Heroes Lawn Care®

What Heroes Lawn Care® does

Heroes Lawn Care is a franchise-based lawn care and landscaping services company operating as HPB Lawn Care, LLC, a subsidiary of the HorsePower Brands home services conglomerate. The company delivers services to residential homeowners and commercial property owners through independently owned franchise locations, supported by a corporate brand, marketing engine, and franchise development program headquartered at 8821 Greenfield St, Omaha, Nebraska.

The service portfolio is organized into six branded "forces": Fertilizer Force (fertilization, weed control, aeration, sod installation), Irrigation Army (drip irrigation, installation, inspection, repair, winterization, sprinkler maintenance), Doody Duty (residential and commercial pet waste removal), Mosquito Legion (mosquito control), Snow & Ice Removal, and Lawn & Landscape (landscape design, hardscape construction, landscape management, lawn cleanup, artificial turf). The Irrigation Army service integrates with the Rachio smart irrigation controller to enable water bill savings reportedly in the 30-50% range. Service delivery is supported by an eco-conscious process using environmentally responsible products, licensed and continuously trained technicians, and an on-the-job quality assurance protocol.

Revenue is generated through three mechanics: (i) one-time and routine professional services quoted property-by-property; (ii) recurring Bronze, Silver, and Gold package subscriptions on multi-year contracts bundling fertilization, weed control, insect and fungus control, and specialized treatments; and (iii) franchise fees from the active franchise development pipeline. Customers are acquired through a multi-channel mix—website and SEO blog, video center, photo galleries, testimonials, phone (402-382-4628), online estimates via the Jobber client hub, and in-person consultations. The franchise network currently spans 14 U.S. states across the Midwest, Southeast, South, Northeast, and Mountain West, with no disclosed revenue, headcount, founding date, or leadership team information in the source data.

Name

Heroes Lawn Care®

Legal name

HPB Lawn Care, LLC

Website

https://heroeslawncare.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Heroes Lawn Care is a franchise-based lawn care and landscaping services company operating across 14 U.S. states under HorsePower Brands, offering fertilization, irrigation, pest control, pet waste removal, snow removal, and landscape management to residential and commercial property owners via Bronze/Silver/Gold recurring packages.

Ownership category

akta.pro rank

Product category

Lawn Care and Landscaping Services

NAICS

Landscaping Services (561730), Exterminating and Pest Control Services (56171), Pet Care (except Veterinary) Services (81291)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Seasonal Lawn Treatment Packages (Spring/Fall Cleanups, Winterization) (HSAIAGAJ)

akta.pro secondary industries

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Seasonal Color, Planting & Horticultural Services (BPABADAL), Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Seasonal Yard Cleanup (Spring/Fall Cleanups) (HSAIAAAC)

Keywords

• Lawn care services
• Landscape maintenance
• Irrigation services
• Mosquito control services
• Fertilization services

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Lawn Care Services: One-time and routine lawn care services including fertilization, irrigation, pest control, landscape management, and snow/ice removal. Services are customized to property needs with personalized quotes.
2. Service Packages (Bronze, Silver, Gold): Tiered service packages customized to lawn needs including fertilization, weed control, insect and fungus control, and specialized treatments. Packages provide recurring revenue through scheduled applications.
3. Franchise Fees: Revenue generated from franchise opportunities where entrepreneurs can own a Heroes Lawn Care franchise location

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Heroes Lawn Care provides professional lawn care and landscaping services through a franchise model, organized into six branded service lines: Fertilizer Force (fertilization, weed control, aeration, sod installation), Irrigation Army (irrigation installation, inspection, repair, winterization, sprinkler maintenance), Doody Duty (residential and commercial pet waste removal), Mosquito Legion (mosquito control), Snow & Ice Removal, and Lawn & Landscape (landscape design, hardscape construction, landscape management, lawn cleanup, artificial turf). Services are sold individually or bundled into Bronze, Silver, and Gold packages customized per property.

Product overview

Heroes Lawn Care is a lawn care and landscaping service company offering a unified suite of services organized under branded divisions called 'forces.' The core offering consists of six main service lines: Fertilizer Force (fertilization, weed control, aeration, sod installation), Irrigation Army (irrigation systems), Doody Duty (pet waste removal), Mosquito Legion (mosquito control), Snow & Ice Removal, and Lawn & Landscape (design, hardscaping, artificial turf). Services are available as individual treatments or bundled into Bronze, Silver, and Gold packages customized to each customer's lawn needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Fertilizer Force Lawn fertilization service that applies the right nutrients using proper tools and techniques for lush, healthy grass growth. Includes weed control, aeration, and sod installation. Targeted at residential and commercial property owners.
• Irrigation Army Comprehensive irrigation repair and maintenance service that optimizes watering systems for maximum efficiency. Includes drip irrigation, installation, inspection, repair, winterization, and sprinkler maintenance. Supports integration with the Rachio Smart System for smart watering automation.
• Doody Duty Professional pet waste removal service that keeps residential and commercial properties clean and well-maintained, with options for bi-weekly, weekly, or twice-weekly visits.
• Mosquito Legion Mosquito control service that targets and eliminates mosquitoes, allowing property owners to enjoy outdoor spaces without pest disruption. Targeted at residential and commercial properties.
• Snow & Ice Removal Winter maintenance service for clearing snow and ice from driveways, walkways, and outdoor spaces on residential and commercial properties.
• Lawn & Landscape Comprehensive lawn maintenance and landscaping service including landscape design, hardscape construction, landscape management, lawn cleanup, and artificial turf installation for residential and commercial properties.
• Bronze, Silver, and Gold Service Packages Customized recurring lawn care packages tailored to each lawn's grass and soil type, bundling applications of fertilization, weed control, insect and fungus control, and specialized treatments across Bronze, Silver, and Gold tiers.
• Heroes Lawn Care Franchise Opportunity Franchise offering that enables entrepreneurs to own and operate a Heroes Lawn Care location, receiving brand support, training, and operational systems while serving local residential and commercial customers.

Quantifiable outcome

• Rachio Smart System users save 30-50% on monthly water bills
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core.

• Mighty Dog RoofingcoreOthersSister brand within the Horsepower Brands family of companies. Part of the same parent company ecosystem providing complementary home services alongside Heroes Lawn Care.
• BlinglecoreOthersSister brand within the Horsepower Brands family providing landscaping and outdoor lighting services. Part of the same parent company ecosystem.
• iFoamcoreOthersSister brand within the Horsepower Brands family providing insulation services. Part of the same parent company ecosystem.
• Gatsby GlasscoreOthersSister brand within the Horsepower Brands family. Part of the same parent company ecosystem.
• Groovy HuescoreOthersSister brand within the Horsepower Brands family providing painting services. Part of the same parent company ecosystem.
• Bumble Bee BlindscoreOthersSister brand within the Horsepower Brands family providing window treatment services. Part of the same parent company ecosystem.
• Stand Strong FencingcoreOthersSister brand within the Horsepower Brands family providing fencing services. Part of the same parent company ecosystem.
• Varsity ZonecoreOthersSister brand within the Horsepower Brands family. Part of the same parent company ecosystem.
• Horsepower Brands (Parent Company)coreOthersParent company owning and operating Heroes Lawn Care and other home services brands. Heroes Lawn Care is HPB Lawn Care LLC DBA Heroes Lawn Care, affiliated with horsepowerbrands.com.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lawn Doctor: National lawn care franchise offering fertilization, weed control, and pest management to residential customers. Closely mirrors Heroes Lawn Care's franchise-led, treatment-package-driven model and target customer.
• Mosquito Joe: Franchise specializing in outdoor pest control, including mosquito and tick treatments. Directly comparable to Heroes' Mosquito Legion service line and shared franchise distribution model.
• Weed Man: Lawn care franchise system focused on fertilization and weed control programs. Directly comparable to Heroes in franchise structure, subscription treatment packages, and residential customer base.
• Spring-Green Lawn Care: Franchise-based lawn and tree care provider offering fertilization, weed control, and pest services. Comparable to Heroes in franchise model, treatment-package pricing, and broad service mix.
• Blingle: Franchise offering landscape lighting and outdoor services under the same HorsePower Brands parent as Heroes. Comparable as a sister brand within the HPB portfolio with overlapping residential outdoor-services customers.

Regional players

• SavATree / Bartlett Tree Experts: Tree, shrub, and lawn care service provider operating across multiple U.S. regions with a mix of corporate and franchise-style locations. Comparable to Heroes in delivering integrated residential lawn-and-ornamental care under a branded service platform.

Broad incumbents

• Neighborly (A Neighborly Company): Parent of multiple home-service franchise brands including Authority Brands' portfolio. Comparable to HorsePower Brands in operating a diversified home-services franchise platform where Heroes sits alongside similar peers.
• BrightView Landscapes: Largest U.S. commercial landscape services company. Comparable to Heroes on the commercial-services side of its business, particularly for irrigation, lawn maintenance, and grounds management.
• Authority Brands: Multi-brand franchisor of home services (The Cleaning Authority, Mosquito Squad, Window Genie, etc.). Highly comparable to Heroes' parent HorsePower Brands as a roll-up of home-service franchise concepts under one corporate umbrella.
• TruGreen: The largest U.S. residential lawn care company, offering fertilization, weed control, and related services nationwide. Directly comparable to Heroes Lawn Care as a same-category, broader-scale incumbent operating under both corporate and franchise-like structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heroes-lawn-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heroes Lawn Care®