Grove Capital Finance (Mortgage Lender and Broker)

Name

Grove Capital Finance (Mortgage Lender and Broker)

Legal name

Grove Capital Finance

Website

https://grovecapitalfinance.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Real Estate Credit (522292)

SIC

Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

Government Wholesale Lending (FHA/VA/USDA) (FSALACAE)

akta.pro secondary industry

Jumbo & Portfolio Wholesale Lending (FSALACAF)

Keywords

• Mortgage lending
• Mortgage brokerage
• Home loan financing
• Refinance services
• Correspondent lending

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mortgage Brokerage and Correspondent Lending: Revenue generated through broker commissions and correspondent lender fees on mortgage originations. Company assists borrowers in selecting ideal loan program and lender to fund the loan, earning transaction-based compensation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Grove Capital Finance operates as both a correspondent lender and mortgage broker in the State of Florida, originating home purchase and refinance mortgages across multiple loan programs including Conventional, FHA, VA, Jumbo, Foreign National, Fixed Rate, and Adjustable Rate loans. The company assists borrowers with loan applications, credit reports, appraisals, and lender selection, providing access to a large number of lenders and the most variety in loan programs. Digital tools include an online application system, mortgage calculator, and home value estimator to support borrowers through pre-qualification to closing.

Product overview

Grove Capital Finance operates as a correspondent lender and mortgage broker in Florida, offering a unified mortgage lending platform with multiple loan product types and borrower-facing digital tools. The core offering consists of various mortgage loan programs (Conventional, FHA, VA, Jumbo, Foreign Nationals, Fixed Rate, Adjustable Rate) for home purchase and refinancing. Supporting this portfolio are digital tools including an online application system, mortgage calculator, home value estimator, loan process guide, document checklist, and FAQ resource. The company functions as both lender and broker, providing access to multiple lenders and loan products through a streamlined digital application experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Mortgage Loans
• FHA Mortgage Loans
• VA Mortgage Loans
• Jumbo Mortgage Loans
• Foreign National Mortgage Loans
• Fixed Rate Mortgages
• Adjustable Rate Mortgages
• Mortgage Purchase Loans Home purchase financing solutions guiding borrowers through the loan qualification and closing process for new home acquisitions in Florida.
• Mortgage Refinance Loans Refinancing solutions allowing Florida homeowners to replace existing mortgages with new loan terms, rates, or loan types.
• Online Mortgage Application Turnkey online application system allowing borrowers to apply for home purchase or refinance loans digitally through a 24/7 portal.

Quantifiable outcome

• Zero down payment options for eligible borrowers
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Guaranteed Rate: Large retail and wholesale mortgage originator with significant digital investment and a distributed loan officer channel. Comparable to Grove Capital's retail originator model but with national scale and proprietary technology.
• Rocket Mortgage: Largest U.S. retail mortgage lender with a direct-to-consumer digital platform and call-center sales motion. Comparable to Grove Capital's DTC digital application flow (my1003app.com) but at vastly greater scale, brand recognition, and marketing spend.
• NewRez (formerly New Penn Financial): National mortgage lender and servicer offering retail, wholesale, and correspondent channels. Overlaps with Grove Capital across the full conventional-to-jumbo product spectrum but at substantially greater scale and geographic reach.
• United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender, supplying broker partners with rate sheets and technology. Indirectly comparable to Grove Capital as the kind of upstream wholesale lender that powers broker-channel origination, including Grove Capital's broker operation.
• Caliber Home Loans: National retail and wholesale mortgage originator with correspondent and servicing operations. Comparable to Grove Capital across the retail/correspondent channel mix and Conventional-to-Jumbo product set.
• loanDepot: Large-scale retail and wholesale mortgage lender offering purchase and refinance products across multiple states. Comparable to Grove Capital as a multi-channel originator but at vastly greater scale, with both retail and wholesale/correspondent capabilities.

Direct peers

• Paramount Residential Mortgage Group: Retail residential mortgage lender with a distributed originator model and broad loan product menu including Conventional, FHA, VA, and Jumbo. Closely mirrors Grove Capital's loan program breadth and originator-centric distribution approach.
• Homebridge Financial Services: Operates both retail and wholesale/correspondent mortgage origination channels with a multi-state retail footprint. Comparable to Grove Capital's hybrid correspondent-plus-retail operating model and similar loan product mix.
• Fairway Independent Mortgage Corporation: Retail-focused mortgage lender operating through a distributed loan officer model with branch-style originator recruitment. Directly comparable to Grove Capital's sales-led GTM targeting originators with technology and pricing support.

Emerging players

• Better.com: Digital-first mortgage lender with a streamlined online application and approval experience targeting purchase and refinance borrowers. Comparable to Grove Capital's online application portal (my1003app.com) and DTC consumer motion, though at materially greater scale and tech investment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/GroveCapitalFinance
• LinkedInlinkedin.com/company/grovecapitalfinance
• Instagraminstagram.com/flmortgageguru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grove Capital Finance (Mortgage Lender and Broker)