Foremore
Foremore is a Dutch on-demand delivery platform founded in 2022 that connects building materials merchants with a 100% electric vehicle fleet for urban last-mile logistics. It serves enterprise builders' merchants such as Hornbach and Stiho across four Dutch metropolitan areas via a self-serve web and WhatsApp booking platform.
- Company typePrivate
- Founded2022
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Foremore does
Foremore is a Netherlands-headquartered on-demand delivery platform founded in 2022 that provides last-mile logistics services to building materials merchants and the contractors who order from them. Founded by Ife and Maarten, the company has built and operates a cloud-based booking, management, and tracking platform accessed via web app (app.foremore.com) and WhatsApp. Foremore serves merchant customers including Hornbach (multi-branch) and Stiho, and the merchant segment is the primary go-to-market focus, with end customers served indirectly through the merchants' own ordering flows.
The core product is a delivery management platform that combines merchant self-serve booking, automatic driver matching, live tracking, time slot scheduling, proof of delivery photos, and integration with merchants' online stores. Fulfillment is performed by a 100% electric fleet (initially cargo bikes, later electric vans, and by 2025 purpose-built vehicles), supplemented by external carriers from 2025 onward. Pricing is not publicly disclosed but is described as transaction-based with upfront quotes per delivery, with the company claiming up to 50% lower cost and up to 75% faster delivery than merchants' incumbent options.
Foremore makes money per delivery via transaction-based pricing. Go-to-market mixes product-led self-serve booking with direct enterprise sales to building materials chains, the latter reflecting relationships such as the multi-branch Hornbach deployment and the 'Talk to sales' calendar available on the website. As of 2025 the company operates in four Dutch metropolitan areas (Amsterdam, Utrecht, The Hague, Rotterdam) with a stated goal of national coverage by mid-2027, has completed 10,000+ deliveries, reports having saved 40 tonnes of CO2 via its electric fleet, and has raised two undisclosed investment rounds in 2023 and 2024. Revenue is reported to have doubled in both 2024 (vs 2023) and 2025 (vs 2024), though absolute figures are not disclosed. Headcount is reported as 1-10, and no acquisitions, leadership changes, or AI/ML capabilities are referenced in the source material.
Foremore firmographics
Firmographics- Name
- Foremore
- Legal name
- Foremore
- Website
- https://foremore.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Foremore is a Dutch on-demand delivery platform founded in 2022 that connects building materials merchants with a 100% electric vehicle fleet for urban last-mile logistics. It serves enterprise builders' merchants such as Hornbach and Stiho across four Dutch metropolitan areas via a self-serve web and WhatsApp booking platform.
- Ownership category
- akta.pro rank
Foremore industry classification
Industry- Product category
- Building Materials Logistics
- NAICS
- Couriers and Express Delivery Services (4921), Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Building Materials & Oversized E-commerce (Residential) Delivery (TLAAAKAH)
- akta.pro secondary industry
- Large-Item E-commerce Delivery (Bulky/Two-Person/White-Glove) (TLAAAFAH)
Keywords
Where Foremore is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Foremore business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Delivery Services: Foremore charges merchants for on-demand delivery of building materials. Pricing is described as 'clear pricing upfront' on the platform. The company offers cost-efficient delivery solutions - claims up to 50% cheaper than merchants' current options. Revenue appears to be transaction-based, varying by delivery size, distance, and urgency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | On-demand delivery for building materials merchants |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Foremore product offering
Product offeringCore offering
Foremore operates an on-demand delivery platform that connects building materials merchants with a 100% electric vehicle fleet for last-mile delivery of construction supplies. Merchants book, manage, and track deliveries through a web app or WhatsApp, with features including live tracking, proof of delivery photos, time slot bookings, and automatic driver matching. The service targets builders' merchants across Dutch metropolitan areas, with claims of up to 75% faster and 50% cheaper delivery compared to merchants' existing options.
Product overview
Foremore is a single unified delivery platform for building materials merchants. The core product is the Foremore Delivery Platform, accessible via web app (app.foremore.com) and mobile interface, which enables merchants to book, manage, and track deliveries of building materials using a fleet of electric vehicles. The platform handles the complete delivery workflow including order confirmation at local branches, delivery booking with upfront pricing, electric vehicle pickup and delivery with live tracking, and automatic status updates with proof of delivery. Additional services built on the platform include returns, exchanges, and live ETAs.
Differentiator
Problem solved
Functional benefit
Products and services
- Foremore Delivery Platform Cloud-based on-demand delivery platform for building materials merchants, accessible via web app and WhatsApp. Enables merchants to book, manage, and track deliveries with a 100% electric fleet, including live tracking, automatic driver matching, time slot bookings, proof of delivery photos, and integration with merchants' online stores. Used by building materials merchants and their contractor and consumer end-customers across Dutch metropolitan areas.
Quantifiable outcome
- Up to 75% faster delivery compared to merchants' current options
- +4 more outcomes
Companies that use Foremore
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Foremore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Foremore partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- HornbachcoreHornbach is a major building materials merchant that uses Foremore's delivery platform across multiple branches. Their logistics team considers Foremore a valuable extension of services and part of their long-term delivery strategy.
- StihominorBuilding materials merchant featured as a customer logo on Foremore's homepage, indicating a commercial relationship for delivery services.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Foremore competitors and assessment
Company assessmentDirect peers
- Trunkrs: Dutch same-day delivery platform operating its own vehicle network (including sustainable/electric vehicles) for e-commerce parcels and bulky items. Direct competitor in the Dutch on-demand last-mile space, sharing platform-based booking and routing features with Foremore.
- Brenger: Netherlands-based on-demand delivery platform for bulky/oversized goods, pairing senders with drivers using vans and cargo bikes. Closest direct peer: same geography, same target customer profile (merchants selling large items such as furniture/appliances), and similar asset-light plus owned-capacity hybrid delivery model.
- GoSharing: Netherlands shared-mobility and last-mile delivery platform connecting shippers with cargo-bike and van couriers. Direct peer given overlap on on-demand urban delivery with small ZE vehicles and similar self-serve platform mechanics.
Emerging players
- Stuart (DPDgroup): On-demand urban last-mile delivery platform acquired by DPDgroup, operating with bikes, cargo bikes, and electric vans across European cities. Comparable platform-led delivery model and ZE focus, though focused on general urban SME delivery rather than building materials specifically.
- Cubyn: France-based last-mile and fulfillment provider specialized in bulky/parcel delivery for e-commerce merchants, operating fulfillment centers and a delivery network. Comparable on focus for bulky e-commerce shipments, though France-centric rather than Netherlands-focused.
- Cargonomia: Italy-headquartered cargo-bike logistics operator focused on zero-emission urban last-mile delivery for B2B clients in retail, food, and bulky goods. Comparable ZE cargo-bike/fleet focus and merchant-customer model, with relevant overlap on the operating approach rather than geography.
Broad incumbents
- Instabee (formerly Budbee): Northern-European e-commerce parcel delivery player combining owned fleet and carrier network, with electric vehicles and last-mile focus. Comparable as a tech-enabled, EV-leaning delivery operator targeting e-commerce shippers; broader in scope but adjacent platform model.
- PostNL: Incumbent Dutch postal and parcel operator with national coverage and growing electric last-mile fleet. Comparable as the dominant alternative for merchant parcel and bulky delivery in the Netherlands, with broader B2C/B2B product portfolio beyond building materials.
- DPD Netherlands: European parcel network (part of GeoPost/La Poste) with Dutch operations offering B2B and B2C parcel services including bulky-item handling. Broad incumbent peer overlapping with Foremore on merchant deliveries, though DPD's core is general parcels rather than building-materials-specific logistics.
- GLS Netherlands: European parcel and logistics network with Dutch operations providing B2B parcel, express, and freight services. Broad incumbent comparable on merchant parcel and bulky delivery, with a much larger traditional fleet and shipper base across Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Foremore social profiles
Digital presenceForemore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foremore leadership team
Management profileNumber of profiles
Profiles2 records
Foremore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foremore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foremore
What does Foremore do?
Foremore operates an on-demand delivery platform that connects building materials merchants with a 100% electric vehicle fleet for last-mile delivery of construction supplies. Merchants book, manage, and track deliveries through a web app or WhatsApp, with features including live tracking, proof of delivery photos, time slot bookings, and automatic driver matching. The service targets builders' merchants across Dutch metropolitan areas, with claims of up to 75% faster and 50% cheaper delivery compared to merchants' existing options.
Is Foremore a public or private company?
Foremore is a private company. It is classified as venture growth investor backed and is currently operating.
When was Foremore founded?
Foremore was founded in 2022. It employs 1 to 10 people.
Where is Foremore based?
Foremore is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Foremore make money?
One revenue line is on record: delivery Services.
Who are Foremore's main competitors?
Direct peers on record are Trunkrs, Brenger and GoSharing. Emerging players are Stuart (DPDgroup), Cubyn and Cargonomia. Broad incumbents are Instabee (formerly Budbee), PostNL, DPD Netherlands and GLS Netherlands.
Does Foremore have an API?
No public API is recorded for Foremore.
What industry is Foremore in?
Foremore's product category is Building Materials Logistics. Its primary akta.pro industry code is TLAAAKAH, Building Materials & Oversized E-commerce (Residential) Delivery, with a secondary code of TLAAAFAH, Large-Item E-commerce Delivery (Bulky/Two-Person/White-Glove). Its NAICS code is 4921 and its SIC code is 4731.