GoToHearing

What GoToHearing does

GoToHearing is a family-owned independent hearing care practice operating under Image Hearing Solutions, LLC (a majority-owned subsidiary of Innovative Hearing Solutions, Inc.), founded in 2021 by Christopher V. Campellone in Gainesville, Georgia. The practice delivers prescription hearing aid sales, clinical audiology services, and ongoing patient care across two clinic locations in Gainesville and Dawsonville, with a third Braselton-Hoschton site planned for Early 2027. Its core offering bundles hearing aid hardware from eleven brand partners (Phonak, Oticon, Signia, Unitron, Widex, GN ReSound, Rexton, Bernafon, Amplifon, TruHearing, Relate/UHC) with clinical diagnostics including Real-Ear Measurement (REM) verification, video otoscopy, tympanometry, and Cognivue computerized cognitive screening.

The business model combines one-time hardware sales with multi-year recurring service revenue. Every device purchase includes a 3-year Premium Service Plan covering quarterly clinical visits, cleanings, firmware updates, REM verification, and cognitive testing; patients can extend to a 5-year plan for $550 or a 7-year plan for $1,250, creating switching cost lock-in. Pricing varies by insurance coverage, with the practice operating as an in-network provider across eight major commercial and federal payers (Aetna, Anthem BCBS, BCBS FEP, Cigna, Humana, UHC, GEHA, Medicare plans) and three third-party administrators (TruHearing, Amplifon, UHC Hearing). GoToHearing reports 15,000+ patients helped, a 4.9/5 satisfaction rating, and consecutive Best of Gainesville recognition from 2021 through 2025.

Distribution is exclusively direct through in-clinic appointments, supplemented by a digital presence (website, online scheduling), local community marketing, earned media coverage, and TV network appearances. A strategic compliance partnership with Triple Three Audiology supports offsite clinical supervision and forensic medical-legal documentation for occupational and veterans' cases. The team of approximately 6-10 employees includes licensed Hearing Instrument Specialists, an apprentice dispenser, a digital marketing coordinator, and a systems architect focused on compliance and digital infrastructure.

Name

GoToHearing

Legal name

Innovative Hearing Solutions, Inc.

Website

https://gotohearing.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

GoToHearing is a family-owned independent hearing care practice in North Georgia providing prescription hearing aids from 11 brand partners, clinical diagnostics including REM verification and Cognivue cognitive screening, and multi-year Premium Service Plans across clinics in Gainesville and Dawsonville.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213), Outpatient Care Centers (6214)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro industry

PRIMARYHLAKAMAI

Audiology & Hearing Services (ENT-Affiliated)

Healthcare & Life Sciences/Specialist Medical Practice/Otolaryngology (ENT)

SECONDARYCRACANAL

Hearing Enhancement / Assistive Listening Audio Devices

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Audio & Headphones (Speakers, Earbuds, Home Audio)

Keywords

• Hearing care services
• Hearing aid fittings
• Audiology services
• Hearing loss treatment
• Hearing aid sales

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hearing Aid Device Sales: Sale of prescription hearing aids from multiple brand partners including Phonak, Oticon, Signia, Unitron, Widex, Rexton, Bernafon, GN ReSound, Amplifon, TruHearing, and Relate (UHC). Devices are fitted and programmed with real-ear measurement verification.
2. Multi-Year Premium Service Plans: Comprehensive care plans covering quarterly clinical visits, hearing aid maintenance, cognitive testing, and firmware updates. Plans offered at 3-year (included with device), 5-year ($550), and 7-year ($1,250) terms.
3. Insurance Billing & Managed Care: Billing and coordination with insurance providers including Aetna, Anthem BCBS, BlueCross BlueShield, Cigna, Humana, United HealthCare, GEHA, and Medicare plans. Administers benefits through TPAs including TruHearing, Amplifon, and UHC Hearing.
4. Occupational Health & Workers' Comp Services: Diagnostic audiometric evaluations for DOT physicals, Georgia Department of Education physicals, veterans, and workers' compensation cases with documentation support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GoToHearing is an independent hearing care practice operating in North Georgia that provides comprehensive hearing evaluations, hearing aid fittings, and ongoing audiology services. The practice sells hearing aid devices from multiple third-party manufacturers (including Phonak, Oticon, and Signia) and supports customers with multi-year service plans covering device maintenance and follow-up care.

Product overview

GoToHearing is an independent hearing care practice offering prescription hearing aids from 11 brand partners (Phonak, Unitron, Signia, Oticon, GN ReSound, Widex, Rexton, Bernafon, Amplifon, TruHearing, Relate/UHC) along with clinical diagnostic services and multi-year Premium Service Plans. The company provides a unified care model combining advanced hearing technology with personalized clinical support, including cognitive screening using Cognivue technology, Real-Ear Measurement verification, and comprehensive follow-up care through 3-year, 5-year, and 7-year service plan options. The portfolio spans multiple technology tiers from entry-level to premium AI-powered devices, with each brand offering distinct technology platforms (Phonak ERA Platform, Unitron SoundCore, Signia Augmented Xperience, Oticon BrainHearing, Widex PureSound, etc.) addressing different hearing needs and budgets.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Hearing Evaluations
• Hearing Aid Fittings and Customization
• Hearing Aid Sales
• Multi-Year Service Plans

Quantifiable outcome

• Word Recognition in Quiet environments improves by 15-30% with consistent premium care
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core.

• PhonakcoreTechnology or IntegrationPremier brand partner offering Swiss-engineered hearing solutions. Products include Audéo Infinio, Audéo Lumity, Audéo Paradise, Bolero Marvel, and custom-molded devices with ERA Platform and DEEPSONIC DNN chip technology.
• OticoncoreTechnology or IntegrationBrand partner offering BrainHearing technology products including Oticon Zeal, Oticon Intent, Oticon Real, and Oticon More with Deep Neural Network processing.
• SigniacoreTechnology or IntegrationBrand partner offering German-engineered hearing aids including Signia AX (Augmented Xperience) and Signia IX (Integrated Xperience) with RealTime Conversation Enhancement.
• UnitroncoreTechnology or IntegrationBrand partner offering natural-sounding hearing aids including Unitron Blu and Discover Next with SoundCore 2.0 and AutoFocus 360 technology.
• WidexcoreTechnology or IntegrationBrand partner offering Danish-designed hearing solutions including Widex Moment Sheer and Widex Moment 440 with PureSound ZeroDelay technology.
• GN ReSoundcoreTechnology or IntegrationBrand partner offering Danish hearing technology including ReSound Nexia with Bluetooth Auracast and ReSound OMNIA with 360-degree hearing experience.
• TruHearingcoreChannel Partner/ Reseller/ DistributorInsurance administrator providing access to top-quality hearing aids through insurance benefits, administering claims and coverage for multiple insurance plans including CareSource, Humana, GEHA, and BlueCross BlueShield FEP.
• Relate (UnitedHealthcare)coreChannel Partner/ Reseller/ DistributorInsurance administrator through UnitedHealthcare offering comprehensive hearing benefits and access to quality hearing aids for UHC members.
• Triple Three Audiology, LLCcoreStrategic or Co-development PartnerStrategic compliance partnership providing offsite clinical supervision, formal signing authority, and objective compliance audits. Supports medical-legal documentation, occupational health profiles, and specialized diagnostic reports for federal and state requirements.
• AetnacoreChannel Partner/ Reseller/ DistributorInsurance provider covering commercial, Medicare Advantage, Medicare Supplement, and Dual Special Needs plans with various hearing aid benefits.
• Anthem BlueCross BlueShieldcoreChannel Partner/ Reseller/ DistributorInsurance provider covering State Health Benefits, HMO/PPO, Full Dual Advantage HMO D-SNP, and Medicare Supplement plans with hearing aid benefits.
• BlueCross BlueShield (FEP)coreChannel Partner/ Reseller/ DistributorFederal Employee Program provider offering $2,500 benefit every 5 years for hearing aids.
• CignacoreChannel Partner/ Reseller/ DistributorInsurance provider covering Cigna Healthy Springs, OAP, TotalCare Plus, and True Choice Medicare PPO plans.
• HumanacoreChannel Partner/ Reseller/ DistributorInsurance provider covering HMO/PPO D-SNP and Choice PPO plans with various hearing aid copay benefits.
• United HealthCarecoreChannel Partner/ Reseller/ DistributorInsurance provider covering Dual Complete, SHBP, and AT&T Group Medicare Advantage PPO Plus plans with hearing aid benefits.
• CognivuecoreTechnology or IntegrationCognitive screening technology provider for computerized assessment focusing on memory, attention, and executive functions, integrated into premium care plans.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• HearingLife: Multi-state hearing care clinic network offering hearing evaluations, hearing aid fittings, and ongoing service plans. Competes with GoToHearing in the Southeast U.S. independent-clinic segment with similar insurance-billing and lifetime service positioning.
• Amplifon USA: Global hearing care leader operating hundreds of U.S. clinic locations under the Amplifon and Miracle-Ear brands. Direct competitor in hearing aid dispensing and lifetime care plans; also a GoToHearing product partner, making the relationship dual-sided.
• Connect Hearing: National audiology clinic chain (part of Sonova/Phonak parent group) dispensing hearing aids with similar clinic-based service model. Competes head-to-head with GoToHearing for insured patients and offers comparable multi-year service packages.
• Miracle-Ear: Largest North American hearing aid retail chain with hundreds of franchise and corporate locations. Direct competitor to GoToHearing in dispensing hearing aids with in-clinic fittings, service plans, and insurance billing — though at much larger scale and brand recognition.
• TruHearing: Insurance-administered hearing benefits company that contracts with provider clinics including GoToHearing. Functions both as a payer channel and as a competitive benchmark — its preferred-provider network models the same insurance-driven patient flow that GoToHearing relies on.
• Beltone: National hearing aid retailer and manufacturer with a franchised clinic network across the U.S. Competes with GoToHearing on prescription hearing aid dispensing, fittings, follow-up care, and insurance partnerships.
• Costco Hearing Aid Center: Big-box hearing aid dispensary operating inside Costco warehouses with aggressive pricing on prescription devices. Competes directly with GoToHearing for price-sensitive hearing aid buyers, though without equivalent clinical service plans.

Emerging players

• Lexie Hearing: Online direct-to-consumer hearing aid brand offering remote support and subscription financing. Emerges as a partial competitor to GoToHearing's dispensing model for self-directed, lower-touch patients in North Georgia.
• Audicus: Direct-to-consumer online hearing aid retailer offering pre-programmed and remotely-fit devices at lower price points. Represents the DTC channel that competes with traditional clinic-based dispensers like GoToHearing for first-time hearing aid buyers.
• CVS Hearing Center: Retail-clinic hearing aid offering inside CVS Pharmacy locations, partnering with manufacturers like HearX. Represents the in-store retail channel that competes for insured and OTC hearing aid customers seeking convenience over clinical depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gotohearing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoToHearing