Green Eletron

What Green Eletron does

Green Eletron (legal name: GESTORA PARA RESÍDUOS DE EQUIPAMENTOS ELETROELETRÔNICOS NACIONAL – GREEN ELETRON) is a nonprofit civil association founded in 2016 by ABINEE (Associação Brasileira da Indústria Elétrica e Eletrônica) and headquartered on Avenida Paulista in São Paulo. It operates Brazil's largest collective reverse logistics system for end-of-life electronics and portable batteries, functioning as a Producer Responsibility Organization (PRO) under Lei 12.305/10 (Política Nacional de Resíduos Sólidos) and CONAMA Resolution 401/08. Manufacturers, importers, distributors and traders join as members and fund the system through membership fees, which collectively finance collection, transportation and environmentally appropriate treatment of electronic waste on members' behalf.

Name

Green Eletron

Legal name

GESTORA PARA RESÍDUOS DE EQUIPAMENTOS ELETROELETRÔNICOS NACIONAL – GREEN ELETRON

Website

https://greeneletron.org.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Electronic Waste Reverse Logistics Management

NAICS

Waste Collection (5621), Waste Collection (56211), Local Messengers and Local Delivery (4922)

SIC

Refuse Systems (4953), Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Recycling, E-Waste & End-of-Life Takeback Programs (TLAAALAN)

akta.pro secondary industries

E-waste Collection, Aggregation & Reverse Logistics (BPALAIAB), Electronics & High-Value Goods Returns (Consumer Tech) (TLAAALAD), Hazardous/Restricted Goods Returns (Batteries, Chemicals, DG) (TLAAALAO)

Keywords

• Reverse logistics management
• Electronic waste recycling
• Battery recycling services
• Voluntary collection points
• Circular economy compliance

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Membership fees from associated companies: Green Eletron is a nonprofit entity that operates a collective reverse logistics system funded by membership fees from manufacturers, importers, distributors, and traders of electronic equipment and batteries. The organization manages collection, transportation, and proper disposal of electronic waste on behalf of its members, who are legally obligated under Brazil's National Solid Waste Policy (PNRS).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Green Eletron operates Brazil's largest collective reverse logistics system for electronics and batteries, offering manufacturers, importers, distributors and traders a shared, PNRS-compliant infrastructure for the collection, transportation, sorting and environmentally appropriate recycling of electronics and portable batteries. The service is delivered through 11,000+ Voluntary Delivery Points (PEVs) hosted at partner retailers, a home pickup service, and education programs funded by membership fees paid by member companies.

Product overview

Green Eletron operates as a collective reverse logistics management entity (associação civil de fins não econômicos) founded in 2016 by ABINEE, managing two main programs: Descarte Green for electronics and Green Recicla Pilha for batteries. The organization provides a network of over 11,000 voluntary collection points (PEVs) across Brazilian municipalities, supplemented by home collection services through GM&C Log partnership. Green Eletron connects consumers with recyclers through its system of approved operators, ensuring traceability and environmentally appropriate disposal of electronic waste and batteries in compliance with Brazil's National Solid Waste Policy (Lei 12.305/10).

Differentiator

Problem solved

Functional benefit

Brands

• Descarte Green: Program for reverse logistics of electronics
• Green Recicla Pilha

Products and services

• Descarte Green National reverse logistics program for consumer electronics disposal, providing voluntary collection points (PEVs) where individuals can drop off obsolete or broken electronics including notebooks, tablets, cell phones, printers, cameras, cables, and chargers for environmentally appropriate recycling. Offered as part of the collective scheme paid for by manufacturer/importer members.
• Green Recicla Pilha Reverse logistics program for batteries and portable batteries (including alkaline, zinc-manganese, rechargeable, and lithium NCM-classified batteries), operated in compliance with CONAMA Resolution 401/08 for members that import or manufacture batteries.
• Coleta em Casa (Home Collection) Home pickup service (Descarte Consciente) operated with logistics partner GM&C Log that allows consumers to schedule collection of small, medium, and large electronic items from their residence for proper reverse-logistics disposal.
• Ponto de Entrega Voluntária (PEV) Voluntary collection points installed at retail partner locations throughout Brazil, available in five different collector types (P, M, G, GG sizes) designed to ensure proper separation and collection of electronics and batteries. Network reached 11,000+ PEVs across 1,300+ Brazilian cities.
• Localizador de Pontos de Coleta Interactive map tool on the Green Eletron website that lets consumers locate the nearest voluntary collection points (PEVs) for electronics and batteries by address and category search.

Quantifiable outcome

• Recovered 13,273 tons of products through reverse logistics partnerships
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• GM&C LogcoreStrategic or Co-development PartnerGM&C Log provides the collection logistics infrastructure for Green Eletron's 'Coleta Em Casa – Descarte Consciente' home collection service, enabling consumers to schedule pickup of electronic waste from their homes.
• Casas BahiacoreChannel Partner/ Reseller/ DistributorCasas Bahia serves as a key retail partner providing Voluntary Delivery Points (PEVs) for electronic waste collection at their stores across Brazil, supporting reverse logistics operations using return trips from stores and distribution centers.
• CarrefourcoreChannel Partner/ Reseller/ DistributorMajor retail partner providing collection points for electronic waste disposal at store locations throughout Brazil.
• ExtraminorChannel Partner/ Reseller/ DistributorRetail partner providing collection points for electronic waste disposal.
• GPA (Grupo Pão de Açúcar)minorChannel Partner/ Reseller/ DistributorRetail partner providing collection points for electronic waste disposal.
• SinctronicscoreStrategic or Co-development PartnerApproved recycler partner responsible for processing and recycling electronic waste collected through Green Eletron's reverse logistics system.
• AssaiminorChannel Partner/ Reseller/ DistributorRetail partner providing collection points for electronic waste disposal.
• MakrominorChannel Partner/ Reseller/ DistributorRetail partner providing collection points for electronic waste disposal.
• KalungaminorChannel Partner/ Reseller/ DistributorRetail partner providing collection points for electronic waste disposal.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Others

• Sinctronics: Sinctronics is a Brazilian electronic-waste recycler that operates as Green Eletron's approved downstream processing partner. As a recycler rather than a compliance scheme, it is an adjacent value-chain participant comparable only in the e-waste handling space.

Regional players

• WEEE Ireland: WEEE Ireland operates the approved compliance scheme for household WEEE, batteries, and lighting in Ireland. As a producer-funded collective, it parallels Green Eletron's role of aggregating member compliance and coordinating collection logistics.
• El-Kretsen: El-Kretsen is Sweden's producer-responsibility organization for electronics, batteries, and lighting. It mirrors Green Eletron's nonprofit, member-funded collective model under Sweden's environmental code, making it a direct functional analog in a different geography.
• Stiftung EAR: Stiftung EAR is Germany's foundation responsible for registering WEEE and battery compliance schemes. While regulator-adjacent rather than an operator, it shapes a comparable EPR compliance architecture to that which governs Green Eletron in Brazil.
• ecosystem: ecosystem (formerly Eco-systèmes) is France's accredited producer-responsibility organization for household WEEE, batteries, and lamps. Its collective compliance, member-fee funding, and consumer collection infrastructure are directly analogous to Green Eletron's model.
• Wecycle: Wecycle operates the Netherlands' collective e-waste and small-appliance reverse-logistics system, founded by producers and importers under EU WEEE Directive. It is highly comparable to Green Eletron as a producer-responsibility organization managing collection, processing, and recycling on behalf of member companies.
• take-e-way: take-e-way is a German WEEE and battery compliance scheme provider for producers and importers. It mirrors Green Eletron's role of intermediating between obligated manufacturers and downstream recyclers under EPR law.
• Recupel: Recupel manages Belgium's WEEE and battery collection under the regional EPR regulations. It is comparable to Green Eletron as a collective compliance scheme financed by eco-contributions from manufacturers and importers.

Direct peers

• Reciclus: Reciclus is a Brazilian not-for-profit collective system focused on lamp reverse logistics with broader electronics coverage. It shares Green Eletron's nonprofit structure, member-funded model, and PNRS compliance mandate.
• Abree: Abree is a Brazilian collective reverse-logistics entity for lamps and electronics. Operating under the same PNRS framework as Green Eletron, it is a direct domestic peer competing for the same manufacturer members and EPR obligations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/GreenEletron
• Facebookfacebook.com/greeneletron
• LinkedInlinkedin.com/company/greeneletron
• Instagraminstagram.com/greeneletron

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Eletron