Greater Green Bay Habitat For Humanity Inc

What Greater Green Bay Habitat For Humanity Inc does

Greater Green Bay Habitat for Humanity Inc is an independent, locally governed nonprofit affiliate of Habitat for Humanity International, founded in 1987 and headquartered at 1967 Allouez Avenue, Green Bay, Wisconsin. Its core mission is to provide affordable homeownership to low- to moderate-income families in Brown County, WI through 0% interest mortgages and a sweat-equity model in which partner families contribute hundreds of volunteer hours toward building their own homes alongside community volunteers. Since founding, the organization states it has helped over 150 families into homeownership, with 2025 marking its most productive year on record at 15 homes completed (13 in the Habitat Homestead development plus 2 single-family homes).

The organization operates a diversified program portfolio beyond direct homebuilding. Its most operationally significant asset is the Green Bay ReStore — a home improvement retail store opened in 2009 that sells donated new and gently used building materials, furnishings, and tools at discounted prices, generating mission revenue while diverting 17.5+ million pounds of reusable materials from landfills. Supporting programs include Women Build, Veterans Build, Faith in Action (church partnerships), Rock the Block (neighborhood revitalization), Habitat Young Professionals, and group/corporate volunteering. Annual volunteer engagement exceeds 700 individuals contributing 29,000+ hours.

Greater Green Bay Habitat for Humanity is funded through a multi-stream donation and earned-revenue model rather than market-rate pricing: individual and corporate monetary donations, signature event fundraising (notably the Sedona Sunsets culinary event, which raised $143,696 in 2026), corporate sponsorships across tiered packages, year-end and spring stewardship appeals, vehicle donations via the Cars for Homes program, in-kind material contributions, and ReStore merchandise sales. Go-to-market is community-led: partner families are selected on demonstrated need, ability to pay, and willingness to partner, while donors, volunteers, and sponsors are acquired through the organization's website, Giveffect-powered online platform, email, social media (Facebook, Instagram, Twitter/X, LinkedIn), and in-person events. The organization uses no proprietary technology beyond the standard nonprofit stack (Giveffect, Inksoft for branded apparel, AmazonSmile integration, calendar and reCAPTCHA integrations).

Name

Greater Green Bay Habitat For Humanity Inc

Legal name

Greater Green Bay Habitat for Humanity Inc

Website

https://greenbayhabitat.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Greater Green Bay Habitat for Humanity Inc, founded in 1987, is a Brown County, Wisconsin nonprofit that builds and sells affordable homes to low- to moderate-income families through 0% interest mortgages and sweat-equity partnerships, supported by a retail ReStore, volunteers, donations, and signature fundraising events.

Ownership category

akta.pro rank

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Monetary donations from individuals, corporations, and organizations supporting the affordable homeownership mission. Donations fund home construction, operations, and the ReStore.
2. ReStore Sales: Revenue from the Habitat for Humanity ReStore, a home improvement retail store selling donated new and gently used building materials, furnishings, and tools. Proceeds support the homebuilding mission.
3. Sponsorship Revenue: Corporate and organizational sponsorships for events and programs (e.g., Rock the Block, Women Build, Sedona Sunsets, Veterans Build, Faith in Action) providing recognition benefits in return.
4. Event Fundraising: Special events such as Sedona Sunsets culinary experience, Year End Appeal campaigns, and Spring Stewardship generate direct contributions and ticket/sponsorship revenue.
5. Vehicle and Materials Donations: Vehicle donation program through Habitat for Humanity International; donors receive tax deductions. Also accepts stock donations and in-kind material contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Greater Green Bay Habitat for Humanity is a nonprofit that builds and finances affordable homes in partnership with low-to-moderate-income families in Brown County, Wisconsin, offering 0% interest mortgages repaid through a sweat-equity volunteer model. The organization also operates the Green Bay ReStore, a retail home improvement outlet that resells donated furniture, appliances, and building materials to fund the homebuilding program.

Product overview

Greater Green Bay Habitat for Humanity is a nonprofit affordable housing organization offering a unified portfolio of programs and services. The core offering is the Homeownership Program, which builds affordable homes sold to qualifying families through 0% interest mortgages. Supporting this mission is the Green Bay ReStore (a retail home improvement store selling donated materials) and various volunteer programs including build site volunteering, ReStore volunteering, and group/corporate team building opportunities. Specialized programs include Women Build, Faith in Action, Veterans Build, and Rock the Block (neighborhood revitalization). The organization also runs fundraising campaigns, signature events like Sedona Sunsets, and operates a Cars for Homes vehicle donation program. Habitat Young Professionals (HYP) engages young community members in the mission.

Differentiator

Problem solved

Functional benefit

Products and services

• Affordable Homeownership Program

Quantifiable outcome

• Over 150 families helped into homeownership since 1987
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

18 partnerships are on record, tiered core, secondary and minor.

• US VenturecoreGTM or Marketing PartnerUS Venture served as a Premier Sponsor for the Women Build 2025 program, supporting women-led households in Brown County through the construction of affordable Habitat homes.
• Green Bay Packers FoundationcoreGTM or Marketing PartnerGreen Bay Packers Foundation (Packers Give Back) served as an Empower Partner sponsor for Women Build 2025, supporting the women-led household homebuilding program in Brown County.
• LaForce Inc.secondaryGTM or Marketing PartnerLaForce Inc. served as an Empower Partner for Women Build 2025, supporting women-led households through the Habitat homebuilding program.
• Wisconsin Public Service FoundationsecondaryGTM or Marketing PartnerWisconsin Public Service Foundation served as an Empower Partner for Women Build 2025, contributing to the women-led household homebuilding initiative in Brown County.
• AmeriLux InternationalsecondaryGTM or Marketing PartnerAmeriLux International served as a Dedicated Partner for Women Build 2025, supporting women-led families in Brown County through the Habitat homebuilding program.
• IEIGCsecondaryGTM or Marketing PartnerIEIGC served as a Dedicated Partner for Women Build 2025, supporting affordable housing for women-led households.
• RBC Wealth Management (Green Bay)secondaryGTM or Marketing PartnerRBC Wealth Management's Green Bay office served as a Dedicated Partner for Women Build 2025, supporting women-led households through the Habitat homebuilding program.
• Verhalen Inc.coreGTM or Marketing PartnerVerhalen Inc. served as the Premier Sponsor for the Sedona Sunsets 2026 annual signature fundraiser, a culinary event benefiting Greater Green Bay Habitat for Humanity.
• Orthopedic Sports and Medicine Specialists (OSMSG)secondaryGTM or Marketing PartnerOrthopedic Sports and Medicine Specialists served as an Elite Sponsor for Sedona Sunsets 2026, supporting the annual signature fundraiser.
• Green Bay Packers Give BacksecondaryGTM or Marketing PartnerGreen Bay Packers Give Back served as a Signature Sponsor for Sedona Sunsets 2026, the annual signature fundraising event.
• Nicolet BanksecondaryGTM or Marketing PartnerNicolet Bank served as a Signature Sponsor for Sedona Sunsets 2026, the annual signature fundraising event for the organization.
• Pool WorkssecondaryGTM or Marketing PartnerPool Works served as a Signature Sponsor for Sedona Sunsets 2026, the annual signature fundraising event.
• WipflisecondaryGTM or Marketing PartnerWipfli served as a Signature Sponsor for Sedona Sunsets 2026, the annual signature fundraising event for Greater Green Bay Habitat for Humanity.
• Festival FoodssecondaryGTM or Marketing PartnerFestival Foods served as a Distinguished Sponsor for Sedona Sunsets 2026, the annual signature fundraising event.
• Fortifi BanksecondaryGTM or Marketing PartnerFortifi Bank served as a Distinguished Sponsor for Sedona Sunsets 2026, the annual signature fundraising event.
• Orion LabelsminorGTM or Marketing PartnerOrion Labels served as a Distinguished Sponsor for Sedona Sunsets 2026, contributing to the annual signature fundraising event.
• Habitat for Humanity InternationalcoreStrategic or Co-development PartnerGreater Green Bay Habitat for Humanity is an affiliated organization of Habitat for Humanity International, a global nonprofit housing organization operated on Christian principles. The international organization provides brand, operational frameworks, training, and access to resources including the Cars for Homes vehicle donation program.
• AmazonSmilesecondaryChannel Partner/ Reseller/ DistributorAmazonSmile charitable giving program allows Amazon shoppers to designate Greater Green Bay Habitat for Humanity as their charity, generating donations from qualifying purchases at no additional cost to the shopper.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• NeighborWorks America: National network supporting affordable housing and community development nonprofits, including many local affiliates that build or finance affordable homes — directly comparable mission and affiliate network model.
• Rebuilding Together: National nonprofit focused on home rehabilitation and repair for low-income homeowners — comparable in mission (decent affordable housing) and volunteer-driven model, but emphasizes preservation rather than new construction.
• Mercy Housing: One of the largest U.S. nonprofits developing and operating affordable housing. Comparable mission of providing affordable homes to low-income households, but at national scale and primarily rental rather than for-sale homeownership.
• Habitat for Humanity International: Global umbrella organization for all Habitat for Humanity affiliates, including Greater Green Bay. Provides brand, operational frameworks, training, and shared programs like Cars for Homes — directly comparable model at much larger scale.
• Enterprise Community Partners: Large national nonprofit developer and funder of affordable housing. Comparable mission of expanding affordable homeownership but operates at significantly greater scale with mixed-income development.

Direct peers

• Twin Cities Habitat for Humanity: Mid-to-large Habitat affiliate operating the identical homeownership and ReStore model in Minnesota. Highly comparable in mission, programs, and revenue mix.
• Milwaukee Habitat for Humanity: Another Wisconsin Habitat affiliate operating the same 0% interest mortgage, sweat equity, and ReStore model in a larger urban market. Most structurally comparable peer in the same state.
• Homes for Our Troops: National nonprofit that builds mortgage-free, specially-adapted homes for severely injured veterans. Comparable specialized-program approach (Veterans Build), volunteer-driven construction, and donor-funded model — albeit at national scale.
• Fox Cities Habitat for Humanity: Nearby Wisconsin Habitat affiliate serving the Appleton/Fox Valley region with the same affordable homeownership, volunteer, and ReStore model. Strong geographic and operational comparability.
• Greater Rochester Habitat for Humanity: Mid-sized U.S. Habitat affiliate with comparable scale, ReStore operations, and community-driven volunteer/homebuilding model — useful comp for similar mid-market affiliate economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GreenBayHYP
• Facebookfacebook.com/GreenBayAreaHYP
• Instagraminstagram.com/greenbayhyp
• LinkedInlinkedin.com/company/greater-green-bay-hfh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Green Bay Habitat For Humanity Inc