CW Moto Racing & Counter Weight Motorsport

What CW Moto Racing & Counter Weight Motorsport does

Counter Weight Motorsport, operating alongside its racing brand CW Moto Racing, is a privately held, founder-owned motorcycle services and professional racing team based in Burien, Washington. Founded in February 2020 by Chris Lobkovich — a former chef who returned to motorsports — the business operates two integrated lines: a PNW-rooted independent motorcycle repair and race-prep shop (Counter Weight Motorsport), and a competition racing program (CW Moto Racing) that runs riders in MotoAmerica (Twins Cup, Stock 1000/Superbike Cup), CVMA, and WMRRA/OMRRA. Service work is delivered by appointment and covers high-performance builds, factory maintenance, suspension service and tuning, tire service, crash repairs, and trackside support for riders across the western United States.

The technical core is the race shop's ability to fabricate and dial in factory-style motorcycles — including Yamaha R1 Stock 1000/Superbike Cup machines, a CW Moto SV650 for Twins Cup, and customer builds such as a CW Moto-spec Daytona 675 — supported by professional crew chief services at race events. Distribution and marketing run through a multi-channel stack: a Mighty Networks-hosted Behind-the-Scenes (BTS) subscription community, an e-commerce apparel storefront (cwmoto.com/shop-cw-moto-gear) with hoodies, tees, caps, beanies, and mugs priced $15.99–$50, The Moto Curious podcast, and direct sponsorship sales packages offered to enterprise brands. Co-owner Sara Lobkovich leads branding, sponsorship, strategic communication, and the podcast.

Revenue mechanics come from three streams: by-appointment motorcycle services (professional services model), team sponsorship packages sold directly to brands seeking motorsports audience exposure (recurring/annual model), and merchandise sales (unit-pricing transactional model) where 100% of apparel profits are reinvested into racing campaigns. The customer base spans amateur and sponsored racers (e.g., Sean Thomas, Eziah Davis, Andy DiBrino, Nick Myershaft, Jenny Chancellor, Mallory Dobbs), general motorcycle owners, and lifestyle/values-aligned brand sponsors. The company is bootstrapped with no external institutional investment, no mobile app, no public API, and no disclosed revenue or funding figures.

Name

CW Moto Racing & Counter Weight Motorsport

Legal name

Counter Weight Motorsport

Website

https://cwmoto.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Counter Weight Motorsport / CW Moto Racing is a privately held, founder-owned Pacific Northwest motorcycle race-prep shop and professional racing team operating in MotoAmerica, CVMA, and WMRRA/OMRRA, serving sponsored riders, amateur racers, and motorcycle owners with by-appointment high-performance build and trackside support services.

Ownership category

akta.pro rank

Product category

Motorcycle Racing and Repair Services

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Driver & Rider Management / Representation (MPAKAGAG)

akta.pro secondary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle racing services
• Race bike builds
• Motorcycle suspension tuning
• Track preparation services
• Motorcycle repair shop

Headquarters

HQ city

Burien

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Merchandise/Apparel Sales: 100% of profits on apparel sales go into building and supporting regional and national racing campaigns. Products include hoodies, t-shirts, mugs, caps, beanies, and accessories.
2. Team Sponsorship: Corporate sponsorship packages for brands seeking exposure to avid motorcyclists, racing fans, and lifestyle participants. Includes title sponsorship with bike name rights, vehicle wraps, pit presence, co-branded apparel, content creation, and partner recognition.
3. Motorcycle Services: By-appointment services including high-performance builds, factory maintenance, mechanical service, tire service, suspension service, race builds, track prep, track day support, special event support with transportation and pit support, and general maintenance/repair on all makes and models.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Counter Weight Motorsport is a Pacific Northwest-based independent motorcycle service shop providing high-performance purpose-built motorcycle projects, factory maintenance, mechanical and tire service, suspension service and tuning, race builds, track prep, track day support, and crash repairs for all makes and models. CW Moto Racing operates a professional motorcycle racing team competing in MotoAmerica (Stock 1000 / Superbike Cup, Twins Cup), CVMA, and WMRRA/OMRRA, providing nationwide trackside crew chief support, bike transport, pit support, and between-round build and repair services for serious riders.

Product overview

CW Moto Racing & Counter Weight Motorsport is a Pacific Northwest-based motorcycle racing team and independent repair shop offering two interconnected service lines. Counter Weight Motorsport provides high-performance motorcycle projects, factory maintenance, suspension tuning, race builds, and track prep services. CW Moto Racing operates competitive race programs in MotoAmerica (Stock 1000 / Superbike Cup), CVMA, and WMRRA/OMRRA, supporting riders nationwide at race events and track days. The company also operates CW Gear, a merchandise store selling branded apparel (hoodies, t-shirts, accessories, drinkware) that funds racing campaigns. An additional offering is the CW Moto / MotoAmerica Behind-the-Scenes Community hosted on Mighty Networks, providing exclusive paddock content to supporters. Merchandise includes branded hoodies (Stacked Logo Hoodie, Heavy Blend Zip Hoodie, Crop Hoodie, Pit Hoodie), t-shirts (Classic Tee, Relaxed-Fit Curvy Tee, Youth Tee, Luna Toddler Tee), accessories (Embroidered Beanie, Snapback Cap), and drinkware (CW Moto Racing Mugs, Counter Weight Motorsport Mugs).

Differentiator

Problem solved

Functional benefit

Products and services

• Counter Weight Motorsport Motorcycle Services Independent motorcycle service shop offering high-performance purpose-built motorcycle projects, factory maintenance, mechanical service, tire service, suspension service and tuning, race builds, track prep, track day support, and crash repairs for all makes and models. Specialty services include Seattle Aprilia and Triumph motorcycle service and repair, plus motorcycle insurance repair work.
• CW Moto Racing Team Operations Professional motorcycle racing team operating in MotoAmerica (Stock 1000 / Superbike Cup, Twins Cup), CVMA, and WMRRA/OMRRA competitions. Provides race prep, nationwide trackside crew chief support, bike transport, pit support, between-round builds, repairs, and logistical support for serious riders competing in regional and national events.
• CW Moto + MotoAmerica Behind-the-Scenes Community Subscription-based behind-the-scenes community for race fans and supporters, providing exclusive paddock content, race updates, and engagement opportunities with the racing team beyond what's shared on public social media.
• CW Gear / Merchandise Store Direct-to-consumer e-commerce store selling CW Moto branded merchandise including hoodies ($40-$50), t-shirts ($17.50-$25), snapback caps ($25), embroidered beanies ($25), and ceramic mugs ($15.99+). All apparel profit funds racing campaigns.
• CW Moto Racing Stacked Logo Hoodie Cozy pullover hoodie with embroidered front logo and printed back logo; 50% cotton, 50% polyester, 8.0 oz/yd² fabric weight; air-jet spun yarn, double-lined hood, front pouch pocket.
• CW Moto Logo Snapback Cap Structured 6-panel cap with flat brim, full buckram, adjustable snap closure, and green undervisor; 80% acrylic, 20% wool with embroidered eyelets.
• Team Sponsorship Packages Corporate sponsorship program offering brands direct access to the MotoAmerica national audience. Packages include title sponsorship, vehicle wraps, pit presence at MotoAmerica rounds, co-branded apparel, content creation, and partner recognition.

Quantifiable outcome

• First national-level race weekend completed at COTA in 2022 with Yamaha R1 Stock 1000 / Superbike Cup program
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Cascade Motorcycle SafetycoreStrategic or Co-development Partner · 1 January 2022Helps riders find FUN in the sport through increasing riding skill and confidence. Partnership announced in 2022 season. CW Moto helps spread word about their skill training programs in Pacific Northwest. Offers basic rider training, advanced skills, street strategies program, and one-on-one training.
• Yamaha Champions Riding SchoolminorStrategic or Co-development Partner · 1 January 2022Eziah Davis, a senior instructor with Yamaha Champions Riding School, has been involved with CW Moto as an accomplished up-and-coming racer and fill-in rider.
• Law TigersminorGTM or Marketing PartnerLocal attorneys fighting on behalf of injured riders to recover compensation. Referenced as a sponsor providing legal services for the motorsport community.
• F.A. Madden PaintingminorGTM or Marketing PartnerBased in Clemmons, NC, owned by Frank Madden. One of the biggest supporters and fans of CW Moto, met through Michael & Champ School.
• Heritage Restaurant & BarminorGTM or Marketing PartnerChef Bre and husband Chris run one of the team's favorite restaurants in Woodinville, WA. Offers dine-in and takeout modern American dining.
• Red Currant CollectivecoreStrategic or Co-development PartnerStrategic impact agency helping leaders and teams set and achieve bigger, bolder goals. Sara Lobkovich coaches and consults specializing in OKRs & strategic planning, well-being at work, career & culture transition, and leader & talent development. Created sponsorship guide resource for CW Moto.
• LiquimolycoreGTM or Marketing PartnerProvides lubricants and fluids for CW Moto race bikes and shop customers. Described as 'only the best lubricants and fluids.'
• Bison TrackcoreGTM or Marketing PartnerCreates race-tested leathers, gloves, and other gear and apparel for serious riders. Literally in the MotoAmerica paddock supporting riders and teams.
• Jimmy Westover / Back to Movement DenverminorGTM or Marketing PartnerHandles rider physical conditioning and physical wellbeing for the team. Team sponsor providing rider fitness and conditioning expertise.
• Ride Barracks / ChampSchoolminorGTM or Marketing PartnerFriends of the team who CW Moto stayed with during Road America round. Provide coaching and training community connections.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• TOBC Racing: Privateer MotoAmerica racing team fielding riders in Stock and Superbike Cup classes. Directly comparable as a fellow small team competing in CW Moto's national-level championship rounds.
• Altus Motorsports: Privateer MotoAmerica racing team fielding riders in national championship rounds. Comparable as a similarly-sized racing operation chasing sponsorship and on-track results.
• Celtic Racing: MotoAmerica privateer racing team with prior Suzuki-supported program. Comparable as a small team racing at the national level and competing in similar grids.
• Moto Guild: Portland, OR-based independent motorcycle repair and service shop. Directly comparable as a PNW motorcycle service business serving enthusiast riders with similar service offerings.
• Westby Racing: Family-run privateer MotoAmerica racing team competing in Stock 1000 / Superbike Cup classes, the same championship ladder CW Moto Racing operates in. Directly comparable as a small, personally-operated team that funds itself through sponsorships and rider support.
• Moto Corsa: Portland, OR-based independent motorcycle service shop specializing in European performance motorcycles. Directly comparable to Counter Weight Motorsport as a PNW retail motorcycle service operation targeting enthusiast riders.
• HSBK Racing: Small privateer MotoAmerica racing team. Comparable as a small shop-backed racing operation with similar scale and sponsorship-driven business model.
• M4 ECSTAR Suzuki: Established MotoAmerica racing team fielding riders in Superbike and Supersport classes. Comparable as a privateer team CW Moto competes against on national rounds.
• Team Hammer Inc. Long-running privateer MotoAmerica racing team fielding riders across multiple classes. Comparable business structure as a small-team racing operation funded through sponsorship sales.

Broad incumbents

• Yoshimura SERT Motul: Factory-supported Suzuki MotoAmerica team operating at materially larger budget scale. Operates in the same national championship grids but competes on factory-tier resources rather than bootstrapped privateer economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cw_moto
• Instagraminstagram.com/cw_moto
• TikTokvm.tiktok.com/ZTdaQMHYS

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CW Moto Racing & Counter Weight Motorsport