House Nordic Aps

What House Nordic Aps does

House Nordic ApS is a Danish B2B furniture and interior wholesale supplier founded in 2017 by Henrik Jørgensen. The company sources furniture and interior products from suppliers around the world and resells them to a retail partner network that includes furniture stores, online retailers, flowershops, and garden centres across more than 45 markets in Scandinavia and Europe (49 countries as of August 2025). Its headquarters and showroom are in Søndersø (Rebslagervej 6, DK-5471) with a dedicated warehouse and pick-up facility in Vissenbjerg (Glasvænget 3-9, DK-5492), and a new high-bay warehouse was under construction as of late 2025 to handle continued volume growth.

The product portfolio is organized into roughly ten major categories — chairs, dining tables, coffee/office/side tables, poufs/benches/stools, sofas, storage, lighting, outdoor, accessories, and displays — with featured items such as the Sofia Lounge Chair, Heide Coffee Table, Clyde Lounge Sofa, Zamora Cabinet, Novella Dining Chair, Bonnet Dining Table, Kodi Decoration Mushrooms, and Bonita Side Table. House Nordic operates an authenticated B2B portal (b2b.housenordic.dk) for retailer ordering and pricing, releases a seasonal catalogue twice a year (the SS26 catalogue is currently available), and participates in three major European trade shows (Formland, Maison & Objet, M.O.W). The company holds FSC (FSC-C158023), Global Recycling Standard (GRS), OEKO-TEX Standard 100, and amfori BSCI certifications supporting retailer ESG compliance requirements.

The business model is sales-led B2B wholesale with regional and event-driven demand generation. Revenue is generated through wholesale orders placed by retail partners through the B2B portal, with separate Key Account Managers for Denmark and Export markets and additional account managers and sales staff handling international accounts. Pricing is retailer-specific and not publicly disclosed. House Nordic is a founder-owned private limited company (ApS) with no disclosed venture capital, private equity, parent company, or M&A activity; the founder remains in active leadership. Headcount has grown from 15 employees in 2019 to over 100 by August 2025, and the company has characterized its growth since 2017 as "explosive" — though specific revenue figures are not publicly disclosed.

Name

House Nordic Aps

Legal name

House Nordic ApS

Website

https://housenordic.dk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

House Nordic ApS is a Danish B2B furniture and interior wholesaler founded in 2017 that sources Scandinavian-design products globally and distributes them to furniture stores, online retailers, garden centres, and florists across 49+ countries.

Ownership category

akta.pro rank

Product category

Furniture Wholesale Distribution

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Furniture wholesale
• Scandinavian design furniture
• Home interior products
• Outdoor furniture distribution
• B2B home furnishings

Headquarters

HQ city

Søndersø

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Furniture and Interior Products: House Nordic operates as a furniture wholesale supplier, selling furniture and interior products to retailers including furniture stores, online retailers, flowershops, and garden centres. They stock all products and provide short delivery times. Revenue is generated through wholesale orders from their retail partner network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

House Nordic ApS is a Danish furniture wholesale supplier that sources, stocks, and distributes Scandinavian-style furniture and interior products from suppliers around the world. The company sells a wide range of chairs, tables, sofas, storage, lighting, outdoor furniture, and home accessories to retailers across Scandinavia and Europe through a B2B portal, dedicated Key Account Managers, and participation in major trade shows. They continuously develop new collections monthly and stock all products to enable short delivery times for retail partners.

Product overview

House Nordic ApS is a Danish furniture wholesale supplier founded in 2017, offering a wide range of furniture and interior products inspired by Nordic living style. The portfolio includes seating (chairs, sofas, poufs), tables (dining, coffee, office, side), storage solutions (cabinets, shelves, sideboards), lighting, outdoor furniture, and accessories (decor, textiles, plants). Products are organized into categories such as Chairs, Dining Tables, Sofas, Storage, Lighting, Outdoor, and Accessories. The company operates a B2B platform for retailers and releases seasonal catalogues twice a year. Featured products include the Sofia Lounge Chair, Heide Coffee Table, Clyde Lounge Sofa, Zamora Cabinet, Novella Dining Chair, Bonnet Dining Table, Kodi Decoration Mushrooms, and Bonita Side Table.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Platform Authenticated business-to-business portal at b2b.housenordic.dk that allows retailer partners to browse the House Nordic catalogue, access pricing, place orders, and manage their accounts.
• Chairs Wholesale category of chairs including dining chairs, bar and counter chairs, lounge and arm chairs, office chairs, and hanging chairs sold to retail partners.
• Dining Tables Wholesale category of dining tables, dining sets, solid oak tables, extension plates, table legs, and bar and café tables for retail distribution.
• Coffee, Office and Side Tables Wholesale category covering coffee tables, office desks, console tables, side tables, bedside tables, and bartrolleys for retail partners.
• Sofas Wholesale category of sofas, chaiselong sofas, corner sofas, U-sofas, and sofa beds and daybeds supplied to retailers.
• Storage Wholesale category of storage solutions including chests, metal and display cabinets, sideboards, TV-benches, bookcases, wall shelves, racks, hangers, and baskets supplied to retailers.
• Outdoor Furniture and Accessories Wholesale category of outdoor pots, parasols, cushion boxes, outdoor lights, chairs, tables, lounge sets, benches, deck chairs, sun loungers, cushions, covers, rugs, baskets, lanterns, and garden dining sets.
• Accessories Wholesale category of interior accessories including bags, bathroom items, flowerpots, kitchenware, mirrors, rugs, candle holders, vases, blankets, cushions, lambskin, lanterns, artificial plants, baskets, planters, trays and bowls, wall decoration, decoration, and clocks.
• Lighting Wholesale category of decorative lighting and lamps supplied to retail partners.

Quantifiable outcome

• High value for money pricing - Scandinavian design at accessible prices

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Forest Stewardship Council (FSC)coreOthersHouse Nordic is a certified holder of FSC-C158023 certification, demonstrating commitment to responsibly sourced wood products.
• Global Recycling Standard (GRS)coreOthersHouse Nordic holds GRS certification from Textile Exchange, enabling verified recycled content claims in their products.
• OEKO-TEXcoreOthersHouse Nordic is a certified holder of Standard 100 by OEKO-TEX, ensuring products meet human ecological safety requirements.
• amfori BSCIcoreStrategic or Co-development PartnerHouse Nordic is a member of amfori BSCI, prioritizing partnership with suppliers who adhere to the BSCI Code of Conduct covering workers' rights, health and safety, prohibition of child labor, and environmental protection.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Madam Stoltz: Danish wholesale brand offering Scandinavian-inspired interior products and small furniture to retailers. Direct competitor in the same indie-retail B2B channel House Nordic serves.
• Bloomingville: Danish B2B wholesale distributor of Scandinavian-style furniture and interior accessories, selling to a global retailer network. Closest pure comparable to House Nordic's assortment-driven, B2B-portal-enabled wholesale model.
• House Doctor: Danish B2B interior and furniture wholesale brand with Nordic design positioning and global retail distribution. Overlaps House Nordic directly in Scandinavian home furnishings sold through independent retailers and online partners.
• LENE BJØRN: Danish interior and furniture wholesale brand with a Scandinavian design portfolio sold to retailers. Operates in the same B2B wholesale niche as House Nordic.
• Nordal: Danish wholesaler of Scandinavian-style home accessories, lighting and small furniture. Comparable in being a B2B design-led importer/distributor that sells into Nordic and European retail accounts.
• Ferm Living: Danish design brand producing and wholesaling Scandinavian furniture, lighting and home accessories to a global retail network. Comparable in combining a design-led product portfolio with multi-channel wholesale distribution to retailers.
• IB Laursen: Danish interior wholesaler supplying furniture, lighting, and home accessories to retailers across Europe. Similar B2B model, similar mid-market Scandinavian aesthetic, and overlapping customer base of independent home shops and garden centres.
• By Rydéns: Scandinavian lighting and home furnishings wholesaler supplying retailers across Europe. Comparable B2B model with an overlapping retail customer base in Nordic home shops.
• Artwood: Swedish furniture and interior wholesale brand selling Nordic-style products through retailers across Europe. Comparable assortment breadth and Scandinavian design positioning with a B2B-led distribution model.

Broad incumbents

• JYSK: Large Scandinavian home-furnishings retailer with thousands of own stores across Europe. Not a direct wholesale peer, but the dominant buyer-side force shaping the independent retail channel House Nordic sells into and a benchmark for category scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/house-nordic-aps

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House Nordic Aps