media was the first Dutch YouTuber to produce a Snapchat Originals series, creating short TOP 3 videos exclusively for Snapchat's Discover page. Four seasons produced and aired.
• PlaytikamajorGTM or Marketing Partner · 1 January 2020Haegens Media created online ads for Board Kings mobile game. Campaign drove 9,000 downloads/day, reaching #1 in board games on the App Store and #5 in games overall. More than half of downloaders played daily.
• DFW & Nijenhuis & Co FilmmajorStrategic or Co-development Partner · 1 January 2020Dylan voiced the parrot character in 'De Piraten van Hiernaast' (2020) and its sequel (2022). Marit also voiced a parrot role in the 2022 sequel. Win action organized for premiere.
• SqulamajorGTM or Marketing Partner · 1 January 2019Campaign to promote Squla's educational platform to children. TOP 10 video and challenge video generated 1.4 million combined views on YouTube. Win action offered meet & greet with Dylan Haegens to new subscribers.
• Rode Kruis (Red Cross)majorGTM or Marketing Partner · 1 January 2019'10 manieren om iemand te helpen' video with the message 'als je kan, help dan!' achieving 1.4 million views. Viewer engagement action offered chance to win a Dylan Haegens sweater.
• Ministerie van Volksgezondheid (Ministry of Health)majorGTM or Marketing Partner · 1 January 2019Mental health 'Hey het is oké' campaign video '10 manieren om je angst te overwinnen' with 1.2 million views and 34,000 likes. Dylan shared personal experience with anxiety.
• Jumbo SupermarktenmajorGTM or Marketing Partner · 1 January 2018Dylan featured in Jumbo's 'Superhelden in de Keuken' cookbook campaign; participated in TV commercial and book launch with CEO Frits van Eerd. Additional food challenge video on the Geflipt YouTube channel with 350,000+ views.
• UbisoftmajorGTM or Marketing Partner · 1 January 2018Dylan voiced a character (600 lines) in the game Starlink and Haegens Media produced promotional content. The promotional TOP 10 video achieved 1.95 million views.
• eOne (Entertainment One)majorGTM or Marketing Partner · 1 January 2018Dylan voiced the character Teleferix in the Dutch/Belgian release of 'Asterix en het geheim van de toverdrank' (2018). Promotional video produced for the team channel, reaching 612,000 views.
• New York PizzamajorGTM or Marketing Partner · 1 January 2018Pizza Challenge 2.0 video with 1.2 million views (one of the best-watched videos on Team Dylan Haegens). 100 free pizzas given away generated 3,000+ responses.
• VitensminorGTM or Marketing Partner · 1 January 2018Kraanwaterdag (Tap Water Day) 2018 promotion with 'Kraanwater challenge' video achieving 535,000 views and 13,000 likes. 300 participating schools with 10,000+ students.
• LEGO BeneluxcoreGTM or Marketing Partner · 1 January 2017Dylan was the world's first influencer to partner with LEGO. Multi-year collaboration includes LEGO Ninjago Spinjitzu campaign, LEGO World promotions, and LEGO Hidden Side AR campaign (2019). Promotional tours across Netherlands and Belgium attracted thousands of children and parents.
• NintendomajorGTM or Marketing Partner · 1 January 2017TOP 10 video '10 stappen om Super Mario te worden' reached #1 Trending on YouTube with 3.4 million views, demonstrating perfect audience alignment with Nintendo's target demographic.
• ToverlandmajorGTM or Marketing Partner · 1 January 2017Multi-year collaboration (2017-2019) including Halloween Nights promotion (5M+ views), Bello Nock stunt show (record 10,000 visitors), and Cliffhanger integration featuring Maximus from the Blitzbahn attraction.
• KinderpostzegelscoreGTM or Marketing Partner · 1 January 2017Ongoing partnership since 2017 producing annual video content for Kinderpostzegels campaign. Since 2020, Haegens Media also handles game and concept development for the Kids portal website. 40,000+ children watched the 2021 livestream.
• Jan LindersmajorGTM or Marketing Partner · 1 January 2017Three successful campaigns around savings promotions: Emoji Stixx, Nature Spotters, and Toppeez collectibles. Creative concept development with Happy Cactus from Eindhoven.
• DisneycoreGTM or Marketing Partner · 1 January 2016Ongoing collaboration since 2016 promoting Star Wars films in the Netherlands to youth audiences. Dylan and Marit invited three times to Star Wars events in the US, producing social media content that received hundreds of thousands of views.
• Ministerie van Volksgezondheid (Ministry of Health) / NIX18majorGTM or Marketing Partner · 1 January 2016Anti-smoking campaign '10 redenen om niet te roken!' generated 25,800+ viewer responses. Pre-roll ad produced for the platform.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• NewBe: Dutch film production company that co-produced Superkrachten voor je Hoofd with Haegens Media. Comparable independent Dutch production house operating in family/youth film and branded content.
• StukTV (Dreamfields): Dutch YouTube creator group and production company behind StukTV and related entertainment brands. Comparable creator-led production studio producing Dutch-language comedy/entertainment with brand integrations and live appearances.
• Splendid Film: German film production/distribution company that collaborated on marketing for Superkrachten voor je Hoofd. Comparable independent European producer/distributor of family/youth film IP with theatrical and licensing operations.
• Kalvijn (YouTube creator): Major Dutch YouTuber producing entertainment and brand collaborations for Dutch youth audiences. Direct competitor for the same Dutch-speaking youth advertising budgets Haegens Media monetizes.
• Enzo Knol: Dutch YouTuber (also operating as Enzo Knol B.V.) producing youth/family entertainment on YouTube with brand partnerships across consumer brands. Closely comparable creator-led model targeting the same Dutch-speaking youth audience as Haegens Media.
• Bankzitters: Dutch YouTube creator collective producing entertainment and challenges for Dutch youth audiences with brand partnerships. Same creator-economy business model and target demographic as Haegens Media.

Broad incumbents

• NPO Zapp / KRO-NCRV: Dutch public broadcaster youth channel and production partner of Haegens Media (Wacht FF, De Eerste Keer, Rijkdom). A larger, established player in Dutch youth broadcasting with broader portfolio of in-house and commissioned content.
• Studio 100: Belgian-Dutch children's entertainment company (Maya the Bee, Piet Piraat, etc.) with film, TV, licensing, and live-event operations. Larger incumbent in the same Benelux kids/family entertainment space where Haegens Media operates.

Emerging players

• CAKE Entertainment: Independent kids-and-family entertainment distribution and production company licensing formats internationally. Comparable in the format-licensing and co-production model Haegens Media is pursuing with De Eerste Keer / ZDF.

Regional players

• Zodiak Kids (Banijay Kids & Family): European kids/family content production and distribution group. Operates broader portfolio of international formats than Haegens Media but pursues the same international licensing route the company is opening with ZDF Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@haegensmedia
• LinkedInlinkedin.com/company/haegensmedia
• Instagraminstagram.com/haegensmedia
• Facebookfacebook.com/haegensmedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haegens Media