Grow Native Massachusetts
Grow Native Massachusetts is a Lexington, MA-based 501(c)(3) nonprofit founded in 2010 that educates Massachusetts gardeners and communities on native plant landscaping through plant sales, pop-up markets, lectures, workshops, volunteer programs, and the Massachusetts Pollinator Network.
- Company typePrivate
- Founded2010
- HeadquartersLexington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Grow Native Massachusetts does
Grow Native Massachusetts is a 501(c)(3) nonprofit organization founded in 2010 and headquartered in Lexington, Massachusetts, that delivers education, events, and resources promoting the use of native plants in residential and community landscaping. Its core offerings span an Annual Native Plant Sale (6,057 plants across 173 species sold in 2026, with over $90,000 in combined membership and sale revenue), a network of pop-up markets at farmers markets across Massachusetts (14 scheduled in 2026), a free Evenings with Experts lecture series (50+ lectures delivered), paid workshops with CEU credits, member-exclusive Gatherings in the Field, an Ecology Actions volunteer program, and the Massachusetts Pollinator Network (MAPN) as an integrated sub-program.
The organization is community-driven rather than technology-driven: it operates without proprietary software or hardware, relying instead on standard third-party platforms such as Threadless (merchandise), ClickandPledge (donations), Salesforce (yard sign/merchandise fulfillment), Eventbrite (event registration), and Zoom (Habitat Chats and online workshops). Its core "technology" is institutional knowledge in plant ecology, an accumulated content library of videos, plant databases, and reading lists, and a curated native nursery network of small specialty growers.
Revenue is generated through five streams: tiered individual memberships ($60 to $1,000+ Leadership Circle), the annual plant sale and pop-up markets, paid workshops, Threadless merchandise (30% margin), and corporate supporter / matching gift programs, with individual contributions stated to fund over half of the operating budget. Grow Native Massachusetts serves four primary customer segments: Massachusetts home gardeners, native plant nurseries, landscape professionals, and conservation organizations/municipalities, and it is supported by a documented base of 102+ volunteers contributing 750+ hours at the 2026 sale and 300+ members giving gifts in the two months preceding that sale.
Grow Native Massachusetts firmographics
Firmographics- Name
- Grow Native Massachusetts
- Legal name
- Grow Native Massachusetts
- Website
- https://grownativemass.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Grow Native Massachusetts is a Lexington, MA-based 501(c)(3) nonprofit founded in 2010 that educates Massachusetts gardeners and communities on native plant landscaping through plant sales, pop-up markets, lectures, workshops, volunteer programs, and the Massachusetts Pollinator Network.
- Ownership category
- akta.pro rank
Grow Native Massachusetts industry classification
Industry- Product category
- Environmental Education and Native Plant Conservation
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Landscaping Services (561730)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Native Species & Restoration Plant Nurseries (AFAMADAF)
- akta.pro secondary industries
- Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL), Native & Pollinator Garden Design/Install (HSAIABAG), Seasonal Color, Planting & Horticultural Services (BPABADAL)
Keywords
Where Grow Native Massachusetts is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grow Native Massachusetts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Membership Dues and Annual Gifts: Annual membership contributions at tiered levels ($60/year for basic membership, scaling up to $1,000+ for Leadership Circle). Individual donations and sustaining (recurring monthly) memberships. Contributions fund over one-half of the operating budget.
- Native Plant Sale Revenue: Annual plant sale generates over $90,000 in combined membership support and plant sale revenue. Plants sold include perennials ($14–$22) and shrubs/trees ($28–$42+). Leftover plants donated to partner organizations.
- Workshop Fees: Paid in-depth workshops with exceptional instructors offered throughout the year, both in-person and online. Fees typically range from $15 for members to $25 for non-members, with workshop sponsor options at $100.
- Merchandise Sales: Branded t-shirts and accessories sold via Threadless online storefront. 30% of purchase price goes directly to support Grow Native Massachusetts.
- Corporate Memberships and Matching: Corporate supporter program for landscape professionals (minimum $100 for website listing). Employer matching programs for individual donations. Separate corporate membership form available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic Membership at $60/year includes discounts on workshops, invitations to Gatherings in the Field, and advance access to the annual Native Plant Sale. |
| Subscription | Annual | Supporter level at $100+/year adds invitations to the annual Supporting Donor Reception. |
| Subscription | Annual | Contributor level at $250+/year adds a Tour & More (visit to a landscape or nursery plus a treat to take home). |
| Subscription | Annual | Patron level at $500+/year adds dinner with Evenings with Experts speakers. |
| Subscription | Annual | Leadership Circle at $1,000+/year includes Leadership Ramble (exploration of a unique landscape with expert botanists). |
| Unit Pricing | Pay-as-you-go | Annual Native Plant Sale — perennials range $14–$22 depending on species and size; shrubs and trees $28–$42+. |
| Unit Pricing | Pay-as-you-go | Workshops offered as paid in-depth classes with exceptional instructors. |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels13 records
Grow Native Massachusetts product offering
Product offeringCore offering
Grow Native Massachusetts provides environmental education, community events, and native plant distribution services to promote the use of native plants in Massachusetts landscaping. Its core offerings include the Annual Native Plant Sale (6,000+ plants, 173 native species), a network of Pop-Up Markets at farmers markets statewide, the Evenings with Experts lecture series, paid Workshops, member-exclusive Gatherings in the Field, the Ecology Actions volunteer program, and the Massachusetts Pollinator Network.
Product overview
Grow Native Massachusetts operates as a non-profit organization offering a unified portfolio of educational programs and plant sales centered on native plant landscaping. The core offerings include the Annual Native Plant Sale and Native Plant Pop-Up Markets for direct plant sales; Evenings With Experts and Workshops for educational programming; Gatherings In the Field for member-exclusive site visits; Ecology Actions for volunteer engagement; and the Massachusetts Pollinator Network as an official program. All offerings are designed to promote biodiversity through native plant adoption in Massachusetts landscapes.
Differentiator
Problem solved
Functional benefit
Brands
- Massachusetts Pollinator Network (MAPN): A program dedicated to inspiring action across the Commonwealth on behalf of native plants and the diversity of life they support.
Products and services
- Annual Native Plant Sale The organization's flagship annual event, one of the largest native plant sales in Massachusetts. Offers over 6,000 plants representing 150+ native species including perennial wildflowers, ferns, grasses, sedges, shrubs, and trees. Features a member pre-sale day and public sale day, with proceeds funding year-round programs. Open to Massachusetts residents and gardeners.
- Native Plant Pop-Up Markets Seasonal mobile markets hosted at farmers markets and community events across Massachusetts. Partnered with local farmers markets in Cambridge, Brookline, Newton, Devens, Pittsfield, Wellfleet, and other locations. Features native nursery network growers offering sustainably-grown native plants.
- Evenings With Experts Free public lecture series featuring national experts on native plant landscaping ecology. Since 2010, over 50 lectures have been presented, with many available as videos. Held in partnership with Cambridge Public Library, Mount Auburn Cemetery, Boston Society of Landscape Architects, and New England Botanic Garden at Tower Hill. CEUs available for NOFA-AOLCP and LA CES credits.
- Workshops In-depth paid educational classes offered both in-person and online covering topics such as plant communities, coastal ecosystems, snow ecology, fungi, meadow creation, and Cape Cod landscaping. Taught by expert instructors with CEUs available for some programs. Member fee $15, non-member $25.
- Gatherings — In the Field Member-exclusive site visits to residential gardens, community projects, native plant nurseries, and professionally designed landscapes. Intimate events limited to 20-25 participants allowing hands-on learning and knowledge exchange about creating native plant landscapes.
- Ecology Actions Volunteer Program Volunteer program partnering with organizations on community stewardship projects supporting biodiversity. Includes opportunities for invasive plant removal, native plantings, and habitat restoration activities across Massachusetts communities.
- Massachusetts Pollinator Network (MAPN) An official program of Grow Native Massachusetts focused on inspiring action across the Commonwealth for native plants and the diversity of life they support. Includes monthly Habitat Chat drop-in meetings via Zoom, the Pollinator Pathway Cape Cod initiative, and community outreach.
- Annual Membership Program Annual membership with tiered giving levels ($60 Basic, $100+ Supporter, $250+ Contributor, $500+ Patron, $1000+ Leadership Circle). Benefits include discounts on workshops, invitations to Gatherings, advance access to plant sales, and exclusive events.
Quantifiable outcome
- Sold 6,057 plants representing 173 native species at the 2026 annual sale
- +5 more outcomes
Companies that use Grow Native Massachusetts
Customer profileSegments4 records
Ideal customer profiles4 records
Grow Native Massachusetts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Grow Native Massachusetts partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered minor and core.
- Ayer-Devens Pocket Forest ProjectminorMunicipal Vulnerability Preparedness (MVP) grant project in Ayer and Devens, MA. Grow Native Massachusetts is an official partner organization contributing volunteers through Ecology Actions for tree planting days.
- Massachusetts Pollinator Network (MAPN)coreMAPN joined Grow Native Massachusetts as an official program in 2025, bringing its mission to inspire action across the Commonwealth for native plants and the diversity of life they support. MAPN was previously fostered by NOFA/Mass, which facilitated a smooth transition. Grow Native's impact is strengthened by the addition of the MAPN team and its focus on biodiversity and pollinator conservation.
- Cambridge Public LibrarycoreProgram partner for the Evenings with Experts lecture series. Provides venue and promotional support for free public lectures on native plant landscaping and ecology.
- Mount Auburn CemeterycoreProgram partner for the Evenings with Experts lecture series. Provides venue and promotional support for free public lectures on native plant landscaping and ecology.
- Boston Society of Landscape Architects (BSLA)coreProgram partner for the Evenings with Experts lecture series. Promotes lectures to BSLA members and supports CEU credits (LA CES 1.5 credits) for landscape architecture professionals.
- New England Botanic Garden at Tower HillcoreProgram partner for the Evenings with Experts lecture series. Provides venue and promotional support for free public lectures on native plant landscaping and ecology.
- Hilltop NativesminorSmall native plant nursery business specializing in sustainably-grown native plants. Participates in Grow Native Massachusetts pop-up markets. Grows much of stock from seed, often local ecotype.
- Red Trillium GardensminorSmall native plant nursery business. Participates in multiple Grow Native Massachusetts pop-up markets (Devens, Pittsfield, Newton, Wellfleet, Fall Plant Market). Grows stock from seed, often local ecotype.
- Checkerspot FarmminorNative plant nursery. Participates in Grow Native Massachusetts pop-up markets at Pittsfield and Newton farmers markets. Specializes in sustainably-grown native plants.
- Ward NurseriesminorNative plant nursery offering native perennials by region. Participates in Grow Native Massachusetts pop-up markets (Pittsfield).
- Wing and a PrayerminorNative plant nursery. Participated in Grow Native Massachusetts pop-up markets (Pittsfield).
- Butterfly Effect FarmminorNative plant nursery. Participates in Grow Native Massachusetts pop-up markets at Newton and Wellfleet farmers markets.
- Tree Talk NativesminorNative plant nursery. Participates in Grow Native Massachusetts pop-up markets at Newton, Wellfleet, and the Fall Plant Market.
- Lady Fern FarmminorNative plant nursery. Participated in Grow Native Massachusetts events including Brookline farmers market in 2024 and the Fall Plant Market.
- Oakhaven SanctuaryminorNative plant nursery. Participates in the Grow Native Massachusetts Fall Plant Market.
- 1 Acre of TreesminorNative plant nursery. Participates in the Grow Native Massachusetts Fall Plant Market.
- Blue Stem NativesminorNative plant nursery. Participates in the Grow Native Massachusetts Fall Plant Market.
- Van Berkum NurseryminorWholesale native plant nursery that grows plants specially for Grow Native Massachusetts, including Prunella vulgaris var. lanceolata and local ecotype Sisyrinchium angustifolium for the 2026 sale. Also partnered in pot recycling program.
- First Parish LexingtonminorHost venue for the annual Native Plant Sale at 7 Harrington Rd, Lexington, MA. Grow Native Massachusetts uses the church property for its flagship annual sale.
- Association to Preserve Cape Cod (APCC)minorConservation organization that partnered for the Native Plants for Cape Cod Life celebration. Staff member Erin Camire gave a talk at Wellfleet Public Library. APCC also had plants to sell at the Wellfleet Pop-Up Market.
- Pollinator Pathway Cape CodminorPartner organization participating in the Wellfleet Pop-Up Market as part of the Native Plants for Cape Cod Life celebration.
- NOFA/MasscoreNOFA/Mass (Northeast Organic Farming Association, Massachusetts Chapter) fostered the Massachusetts Pollinator Network (MAPN) through its early years and made possible the transition of MAPN as an official program of Grow Native Massachusetts.
- East Jordan PlasticsminorPartner in garden plastic pot recycling program. Collects, transports, and processes garden plastic into new garden containers. Grow Native partners with East Jordan Plastics and Van Berkum Nursery for pot recycling after the annual sale.
- Devens Farmers MarketminorHost venue for the Devens Pop-Up native plant market on August 25. Co-hosts the pop-up market with Grow Native Massachusetts.
- Wellfleet Farmers MarketminorHost venue for the Wellfleet Pop-Up native plant market on September 23. Part of the Native Plants for Cape Cod Life celebration.
- Pittsfield Farmers MarketminorHost venue for the Pittsfield Pop-Up native plant market on September 12.
- Newton Farmers MarketminorHost venue for the Newton Pop-Up native plant market on September 15 at Cold Spring Park.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Grow Native Massachusetts competitors and assessment
Company assessmentBroad incumbents
- Xerces Society for Invertebrate Conservation: A national nonprofit focused on invertebrate conservation, including pollinators. Operates in an adjacent but overlapping space and competes for conservation funding and attention with Grow Native Massachusetts's pollinator and biodiversity programming.
- Pollinator Partnership: A national nonprofit dedicated to pollinator health and habitat conservation. Directly overlaps with Grow Native Massachusetts's MAPN program mission and could compete for pollinator-focused grants, partnerships, and donor support at a national scale.
- Lady Bird Johnson Wildflower Center: A national-scale native plant education and research organization affiliated with the University of Texas. Offers overlapping educational resources, plant databases, and native plant recommendations, and represents a much larger incumbent that could compete for donor attention and digital audience.
Direct peers
- Ecological Landscape Alliance: A nonprofit focused on ecological landscaping education, professional training, and certification (including CEU-eligible programs like LA CES). Directly comparable to Grow Native Massachusetts in offering workshops, expert lectures, and resources aimed at ecological landscape practitioners and homeowners.
- NOFA/Mass (Northeast Organic Farming Association, Massachusetts Chapter): A Massachusetts nonprofit that previously fostered MAPN before its transition to Grow Native Massachusetts. Operates in the same region with overlapping audiences around sustainable horticulture, organic land care, and ecological education, making it both a partner and a comparable peer.
- Wild Ones: A national native plant society with local chapters focused on native plant landscaping education and community organizing. Operates a similar education-plus-community model with chapters that host plant sales, lectures, and stewardship events, directly mirroring Grow Native Massachusetts's program structure.
- Native Plant Trust (formerly New England Wild Flower Society): The most directly comparable organization: a New England-based nonprofit dedicated to native plant conservation, education, plant sales, and habitat stewardship. Operates Garden in the Woods and offers a similar mix of plant sales, lectures, workshops, and educational resources, making it the closest functional peer for Grow Native Massachusetts.
Others
- Massachusetts Audubon Society: A Massachusetts-based conservation nonprofit whose mission (habitat and bird conservation) overlaps with Grow Native Massachusetts's native plant and pollinator work. Operates at a much larger scale and competes for the same environmentally-minded donor and volunteer base in Massachusetts.
Regional players
- Native Plant Society of New Jersey: A state-level native plant society offering plant sales, lectures, and educational programming for New Jersey residents. Mirrors Grow Native Massachusetts's state-society model in an adjacent geography, useful as a comparable for membership-based nonprofit economics.
- Bay Area Native Seed / Bringing Back the Natives: A California-based native plant education and community event organizer. Operates a comparable model of an annual native plant garden tour and educational programming, but in a different region and ecosystem. Useful as a comparable for nonprofit community-event scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Grow Native Massachusetts social profiles
Digital presenceGrow Native Massachusetts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grow Native Massachusetts leadership team
Management profileNumber of profiles
Profiles2 records
Grow Native Massachusetts subsidiaries and ownership
Company hierarchySubsidiaries1 record
Grow Native Massachusetts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grow Native Massachusetts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grow Native Massachusetts
What does Grow Native Massachusetts do?
Grow Native Massachusetts provides environmental education, community events, and native plant distribution services to promote the use of native plants in Massachusetts landscaping. Its core offerings include the Annual Native Plant Sale (6,000+ plants, 173 native species), a network of Pop-Up Markets at farmers markets statewide, the Evenings with Experts lecture series, paid Workshops, member-exclusive Gatherings in the Field, the Ecology Actions volunteer program, and the Massachusetts Pollinator Network.
Is Grow Native Massachusetts a public or private company?
Grow Native Massachusetts is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Grow Native Massachusetts founded?
Grow Native Massachusetts was founded in 2010. It employs 1 to 10 people.
Where is Grow Native Massachusetts based?
Grow Native Massachusetts is headquartered in Lexington, United States, in the North America region.
How does Grow Native Massachusetts make money?
Five revenue lines are on record. Membership Dues and Annual Gifts are the primary driver. The others are native Plant Sale Revenue, workshop Fees, merchandise Sales and corporate Memberships and Matching.
Who are Grow Native Massachusetts's main competitors?
Broad incumbents on record are Xerces Society for Invertebrate Conservation, Pollinator Partnership and Lady Bird Johnson Wildflower Center. Direct peers are Ecological Landscape Alliance, NOFA/Mass (Northeast Organic Farming Association, Massachusetts Chapter), Wild Ones and Native Plant Trust (formerly New England Wild Flower Society). Massachusetts Audubon Society is listed as an others. Regional players are Native Plant Society of New Jersey and Bay Area Native Seed / Bringing Back the Natives.
Does Grow Native Massachusetts have an API?
No public API is recorded for Grow Native Massachusetts.
What industry is Grow Native Massachusetts in?
Grow Native Massachusetts's product category is Environmental Education and Native Plant Conservation. Its primary akta.pro industry code is AFAMADAF, Native Species & Restoration Plant Nurseries, with a secondary code of HSAIAFAL, Native, Pollinator & Drought-Tolerant Garden Installations. Its NAICS code is 444240 and its SIC code is 700.