Grinsait, Ooo
Grinsait, Ooo (Greensight) is a Russian IT company founded in 2008 that builds enterprise e-commerce platforms and provides consulting and custom development for large retailers, offering its own Ensi Platform and Ensi Cloud SaaS+AI products to clients such as Auchan, Leroy Merlin, Magnit, and Gloria Jeans.
- Company typePrivate
- Founded2008
- HeadquartersZelenograd, Russia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Grinsait, Ooo does
Grinsait, Ooo (operating as Greensight and its sub-brands Ensi Platform and Ensi Cloud) is a privately held Russian IT company founded in 2008 and headquartered in Moscow (Zelenograd), specializing in enterprise e-commerce development, consulting, and proprietary platform products. The company employs 102-115 specialists and has delivered 55+ large-scale e-commerce projects for major Russian retailers and adjacent verticals, including Auchan, Leroy Merlin, Magnit, L'Etoile, Gloria Jeans, Globus, Ile de Beaute, Tvoy Dom, X5 Retail Group, NLMK, Heineken, and the Rosa Khutor ski resort. Its technology stack is built around service-oriented (microservices) architecture, with PHP 8.2/Laravel 10 on the backend, React 18/NextJS 14/TypeScript on the frontend, and PostgreSQL, Elasticsearch, Kafka, Docker, and Kubernetes on the infrastructure side.
The company's commercial offering is a hybrid of professional services and product. The proprietary Greensight Ecom Platform (GEP) was registered in the Russian Register of Domestic Software in May 2022, and the open-source Ensi Platform — comprising modular services such as PIM, OMS, Offers, Search, Baskets, Marketing, CRM, and Logistics — was launched in 2022 with an accompanying Ensi Skeleton template. On top of Ensi, the company sells Ensi Cloud, a SaaS+AI product line of atomic solutions (AI-powered search, recommendations, and product-card generation) registered in the domestic software registry in December 2024. Revenue is generated through four streams: full-cycle custom IT development and implementation, SaaS subscriptions (Ensi Cloud priced at 15,000-24,000 RUB/month), software licensing for registered products, and consulting (architectural, CX, search, UX, and business-process audits). Go-to-market is sales-led via account directors managing key enterprise accounts, supplemented by an 11-partner integrator reseller network, public self-serve SaaS subscriptions at ensi.cloud, and thought-leadership content (Telegram, VC.ru, free e-commerce training programs). All revenue is derived from the Russian market with no disclosed international expansion or external funding.
Grinsait, Ooo firmographics
Firmographics- Name
- Grinsait, Ooo
- Legal name
- Общество с ограниченной ответственностью «ГринСайт»
- Website
- https://greensight.ru
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Grinsait, Ooo (Greensight) is a Russian IT company founded in 2008 that builds enterprise e-commerce platforms and provides consulting and custom development for large retailers, offering its own Ensi Platform and Ensi Cloud SaaS+AI products to clients such as Auchan, Leroy Merlin, Magnit, and Gloria Jeans.
- Ownership category
- akta.pro rank
Grinsait, Ooo industry classification
Industry- Product category
- E-commerce Platform Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
- akta.pro secondary industries
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where Grinsait, Ooo is headquartered
LocationHeadquarters
- HQ city
- Zelenograd
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Grinsait, Ooo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom IT Development & Implementation: Full-cycle custom e-commerce development services including business analysis, architecture, system analysis, UI/UX design, frontend/backend development, testing, launch, and ongoing support. Services include mobile app development, CI/CD, DevOps, SLA 24/7 support, team building, and consulting. Revenue is project-based and service contract driven.
- Ensi Cloud SaaS Subscriptions: SaaS+AI product subscriptions including Ensi Cloud Search (15,000 RUB/month), bundled search + recommendations (24,000 RUB/month), and custom project pricing. Atomic cloud solutions for rapid deployment and ROI improvement.
- Ensi Platform Licensing: License agreements for Greensight Ecom Platform (GEP) and Ensi Cloud software programs, both registered in the Russian Register of Domestic Software.
- Consulting Services: IT consulting including architectural audit, CX audit, search audit, UX audit of administrative interfaces, business process audit, and enterprise sales training for integrators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ensi Cloud Search — base version |
| Subscription | Monthly | Ensi Cloud — individual project |
| Subscription | Monthly | Ensi Cloud — combo (search + recommendations) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Grinsait, Ooo product offering
Product offeringCore offering
Grinsait develops and sells enterprise e-commerce software platforms, including the open-source Ensi Platform (microservices-based PIM, OMS, Search, CRM, Logistics, CMS) and the Ensi Cloud SaaS+AI suite (Search, Adviser, Product Generator). The company also delivers full-cycle custom e-commerce development, mobile applications, IT consulting, team-building services, and 24/7 SLA support for large Russian retail enterprises.
Product overview
Grinsait, Ooo operates as an e-commerce development and consulting company offering a dual product portfolio: proprietary platforms and open-source solutions. The core proprietary product is the Greensight Ecom Platform (GEP), registered in the Russian Register of Domestic Software. The company's flagship open-source offering is Ensi Platform (ensi.tech), a modular microservices-based e-commerce platform comprising services like PIM, OMS, Search, Marketing, CRM, Logistics, and more. On top of Ensi Platform, Grinsait offers Ensi Cloud (ensi.cloud) as a SaaS+AI layer providing atomic solutions including AI-powered product search, recommendation engine, and AI product card generation. The product portfolio spans full-cycle custom development services, mobile applications, 24/7 SLA support, IT consulting, team building, and professional e-commerce education courses. The company specializes in serving large retail enterprises across Russia with major clients including Auchan, Leroy Merlin, Letual, Magnit, Gloria Jeans, Globus, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Ensi Platform: Open-source e-commerce automation platform for online retail processes including PIM, OMS, Search, Logistics, and other microservices.
- Ensi Cloud
- Ensi Open Source
- Greensight Ecom Platform (GEP)
Products and services
- Ensi Platform Open-source enterprise e-commerce automation platform built on modular microservices (PIM, OMS, Offers, Search, Marketing, CRM, Logistics, CMS). Designed for independent e-commerce with an evolutionary architecture approach, enabling gradual migration from legacy monolith systems.
- Ensi Cloud SaaS+AI platform offering atomic solutions for e-commerce, including smart product search, personalized recommendations, AI-powered product card generation, sorting optimization, AI+ enhancements, and A/B testing. Targets conversion improvement and operational automation for online stores.
- Greensight Ecom Platform (GEP) Proprietary flagship e-commerce platform software registered in the Russian Register of Domestic Software (entry № 13451, May 2022). Used for developing and maintaining enterprise e-commerce ecosystems.
- Custom E-commerce Development Full-cycle IT project services including business analysis, architecture, system analysis, UX/UI design, frontend/backend development, testing, launch, and ongoing support for web and mobile e-commerce applications.
- Mobile Application Development Development and support of mobile applications for iOS and Android platforms, from research and audit to launch and maintenance.
- IT Consulting Advisory services including IT architecture audit, CX audit, search audit, UX audit for administrative interfaces, business process audit, and enterprise sales training for integrators.
- SLA 24/7 Support Enterprise-level support services with 24/7 availability, including monitoring, incident management, and SLA compliance for critical e-commerce operations.
- E-commerce Education Courses Free educational programs for e-commerce specialists, including E-commerce Basics, Requirements Management and IT Architecture, Marketplace Launch, and Junior Backend Developer Ensi training. Taught by Grinsait experts with alumni across major retail clients.
Quantifiable outcome
- 55+ large e-commerce projects completed since 2008
- +8 more outcomes
Companies that use Grinsait, Ooo
Customer profileNamed customers15 records
Ideal customer profiles3 records
Grinsait, Ooo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature8 records
Grinsait, Ooo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered strategic and core.
- MobileUpstrategicMobile development partner on large e-commerce projects. Key partner in the Ile de Beaute omnichannel beauty platform project (2023-2024), responsible for design, mobile app development, cross-functional development, and ongoing project evolution. Teams work on shared sprints and knowledge exchange.
- Gloria Jeans (architectural partnership)coreSAP Commerce Cloud import substitution project. Grinsait served as the primary implementation partner for migrating Gloria Jeans' e-commerce platform to Ensi Platform microservices architecture. Hybrid team with Gloria Jeans architects and other partners.
- Globus (DigitalOne project partnership)coreMajor website and mobile app redesign project (DigitalOne). More than 7 product teams involved. Grinsait joined Globus's existing IT architecture strategy. More than 40 Grinsait specialists participated alongside Globus and other contractors.
- AkeneocoreAkeneo PIM (Product Information Management) system implementation at Tvoy Dom. Grinsait deployed and configured Akeneo on servers, migrated data from SAP ERP, and developed custom functions (mass operations, image processing, SKU associations).
- L'Etoile (hybrid team partnership)coreLong-term partnership for marketplace platform and seller dashboard development. Transition from external development team to in-house model. Hybrid teams with L'Etoile digital product director, product owners, and team leads. MVP launched May 2021, ongoing in-house development.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Grinsait, Ooo competitors and assessment
Company assessmentEmerging players
- Vue.ai: AI personalization platform for retail. Comparable as an AI-powered e-commerce solution provider with overlapping capabilities in product recommendations, search, and catalog enrichment—competing with Ensi Cloud AI features.
- ASPRO: Russian digital agency and e-commerce solutions provider. Comparable as a domestic e-commerce solutions provider with platform development capabilities, though primarily focused on site implementations for SMBs.
Direct peers
- InSales: Russian SaaS e-commerce platform serving SMBs and mid-market merchants. Comparable as a Russian e-commerce platform provider serving the domestic market, though targeting smaller merchants than Greensight's enterprise focus.
- CS-Cart: Russian-origin multi-vendor e-commerce platform and shopping cart software with global footprint. Comparable as a Russian-headquartered e-commerce platform vendor serving both SMB and enterprise segments.
- 1С-Битрикс (1C-Bitrix): Russian e-commerce and CMS platform widely used by Russian SMBs and enterprises. Directly comparable because both target Russian-speaking enterprise retail customers with e-commerce platform solutions and adjacent services.
Broad incumbents
- Adobe Commerce (Magento): Enterprise-grade commerce platform from Adobe built on Magento open-source. Comparable as a global incumbent open-source e-commerce platform addressing similar enterprise retail use cases.
- Shopify Plus: Enterprise tier of Shopify's commerce platform. Comparable as a hosted enterprise e-commerce platform serving large merchants, though arriving from a different technology paradigm (SaaS vs. open-source microservices).
- Salesforce Commerce Cloud: Cloud-based enterprise commerce platform from Salesforce. Comparable as a global incumbent in the enterprise e-commerce platform category, particularly for large retail and B2C brands.
- SAP Commerce Cloud: Global enterprise e-commerce platform from SAP. Directly comparable as Greensight's Ensi Platform is positioned as a domestic replacement for SAP Commerce Cloud, with demonstrated SAP migration at Gloria Jeans.
Regional players
- ElbuzGroup: Russian e-commerce and PIM automation system. Comparable as a Russian e-commerce and product information management software provider serving similar enterprise retail customers in the domestic market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Grinsait, Ooo social profiles
Digital presenceGrinsait, Ooo compliance and trust
Trust signalCompliance3 records
Grinsait, Ooo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grinsait, Ooo leadership team
Management profileNumber of profiles
Profiles3 records
Grinsait, Ooo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grinsait, Ooo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grinsait, Ooo
What does Grinsait, Ooo do?
Grinsait develops and sells enterprise e-commerce software platforms, including the open-source Ensi Platform (microservices-based PIM, OMS, Search, CRM, Logistics, CMS) and the Ensi Cloud SaaS+AI suite (Search, Adviser, Product Generator). The company also delivers full-cycle custom e-commerce development, mobile applications, IT consulting, team-building services, and 24/7 SLA support for large Russian retail enterprises.
Is Grinsait, Ooo a public or private company?
Grinsait, Ooo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grinsait, Ooo founded?
Grinsait, Ooo was founded in 2008. It employs 51 to 100 people.
Where is Grinsait, Ooo based?
Grinsait, Ooo is headquartered in Zelenograd, Russia, in the Europe region.
How does Grinsait, Ooo make money?
Four revenue lines are on record. Custom IT Development & Implementation is the primary driver. The others are ensi Cloud SaaS Subscriptions, ensi Platform Licensing and consulting Services.
Who are Grinsait, Ooo's main competitors?
Emerging players on record are Vue.ai and ASPRO. Direct peers are InSales, CS-Cart and 1С-Битрикс (1C-Bitrix). Broad incumbents are Adobe Commerce (Magento), Shopify Plus, Salesforce Commerce Cloud and SAP Commerce Cloud. ElbuzGroup is listed as a regional player.
Does Grinsait, Ooo have an API?
No public API is recorded for Grinsait, Ooo.
What industry is Grinsait, Ooo in?
Grinsait, Ooo's product category is E-commerce Platform Software. Its primary akta.pro industry code is BPAHAEAI, ERP, CRM & Enterprise Applications Consulting, with a secondary code of BPAMAGAF, Grocery, Food & Essentials Commerce Platforms. Its NAICS code is 541511 and its SIC code is 7371.